• Title/Summary/Keyword: empirical research

Search Result 8,352, Processing Time 0.037 seconds

The Effects of Consumer Perceived Value on the Attitude and Purchasing Intention of Cultural and Creative Products in the Palace Museum in China (중국 소비자 지각된 가치가 고궁박물관 문화 창의 제품의 제품 태도와 구매 의도에 미치는 영향)

  • Zhang, Binyuan;Pang, Qiwei;Wei, Yingmei;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.8
    • /
    • pp.123-136
    • /
    • 2021
  • The Palace Museum Cultural Creative Products on Attitude and Purchasing Intention. Online surveys were conducted on consumers who had consumed Cultural and Creative Products of the Palace Museum in the past. There were 305 valid questionnaires empirical survey was analyzed. The results of the study are as follows. First, it was found that all three variables of Consumer Perceived Value had a significant positive effect on product Attitude. Second, among the three variables of Consumer Perceived Value, the Cultural Educational Value did not significantly affect the onsumer urchasing ntention, but other variables had a significant positive effect on the Consumer Purchasing Intention. Third, it was verified that Attitude has a positive effect on Purchasing Intention. Fourth, it was found that there was a partial mediating effect of the Attitude between the Perceived Value and the Consumer Purchasing Intention. According to the research results, while maintaining the cultural identity of cultural and creative products, it is necessary to adopt reasonable methods to maximize the sense of enjoyment and comfort, enriching the daily use functions and rationalizing the price standards.

Empirical study on inhibition effect of scale and rust in tap-water line by zinc ionization device (아연 이온화 장치에 의한 상수배관 내 스케일 및 녹 생성 억제효과 실증 연구)

  • Yum, Kyung-Taek;Choi, Jung-Wook;Yang, Sung-Bong;Shim, Hak-Sup;Yu, Mee-Seon
    • Journal of Korean Society of Water and Wastewater
    • /
    • v.35 no.6
    • /
    • pp.465-476
    • /
    • 2021
  • Scale and rust generation in water pipes is a common phenomenon when cast iron water pipes have been used for a long time. A physical water treatment device is known among various means for suppressing rust in a water pipe, and a zinc ionization device for putting zinc metal into a pipe and emitting the zinc cation into water is one of such devices. This research measured the amount of zinc ion generated, which is known to exhibit an effect of inhibiting rust and scale generation in a pipe, and examined the scale and rust inhibition effect of the ionization device installed for ground or building water supply. In the case of distilled water, the concentration of zinc ion increased by circulating water in the ionization device several times, and it was verified to be hundreds of ㎍/L, and in the case of discharging ground or tap water, it was verified to be tens of ㎍/L. In addition, a verification pipe was installed to confirm the change inside the pipe before and after installation of the zinc ionization device, and the internal condition of the pipe was observed 3 months to several years after installation. It was confirmed that the corrosion area of the surface of the pipe was no longer increased by installing a corrosion inhibitor, and if the pipe was already filled with corrosion products, the amount of corrosion products gradually decreased every year after installation. The phenomenon of fewer corrosion products could be interpreted as expanding the space in the pipe due to the corrosion product as Fe2O3 adhered to the inner surface of the pipe and turned into a smaller black Fe3O4. In addition, we found that scale such as CaCO3 together in the corrosion by-products gradually decreased with the attachment of the ionization device.

A Study on the Effect of Individual Development of Job Rotation on Job Satisfaction - Focused on the Mediating Effect of Work Efficiency and the Moderating Effect of Work Overload - (직무순환의 개인발전이 직무만족도에 미치는 영향에 관한 연구 -업무효율성의 매개효과와 업무과부하의 조절효과를 중심으로-)

  • Choi, Young Woo;Kang, Min Jung
    • The Journal of the Convergence on Culture Technology
    • /
    • v.8 no.1
    • /
    • pp.385-393
    • /
    • 2022
  • This study conducted a survey of social welfare facility workers in Mokpo, Jeollanam-do from May 21 to May 24, 2019 to empirically analyze the effect of job rotation on work efficiency and job satisfaction. Individual development of job rotaion (independent variable), job satisfaction (dependent variable), work efficiency (mediating variable), and work overload (moderating variable) were set as variables of the research model. For the questions of all variables, the Likert 5-point scale was used, the SPSS version 24.0 was used as an empirical analysis tool to verify the hypothesis, descriptive statistics and reliability analysis were performed, and the mediating effect and moderating effect were analyzed using SPSS PROCESS macro 4.0. The results of this study are as follows. First, it was analyzed that the individual development of job rotation did not significantly affect job satisfaction. Second, it was found that work efficiency fully mediated the relationship between individual development of job rotation and job satisfaction. Finally, it was found that the interaction term between work efficiency and job overload had a negative effect on job satisfaction and had a moderated mediating effect.

