• Title/Summary/Keyword: engagement activity

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Factors Affecting Physical Activity of Korean Adults in Some County Areas : A Multilevel analysis (군 지역 성인의 신체활동 실천에 미치는 영향요인에 대한 다수준 분석)

  • Kim, Bongjeong
    • Journal of Korean Public Health Nursing
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    • v.30 no.2
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    • pp.311-325
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    • 2016
  • Purpose: This study was conducted to examine the individual and community level factors associated with physical activity and to identify its relative effects using a multilevel analysis among Korean adults in certain counties. Methods: A cross-sectional data of 39,547 adults (age range of 19~64 years) living in 82 counties from the 2013 Korean Community Health Survey (KCHS) was analyzed. Individual and social correlates from KCHS and physical environmental data from the Korean Statistical Information Service were collected. A multilevel logistic regression was performed using Stata 10.0 IC. Results: Multilevel analyses showed that the effect of social and physical environmental on engaging in moderate or vigorous physical activity (MVPA) was significant in comparison to the influence of individual correlates. The individual factors that were associated with participating in MVPA included gender, marital status, education, job, and household income. In the community level, social environmental factors associated with engagement in MVPA were higher satisfaction with healthcare service (OR=3.410, 95% CI=1.109~11.269), a high level of social support (OR=5.920, 95% CI=1.459~22.657) and social network (OR=1.025, 95% CI= 1.017~1.032). Conclusion: To promote moderate or vigorous physical activity in Korean adults in some counties, social environmental factors should be considered along with individual correlates.

Smoking Cessation Counselling Activity among Nurses in a Community (일 지역사회 간호사들의 금연지도활동에 대한 조사연구)

  • Jung, Young;Park, Eun-Young;Kim, Jin-Sun
    • Research in Community and Public Health Nursing
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    • v.14 no.2
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    • pp.211-222
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    • 2003
  • Purposes: The purposes of this descriptive correlational study were to assess knowledge and attitude toward smoking and smoking cessation counseling activity among nurses in a community, and to identify predictors of their smoking cessation counseling activity. Method: Nurses employed by institutions such as university hospital, hospital, clinic, and health department in a community were surveyed using a structured questionnaire. Of the nurses invited to participate in this study, 760 (88.5%) responded with completed questionnaires. Results: Nurses had relatively positive attitude toward their roles and responsibilities about smoking cessation counseling activity. However, smoking cessation counseling activity was not a routine part of their nursing practice. Moreover, the level of engagement with smoking cessation counseling activity was significantly different by working place. Nurses who were working at the university hospital, hospital, and health department were more actively engaged with smoking cessation counseling activity than nurses who were working at the clinic. Smoking cessation counseling activity was significantly correlated with knowledge of smoking. attitudes toward smoking-related issues, and self-efficacy for smoking cessation counseling activity. In the final stepwise multiple regression, smoking cessation activity was predicted by the nurses' working place, attitudes toward smoking-related issues, and self-efficacy for counseling knowledge and skills. Conclusion: In conclusion, nurses need to participate routinely and actively in smoking cessation counseling activity. To help nurses counsel and intervene patients regarding smoking cessation more effectively, it is essential to integrate educational information on smoking cessation intervention into curriculums of nursing schools as well as to offer smoking cessation intervention as a continuing education program available for currently practicing nurses.

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Corporate Social Responsibility and Financial Reporting Quality: Evidence from Korean Retail Industry

  • KIM, Sang-Su;LEE, Jeong-Hwan
    • Journal of Distribution Science
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    • v.17 no.6
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    • pp.33-42
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    • 2019
  • Purpose - We investigate whether a firm's engagement in socially responsible activity affects the quality of financial reporting within the retail industry of Korean market. Recent studies argue that more socially responsible firms tend to show a better quality of financial reporting. Research design, data, and methodology - We use a variety of proxy variables related to the use of discretionary accruals and real activity manipulation to measure the quality of financial reporting. The total of environmental, social and governance score is used to represent the degree of socially responsible activity in the retail industry. We use regression models to examine whether more socially responsible firms show a higher quality of financial reporting. The sample of publicly traded Korea retail firms is analyzed from 2011 to 2016. Results - Our analysis finds supporting evidence for limited earning management via the use of discretionary accruals. We find, however, no significant relationship between the degree of social responsibility and the quality of financial reporting within chaebol affiliates unlike non-chaebol affiliates. Conclusions - Our results weakly support a better quality of financial reporting for more socially responsible firms. The results highlight the importance of firm characteristics in deciding the effect of socially responsible activity on corporate policies.

