• 제목/요약/키워드: enhancing effect

검색결과 2,380건 처리시간 0.029초

브랜드의 이미지와 충성도를 높이는 문화마케팅 전략에 관한 연구 -기업, 소비자, 지원대상의 다차원적 접근을 중심으로- (Strategic Culture Marketing Enhancing Brand Image and Customers' Loyalty - Focusing on Multi-dimensional approach for Companies, Consumers, and Other Subjects -)

  • 이윤경;신규희;황선진
    • 복식
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    • 제59권5호
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    • pp.167-179
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    • 2009
  • The purposes of this study were to explore the influence on fashion brand image and brand loyalty according to fit of the fashion brand with cultural art field, motivation in culture marketing of the apparel company, and involvement of the consumers in art activities. The subjects ware 274 male and female in 20s and 30s living in Seoul and Gyeonggi area. The study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The summary main results were as follows. First, as far as the effect of the three variables on the social contribution image of the fashion brand, the results of the 3-way interaction are positive. Second, as far as the effect of the three variables on the product image of the fashion brand, the data suggests that only the main-effect of motivation in culture marketing of the apparel company is meaningfully positive. Third, as far as the effect of the three variables on fashion brand loyalty, both fit of the fashion brand with cultural art field and involvement of the consumers in art activities variables show positive results.

Administration of red ginseng ameliorates memory decline in aged mice

  • Lee, Yeonju;Oh, Seikwan
    • Journal of Ginseng Research
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    • 제39권3호
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    • pp.250-256
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    • 2015
  • Background: It has been known that ginseng can be applied as a potential nutraceutical for memory impairment; however, experiments with animals of old age are few. Methods: To determine the memory enhancing effect of red ginseng, C57BL/6 mice (21 mo old) were given experimental diet pellets containing 0.12% red ginseng extract (approximately 200 mg/kg/d) for 3 mo. Young and old mice (4 mo and 21 mo old, respectively) were used as the control group. The effect of red ginseng, which ameliorated memory impairment in aged mice, was quantified using Y-maze test, novel objective test, and Morris water maze. Red ginseng ameliorated age-related declines in learning and memory in older mice. In addition, red ginseng's effect on the induction of inducible nitric oxide synthase and proinflammatory cytokines was investigated in the hippocampus of aged mice. Results: Red ginseng treatment suppressed the production of age-processed inducible nitric oxide synthase, cyclooxygenase-2, tumor necrosis factor-${\alpha}$, and interleukin-$1{\beta}$ expressions. Moreover, it was observed that red ginseng had an antioxidative effect on aged mice. The suppressed glutathione level in aged mice was restored with red ginseng treatment. The antioxidative-related enzymes Nrf2 and HO-1 were increased with red ginseng treatment. Conclusion: The results revealed that when red ginseng is administered over long periods, age-related decline of learning and memory is ameliorated through anti-inflammatory activity.

독서치료가 대학생의 역량에 미치는 영향 (The Effect of Bibliotherapy Courses on the Competency of College Students)

  • 이연옥
    • 한국도서관정보학회지
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    • 제50권4호
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    • pp.561-580
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    • 2019
  • 본 연구의 목적은 독서치료가 대학생의 역량에 미치는 영향을 규명하는 것이다. 이를 위해 독서치료 강좌에 참여한 학생을 대상으로 1) 역량정도의 변화를 양적으로 측정하여 분석하였으며, 2) 독서치료 강좌에 대한 학생들의 경험을 기술한 자료를 토대로 질적으로 분석하였다. 연구결과, 독서치료는 대학생의 자아정체성을 형성하고, 대인관계 형성에 도움을 주며, 문제해결, 성취동기를 강화하는 등 대학생의 역량을 향상시키는 것으로 조사되었다. 이러한 결과는 대학생들의 역량 강화를 위한 교육과정에 독서치료 강좌를 편성 운영하는 것에 대한 타당한 근거가 될 수 있다.

