• Title/Summary/Keyword: empirical research

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Strategy of Market Penetration in Japanese Internet Market: Comparing Online Game Loyalty between Korea and Japan with MSEM (한국 기업의 일본 인터넷 시장 진출 전략: 멀티그룹 구조분석(MSEM)을 이용한 한국과 일본의 온라인 게임 충성도 비교를 중심으로)

  • 김남희;이상철;서영호
    • Journal of Korean Society for Quality Management
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    • v.31 no.1
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    • pp.21-41
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    • 2003
  • The purpose of this research is to identify if psychological temptation, site quality and sense of community influence user's flow and addiction and if causalities among flow, addiction, customer satisfaction and customer loyalty are different between Korean and Japanese online games. To perform our research, we use MCSF(Multi-group Confirmatory Factor Analysis) and MSEM(Multi-group Structural Equation Model). The empirical results of SEM(Structural Equation Model) including high-order factor analysis indicate that all of paths in our model are the same for both countries. Therefore, site quality and sense of community have impacts on the flow, while on the other hand, psychological temptation has impacts on the addiction. Customer satisfaction and loyalty are positively related not with the addiction but with the flow. In addition, customer loyalty is significantly influenced by the flow and the customer satisfaction. In Conclusion, the empirical results of MSEM(Multi-group Structural Equation Model) indicate sense of community to flow, flow to loyalty and customer satisfaction to loyalty are different between Korea and Japan. This indicates that companies to penetrate into Japa online game industry should have a concern with Japanese Social and Cultural features and to develop strategies which correspond with Japanese culture.

An Empirical Study on The Influence Factor of Virtual Enterprise Implementation in Automobile Part Industry (가상기업의 성공적 구현을 위한 영향요인에 관한 연구 -자동차부품산업을 중심으로-)

  • 문태수
    • Journal of Information Technology Applications and Management
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    • v.10 no.3
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    • pp.121-142
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    • 2003
  • Most of companies related to the area of B2B electronic commerce are making their efforts to innovate their existing business process into new designed process based on the concept of virtual enterprise. Virtual enterprise can take on many forms and definitions. Nevertheless, the rationale for this business model is clear cooperate to compete, the virtual organization advocates collaboration, partnerships, alliance and similar ideas. This studyintends to suggest an empirical clue to test several hypotheses related to the influence of environmental. organizational, and technological factor to the successful implementation of virtual enterprise in automobile industry. This research surveyed 91 corporations in Korean automobile part industry. Among those samples 86 data of corporate general managers turned out to be statistically valid. This study performed the factor analysis, Cronbach-alpha test. Pearson correlation analysis for testing the validity and the reliability of this research. The results of factor analysis and reliability test indicate that thirty issues to be surveyed are to be grouped into nine factors. The result of multiple regression shows that the influencing factors of eight independent variables on a dependent variable are cooperation between partners, information intensity, IT compatibility, IS maturity. The partners in the strategic alliance will have to trust each other in carrying out their designated roles and responsibilities. and supplying the correct information critical for creating value in virtual business environment.

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Fashion Adoption Process Model (유행채택모형 연구)

  • Lee, Mi-Ah;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.10
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    • pp.1671-1686
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    • 2010
  • This research presents a fashion adoption process model based on collective selection theory and examines the differences in the consumer adoption process of merchandising types at each stage of the fashion cycle. A questionnaire survey of 472 adult women was conducted for the purpose of empirical analysis of the fashion adoption process. The results show that fashionability and popularity (the primary attributes of fashion goods) have direct effects on resistance and adoption as well as indirectly through social compatibility and personal compatibility in the evaluation stage. In conclusion, on the theoretical side, this study verified the fashion process model according to consumer participation in the adoption process of fashion goods existing at different stage of the fashion cycle, internally through negotiating with individual tastes, and externally through interacting with others. On the practical side, this study presented an empirical result that can apply to merchandizing strategy centered on merchandizing type by connecting consumer adoption for the fashion goods released by actual companies.

