• Journal of Information Technology Applications and Management
• /
• v.28 no.1
• /
• pp.95-110
• /
• 2021

This study aims to explore the Internet personal broadcasting quality factors that influence viewer satisfaction and dissatisfaction based on the motivation-hygiene theory. Specifically, the quality factors that affect viewer satisfaction of Internet personal broadcasting are derived from the perspectives of extrinsic (contents usefulness and media usability), intrinsic (emotional/cognitive/behavioral enjoyment and creator characteristics), and social motivation (visibility, subjective norm, image, sociality). The data of 200 respondents was used to analyze the relative impact of satisfaction and dissatisfaction with the Kano model, which assumes that viewer satisfaction at both functional and emotional levels varies over quality attributes. In the empirical analysis, the quality factors were classified into attractive, one-dimensional, must-be, and indifferent quality. In addition, it was found that the customer satisfaction coefficient was high in the order of uniqueness, differentiation, and visibility. On the other hand, as a result of applying the dissatisfaction coefficient, it was identified in the order of donation, content reliability, and creator responsiveness.

• International Journal of Contents
• /
• v.17 no.4
• /
• pp.52-61
• /
• 2021

The 2020 US Presidential Election was a highly-anticipated moment for our global society. During the election period, the most intriguing issue was who would be the winner-Trump or Biden? Among the possible main themes of the 2020 election, from the COVID-19 pandemic to racism, this study focused on feminism ('women') as a main component of Biden's victory. To explore the character of Biden's supporters, this paper focused on internet spaces as a source of public opinion. To guide the data analysis, this study employed four indices from empirical studies on Big Data analytics: issue salience, attention diversity, emotional mentioning, and semantic cohesion. The main finding of this study was that the representative keyword 'women' appeared more prevalently within content related to Biden than Trump, and the keyword pairs indicated that female voters were the main reason for Trump's failure but the root cause of Biden's victory. The results of this study indicated the role of the internet as a forum for public opinion and a fountain of political knowledge, which requires more rigorous investigation by researchers.

• The Journal of Economics, Marketing and Management
• /
• v.12 no.4
• /
• pp.37-49
• /
• 2024

Purpose: This research is motivated by the rise of live-streaming commerce in service industries, aiming to explore factors affecting service product purchases in live-streaming commerce. Extracted independent factors include information provision, vicarious experience, social interaction, visibility, and emotional transmission. Additionally, this study aims to discern the moderating effect of brand reputation in the relationships between independent factors and customer intention to purchase service products in live-streaming commerce. Research design, data and methodology: This study employed a questionnaire survey to collect data and analyzed collected data with statistical analysis methods, including exploratory factor analysis and multiple regression analysis. Results: The analysis results say three factors significantly influenced purchase intentions in live-streaming commerce: information provision, emotional transmission, and price discount. Brand reputation also significantly affects customers' intention to buy service products in live-stream commerce.

• Asia pacific journal of information systems
• /
• v.25 no.4
• /
• pp.805-822
• /
• 2015

Online communities are an important source of electronic word-of-mouth (e-WOM). However, few studies have examined the use of such messages within the Middle Eastern context. This study focuses on Saudi women as members of an online beauty forum. Previous work suggested a mediating effect of gender, with women being more likely to trust word-of-mouth and follow it up with a purchase. A conceptual model with a theoretical underpinning from existing contributions in literature provides the basis of a coding framework for the message characteristics that influence members' e-WOM adoption. A total of 310 threads and 2200 messages coded into 5725 units were content analyzed to demonstrate cases where e-WOM was adopted and indicate further continuance intention with members returning to the forum. A new category of 'community bonding' was created from the content analysis given the prevalence of emotional aspects in messages. Emotion expressed in messages, often expressed in religious terms, is as influential and important as the cognitive aspects of community bonding.

