• Title/Summary/Keyword: emotional preference

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An Analysis of the Image and Visual Preference of a Light Rail Pier according to Aesthetic Styles (경전철 교각의 미관개선유형별 이미지 및 시각적 선호도 분석)

  • Jung, Sung-Gwan;Kang, Dong-Hyun;Shin, Jae-Yun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.43 no.4
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    • pp.15-26
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    • 2015
  • The Daegu Metropolitan Transit Corporation Advisory Committee has chosen 5 styles of bridge-pier designs, including coating, graphic, planting, billboard and safety-facility style, based on the results of landscape simulations from a previous study. This study was conducted to investigate citizen's preferences and emotional images for each style of bridge-pier design, by aiming at the pilot urban landscape improvement section from Daebong Bridge in Suseong Gu to the crossroads near Dongseong Elementary School in Daegu Metropolitan City. The questionnaire was drawn up regarding the urban landscape improvement plans applied to the research area, and the questions were about citizens' perception of bridge-pier structures generated by constructing a light rail transit, important factors to consider when designing bridge piers, preferences for each style of bridge-pier design and emotional impact. 60.4% of the survey participants were found to perceive bridge-pier structures as unattractive, so it was necessary to improve them aesthetically. Regarding visual factors of bridge-pier designs, color was most important at 5.81, followed by form at 5.57. Regarding aesthetic component factors, harmony was most important at 6.07, followed by amenity at 6.00. In the survey participants' preference for each bridge-pier design, the graphic style was preferred most at 4.14, followed by the planting style. In emotional adjectives used for each bridge-pier design, the coating style, the safety-facility style and the non-treatment style showed similar results, and all of these styles were evaluated as artificial, lifeless and desolate. The graphic style and the billboard style showed different tendencies, depending on visual factors and aesthetic component factors applied to the graphic design used for these two bridge-pier styles. Since natural materials were used for the planting style, however, it showed high preference for such emotional images as natural and lively. The emotional adjective 'amiable' was found to affect citizens' preferences for each bridge-pier aesthetic improvement plan most, and it was also analyzed to have an effect on all the styles of bridge-pier designs. To improve the landscape of a light rail transit being constructed inside the urban area, this study quantitatively extracted citizens' preferences and emotional adjective for every style of bridge-pier design applied to the pilot urban landscape improvement section, and it is expected that the results of this study will be used as basic data to improve the landscape of bridge piers.

A study on TV homeshopping brand dinnerware sales space styling effects with camera angle -Focused on consumer preference- (TV홈쇼핑 카메라 앵글에 따른 브랜드 식기 판매 공간의 연출 효과에 관한 연구 -소비자 선호도를 중심으로-)

  • Rhie, Jin-Min;Jang, Young-Soon;Lee, Mi-Yeon
    • Science of Emotion and Sensibility
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    • v.14 no.3
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    • pp.347-360
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    • 2011
  • To find out characteristics of TV home shopping's virtual space deepness styling, this study had analysis characteristics of space deepness which is showed on flat TV screen with actually aired 6 dinnerware sales case, at $C^*$ home shopping, March.2005~November.2010, and survey consumer's emotional verbal image according to space styling character to get space deepness, which were shown on flat TV screen with camera angle, and research mutual relation with consumer preference. Also consumer's typical emotional verbal images for each space styling images for brand dinner ware sales had been extracted with reliability analysis, factor analysis, and multi dimensional scaling MDS using SPSS. Styling characteristics of space deepness were contrast of size, layering, vertical arrangement, and perspective arrangement, and used camera angles were bird's eye view, hi angle, and eye level. Result from the research is, highly marked consumer preferred styling material had a deep corelation to material's main factor and perceived emotional verbal images. Therefore this research could bring forward to new consumer preferred styling characteristics according to camera angle. Furthermore, it will be possible to make a study of preferred styling material through evaluation of quantitative spectators of in this area.

