• Title/Summary/Keyword: empirical research

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Entrepreneurship in Entertainment Industry: Marketing Self-efficacy and Start-up Intention (엔터테인먼트 산업의 기업가 정신 : 마케팅 효능감과 창업의지)

  • Kim, Jung-Rae
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.8
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    • pp.1-9
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    • 2020
  • Self-efficacy and entrepreneurial self-efficacy on the positive effects of entrepreneurial intention are well developed in past research but marketing self-efficacy, linked to the competencies of marketing field and is closely related to self-efficacy and entrepreneurial self-efficacy has not received enough attention on the prediction of start-up intention despite marketing and entrepreneurship are crucial when creating a start-up. Moreover, there have been several empirical studies but, most of the previous studies have focused on university students majoring in business and economics. Therefore, there is still little understanding of the effect of marketing self-efficacy on start-up intention. The purpose of this study then was to investigate the effect of marketing self-efficacy on start-up intention for college students majoring in entertainment-related studies. Questionnaires were employed to collect data from three universities in Korea. A total of 120 completed questionnaires were returned. Logistic regression analysis was used to test the hypothesis. The results indicate that marketing self-efficacy was positively and significantly related to start-up intention. The results of this study empirically confirmed that university students majoring in entertainment-related studies with high marketing self-efficacy are more likely to desire to create a start-up. These results suggest theoretical and practical implications.

The Effect of Individuals' Vulnerability to the Different Sex's Physical Attractions on Their Own Acceptance of Extramarital Relationship and Intentions of Open Marriage (이성의 신체적 매력에 대한 취약성이 본인의 혼외관계 수용성 및 개방결혼의도에 미치는 영향)

  • Lee, Hee-Jin
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.203-216
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    • 2020
  • The purpose of this study is to reveal the effects of the VDSPA(Vulnerability to the Different Sex's Physical Attraction) on IOM(the intention of open marriages), the mediating effect of the SAEMR(Self Acceptance of Extra-Marital Relationship) and the moderating effect of gender. This is an empirical research based on data analysis obtained by surveying 655. The notable findings are as follow: First, respondents' perceptions of their own extramarital affairs(M=2.284) and open marriages(M=2.175) are generally negative, but women were more negative than men. Second, both men and women were vulnerable to the physical attraction of the opposite sex(M=3.569), especially men than women. Third, the more vulnerable to the physical attraction of the opposite sex, the more receptive to their own infidelity. The more receptive to their own extramarital affair, the more clear their intention to open marriage. Lastly, in the case of women, it is confirmed that the vulnerability of the physical attraction of the opposite sex has a significant effect on the intention of an open marriage, with the acceptability of the one's own infidelity as a mediator. In the case of men, there is no mediating effect of accepting their own extramarital affairs, which proved to be a moderating effect by gender. Unlike men, in the case of women, it is concluded that 'accepting their own extramaritality is a critical factor that directly or indirectly has a significant effects on their intention to open marriage.

Effects on lifestyle and life satisfaction of active Senior's mobile app usage level (액티브 시니어의 모바일 앱 사용 수준이 라이프스타일과 삶의 만족도에 미치는 영향)

  • Huh, Wonwhoil;Choi, Jeongil
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.229-236
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    • 2022
  • The goal of this research is to understand the extent to which active seniors' mobile app usage level affects their lifestyle and life satisfaction. For this, we surveyed for 15 days in early December 2021 targeting about 150 users nationwide. As the questionnaire content, the independent variable was "mobile app usage level", the parameter was "lifestyle", and the dependent variable was "life satisfaction". As a result of empirical analysis, reliability and exploratory factors between each variable were verified, and it was confirmed that internal consistency was secured. It was investigated that the concentration validity of each item was generally well confirmed. As a result of hypothesis testing by the structural equation, 'App usage level ⇨ Lifestyle' was 0.244, 'Lifestyle ⇨ Life satisfaction' 0.707, and 'App usage level ⇨ Life satisfaction 0.141' was adopted. This study shows that the higher the level of mobile app usage of active seniors, the higher the lifestyle. Also, the better the lifestyle, the better the quality of life. It is analyzed that life satisfaction will improve as the level of mobile app use increases. Therefore, in order to improve life satisfaction, it seems necessary to increase the level of app use and lifestyle.