한국전력산업의 정부통제, 경쟁환경, 소유구조가 공공성 및 기업성 향상에 미치는 영향에 관한 실증적 연구 (A Study on the Effect of Publicity and Entrepreneurship by Government Control, Competitive Environment, and Shareholding Structure in Korea Electric Power Corporation)

  • 김명수
    • 대한전기학회논문지:전력기술부문A
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    • 제54권7호
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    • pp.366-374
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    • 2005
  • The purpose of this study is to find out main factors affecting public enterprise's environment , which improves the performance of public enterprise. In detail, under the premises of keeping publicity in Korea Electricity Industry, the main target of this study is to seek after factors enhancing entrepreneurship and deals with publicity which is related with entrepreneurship. Questionnaires are distributed to the employee of public enterprise, public servants, and civil corps. A total of 553 copies are collected. The main contents of questionnaires are related with the effect of publicity and entrepreneurship by government control, competitive environment and shareholding structure in Korea Electricity Power Corporation(KEPCO). The results of this survey are as follows : First government control is negatively related to the entrepreneurship while it is positively related to the Publicity. Second, this suey shows that competitive environment has a Positive influence on promoting both publicity and entrepreneurship. Third this survey in connection with shareholding structure indicates that present structure in KEPCO has a positive effect on publicity but negative effect on entrepreneurship. According to this empirical results, it is verified that the main issues on the performance of KEPCO ue related with the level of government control and competitive environment in its industry.

간호사의 직무착근도와 이직의도의 관계에서 조직시민행동의 매개효과 (Mediation Effect of Organizational Citizenship Behavior between Job Embeddedness and Turnover Intention in Hospital Nurses)

  • 김은희;이은주;최효진
    • 간호행정학회지
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    • 제18권4호
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    • pp.394-401
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    • 2012
  • Purpose: The purpose of the study was to identify the mediating effect of organizational citizenship behavior between job embeddedness and turnover intention in hospital nurses. Methods: Data were collected from 241 nurses in 3 tertiary hospitals and 2 secondary hospitals in Daegu and analyzed using descriptive statistics, Pearson correlations and structural equation model (SEM) with the PASW 18.0 and AMOS 18.0 program. Results: There were negative relationships between job embeddedness and turnover intention (r=-.53, p<.01), and organizational citizenship behavior and turnover intention (r=-.39, p<.01) but a positive relationship between job embeddedness and organizational citizenship behavior (r=.39, p<.01). There was a partial mediating effect of organizational citizenship behavior between job embeddedness and turnover intention (${\chi}^2=91.02$, p<.001). Conclusion: The results of this study indicate that organizational citizenship behavior has a mediating effect on the relationship between job embeddedness and turnover intention in hospital nurses, suggesting that enhancing organizational citizenship behavior is required. in order to promote job embeddedness and reduce turnover intention.

한국 전력산업의 정부통제, 경쟁환경, 소유구조가 공공성 및 기업성 향상에 미치는 영향에 관한 실증적 연구 (A Study on the Effect of Publicity and Entrepreneurship by Government Control, Competitive Environment, and Shareholding in Korea Electric Power Corporation)

  • 김명수
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2006년도 제37회 하계학술대회 논문집 A
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    • pp.337-338
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    • 2006
  • The purpose of this study is to find out main factors affecting public enterprise's environment, which improves the performance of public enterprise. In detail, under the premises of keeping publicity in Korea Electricity Industry, the main target of this study is to seek after factors enhancing entrepreneurship and deals with publicity which is related with entrepreneurship. Questionnaires are distributed to the employee of public enterprise, public servants, and civil corps. A total of 553 copies are collected. The main contents of questionnaires are related with the effect of publicity and entrepreneurship by government control, competitive environment, and shareholding structure in Korea Electricity Power Corporation(KEPCO). The results of this survey are as follows : First, government control is negatively related to the entrepreneurship while it is positively related to the publicity. Second, this survey shows that competitive environment has a positive influence on promoting both publicity and entrepreneurship. Third, this survey in connection with shareholding structure indicates that present structure in KEPCO has a positive effect on publicity but negative effect on entrepreneurship. According to this empirical results, it is verified that the main issues on the performance of KEPCO are related with the level of government control and competitive environment in its industry.

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센스형성과 센스전달의 과정으로서 인적자원관리 실행 (Human Resource Management Implementation as a Process of Sensemaking and Sensegiving)

  • 한수진;박오원
    • 지식경영연구
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    • 제15권1호
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    • pp.65-84
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    • 2014
  • Organization's innovation capability is strongly tied to its intellectual capital or knowledge utilization. Employees play a key role in generation of intellectual capital and utilization of knowledge in a firm. Thus, the importance of human resource management (HRM) system for enhancing competency of employees and facilitating knowledge sharing between employees is getting its significance. In this paper, we highlighted the effect of HRM implementation to explain the reason of performance differences among firms, adopting the same ideal HRM system. The successful implementation of HRM system as well as the contents of HRM system was critical to enhance firm performance through HRM system. To investigate the effect of HRM implementation on firm performance, we proposed the three components of HRM implementation (i.e.; TMT philosophy, HR department capability and communication) in perspective of sense making and sense giving theory. Then, we analyzed the moderating effect of HRM implementation on the high commitment HRM - firm performance relationship. Empirical results showed that each component of HRM implementation positively strengthened the relationship between high commitment HRM and firm performance. In addition, the composite index of HRM implementation calculated by average value of three components revealed more significant moderating effect between the two. Furthermore, We discussed the academical and practical implications, and suggested future research directions.

