• Asia Marketing Journal
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• 제6권2호
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• pp.55-68
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• 2004

본 연구는 마케팅믹스변수와 시장점유율간의 관계를 파악하는 시장점유율모형 중 논리적 타당성으로 주목을 받고 있는 MCI (Multiplicative Competitive Interaction) 모형의 특성과 적용방법을 실증적 자료를 이용해 설명하려는 데 목적이 있다. MCI 모형은 유인력모형의 한 형태이며, Nakanishi and Cooper(1982)에 의해 비선형모형을 선형모형으로 전환시켜 모수를 추정할 수 있는 방안이 제시되면서 활용가능성이 높아졌다. 본 연구에서는 MCI 모형의 적용과정을 국내 소비재산업의 마케팅담당자가 입수가능한 다양한 원천의 마케팅자료를 종합적으로 이용하여 제시하였다. 이 과정에서 선형화된 MCI 모형의 모수 추정에 있어 Equity 추정방식을 적용하여 독립변수로 활용된 마케팅믹스 변수들간 다중공선성 문제의 해결방안도 제시하였다. 국내 껌시장에 대해 적용된 분석결과, 시장점유율 증대에 영향을 미치는 마케팅믹스변수들을 찾아낼 수 있었으며, 마케팅담당자들에게 유용한 시사점을 제시해줄 수 있었다.

• 아태비즈니스연구
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• 제2권1호
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• pp.23-48
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• 2011

Generally, higher brand equity ends up with higher market share and higher profitability. However, superior brand equity does not guarantee the success in the market. That is, consumer choice is closely related to brand equity but we need more than brand equity to explain this complex phenomenon. We adopt the customer equity concepts: value equity, brand equity, and retention equity. By incorporating value equity and retention equity into customer equity, it is possible to avoid the problems of using the brand equity only. In the paper, we apply this customer equity concepts to cellular phone and investigate the effects of antecedent variables such as exposure, knowledge, positive experience and negative experience on the components of customer equity. In addition, as surrogate measure of customer lifetime value, the weighted measure of purchase intention, consideration set inclusion, and next purchase is used as dependent variable. We estimate the effects of components of customer equity at the brand level and aggregate level using SURE model. Estimation results show that Apple has currently low market share but has high future potentials and Korean firms have currently high market share but has rather low future potentials.

• 복식문화연구
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• 제24권5호
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• pp.697-708
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• 2016

The term used to describe consumer's valuation of a brand is brand equity. One concept that can be managed and may impact valuation of a prestige brand is "luxuriousness." As the concept of "luxuriousness" appears to be a key factor contributing to the equity of a prestige brand, the purpose of this study was to examine how luxuriousness is related to the brand equity utilizing a model developed by Yoo, Donthu, and Lee (2000). Yoo et al. (2000) identified three dimensions [brand association with awareness (BA), perceived quality (PQ), brand loyalty (BL)] accounted for the equity (OBE) of a brand. We speculated that the five dimensions of luxuriousness (i.e., quality, extended self, hedonism, accessibility, and tradition) would selectively influence the two dimensions of brand equity (BA, PQ) and that loyalty would mediate the relationship between the two dimensions of brand equity (BA, PQ) and overall brand equity. A total of 502 participants aged from 18 to 74 were surveyed in USA. Using AMOS 18, the path analysis was conducted with the maximum-likelihood estimation procedure. The model exhibited a good fit with the data and all hypotheses were supported except one. Quality, accessibility, and hedonism dimensions of luxuriousness affected perceived quality of the equity of a brand. Hedonism and extended self dimensions affected brand association with awareness. However, tradition dimension did not significantly influence brand association with awareness. Overall, this research expands understanding of brand equity as it documents the contributions of luxuriousness, a component that can be controlled by brand managers.

• The Journal of Asian Finance, Economics and Business
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• 제4권3호
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• pp.5-17
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• 2017

This study extends research into whether disclosure of corporate and financial information is associated with firms' costs of equity capital. This study sets out to examine empirically the determinants of corporate disclosure in the annual reports of 37 largest and most liquid firms listed on Kazakhstan Stock Exchange (KASE) in Kazakhstan. It also reports the results of the association between company-specific characteristics and disclosure of the sample companies. Based on the analysis of existing empirical research, the disclosure index has been constructed and regression analysis of the influence of the disclosure index on the cost of equity capital has been conducted. The obtained results show that the received findings correlate with foreign empirical studies, and the disclosure index in this sample has a negative impact on the cost of equity capital. Using cost of equity capital estimates derived from capital asset pricing model, we find that firms with higher levels of financial transparency are associated with significantly lower costs of equity capital. Economic theory assumes that by increasing the level of corporate reporting, firms not only increase their stock market liquidity, but also decrease the investors' estimation risk, arising from uncertainty about future returns and payout distributions. The results show that firms on the Kazakhstan market can reduce their cost of equity capital by increasing the level of their voluntary corporate disclosures.

