• 한국생활과학회지
• /
• 제20권4호
• /
• pp.801-817
• /
• 2011

The purpose of this research was to explore the levels of ethical consumption of the college students and classify their types on ethical consumption behaviors. This research was conducted with university students living in Gwangju. Statistical analysis was achieved by using t-test, one-way ANOVA, Duncan's multiple range test, $X^2$, and Ward' hierarchical cluster analysis with a total of 761 questionnaires. The research results are summarized as follows: First, the overall ethical consumption average mark of college students was 3.14. Second, all surveyed college students were classified into five types based on the means scores of three dimension ethical consumption behaviors. A total 16.7% of students belonged to Type 1 (named as entire region active group) where students scored high points on three dimension ethical consumption behaviors. Type 2 (named as entire region average group) had about 41.6% of students whose scores were the average mark level in three dimension ethical consumption behaviors. Type 3 (named as future-oriented group) occupied 13.9% and this group scored low on the ethical consumption in commercial transaction but high on the ethical consumption for the future generation. Type 4 (named as commercial transaction oriented group) occupied 9.1% and this group scored low on the ethical consumption for contemporary humankind and the ethical consumption for the future generation but high on the ethical consumption in commercial transaction. Type 5 (named as entire region passive group) had 18.7% of students whose scores of three dimension ethical consumption behaviors were low.

• 가정과삶의질연구
• /
• 제28권5호
• /
• pp.131-149
• /
• 2010

The purpose of this research was to explore the levels of ethical consumptions and related factors on ethics of undergraduates as consumers. For statistical analysis, Cronbach' ${\alpha}$, factor analysis, t-test, one-way ANOVA, Duncan's multiple range test, Pearson co-relationship analysis, and multiple regression analysis with a total of 761 questionnaires were conducted. The research results are summarized as follows. 1. The scores to measure ethical consumptions level of the undergraduates was ranged from 2.66 to 3.64, which were relatively low. 2. The ethical consumptions in the commercial transaction were found to have significant differences according to gender, college years, and religion. The ethical consumptions of current generation were found to have the significant differences depending on their gender, college years, major, parents's education level, monthly allowance, and religion. The ethical consumptions of future generation were found be significantly different based on their gender, college years, mother's education level, father's occupation, monthly household income, and monthly allowance. 3. The major variables affecting the level of the ethical consumptions in the commercial transaction were materialism, social responsibility, idealism and college years. The major variables affecting the level of the ethical consumptions of current generation resulted from social responsibility, frequency contact with the mass media about the ethical consumptions, religions, and materialism. Social responsibility, frequency contact with the mass media about the ethical consumptions, idealism, expenditure, experience about the consumption education and materialism were the factors affecting the level of the ethical consumptions of future generation.