• The Journal of the Korea Contents Association
• /
• v.16 no.2
• /
• pp.1-13
• /
• 2016

The purpose of this study is to explore the emotions of Facebook. Various types of emotions are being exchanged on Facebook. The emotional reactions make the Facebook different from previous electronic bulletin board. According to previous researches, computer-mediated communication can deliver visual symbols and non-verbal cues to enhance the abundance of meanings. Data were collected from 205 Facebook users and the number of users' posts were total 10308. The contents analysis was conducted to explore emotions of the 10308 Facebook posts. The results showed that the most frequent emotion was pleasure. The emotional distributions were different according to the contents types; text, video, photo, and link. For the text content type, emotion of curiosity was apparent and for the photo content type, emotion of love was more frequent than others, and for the video content type, emotion of surprise was salient. The results of the analysis for the shared contents also revealed that pleasure and hope were more frequent emotions than other emotions.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
• /
• v.10 no.1
• /
• pp.21-33
• /
• 1999

The clinical assessment for preschool children who are known to have problems in selfreporting tends to be dependent on outsiders' reporting. Thus, the direct assessment of children's inner experience, thoughts and feelings is difficult. MacArthur Story-Stem Battery(MSSB) developed to learn more about preschool children's mental representation in play is used in this study to help assess clinical preschool children through developmental study of normal children's mental representation. Fifty five children(32boys and 23girls) who performed MSSB, IQ Test, Peabody Picture Vocabulary Test-Revised(PPVT) were videotaped and were analyzed. The results of this study were as follows：1) Children frequently displayed negative mental representation such as atypical negative response, reparation/guilt, punishment, personal injury and so on during emotionally laden play situation. 2) Mental representation of parent appeared positive, disciplinary, and negative in respective. 3) As a result of factor analysis of MSSB content themes, aggressive, prosocial, and oppositional content theme composites were generated. Aggressive content included atypical negative response, aggression, personal injury, and exclusion. Prosocial content included affection, affiliation, and reparation/guilt. Oppositional content included punishment and non-compliance. 4) Mental representation of parent and content themes showed significant correlation. Positive, negative, and disciplinary representation were significantly correlated for prosocial(r=0.40), aggressive (r=0.52), and oppositional(r=0.75) content theme respectively. 5) Among the correlations between parental mental representations and emotional responses, positive parental representation and anxiety showed significant negative correlation(r=-0.43). 6) Among the correlations between content themes and emotional responses, there were significant positive correlations between aggressive(r=0.28) and oppositional content themes(r=0.29) and distress, and were significant negative correlations between prosocial content theme and concern(r=-0.29) and anxiety(r=-0.43). According to the above results, preschool children frequently displayed negative mental representation in emotionally conflictual play situation. Children with more prosocial themes in their stories exhibit more positive parental mental representation. Also, children with more aggressive themes tend to display more negative parental representation and negative emotional responses.

• Journal of Information Technology Applications and Management
• /
• v.21 no.4
• /
• pp.203-223
• /
• 2014

This study proposes a novel context-aware recommender system, which is designed to recommend the items according to the customer's responses to the previously recommended item. In specific, our proposed system predicts the user's emotional state from his or her responses (such as facial expressions and movements) to the previous recommended item, and then it recommends the items that are similar to the previous one when his or her emotional state is estimated as positive. If the customer's emotional state on the previously recommended item is regarded as negative, the system recommends the items that have characteristics opposite to the previous item. Our proposed system consists of two sub modules-(1) emotion prediction module, and (2) responsive recommendation module. Emotion prediction module contains the emotion prediction model that predicts a customer's arousal level-a physiological and psychological state of being awake or reactive to stimuli-using the customer's reaction data including facial expressions and body movements, which can be measured using Microsoft's Kinect Sensor. Responsive recommendation module generates a recommendation list by using the results from the first module-emotion prediction module. If a customer shows a high level of arousal on the previously recommended item, the module recommends the items that are most similar to the previous item. Otherwise, it recommends the items that are most dissimilar to the previous one. In order to validate the performance and usefulness of the proposed recommender system, we conducted empirical validation. In total, 30 undergraduate students participated in the experiment. We used 100 trailers of Korean movies that had been released from 2009 to 2012 as the items for recommendation. For the experiment, we manually constructed Korean movie trailer DB which contains the fields such as release date, genre, director, writer, and actors. In order to check if the recommendation using customers' responses outperforms the recommendation using their demographic information, we compared them. The performance of the recommendation was measured using two metrics-satisfaction and arousal levels. Experimental results showed that the recommendation using customers' responses (i.e. our proposed system) outperformed the recommendation using their demographic information with statistical significance.