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A Study on the Characteristic of Indoor Green-Wall Design - With Focused on Preference of Emotional Image Language - (실내 벽면녹화디자인 특성 연구 - 감성이미지 언어에 따른 선호도를 중심으로 -)

  • Lee, Ji-Hyun;Jang, Young-Soon
    • Science of Emotion and Sensibility
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    • v.14 no.4
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    • pp.593-604
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    • 2011
  • This study examines potential growth and different perspectives on green-walls, which are being re-evaluated recently. The aim is to identify the viewer preferences concerning the walls by collecting a wide spectrum of information to create an interior design related comprehensive and intellectual database. Also based on this proposition, choosing a green surface of indoor wall as a specific example stimulus, identifying a relationship betweeationsviewer's preference factors. The relationship will formulate detailed and absolute qualities, which will reach potential areas that the green walls can be widely applied in. As a result of a factor analysis, the viewers classified into the 3 factors as is pleasant, gorgeous and rich about the stimulus. Preferred key factors, which are closely related to emotional image language, were; cool, tidy, comfortable and beautiful. The common factors in preferred design stimulus, in order of importance are color>elements>image/form/plants. Specific levels of design factors according to relevance are contrast>furniture> modern>central/creeper foliage plants. In the meantime, this study is leading the process of quantitative measurement of green-walls to a new design direction and it is critical to consistently experimenting to back up the theory with solid evidence.

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Emotional reactions of users for the skin-tone variations of portrait photography (인물 사진의 피부 톤 변화에 대한 감성 반응)

  • Kim, Eunyoung;Park, Chongwook;Woo, Sungju
    • Science of Emotion and Sensibility
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    • v.17 no.1
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    • pp.105-114
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    • 2014
  • The skin-tone in portrait photography is one of the most sensitive parts that need retouching by a photographer. To investigate the emotional reactions related to users' preferences for the skin-tone variations in portrait photography, two experiments were conducted. The first experiment included JND(Just Noticeable Difference) test to determine the general distribution of preferences with many photographs that varied in phases up to an extreme one, as a result, preferences for the brightest skin-tone and the red or magenta one were found. Based on the first experiment, we reduced the number of samples by adjusting their brightness to the brightest phase constantly. To intensify the second experiment, we reduced the number of the other colored samples to only one and made samples for five phases from green to magenta, namely the most preferred skin-tone in the first experiment. In the second experiment, the common preference for a neutral skin-tone and the partial difference between the two gender groups were found. In conclusion, the users' preference for a particular skin-tone was positively affected by emotions such as 'happiness' or 'comfortable'. With this investigation, we compiled some statistically meaningful facts to confirm that the preferences of the users depend positively on controlling the skin-tone in portrait photography.

A Design and Evaluation of WBI based on Agent considering Emotional Experience (감성체험을 고려한 에이전트 기반 WBI 설계 및 평가)

  • Lee, Jun-Hee;Kim, Jeong-Tae
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.296-300
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    • 2006
  • It is difficult to let computer express feelings because of the ambiguity and nonlinearity. But it is said that expressing emotions is very important for high quality data processing and improvement of interactivity in WBI. In this paper, I surveyed emotion models from the view point of psychology. Next, I proposed WBI(Web Based Instruction) based on character agent considering emotional experience. By experimental result, the proposed model shows that has more user's preference than other existing WBI.

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An Exploratory Study on Late Parenthood (늦부모됨에 관한 탐색적 고찰)

  • Kim, Yong-Mi
    • Journal of Families and Better Life
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    • v.23 no.6 s.78
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    • pp.167-178
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    • 2005
  • The purpose of this study was to investigate various assects of late parenthood among Korean parents, including motivation, emotional response, advantages and disadvantages of late parenthood, intimacy, and effects on child. Subjects were IS mothers who gave birth after 35 years old for both mother and father. The study was conducted by means of a questionnaire and an in-depth interview. The most significant reason for late parenthood was found to be a son preference. brothers of the only could expressed very special emotional responses toward the child, compared to those who gave a birth to the second or the third child after 35. Respondents identified advantages and disadvantages of late parenthood in terms of child rare attitudes, maturity, financial conditions, and physical strength. However, most of the respondents would not recommend late parenthood to others. Directions for future research were given in terms of subjects of study, such as parents from rural area, working class, and wide range of ages.