The scientific analysis of programming instructional process in elementary school (초등학교 프로그래밍 수업 과정의 과학적 분석)

  • Song, Jeong-Beom;Jeong, Bok-Mun;Lee, Tae-Wuk
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.10
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    • pp.217-226
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    • 2012
  • This study intends to analyse the programming class with visual-basic, scratch and pico-cricket in elementary school. The study analyses cognitive domain by creativity tests and instructional process by student task engagement and the required factor of student's activity-nowadays, a lot of encouragement of learning use-. According to the result, The creativity of groups who use three teaching aid improves, but it hasn't any meaning. according to the student task engagement analysis by instructional process, According to the student task engagement analysis by instructional process, The concentration of group that uses pico-cricket and scratch falls down a little, but The concentration of group that uses visual-basic falls down remarkably. At last, according to the result of the required factor of student's activity, scratch and pico-cricket spend time discussing and programming, but visual-basic spends time correcting coding error. But pico-cricket spends much time preparing teaching aid or checking instrument, so this fact has to reflect when teacher plans his class. Through this fact, scratch and pico-cricket are better than visual basic as effective teaching aid when teacher teaches programming.

Validity and reliability of Korean version of quality of life questionnaire related with music perception and engagement of the elderly (난청노인의 한국어판 음악지각과 참여와 관련된 삶의 질 설문지의 타당도와 신뢰도)

  • Lee, Do-Hye;Choi, Chul-Hee
    • The Journal of the Acoustical Society of Korea
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    • v.41 no.1
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    • pp.87-98
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    • 2022
  • The purpose of this study is to develop the Korean version of Music-Related Quality of Life (K-MRQoL) for the elderly. The K-MRQoL consisted of Musical Ability, Attitude, Activity Frequency (PART 1) and Musical Ability, Attitude, Activity Important (PART 2). Each subcategory consists of Music Perception with 11 items and Music Engagement with 7 items. The validity and reliability of K-MRQoL were measured with Pearson's and Cronbach's alpha correlation coefficients and Independent t-test in total 30 elderly with normal hearing and 30 elderly with hearing loss from local welfare Centers and nursing homes. The correlation coefficients between total scores and PART 1 and PART 2 ranged from .701 to .948 and from .598 to .926, respectively. The internal consistency between total and Part 1 and Part 2 ranged from .846 to .931 and from .838 to .918, respectively. The test-retest correlations were .979, .970, and 979 for total, PART 1, and PART 2, respectively. The correlation between K-MRQoL and Quality of Communication Life Scale was .449. There were significant differences in total, PART 1, and PART 2 between the elderly with normal hearing and hearing loss. This indicates that the K-MRQoL can be used as a useful clinical tool to evaluate Music-related Quality of Life in the elderly with normal hearing or hearing loss.

The Effect of Social Media Marketing Activities on Purchase Intention with Brand Equity and Social Brand Engagement: Empirical Evidence from Korean Cosmetic Firms (소셜 미디어 마케팅 활동이 브랜드 자산과 소셜 브랜드 개입을 통해 구매 의도에 미치는 영향: 한국 화장품 회사를 중심으로)

  • Choedon, Tenzin;Lee, Young-Chan
    • Knowledge Management Research
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    • v.21 no.3
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    • pp.141-160
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    • 2020
  • This study provides a new perspective on the effect of social media marketing activities (SMMA) on purchase intention in Korean cosmetic firms. The increasing use of social media has changed how firms engage their brand with consumers. This phenomenon triggered a need for this research to examine further the influence of SMMA on social brand engagement (SBE), brand equity (BE), and purchase intention (PI). The purpose of this paper is to investigate the effect of SMMA on purchase intention in Korean cosmetic firms with brand equity and social brand engagement. The factors of SMMA were identified based on previous literature reviews that have an impact on social media marketing activity. To empirically test the effects of SMMA, this study conducted a questionnaire survey on 219 social media users for data analysis out of the initial 332 survey data. The results reveal that all five SMMA elements are positively related to BE, SBE, and PI. The study enables cosmetic brands to forecast the future purchasing behavior of their customers more accurately and brings clarity to manage their assets and marketing activities as well.