• Science of Emotion and Sensibility
• /
• v.14 no.4
• /
• pp.605-616
• /
• 2011

The present study examined memory accuracy for faces with positive, negative and neutral emotional expressions to test whether their emotional content can affect visual working memory (VWM) performance. Participants remembered a set of face pictures in which facial expressions of the faces were randomly assigned from pleasant, unpleasant and neutral emotional categories. Participants' task was to report presence or absence of an emotion change in the faces by comparing the remembered set against another set of test faces displayed after a short delay. The change detection accuracies of the pleasant, unpleasant and neutral face conditions were compared under two memory exposure duration of 500ms vs. 1000ms. Under the duration of 500ms, the accuracy in the pleasant condition was higher than both unpleasant and neutral conditions. However the difference disappeared when the duration was extended to 1000ms. The results indicate that a positive facial expression can improve VWM accuracy relative to the negative or positive expressions especially when there is not enough time for forming durable VWM representations.

• Korean Institute of Interior Design Journal
• /
• v.13 no.5
• /
• pp.82-89
• /
• 2004

Today, people are bombarded with information, high-technology and multimedia. With that in mind, museum can no longer attract visitor with traditional concept, so it must find some solution or stimulation to attract their attention back. New museum is becoming a experimental space for new culture, new education, and most of all a place to fulfill one's satisfaction of life. Over the past centuries, Guggenheim Foundation has done a great job in providing place for art and place to get emotional stimulation. Out of all of their museums, Frank L. Wright's Solomon R. Guggenheim in New York and frank O. Gehry's Guggenheim Museum in Bilbao had most unique character yet share similar feature to be recognized as the architectural landmark of the 20th & 21st century Although there are close to 50 years of gap between two museums, their unique, attractive, site-specific, emotional value comes from the two most innovative architect of the past and present century. For Wright the Guggenheim was his last project but it had one of the greatest impact on his career and for Gehry the museum gave him confidence that anything is possible. This study will focus on the spatial organization as well as the architectural formation of both museum to compare and analyze. The goal of the research is to give fundamental data which will reveal emotional elements as well as concepts from each work. The content of this research will mainly focused on their architectural philosophy and it will reveal their concept on human emotion as well as the characteristics of the spatial organization. The result of the study will be a valuable reference for people designing art & cultural facilities in the future.

• Journal of Home Health Care Nursing
• /
• v.23 no.2
• /
• pp.147-154
• /
• 2016

Purpose: This study aimed to develop and apply simulation-based education, and to verify the effects of this type of education on nursing students' presence in education, systems thinking, and proactivity in problem solving. Method: Subjects were 69 senior college students recruited through convenient sampling. This study used a one-group pre-posttest quasi-experimental design. A structured survey was administered a week before and after provision of the simulation-based education once a week for 4 weeks. Data were analyzed using descriptive statistics and t-tests. Results: Teaching presence increased after the educational intervention; instructional design and organization, and aspect of direct facilitation subscales improved. Learning presence increased after the educational intervention; although cognitive presence did not change, emotional presence increased. With regard to emotional presence, perception and expression of one's emotional status increased, although emotional management did not change. Moreover, systems thinking increased. Among the subscales, team learning showed an increase after the educational intervention. However, there was no significant difference in proactivity in problem solving, although it showed an increase after the educational intervention. Conclusion: Based on the aforementioned study results, there is need to establish educational environments for qualitative teaching and learning presence, and devise strategies to increase learning effects with various teaching methods and type of content.