Sell-sumer: The New Typology of Influencers and Sales Strategy in Social Media (셀슈머(Sell-sumer)로 진화한 인플루언서의 새로운 유형과 소셜미디어에서의 세일즈 전략)

  • Shin, Hajin;Kim, Sulim;Hong, Manny;Hwang, Bom Nym;Yang, Hee-Dong
    • Knowledge Management Research
    • /
    • v.22 no.4
    • /
    • pp.217-235
    • /
    • 2021
  • As 49% of the world's population uses social media platforms, communication and content sharing within social media are becoming more active than ever. In this environmental base, the one-person media market grew rapidly and formed public opinion, creating a new trend called sell-sumer. This study defined new types of influencers by product category by analyzing the subject concentration of the commercial/non-commercial keywords of influencers and the impact of the ratio of commercial postings on sales. It is hoped that influencers working within social media will be helpful to new sales strategies that are transformed into sell-sumers. The method of this study classifies influencers' commercial/non-commercial posts using Python, performs text mining using KoNLPy, and calculates similarity between FastText-based words. As a result, it has been confirmed that the higher the keyword theme concentration of the influencer's commercial posting, the higher the sales. In addition, it was confirmed through the cluster analysis that the influencer types for each product category were classified into four types and that there was a significant difference between groups according to sales. In other words, the implications of this study may suggest empirical solutions of social media sales strategies for influencers working on social media and marketers who want to use them as marketing tools.

Linear programming models using a Dantzig type risk for portfolio optimization (Dantzig 위험을 사용한 포트폴리오 최적화 선형계획법 모형)

  • Ahn, Dayoung;Park, Seyoung
    • The Korean Journal of Applied Statistics
    • /
    • v.35 no.2
    • /
    • pp.229-250
    • /
    • 2022
  • Since the publication of Markowitz's (1952) mean-variance portfolio model, research on portfolio optimization has been conducted in many fields. The existing mean-variance portfolio model forms a nonlinear convex problem. Applying Dantzig's linear programming method, it was converted to a linear form, which can effectively reduce the algorithm computation time. In this paper, we proposed a Dantzig perturbation portfolio model that can reduce management costs and transaction costs by constructing a portfolio with stable and small (sparse) assets. The average return and risk were adjusted according to the purpose by applying a perturbation method in which a certain part is invested in the existing benchmark and the rest is invested in the assets proposed as a portfolio optimization model. For a covariance estimation, we proposed a Gaussian kernel weight covariance that considers time-dependent weights by reflecting time-series data characteristics. The performance of the proposed model was evaluated by comparing it with the benchmark portfolio with 5 real data sets. Empirical results show that the proposed portfolios provide higher expected returns or lower risks than the benchmark. Further, sparse and stable asset selection was obtained in the proposed portfolios.

A Study on the selecting behavior of restaurant by segmental group based on foodservice motivation (외식동기에 기초한 세분집단별 외식점 선택행동에 관한 연구)

  • Kim, Young-Hee
    • Journal of Digital Convergence
    • /
    • v.20 no.4
    • /
    • pp.159-168
    • /
    • 2022
  • This study was conducted to classify segmental group based on the factors of foodservice motivation and then conducted a survey for one month from July 15 to August 14, 2021 to analyze the influence of demographic characteristics, usage behavior, and motivation on eating out choice behavior. A total of 310 copies were used for empirical analysis. The result is as follows. First, males showed higher task type than females, and females showed higher number of change type, gastronomic type, and fit type. Second, in demographic characteristics, all groups showed strong motivation for foodservice in married people aged 31-40 and 41-50. Third, in the restaurant selecting behavior difference between the segmental groups according to the motivation for foodservice the most preferred menu was korean food for fit type, gourmet type, duty type and western food was the highest in the change type. Fourth, in the ordering method of difference in restaurant selecting behavior among segmental groups, all four groups showed higher order type than unlimited type or buffets type. The limitations of this study are limited to the food field and analysis should be done, but the results of the study on specific food items have not been obtained. Therefore, it is hoped that the future research will be conducted by designating specific food fields.

Analyses of Impact on Business Performance of Information Security Companies: The Perspective of Mediating Effects of Organizational and Innovative Capabilities (정보보호 기업의 경영성과에 미치는 영향 분석: 조직 및 혁신 역량의 매개 효과의 관점에서)

  • Shin, HyunMin;Kim, Injai
    • Knowledge Management Research
    • /
    • v.22 no.4
    • /
    • pp.157-172
    • /
    • 2021
  • Information security companies were established in earnest from the mid-late 1990s to early 2000s, far shorter than other national key industries. Nevertheless, the information security industry has made rapid progress. It is expected that the proportion of the information security industry will increase rapidly with the development of advanced technology along with the 4th industrial revolution. As COVID-19, which occurred at the end of 2019, spreads around the world in 2020, non-face-to-face services and digital transformation are accelerating, and cyber threats to users are also increasing. However, there are limitations in responding to new Cyber Security threats due to the shortage of information protection manpower, insufficient security capabilities of domestic companies, and the narrow domestic information protection market. This study examines the external environmental factors of information security companies such as government information protection system operation, government influence, government support, partnership between information security companies, and internal environmental factors such as top management support, financial status, human resources, organizational capability, This study was conducted using empirical data to analyze whether it affects innovation capability and whether organizational capability and innovation capability affect financial and non-financial performance. The results of this study can be used as basic data to suggest policies and implications for information security, and to strengthen the competitiveness of the information security industry.