국내 인터넷 뱅킹 현황 및 서비스 평가에 관한 실증적 연구

  • 문형남;안은정
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.10a
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    • pp.125-128
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    • 2000
  • The Internet banking service, through which customers process their banking-related works, was introduced in July 1997. The service has since spread quickly, and as of the end of June 2000, just one year after its introduction into Korea, its subscribers numbered 1.23 million people. This figure is ten times larger than the 120,000 subscribers recorded over the six months period up to the end of 1999. In addition, since the end of June 2000, subscriptions on average increase by more than 10,000 a day, and by the end of December 2000, it is expected to pass the 3 million mark. There has been no empirical study conducted on the invigorated Internet banking's status and its services. Therefore, this research is designed to conduct a survey on the Internet banking service status, to conduct actual transactions from the viewpoint of customers and then make a empirical evaluation of it. This will indicate directions for improvement and development of the domestic Internet banking service. We have evaluated ten areas of the Internet banking service including financial service, customers service, users'convenience, and system safety. As of the end of June 2000, 18 out of 20 commercial domestic banks are providing an Internet banking service, and we have conducted evaluations of all these banks. The evaluation is divided into ten categories with 100 points as a maximum score. These are then classified into six grades AAA, AA, A, BBB, BB and B. The outcome of this evaluation was featured in the major domestic journals, and the banks, acknowledging the value of the report, declared that they would adopt it as their criteria for evaluation.

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Empirical analysis of relationship between Internet communication network quality characteristics and customer satisfaction using regression variable selection procedures (회귀변수선택절차를 이용한 인터넷통신 네트워크 품질특성과 고객만족도와의 관계 실증분석)

  • Park, Sung-Min;Park, Young-Joon
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.822-828
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    • 2005
  • Customer satisfaction becomes one of the important managerial concerns associated with corporate competency in current competitive environment for Internet communication service companies. Hence, it is demanding to improve a company's customer satisfaction through the total quality management perspective. In practice, engineers as well as the management hope to find major quality characteristics with Internet communication network that is closely related to customer satisfaction, consequently aiming to the raise of their company's customer satisfaction. This paper presents an empirical relationship analysis between network quality characteristics and customer satisfaction on Internet communication. Methodologically, the relationship analysis framework is based on the regression variable selection procedures. In this framework, it is implemented that; 1) iterative model building; and 2) consistent criteria application to statistical tests for selecting significant variables. A case study shows that; 1) the customer satisfaction on the network connection seems to be more closely related to the network quality characteristics compared with the customer satisfaction on the network speed; and 2) the download disconnection rate has relatively evident relationship with the customer satisfaction on the network connection.

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An Empirical Study on Factors Affecting the Relationship Quality in Shipping Service Market : Primarily on Relationship between Liner Shipping Companies and Freight Forwarders (해운서비스시장에 있어서 관계질에 영향을 미치는 요인에 관한 실증연구 - 정기선사와 운송주선인간의 관계를 중심으로 -)

  • Choi Young-Ro;Shin Han-Won
    • Journal of Navigation and Port Research
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    • v.30 no.1 s.107
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    • pp.73-83
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    • 2006
  • The purpose of this study is to analyze the dynamic market mechanism adopting relationship marketing techniques between the shipping companies and shippers. As shipping companies mainly rely on sales operation, the relational structure of shipping companies and shippers is considered to be one of the determinants in business performance and customer satisfaction In this respect, the characteristic relationship between sales person and shipping company takes an important roles in relationship marketing in shipping business industry. An empirical study was carried out to find out the determinants cf relationship quality and antecedent factors of characteristics in shipping companies and sales person.

An Empirical Study on the Determinants of the Debt Repayment Capability of Shipping Firms in Recession

  • Lee, Dong-Hae;Lee, Ki-Hwan;Kim, Myoung-Hee
    • Journal of Navigation and Port Research
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    • v.44 no.5
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    • pp.414-422
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    • 2020
  • In this study, an empirical analysis of 55 ship finance cases executed by a specific ship finance bank from 2009 to 2016 during the recession period was conducted. The purpose of this study was to find the factors affecting changes in the debt performance of Korean shipping companies. The main factors were the loan nature (investment purpose, loan-to-value (LTV), syndicated loans, loan terms, put-option, balloon, and spread), financial nature (total assets turnover, net profit-to-sales ratio, debt ratio, quick ratio, total borrowing, bonds payable to total assets, interest expenses-to-sales ratio, debt service coverage ratio (DSCR), and total assets), and the company nature (company age, chief executive officer's (CEO's) shares, and listing status). In this study, the factors affecting the debt repayment capability of domestic shipping companies (loan nature, financial nature, and company nature) were verified. The credit rating was used to measure the dependent variable, debt repayment ability. The variables of investment purpose, put-option, balloon, and spread in the loan nature, debt ratio in the financial nature, and the CEO's shares and company age in the company nature were found to be significant.