• 대한교통학회:학술대회논문집
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• 대한교통학회 2007년도 제56회 학술발표회논문집
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• pp.670-678
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• 2007

• 지식경영연구
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• 제6권1호
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• pp.19-32
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• 2005

The reliability of technology valuation depends on, among other things, the reliability of the discount rate estimate. The weighted average cost of capital, generally accepted as discount rate, consists of cost of equity and cost of debt. The model used to estimate the cost of equity for publicly traded firms can not be used directly for small-sized venture firms. In addition, the estimation of cost of debt become very difficult, given the limited and volatile price history, because these small-sized venture firms do not have associated credit ratings. Since two kinds of cost of capital for the small-sized venture firms can not be estimated directly from market data, this study suggests statistical frame works for estimating unknown two kinds of cost of capital. The estimates of underlying cost of capital will help determine the size of appropriate discount rate with logical and scientific way when the technology valuation for small-sized venture firms is made. This study also suggests the necessity of the risk premium for the technology competitiveness to improve the estimation of the appropriate discount rate for small-sized venture firms.

• 한국지역지리학회지
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• 제14권6호
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• pp.736-751
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• 2008

다수의 연구들이 환경적 형평성 분석에 있어서 환경위험의 영향권 내에 있는 인구를 추산하기 위하여 흔히 단순면가중내삽법을 사용하고 있지만, 그 도출된 결과치는 불가피하게 부정확하다. 왜냐하면, 단순면가중치법은 인구가 원시구역 내에서 균등하게 분포되어 있다는 것을 비현실적으로 전제하고 있기 때문이다. 두 개의 대안적인 면가중치법, 즉 지능형 면가중치법과 회귀법은 주택의 위치에 관한 추가적인 지리적 정보를 이용함으로써 환경위험의 영향권 내에 있는 인구를 추정하는데 있어서 분포적인 편차를 설명할 수 있다. 본 연구는 환경적 형평성 분석에 있어서 환경위험의 영향권 내에 있는 인구를 추정하기 위한 다섯 개의 면내갑법을 탐색하고, 상이한 면내삽법에 대한 환경적 형평성의 민감도를 분석하고자 한다. 본 연구는 면내삽 과정에서 원시구역과 목표구역에 위성영상으로부터 추출된 토지피복의 분포와 같은 추가적인 지리정보를 제공하기 위하여 GIS 기법을 사용하였다. 독립표본 t-test통계량은 환경적 형평성 가설을 검정하기 위하여 사용되었다. 또한, 편재계수는 상이한 면내삽법에 따른 인구추정치의 상대적 변이성을 비교하기 위하여 계산되었다. 본 연구는 사례지역에서 환경적 형평성 분석의 결과는 환경위험의 영향권 내에 있는 인구를 추정하기 위해서 사용된 면내삽법에 민감하지는 않았지만, 상이한 면내삽법들이 사용됨에 따라 그 추정치는 대개 변동적 이었다는 것을 규명하였다. 이것은 환경적 형평성에 대한 통계적 분석결과는 어떤 면내삽법을 사용하느냐에 따라서 어느 정도까지는 변할 수 있다는 것을 암시한다.

• 경영과학
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• 제30권2호
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• pp.1-10
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• 2013

Case studies are made to investigate the relationship between the accuracy of energy production estimation and project feasibility indicators such as rate of return on equity (ROE) and debt service coverage ratio (DSCR) for three wind farm projects. It is found out that 1% improvement in the accuracy of energy production estimation may enhance the ROE by more than 0.5% in the case of P95, thanks to improved financing terms. AHP survey shows that MCP correlation of measured in situ wind data with long term wind speed distribution and hands-on experiences of flow analysis are more important than other factors for more precise annual energy production estimation.

• 보건행정학회지
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• 제27권4호
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• pp.304-314
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• 2017

Background: This study aimed to analyze effects of postpartum care services to women after birth, identify the factors affecting their use, and examine the extent of income-related inequality in the postpartum care services utilization and expenditures using Korean Health Panel data between 2010 and 2013. Methods: The panel data of the year 2010-2013 of the 247 women after birth were used. First, EuroQoL-5D was used to evaluate the effects of postpartum care service to women's quality of life. Second, multinominal logistic regression analysis was used to identify determinants of the use of the postpartum care services. Finally, concentration index and HIwv (horizontal equity) index were used to find that the concentration index for the inequality in the use of postpartum care services showed negative sign, which implied pro-rich. Results: The estimation results showed that utilization of the postpartum services has a positive effect on women after birth. Also age, area of residence, and number of household members turn out to be the factors of using postpartum services. And there are inequality in the use of postpartum care services whose HIwv index showed positive sign, which implied pro-rich. Conclusion: Therefore, the government's policy of the postpartum care service is necessary to be expanded and diversified considering the personal characteristics and equity of the women after birth.

• 아태비즈니스연구
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• 제9권4호
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• pp.29-47
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• 2018

This paper examines the relationship between diversification and financial performance of community credit unions in Korea from 2011 to 2017. To do so, I employ fixed-effects panel analyses using credit union level panel data collected from the National Credit Union Federation of Korea. This study finds evidence that business diversification is likely to lower the ratio of troubled loans, which means improving asset quality of credit unions. However, the relationship between diversification and asset quality is not linear but nonlinear, which means over-diversification would have negative effects on asset quality. Next, diversification tends to increase profitability. Specifically, although diversification results in a rise in expenditures, an increase in profits made by diversification outweighs the rise in expenditures, which contributes to profitability. Put together, diversification would be a good business strategy to improve both profitability and asset quality. Given a result that fast loan growth deteriorates asset quality, credit unions' managers might adopt the diversification strategy to enhance asset quality, and not to pursue their own objectives motivated by moral hazards.