Designing the Memo Application Based on Emotional Satisfaction (사용자의 감성적 만족도를 고려한 메모 애플리케이션의 설계)

  • Lee, Ja-Youn;Seo, Young-Wan;Lee, Jung-Bong
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.549-556
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    • 2006
  • 본 연구에서는 일상 생활 속에서의 사람들의 행태(behavior)를 Digital 환경에 반영하여, 보다 사용자에게 친숙한 형태의 사용자 경험을 제공하고자 한다. 그리고 사용자에게 감성적인 요소를 제공함으로써 컴퓨터 기기와의 Interaction 과정에서의 사용자 만족도를 높이고자 하였다. 우리는 이 연구를 통해서 User Preference 를 고려하여 사용자 의지에 따라 UI 의 변경이 가능하도록 하는 User Interface 의 설계를 제안한다. 또한 살아있는 객체와 interaction 하는 것 같은 느낌을 제공하여 사용자의 감성적 만족도를 높이고자 했으며 이 과정에서 Fluid interaction 의 개념이 적용되었다. Digital 환경의 한정된 공간을 효율적으로 사용할 수 있도록 하기 위해서 Zoomable UI 의 개념을 적용하여 사용자에게 효과적인 정보 전달을 하고자 하였다. 이러한 연구의 결과로서 Zoom in/out 이 가능한 새로운 개념의 Memo Application 을 설계, 구현하였다.

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Improved Self-Esteem in Women with Hearing Impairment after Horticultural Therapy and Subjects' Program Preference

  • Moon, Ju Ran;Yoo, Yong Kweon
    • Journal of People, Plants, and Environment
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    • v.22 no.4
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    • pp.365-373
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    • 2019
  • This study was conducted to determine the effects of horticultural therapy on self-esteem of women with hearing impairment. Ten women with hearing impairment registered in the Mokpo Branch of the Korean Association of the Deaf participated in the horticultural therapy programs (HTP) for self-esteem. The self-esteem scale was used to evaluate the effects of the programs and scores were compared to determine the difference before and after the programs. Self-esteem was improved in all 10 subjects, and its mean value increased with statistical significance from 22.5 points before the programs to 29.8 points after the programs. The programs preferred by women with hearing impairment included 'making a centerpiece using scented candles and flowers', 'packing and planting pot spray chrysanthemum', 'making a topiary', 'planting Hedera helix', and 'planting cyclamen'. Therefore, it was suggested that self-esteem of women with hearing impairment were improved by increasing social and family support, emotional stability, positive feedback, and self-expression through horticultural therapy programs.

On-line Recommendation Service Algorithm using Human Sensibility Ergonomics (감성공학을 이용한 온라인 추천 서비스 알고리즘)

  • 임치환
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.27 no.1
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    • pp.38-46
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    • 2004
  • To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. This paper deals with an intelligent agent approach to incorporate customer's sensibility into an one-to-one recommendation service in on-line shopping mall. In this paper the focus of interest is on-line recommendation service algorithm for development of Human Sensibility based web agent system. The recommendation agent system composed of seven services including specialized algorithm. The on-line recommendation service algorithm use human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system's behavior requires the parallel execution of several tasks during the interaction (e.g., identifying the customer's emotional preference and dynamically generating the pages of the store catalog). Most of the present shopping malls go through the catalog of goods, but the future shopping malls will have the form of intelligent shopping malls by applying the on-line recommendation service algorithm.

Development of Human Sensibility Based Web Agent for On-line Recommendation Service (온라인 추천 서비스를 위한 감성 기반 웹 에이전트 개발)

  • Im, Chi-Hwan;Jeong, Gyu-Ung
    • Journal of the Ergonomics Society of Korea
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    • v.23 no.3
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    • pp.1-12
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    • 2004
  • In recent years, with the advent of e-Commerce the need for personalized services and one-to-one marketing has been emphasized. To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. In this paper, we provide an intelligent agent approach to incorporate human sensibility into an one-to-one recommendation service in cyber shopping mall. Our system exploits human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system`s behavior requires the parallel execution of several tasks during the interaction (e. g., identifying the customer`s emotional preference and dynamically generating the pages of the store catalog). The recommendation agent system composed of five modules including specialized agents carries on these tasks. By presenting goods that are consistent with user interests as well as user sensibility, the accuracy and satisfaction of the recommendation service may be improved.