An Empirical Acoustic Impedance Model for the Design of Acoustic Resonator with Extended Neck at a High Pressure Environment (높은 음압에서의 내부 확장관형 음향 공명기의 설계를 위한 실험적 음향 임피던스 모델)

  • Park, Soon-Hong;Seo, Sang-Hyun
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.22 no.12
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    • pp.1199-1205
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    • 2012
  • An empirical acoustic impedance model of acoustic resonators with extended neck at a high sound pressure environment is proposed. The acoustic resonator with extended neck into its cavity is appropriate for the launcher fairing application because the length of neck does not increase the total height of the resonator. This enables one to design slim and light acoustic resonators for launch vehicles. The suggested acoustic impedance model considers the incident pressure and geometric variables(the neck length, the perforation ratio and the hole diameter) in terms of non-dimensional variables. Several acoustic resonators with extended neck are manufactured and their wall impedances are measured according to the pre-defined incident pressure levels. Effects of non-dimensional variables on the non-linear acoustic impedance are investigated so that a simple non-linear impedance model for the launcher fairing application can be proposed. It is demonstrated that the estimated acoustic resistance and acoustic length correction show reasonable agreement with the measured ones within the range of design parameters for launcher fairings.

The Relationship between Economic Activity and Telecommunications Service Expenditure

  • Cho, Sang-Sup;Kim, Byung-Woon
    • Proceedings of the Technology Innovation Conference
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    • 2003.02a
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    • pp.63-77
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    • 2003
  • In this paper, we investigate the co-movements of the real GDP cycle and the telecommunications service expenditure cycle over 1980 through 2000 in Korea. We used several appropriate statistical tools to characterize and to compare the co-movements between the two aforementioned variables. The statistics presented in this paper are common, easy to Interpret and capture important visual, descriptive information and the dynamics of data that would be lost if one focused only on the unconditional correlation coefficients of de-trended data. This paper examines four possible characteristics for the co-movements of real GDP and telecommunications service expenditure in Korea. The first is that in low frequency, the cyclical movements in telecommunications service expenditure are very similar to the cyclical movements in real GDP, The second is that in the high frequency, the estimated stationary cyclical telecommunications service expenditure is not closely related to the estimated stationary cyclical real GDP. Third, according to co-spectra analysis, the strong relationships between the variables are found in the mid-term frequency and as such this empirical finding has important implications for telecommunications policy and telecommunications service implementation strategies. Finally, in the short-term period, our empirical results support telecommunications network theories such as path dependence properties, lock-in, positive feedback externality, and network externality.

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기술협력과 정보관리정책의 상관관계에 관한 고찰 -한.러 및 한.중 과학기술협력을 중심으로-

  • 곽동철
    • Journal of Korean Library and Information Science Society
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    • v.27
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    • pp.97-136
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    • 1997
  • Korea has good mutual relations with Russia and China in many fields, not just in science and technology, but also in trade. That is, it stands on a point of time in which an epoch-making turning point for mutual interests could be realized depending on how to join Russia's high technology with Korea's industrial technology with capital, or how to connect Korean -Chinese mutual concern and each other's advanced technology. The purpose of this study is to present scientific and technical information management policy for efficient su n.0, pport for technical cooperation with Russia and China. Bearing this purpose in mind, the concept of technical cooperation along with scientific and technical information management policy was closely examined. The correlation between the progress of technology and the type of scientific and technical information was examined, while the flow of scientific and technical information accompanying technical cooperation was studied. The methodology adopted for this study includes document research, empirical analysis and fact-finding survey. For document research, the writer analyzed the contents of scientific and technical information managing operations and the types of information to be utilized in the course of technical cooperation by examining domestic and foreign documents on international technical cooperation. For empirical analysis, the contents of actual results of scientific and technical information managing operations for technical cooperation with Russia and China were put in order and analyzed, while contents of survey conducted by organizations related to these countries for technical cooperation were synthesized and examined for fact -finding survey.

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