• 제목/요약/키워드: enhancement of emotion

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브랜드경험과 긍정적 감정이 소비자-브랜드관계에 미치는 영향 -스마트폰 브랜드를 중심으로 (The Influence of Brand Experience and Positive Emotion on Consumer-brand Relationship -Focusing on smartphone brand)

  • 류주연
    • 한국콘텐츠학회논문지
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    • 제15권10호
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    • pp.495-503
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    • 2015
  • 본 연구는 소비자가 실제 제품이나 브랜드 사용 이외에 광고나 판매촉진 등 기업의 마케팅활동에 의해서도 브랜드를 경험할 수 있고 이러한 경험을 통하여 자아인식과 소비자-브랜드관계가 향상될 수 있음을 밝히고자 하였다. 총 248명을 대상으로 갤럭시S 스마트폰 브랜드에 대한 조작물로 브랜드를 경험하게 한 결과 브랜드경험 이후 긍정적 감정과 자아인식이 향상되었고, 긍정적 감정 또한 자아인식을 향상시킬 수 있는 것으로 나타났다. 이는 실제 브랜드를 이용하여 브랜드경험이 자아인식에 미치는 효과를 검증하였다는 점에서 중요하다. 또한 브랜드경험과 이를 통한 자아인식의 향상은 소비자-브랜드관계에 유의한 영향을 미치게 되며 궁극적으로 만족도, 추천의도 및 재구매 의도 등을 포함하는 브랜드 애호도까지 영향을 미치게 된다. 따라서 강력하고 매력적인 브랜드를 경험하는 것은 소비자에게 긍정적 감정의 형성이라는 혜택을 줄 수 있으며, 기업차원에는 소비자-브랜드관계를 통하여 구매의도 및 추가지불의도에까지 영향을 미칠 수 있는 관계를 밝혀낸 점이 주목할 만하다.

균형 잡힌 데이터 증강 기반 영상 감정 분류에 관한 연구 (A Study on Visual Emotion Classification using Balanced Data Augmentation)

  • 정치윤;김무섭
    • 한국멀티미디어학회논문지
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    • 제24권7호
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    • pp.880-889
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    • 2021
  • In everyday life, recognizing people's emotions from their frames is essential and is a popular research domain in the area of computer vision. Visual emotion has a severe class imbalance in which most of the data are distributed in specific categories. The existing methods do not consider class imbalance and used accuracy as the performance metric, which is not suitable for evaluating the performance of the imbalanced dataset. Therefore, we proposed a method for recognizing visual emotion using balanced data augmentation to address the class imbalance. The proposed method generates a balanced dataset by adopting the random over-sampling and image transformation methods. Also, the proposed method uses the Focal loss as a loss function, which can mitigate the class imbalance by down weighting the well-classified samples. EfficientNet, which is the state-of-the-art method for image classification is used to recognize visual emotion. We compare the performance of the proposed method with that of conventional methods by using a public dataset. The experimental results show that the proposed method increases the F1 score by 40% compared with the method without data augmentation, mitigating class imbalance without loss of classification accuracy.

사용자의 성향 기반의 얼굴 표정을 통한 감정 인식률 향상을 위한 연구 (A study on the enhancement of emotion recognition through facial expression detection in user's tendency)