A Study on Implications and Improvement Plans for the Developing Consultation Guidelines for Environmental Assessment of Offshore Wind Power Development Projects (해상풍력 개발사업의 환경성 평가 협의 지침 개발에 관한 시사점 및 개선안 연구)

  • Haemi, Lee;Junho, Maeng
    • Journal of Environmental Impact Assessment
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    • v.31 no.6
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    • pp.449-464
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    • 2022
  • This study reviewed the development process of the consultation guideline for the environmental assessment of offshore wind power. Based on this, implications and improvement plans for a future revision of the guidelines. Domestic and foreign case studies reviewed the consulting cases on domestic offshore wind power development projects, environmental location consulting cases, and guidelines related to overseas offshore wind power and analyzed location characteristics and significant environmental issues by project. Major environmental issues related to offshore wind power include birds, noise and vibration, marine animals and plants, marine physics, marine water quality and sediments, marine landscapes, and other auxiliary facilities installed on land. Implications and improvements for revising the consultation guidelines for evaluating offshore wind environments require data and clear guidelines at the central government level to determine areas where offshore wind projects can be located. In a situation where the importance of cumulative impact assessment is emphasized, guidelines for cumulative impact assessment methodologies for each item that reflect the domestic situation should be prepared for a cumulative impact assessment on offshore wind power environmental issues. In addition, when revising the consultation guidelines, empirical research cases should be reflected through the accumulation of environmental surveys and monitoring data of offshore wind farms by sea area.

A Study on Injection Nozzle and Internal Flow Velocity for Removing Air Bubbles inside the Sample Tanks during Hydraulic Rupture Test (수압파열시험 시 시료 탱크 내부 기포 제거를 위한 주입 노즐 및 내부 유속 연구)

  • Yeseung, Lee;Hyunseok, Yang;Woo-Chul, Jung;Dong Hoon, Lee;Man-Sik, Kong
    • Journal of the Korean Institute of Gas
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    • v.26 no.6
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    • pp.9-15
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    • 2022
  • In order to verify the durability of the high-pressure hydrogen tank in the operating pressure range, a hydraulic rupture test should be performed. However, if the bubbles generated by the initial injection process of water are attached to the inner wall of the tank and remain, a sudden pressure change of the bubbles during the rupture of the pressurized tank may cause shock and noise. Therefore, in this study, the flow velocity required to remove the bubbles remaining on the inner wall of the tank was predicted through simplified formulas, and the shape of the injection nozzle to maintain the flow velocity was determined based on the shape of the hydrogen tank for the hydrogen bus. In addition, a numerical model was developed to predict the change in flow velocity according to the inlet pressure, and an experiment was performed through a model tank to prove the validity of the prediction result. As a result of the experiment, the flow velocity near the tank wall was similar to the predicted value of the analysis model, and when the inlet pressure was 1.5 to 5.5 bar, the minimum size of the removable bubble was predicted to be about 2.2 to 4.6 mm.

A Study on Policy Acceptance Intention to Use Artificial Intelligence-Based Public Services: Focusing on the Influence of Individual Perception & Digital Literacy Level (인공지능 기반 공공서비스 정책수용 의도에 관한 연구: 개인의 인식과 디지털 리터러시 수준이 미치는 영향을 중심으로)

  • Jang, Changki;Sung, WookJoon
    • Informatization Policy
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    • v.29 no.1
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    • pp.60-83
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    • 2022
  • The purpose of this study is to empirically analyze the effect of individual perception of artificial intelligence and the level of digital literacy on the acceptance of artificial intelligence-based public services. For empirical analysis, a research model was set up based on the technology acceptance model and planned behavior theory using survey data of 2017 and analyzed through structural equations. To summarize the results of the analysis, firstly, the positive perception of individuals about artificial intelligence technology plays a role in reinforcing attitudes toward benefits and reducing concerns about public service in which artificial intelligence technology has been introduced. Secondly, the level of digital literacy reinforces both benefits and concerns about artificial intelligence technology, but it was found that the intention to use public services was reinforced through the benefits of artificial intelligence technology perceived by individuals, rather than privacy concerns about artificial intelligence technology. Thirdly, it was confirmed that the perceived benefits of individuals on artificial intelligence technology reinforced the intention to use public civil services, and privacy concerns negatively influenced the intention to use. It was confirmed that the influence of a perceived ease of use and usefulness, as opposed to privacy concerns, further reinforces the intention to use. Both citizens' positive perceptions regarding the accuracy and reliability of information provided through artificial intelligence technology and institutional complementation of responsibility for errors caused by artificial intelligence technology are strengthened, and technical problems related to privacy protection are solved.

Characteristics of Dynamic Shear Behavior of Pile-Soil Interface Considering pH Conditions of Groundwater (지하수 pH조건을 고려한 말뚝-지반 접촉면의 동적 전단거동 특성)

  • Kwak, Chang-Won
    • Journal of the Korean Geotechnical Society
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    • v.38 no.5
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    • pp.5-17
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    • 2022
  • A pile is a type of medium for constructing superstructures in weak geotechnical conditions. A pretensioned spun high-strength concrete (PHC) pile is composed of high-strength concrete with a specified strength greater than 80 MPa. Therefore, it has advantages in resistance to axial and bending moments and quality control and management since it is manufactured in a factory. However, the skin friction of a pile, which accounts for a large portion of the pile bearing capacity, is only approximated using empirical equations or standard penetration test (SPT) N-values. Particularly, there are some poor research results on the pile-soil interface under the seismic loads in Korea. Additionally, some studies do not consider geoenvironmental elements, such as groundwater pH values. This study performs sets of cyclic simple shear tests using submerged concrete specimens for 1 month to consider pH values of groundwater and clay specimens composed of kaolinite to generate a pile-soil interface. 0.2 and 0.4 MPa of normal stress conditions are considered in the case of pH values. The disturbed state concept is employed to express the dynamic behavior of the interface, and the disturbed function parameters are newly suggested. Consequently, the largest disturbance increase under basic conditions is observed, and an early approach to the failure under low normal stress conditions is presented. The disturbance function parameters are also suggested to express this disposition quantitatively.