The Effects of Sports Team Performance and Social Media Operations on Fan Engagement: The Moderating Role of Fan Tokens (스포츠 구단의 경기 성적 및 소셜미디어 운영이 팬덤의 인게이지먼트에 미치는 영향: 팬 토큰의 조절 효과를 중심으로)

  • Wookyoung Kim;Yiling Li;Jeonghye Choi
    • Knowledge Management Research
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    • v.24 no.4
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    • pp.195-218
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    • 2023
  • This study empirically analyzes the effect of a sports club's performance and social media operations on online information search volume, reflecting fan engagement. Additionally, it confirms that such effect can vary depending on the issuance of sports fan tokens. The analysis of the data resulted in the support of all four hypotheses presented in this study. The team's goal differentials during the games exhibited a significant and positive effect on the online information search volume by fans. Furthermore, the quantity of a team's social media posts also showed a significant and positive effect on the online information search volume. The aforementioned effects of the team's game-related performance and social media activity on the online information search volume appeared to be strengthened when the sports fan tokens of the team were issued. This study conducts an empirical analysis of fan engagement in sports clubs and delves into the marketing dimensions of sports fan tokens. By doing so, it broadens the research scope within sports marketing and offers practical insights for the development of marketing strategies by sports clubs.

The Impact of e-Store Personality on e-Store Loyalty-Focus on the Mediating Role of Identification, Trust, and Engagement (온라인에서 점포 개성이 점포 충성도에 미치는 영향-동일시, 신뢰, 인게이지먼트의 매개 역할을 중심으로)

  • Park, Hyo-Hyun;Jung, Gang-Ok;Lee, Seung-Chang
    • Journal of Distribution Research
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    • v.16 no.2
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    • pp.57-94
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    • 2011
  • Nowadays, it is common that most consumers are purchasing goods in e-stores. The e-stores eager to attract, revisit, retain, and finally convert them into loyal customers. The e-store marketers have planned and executed numerous marketing efforts. As one of the marketing activities, e-store managers attempt to build web sites that meet customers' functional and psychological needs. A wide array of studies has been done to identify factors that could affect customers' response of web sites. Majority of studies were conducted to verify technology-related and functional variables of the website which facilitate transactions and enhance customer responses such as purchase intention and website loyalty. However, there has been little research on the external cues of website and psychological variables of consumer that could have positive influences on customer response. The purpose of this study is to investigate the influence of e-store personality on e-store loyalty through mediating variables such as e-store identification, e-store trust, and e-store engagement. The authors of this study develop the model and set up the six main hypotheses and a set of sub-hypotheses based on a literature review, shown in