  • 이종식;신동희
    • 감성과학
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    • 제17권1호
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    • pp.53-62
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    • 2014
  • 인간의 감정을 인식하는 기술은 많은 응용분야가 있음에도 불구하고 감정 인식의 어려움으로 인해 쉽게 해결되지 않는 문제로 남아 있다. 인간의 감정 은 크게 영상과 음성을 이용하여 인식이 가능하다. 감정 인식 기술은 영상을 기반으로 하는 방법과 음성을 이용하는 방법 그리고 두 가지를 모두 이용하는 방법으로 많은 연구가 진행 중에 있다. 이 중에 특히 인간의 감정을 가장 보편적으로 표현되는 방식이 얼굴 영상을 이용한 감정 인식 기법에 대한 연구가 활발히 진행 중이다. 그러나 지금까지 사용자의 환경과 이용자 적응에 따라 많은 차이와 오류를 접하게 된다. 본 논문에서는 감정인식률을 향상시키기 위해서는 이용자의 내면적 성향을 이해하고 분석하여 이에 따라 적절한 감정인식의 정확도에 도움을 주어서 감정인식률을 향상 시키는 메카니즘을 제안하였으며 본 연구는 이러한 이용자의 내면적 성향을 분석하여 감정 인식 시스템에 적용함으로 얼굴 표정에 따른 감정인식에 대한 오류를 줄이고 향상 시킬 수 있다. 특히 얼굴표정 미약한 이용자와 감정표현에 인색한 이용자에게 좀 더 향상된 감정인식률을 제공 할 수 있는 방법을 제안하였다.

정서기반 학습동기향상 프로그램이 전문대학생의 학습동기와 사회적 지지에 미치는 영향 (The Effect of Emotion-Based Learning Motivation Enhancement Program on Learning Motivation and Social Support of College Students)

  • 이진현;송현아;김수현
    • 한국산학기술학회논문지
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    • 제18권6호
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    • pp.585-595
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    • 2017
  • 본 연구는 정서기반 학습동기향상 프로그램이 전문대학생의 학습동기와 사회적 지지에 어떠한 영향을 미치는지를 알아보는데 목적이 있다. 개발된 최종 프로그램은 학습동기 I, 학습코칭, 학습동기 II로 총 12회기로 구성되어 있으며, 각 회기마다 자기평가 및 성찰일지를 작성하여 성찰 시간을 갖도록 진행하였다. 연구대상은 G시 소재 K전문대학 재학생들 중 2016학년도 1학기 심리학 관련 교양 교과목을 수강한 공학계열 재학생 38명으로, 실험집단 19명과 통제집단 19명을 비확률 표본 추출에 의거 배치하였다. 실험집단에는 정서기반 학습동기향상 프로그램을 주 강사 1명과 보조 강사 1명 총 2명의 강사로 한 주에 1회기씩 총 12회기가 실시되었고, 자료 분석을 위하여 독립표본 t-검증, 대응표본 t-검증, 회기별 소감문 분석이 실시되었다. 연구결과는 첫째, 정서기반 학습동기 향상 프로그램에 참여한 실험집단은 통제집단에 비하여 학습동기와 하위요인 자신감, 만족감에 유의미한 차이가 있었다. 둘째, 정서기반 학습동기 향상 프로그램에 참여한 실험집단은 통제집단에 비하여 사회적 지지에서는 통계적으로 유의미한 차이가 나타나지 않았다. 참여 학생들의 소감문 분석에서는 본 프로그램이 학습동기와 사회적 지지에 영향을 미치는 것으로 나타났다. 마지막으로 본 연구결과에 대한 논의 및 함의를 기술하였다.

Enhancement of Borneo's Indegenous Design

  • Rahman, Khairul Aidil Azlin Abd
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2008년도 추계학술대회
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    • pp.42-45
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    • 2008
  • Derivation of modern products from the by gone age has contributed much for the new modern living. It has been generally recognized that the various ethnicities in Borneo with different backgrounds had made Borneo a place of cultural diversity. However as time passed, most indigenous products are no longer in used or are stored in poor condition. Most products nearly aged over a century are still in a good condition with invaluable sentiments. Indigenous product is an artifact that had been designed and used by certain community of people such as tools, clothing, crafts and goods. Each design may have its own identity to the community. Some of the indigenous products which are no longer in use at present are kept by the community as their collections. The research reveals similarities in the interests of indigenous products, concerns and realities of indigenous communities from the different regions. The study suggests that learning about indigenous materials, such as hand-made products and machine-made products is necessary for the local industry to develop a product identity that is distinctly local. Most indigenous products show evidence of connections to old traditions, yet are new to the design market.