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백하수오(Cynanchi Wilfordii Radix)의 Cynandione A가 RAW 264.7 세포에서 RANKL과 LPS로 유도된 파골세포형성에 대한 영향 (Effect of Cynandione A of Cynanchi Wilfordii Radix in RANKL and Lipopolysaccharide-induced on Osteoclastogeneis in RAW 264.7 Cells)

  • 황준호;이미란;강창희;부희정
    • 생약학회지
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    • 제46권4호
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    • pp.295-302
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    • 2015
  • Cynanchi wilfordii Radix roots have been utilized as traditional medicine for variety of diseases including diabetes mellitus, aging progression and scavenging free radicals, enhancing immunity, reducing high serum cholesterol, and anti-tumor activity. However, the mechanisms underlying this effect remain poorly understood. The principal objective of this study was to determine the effect of cynandione A on osteoclast cells. Thus, we was isolated cynandione A from Cynanchi wilfordii Radix roots and evaluated the effect of cynandione A on receptor activator of nuclear factor-${\kappa}B$ ligand (RANKL)-induced osteoclast differentiation. We found that cynandione A significantly inhibited osteoclast differentiation stimulated-RANKL in RAW 264.7 cells. Cynandione A conspicuously inhibited the mRNA and protein expression of matrix metallopeptidase 9 (MMP-9), tartrate-resistant acid phosphatase (TRAP) in cynandione A treated with RANKL. Taken together, our results demonstrated that Cynanchi Wilfordii Radix may be useful treatment option of bone-related disease such as osteoporosis leads to fracture of bone and rheumatoid arthritis.

문제중심학습을 적용한 치위생 교육 경험 연구 -학습태도, 학생평가 중심으로- (A study of problem based learning (PBL) experience in dental hygiene education - learning attitude, student assessment -)

  • 김설희
    • 한국치위생학회지
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    • 제10권5호
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    • pp.797-805
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    • 2010
  • Objectives : This study was application problem-based learning(PBL) of performance oral health manage in dental hygiene education. and evaluate on learning effect - learning attitude, student assessment(good or bed). Methods : For this study, we sampled 31 dental hygiene students composed of PBL group, Dept of Dental Hygiene, A college. The period of this study was 1 semester(from september, 2008 to December, 2008). To identify the effect of PBL on learning attitudes, student assessment, we used a t-test and compared pre & post effects of PBL using a paired t-test and General Linear Model(GLM), McNemar test. Results : The results of this study that problem based learning(PBL) for dental hygiene students education was more effective in learning process and effect of PBL rather than direct instruction. students assessment results that problem based learning improves their medicine knowledge and communication. Conclusions : This study suggest that PBL contribute to enhancing learning attitudes, learning effect and solve the real problems through self-directed learning.

간호대학생의 교수-학생 상호작용과 취업불안의 관계에서 전문직 자아개념의 매개효과 (The Mediating Effect of Professional Self-Concept on the Relationship between Professor-Student Interaction and Job-Seeking Anxiety among Nursing Students)

  • 현혜순;김윤영;장은수
    • 보건의료산업학회지
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    • 제12권1호
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    • pp.149-160
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    • 2018
  • Objectives : The purpose of this study was to examine the mediating effect of professional self-concept on the relationship between professor-student interaction and job-seeking anxiety among nursing students. Methods : A cross-sectional survey was conducted using a convenient sampling method with data collected from a sample of 294 nursing students. The structured questionnaire included items to assess job-seeking anxiety, professional self-concept, and professor-student interaction among nursing students. The data were analyzed with descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and multiple regression using the SPSS 24.0 program. Mediation analysis was performed according to the Sobel test. Results : Analysis of the mediating effect of professional self-concept showed a significant mediating influence of professional self-concept on the relationship between professor-student interaction and job-seeking anxiety. Conclusion : The findings suggest that professional self-concept may play a role in increasing the effect of professor-student interaction on job-seeking anxiety. Therefore, this study underscores the need to consider ways of enhancing professional self-concept during interventions for nursing students.