The Effect of Technology Difficulty and Safety Perception on Customer Value Perception and Intention to Use Self-Service Technologies (셀프서비스기술 환경에서 기술난이도와 안전성 지각이 고객가치인식과 지속사용의도에 미치는 영향)

  • Bu, Shaoyang;Liu, Tianyuan;Koh, Joon
    • Knowledge Management Research
    • /
    • v.23 no.1
    • /
    • pp.47-67
    • /
    • 2022
  • Computer and Internet information technologies(ICTs) have changed the modern service industry and people's life style. In particular, the global spread of COVID-19 has attracted more attention to contact service types such as self-service technology. With the increase in labor costs and the enhancement of consumer self-awareness, more and more companies transfer part of their work to customers through their own service technology. This study seeks to answer the following questions. (1) Do technology difficulty and safety perception affect customer value recognition in the self-service technologies? (2) Does customer value recognition influence the intention to use such technologies continuously? This study conducted an empirical analysis with 327 samples to validate the influence of self-service characteristics(technology difficulty and safety perception) on customer value recognition and continuous utilization intentions. Also, it analyzes the moderating effects of age and frequency of use on the relationship between self-service characteristics and customer value recognition. The study results show that the technology difficulty does not affect the customer's perceived value recognition; and the higher the customer's value recognition, the higher the intention of continuous use.

Trends of Antifungal Agent Susceptibility of Candida Strains Isolated from Blood Cultures in 2009~2018 (2009~2018년 혈액배양으로부터 분리된 Candida 균종의 항진균제 감수성의 경향)

  • Hwang, Yu-Yean;Kang, On-Kyun;Park, Chang-Eun;Lee, Moo-Sik;Kim, Young-Kwon;Huh, Hee-Jae;Lee, Nam-Yong
    • Korean Journal of Clinical Laboratory Science
    • /
    • v.54 no.2
    • /
    • pp.133-141
    • /
    • 2022
  • Candida is one of the most common causes of bloodstream infections and a leading cause of morbidity and mortality among hospitalized patients. The purpose of this study was to provide important information for formulating empirical treatment plans for candidemia by investigating the antifungal resistance rate of Candida. Among the Candida strains (973 cases) isolated from blood culture tests at the S hospital in 2009~2018, 4.7% (N=44) comprising the Candida spp. (932 strains) showed resistance to fluconazole. The resistant strains included C. albicans, C. parapsilosis, C. tropicalis, and C. glabrata. In addition Candida spp. (947 strains) showed resistance to amphotericin B (N=6, 0.6%), flucytosine (N=23, 2.4%) and voriconazole (N=24, 3.1%). C. albicans was resistant to fluconazole (N=23, 6.9%) and voriconazole (N=21, 6.0%), The statistical analysis showed that C. albicans and non-albicans Candida species were resistant to fluconazole (P=0.039) and voriconazole (P<0.001). A monitoring system to understand the rate of candidiasis infections in a hospital setting is required. It is also important to make the right choice of the antifungal agent based on drug susceptibility patterns. Therefore, an infection surveillance policy that tracks Candida resistance through regular antifungal susceptibility tests is necessary.

Understanding Over The Top(OTT) and Continuance Intention to Use OTT: Impacts of OTT Characteristics and Price Fairness (Over The Top(OTT)의 지속이용의도에 대한 이해: OTT 특성과 가격공정성의 영향)

  • Park, Hyunsun;Kim, Sanghyun;Sohn, Changyong
    • Knowledge Management Research
    • /
    • v.23 no.1
    • /
    • pp.203-225
    • /
    • 2022
  • Competition in the OTT (Over the Top) service market is getting fiercer since global OTT services enter the domestic market and existing platforms are actively reorganized. As powerful competitors with ultra-luxurious content continue to enter the marke with diversity required by users, various efforts are required for OTT service platforms to prevent subscriber churn in order to generate continuous revenue. Thus, this study tried to examine the effect of OTT service characteristics on continuous use intention through an empirical analysis based on Expectation-Confirmation Model(ECM). A total of 386 responses were collected from individuals who have experience or are currently using OTT service and analyzed using AMOS 24. Results show that content curation, content richness, and audience activity had a significant effect on expectation confirmation. Also, expectation confirmation had a significant effect on perceived usefulness and user satisfaction while perceived usefulness had a significant effect on user satisfaction, significantly influencing continuous intention to use OTT. Finally, price fairness was found to strengthen all proposed relationships. The findings are expected to provide useful information for service and content development for subscriber retention, which has the most direct impact on revenue generation of OTT service providers.