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제품의 구매의도에 대한 자아 메시지의 유형과 환경적 프라이드의 유형의 효과 (Effects of Self Message Type and Incidental Pride Type on Product Purchase Intention)

  • 최낙환
    • 산경연구논집
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    • 제10권10호
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    • pp.53-65
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    • 2019
  • Purpose - Current study aimed at investigating the effects of the choice easiness as a thought triggered at the time of making decision and the goal achievement emotion as a prediction of how consumers feel in the state of achieving consumption goal on brand purchase intention. And It also explored moderation role of incidental pride type such as ambient hubris pride and ambient authentic pride felt before the event in the effects of message type such as self-verifying message and self-enhancing message on the choice easiness and the goal achievement emotion. Research design, data, and methodology - Message type was divided into self-verifying message and self-enhancing message. Incidental pride type was divided into hubris and authentic pride. Smart mobile phone was selected for empirical study. And the experiment was performed with 2(pride type: hubristic versus authentic) × 2(message type: self-verifying message versus self-enhancing message) between-subjects design. Questionnaires from 215 undergraduate students were used to test hypotheses by Macro process model 7. The hypotheses were tested at each of self-verifying message group and self-enhancing message group. Results - First, both choice easiness and goal achievement emotion positively influenced on the purchase intention at both self-verifying message group and self-enhancing message group. Second, at self-verifying message group, the positive effects of self verification on both choice easiness and goal achievement emotion were higher to the customers under incidental hubris pride than to those under incidental authentic pride customers. Third, at self-enhancing message group, the positive effects of self enhancement on goal achievement emotion were higher to the customers under incidental authentic pride than to those under incidental hubris pride. However, at self-enhancing message group, the positive effects of self enhancement on choice easiness (goal achievement emotion) were not higher (higher) to the customers under incidental authentic pride than to those under incidental hubris pride. Conclusions - Focusing on the results of this study, to promote their brand purchase intention, brand managers should use self-enhancing message to induce goal achievement emotion from incidental authentic pride customers. And the brand managers should develop and use self-verifying message to induce choice easiness as well as goal achievement emotion from hubris pride customers, which in turn, promote their brand purchase intention.

여성 환자의 부정적 정서 감소를 위한 패션테라피 적용 (Application of the fashion therapy to reduce negative emotions of female patients)

  • 여은아
    • 복식문화연구
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    • 제23권1호
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    • pp.85-101
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    • 2015
  • In this study, it is explored the effect of fashion therapy on depression, positive emotion, negative emotion, appearance interest, body satisfaction, self-esteem, and self-efficacy of female patients. Eight cancer patients and 12 general patients participated in the 4-week fashion therapy program. When comparing results before and after the fashion therapy, depression and negative emotions were significantly decreased while positive emotions and self-efficacy were significantly increased. There was no significant influence on appearance interest, body satisfaction, self-esteem, and self-efficacy. In group comparison, significant changes were observed in depression, positive emotion and negative emotion regardless of groups. However, cancer patients indicated a significant improvement in self-efficacy compared to general patients who did not whereas patients with a high level of depression showed a significant enhancement on body satisfaction compared to patients with a low level of depression. Also, patients with a low level of pain indicated a significant improvement on self-esteem and self-efficacy compared to patients with a high level of pain. Perceived effect and satisfaction of the fashion therapy were relatively high. Study results may positively contribute to building a knowledge and experimental base of fashion therapy that is widely applicable to diverse parties for the future.