    . This model is composed of four paths such as dimensions of e-store personality${\rightarrow}$e-store identification, e-store identification${\rightarrow}$e-store loyalty, e-store identification ${\rightarrow}$e-store trust${\rightarrow}$e-store loyalty, and e-store identification${\rightarrow}$e-store engagement${\rightarrow}$e-store loyalty. II. Research Method Ladies under 30s were the respondents of this survey. Data were collected from January 20th to February 26th in 2010. A total of 200 questionnaires were distributed and 169 respondents were analysed finally to test hypotheses because 31 questionnaires had incorrect or missing responses. SPSS 12.0 and LISREL 7.0 program were used to test frequency, reliability, factor, and structural equation modeling analysis. III. Result and Conclusion According to results from factor analysis, eigen value was over 1.0 and items which were below 0.6 were deleted. Consequently, 9 factors(% of total variance is 72.011%) were searched. All Cronbach's ${\alpha}$ values are over the recommended level(${\alpha}$ > 0.7). The overall fit indices are acceptable such as ${\chi}^2$=2028.36(p=0.00), GFI=0.87, AGFI=0.82, CFI=0.81, IFI=0.92, RMR=0.075. All factor loadings were over the recommended level. As the result of discriminant validity check with chi-square difference test between paired constructs, each construct has good discriminant validity. The overall fit indices of final model are acceptable such as ${\chi}^2$=340.73(df=36, p=0.00), GFI=0.92, AGFI=0.81, CFI=0.91, IFI=0.91, RMR=0.085. As test results, 5 out of 6 hypotheses are supported because there are statistically significant casual relationships in structural equation model, shown in . First of all, hypothesis 1 is partially supported because sub-hypothesis 1-1 and 1-2 are supported, whereas sub-hypothesis 1-3, 1-4, and 1-5 are rejected. Specifically, it reveals that warmth and sophistication dimensions in e-store personality have positive influence on e-store identification, however, activity, progressiveness, and strictness does not have any significant relationship on e-store identification. Secondly, hypothesis 2 was supported. Therefore, it can be said that e-store identification has a positive impact on e-store trust. Thirdly, hypothesis 3 is also supported. Hence, there is a positive relationship between e-store identification and e-store engagement. Fourthly, hypothesis 4 is supported too. e-store identification has a positive influence on e-store loyalty. Fifthly, hypothesis 5 is also accepted. This indicates that e-store trust is a precedent variable which positively affects e-store loyalty. Lastly, it reveals that e-store engagement has a positive impact on e-store loyalty. Therefore, hypothesis 6 is supported. The findings of the study imply that some dimensions of e-store personality have a positive influence on e-store identification, and that e-store identification has direct and indirect influence on e-store loyalty through e-store trust and e-store engagement positively. These results also suggest that the e-store identification in e-store personality is a precedent variable which positively affects e-store loyalty directly and indirectly through e-store trust and engagement as a mediating variable. Therefore, e-store marketers need to implement website strategy based on e-store personality, e-store identification, e-store trust, and e-store engagement to meet customers' psychological needs and enhance e-store loyalty. Finally, the limitations and future study directions based on this study are discussed.

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  • The regular physical activity impact on the individuals involved euphoria and determinants of engagement (규칙적 체육활동 참여가 개인의 행복감에 미치는 영향과 참여유도 결정요인)

    • Kim, Mi-Ok;Huh, Ji-Jung
      • Journal of Digital Convergence
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      • v.14 no.12
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      • pp.667-675
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      • 2016
    • This study aims to investigate the effects of regular participation in physical activity on personal happiness by analyzing the "2014 National Leisure Sports Participation Survey". By using cross-tabulation and the binary logit model, it is found that there is a positive correlation between those two variables. The effect of positive affect on happiness index was found to be influenced by age, education level, occupation, income, marital status, appear. The results of the analysis of the relationship between the presence of sports facilities and the participation of regular physical activity using crosstab analysis and the analysis of physical activity showed positive relationship between two variables. Hence, it is expected that providing more opportunities to participate in sports programs can lead the public to more regular participation in physical activity.

    A Study on Minimum Transmit Power and Interference in ZigBee Transceivers at 2.4GHz in Multiple Integrated Laser Engagement System (2.4GHz대역 ZigBee 송수신기를 사용한 과학화 전투훈련 시스템에서 최소송신전력과 간섭에 관한 연구)

    • Kwak, Hyun-Sang;Yoo, Ho-Joon;Kim, Young-Ho;Chun, Sang-Hyun;Kim, Jong-Heon;Lee, Chan-Joo;Lim, Seung-Chan
      • Journal of the Korea Institute of Military Science and Technology
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      • v.11 no.6
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      • pp.47-54
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      • 2008
    • In this paper, interference analysis has been performed between RF receiver and transmitters on each soldier for Multiple Integrated Laser Engagement System(MILES) which are following ZigBee standard. In order to obtain minimum transmit power without interference, 1% Packet Error Rates(PER) from 14 transmitters attached on a soldier to a receiver are measured with the scenarios for simple transmitting and receiving network configuration and for repeating network configuration. Based on this transmit power, the available distance for interference free among soldiers is simulated using Spectrum Engineering Advanced Monte Carlo Analysis Tool(SEAMCAT). Later scenario gives the benefit of 10dB lower transmit power, smaller and lighter power source, and better activity of trainee.


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