The Impact of Government Subsidies and Scientific and Technological Innovation Investment on The Business Performance of Chinese Cultural Industry Enterprises (정부 보조금과 과학 기술 혁신 투입이 중국 문화산업 기업의 경영 실적에 미치는 영향)

  • Yuan, Tao;Wang, Kun;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.250-260
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    • 2022
  • The purpose of this study is to verify the impact of government subsidies and technological innovation on the business performance of Chinese cultural industry enterprises. Therefore, this study takes 238 listed cultural industry enterprises in China from 2015 to 2020 as the object, collects 1175 samples, and uses Stata16 software for empirical analysis. The analysis results are as follows. First, government subsidies have a positive impact on the business performance of Chinese cultural industry enterprises. Second, government subsidies have a positive impact on the scientific and technological innovation of Chinese cultural industry enterprises. Third, scientific and technological innovation has a positive impact on the business performance of Chinese cultural industry enterprises. Fourth, scientific and technological innovation plays a partially mediating role in the relationship between government subsidies and business performance of Chinese cultural industry enterprises. Based on the research results, measures to improve the business performance of cultural industry companies are as follows. First, establish a modern cultural industry market system. Second, the government should expand financial and tax support for cultural industry companies. Third, promote the integration of cultural industries with scientific and technological innovation.

A Study on the Characteristics of the Creation Process of Convergence Performing Arts - Focusing on PADAF - (융·복합 공연예술 창작과정의 특징 연구 - 파다프(PADAF)를 중심으로)

  • Jo, Jeong-Min
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.8
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    • pp.163-174
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    • 2020
  • The purpose of this study is to derive the characteristics of the creative process of convergence performing arts. Therefore, the PADAF-Play and Dance Art Festival, a representative convergence performing arts festival in Korea that has been held steadily every year since the first event in 2011, was selected as the subject of the study. Through PADAF, a representative convergence performing arts festival in Korea, qualitative case studies were selected through process-oriented discovery to study the characteristics of the creative process of convergence performing arts, which is a key feature of performing arts in the 21st century. For realistic and empirical research, the 8th and 9th PADAF participated in the entire process from the initial stage of preparation to the closing ceremony and conducted several in-depth interviews with PADAF officials and participating artists. Looking at the characteristics of the convergence performance art creation process through PADAF, creators overcame difficulties that they had not thought of in different ways in the process of meeting different heterogeneous genres, but through understanding other genres, experiential values through convergence, sharing as collaborators, and various ways of communication. The characteristics of the convergence performing arts creation process, which is focused on PADAF, are "Rhizom thinking" by French philosopher Gilles Deleuze(1925-1995), "Collective intelligence," and "Experimental Value for Experimental Creation" by creators. Through this derivation, we will help the changing performing arts scene based on the basic human desire to understand convergence performance art a little more and communicate through the extended expression of convergence.

A Study on the Design of Planterior to Reduce and Purify Indoor Particle Matters (PM) (실내 미세먼지 저감을 위한 플랜테리어 디자인 연구)

  • Ahn, SeungWon;Jeong, Jun Hyun
    • Journal of the Korean Society of Floral Art and Design
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    • no.44
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    • pp.3-31
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    • 2021
  • To verify the types of effects that plants have in our general living conditions, I examined an air quality in living rooms of the three, 129.78m2 size, apartments that were with and without plants. and the findings of the study were as addressed below. 1) Experiments showed no statistically significant differences in Case A. However, in Case B and Case C, the standard deviation of PM10, PM2.5 and PM 1.0 verified that each had statistically significant (p<.01) differences. 2) It is believed that the effect of reducing particle matters due to the installation of plants in the indoor space is to vary significantly depending on the indoor environmental conditions, the cleanliness of the room, and the amount of furniture and may also differ depending on the daily dietary cooking method. In addition, it is believed that the planterior will not only reduce indoor fine dust, but also reduce the psychological comfort and eye fatigue of the residents. Nevertheless, supplementary research is needed. 3) In the planterior design for reducing indoor particle matters, various measures were examined. Among them, the vertical wall design method was tested and suggested through empirical experiments. In addition, maintenance methods were proposed depending on the type of indoor plant.