가상환경과 바이오피드백을 이용한 집중력 증진 시스템의 개발 (The Development of an Attention Enhancement System Using Virtual Environment and Biofeedback)

  • 한민수;이장한;권준수;강동주
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2001년도 추계학술대회 논문집
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    • pp.222-227
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    • 2001
  • ADHD라는 것은 일반적으로 학업, 직업, 여러 사회활동에 있어서 지속적으로 일어날 수 있는 주의력 결핍 및 충동성 장애를 일컫는다. 전세계적으로 매년 이 장애를 가진 환자의 수가 증가하고 있지만 이의 치료방법으로는 전통적으로 사용되어져 온 약물치료나 기타 인지행동치료 등으로 한정이 되어있는 실정이다. 이에 본 연구에서는 가상현실과 바이오피드백을 이용한 집중력 증진 시스템을 개발 하였다.

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성인에서 전정안구반사를 이용한 평형감각과 자율신경반응의 관련성 (Relationship between Vestibuloocular Reflex and Autonomic Nerve Response in Adults)

  • 김규겸;박현영;전희정;윤상대;박병림
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 1999년도 춘계학술발표논문집 논문집
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    • pp.237-242
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    • 1999
  • The nature of the interactions between the vestibular and autonomic systems is complex and has not been fully defined. Vestibuloocular reflex induced by sinusoidal rotation and activity of the autonomic nerves in the heart were measured to investigate the interactions between the vestibular system and the autonomic nervous system in healthy adults. Eye movement induced by sinusoidal rotation of the whole body or optokinetic stimulation at 0.04 Hz was analyzed in gain, phase, and symmetry. EKG was measured during vestibular stimulation and analyzed in heart rate variability including mean R-R interval, standard deviation (SD) and coefficient of variance (CV) of R-R interval, and power spectrum of low frequency region (LF) and high frequency region (HF). Gain of eye movement was 0.65${\pm}$0.03 by ratatory stimulation, 0.70${\pm}$0.02 in optokinetic stimulation, 0.08${\pm}$0.02 in visual suppression, and 0.84${\pm}$0.04 in visual enhancement. In R-R interval, resting condition (control) was 0.82${\pm}$0.03 sec, and visual suppression showed significant increase and visual enhancement did significant decrease compared with control (p<0.01).CV was 0.06${\pm}$0.02 in control and visual enhancement increased significantly (p<0.05). In LF/HF control was 1.40${\pm}$0.23, which was not different from rotatory or optokinetic stimulation. But visual suppression decreased LF/HF significantly and visual enhancement increased significantly compared with control (p<0.01). These results suggest that degree of gain corresponds with LF/HF and increased gain in visual enhancement is deeply related to the activity of sympathetic nerves.

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간호사가 지각한 리더의 감성지능과 자신의 감성지능이 조직몰입 및 조직시민행동에 미치는 영향 (The Effects of Leader's Emotional Intelligence and Nurse's own Emotional Intelligence on Organizational Commitment and Organizational Citizenship Behavior)

  • 주윤수;한상숙
    • 한국간호교육학회지
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    • 제19권2호
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    • pp.194-202
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    • 2013
  • Purpose: The purpose of this study was to identify the effects of leader's emotional intelligence and nurse's own emotional intelligence on organizational commitment and organizational citizenship behavior. Methods: Data were collected by self-administered questionnaires from 346 clinical nurses, and analysed by the SPSS 18.0 program. Results: The Factors which influence organizational commitment were use of emotion of nurse (${\beta}$=.28), other's emotional appraisal of leader(${\beta}$=.25), regulation of emotion of leader(${\beta}$=.16), other's emotional appraisal of nurse(${\beta}$=14). These factors explained 36.7% of organizational commitment. The Factors which influence organizational citizenship behavior were other's emotional appraisal of nurse(${\beta}$=.25), use of emotion of nurse(${\beta}$=.24), regulation of emotion of nurse(${\beta}$=.23), use of emotion of leader(${\beta}$=.20). These factors explained 43.6% of organizational citizenship behavior. Conclusion: The results of this study can be used to develop hospitals' management strategies for enhancement of nurses' organizational commitment and organizational citizenship behavior.