• Title/Summary/Keyword: emotion of color

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Color Detection and Psychology Analysis Using Fuzzy Reasoning Method (퍼지 추론 기법을 이용한 색상 추출과 심리 분석)

  • Cho, Jae-Hyun
    • The Journal of the Korea institute of electronic communication sciences
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    • v.10 no.3
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    • pp.381-386
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    • 2015
  • In recent, many researches have been studying sensitivity and psychology of human being on color and the necessity of psychology therapy by color. Among them, a picture of children can be a tool to represent their emotion. Information of colors and direction on a child's picture often represent his internal psychological states unconsciously and is different from the brightness of a color. In this paper, we propose a method to extract domain colors by color classification and subdivision the classes of brightness using fuzzy inference. In addition, it is shown that our method is used for analysing the psychology status of children through their pictures.

Vehicle HUD's cognitive emotional evaluation - Focused on color visibility of driving information (차량용 HUD의 인지적 감성 평가 -주행정보의 색채 시인성을 중심으로-)

  • Choi, Won-Jung;Lee, Won-Jung;Lee, Seol-Hee;Park, YungKyung
    • Science of Emotion and Sensibility
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    • v.16 no.2
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    • pp.195-206
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    • 2013
  • The main causes of traffic accidents while driving a car is of the driver's visual distraction. In this study, the color sensitivity of the information projected on the windshield were evaluated for HUD (Head Up Display) system which helps the driver's eyes on the road while driving. The driving Information were projected $9^{\circ}$ downward from front sight $0^{\circ}$ under lab's fluorescent lights, LED floorlights and the TV had having 25 [lux] illumination when driving at night environment and 100,000 [lux] of daylight environment. Munsell color hue of the basic five colors (R, Y, G, B, P) and the color of traffic lights YR, W were the color of the seven characters, each character were outlined by White, Gray except for W. Total of 19 experimental stimuli was shown in the environment of day and night driving for asking visibility information of color, fatigue, preferences, and evaluate the degree of interference. The results came out that the bright Y and G color is visibility significantly for daylight. Second, with the outline of the text, the color of the outline works as a background for luminance contrast effects and affects visibility. Third, without the outline, the glass in front of the vehicle acts as the background and the luminance contrast of characters achieve greater brightness and visibility. The luminance contrast between the stimuli and background should be considered for increasing color visibility for driving information which is an important factor for HUD commercialization.

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Sensibility Evaluation of Color Temperature and Rendering Index to the LED-Based White Illumination (LED 기반 백색 조명의 색온도 및 연색지수에 따른 감성 평가)

  • Jee, Soon-Duk;Choi, Kyoung-Jae;Kim, Ho-Kun;Lee, Sang-Hyuk
    • Science of Emotion and Sensibility
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    • v.9 no.4
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    • pp.353-366
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    • 2006
  • The aim of this study is to characterize the optical properties of white light-emitting diodes lighting modules and then to evaluate the sensitivity of students and teachers in reacting to the optical properties of these modules. For the sake of this study, each of 5 lighting modules was introduced to the 5 test cabinets. The 5 test cabinets were evaluated and analyzed the student and teacher's sensitivity reaction. We have selected If questions on sensitivity of the lighting and evaluated these questions with semantic differential method. To verify the reliability and objectivity of the questions, the feasibility survey was carried out by a preliminary test. As a result of the test, the sensitivities on the test cabinets were classified the 4 factors, namely, activity as the first factor, stability as the second one , potency as the third one and sensitive image as the fourth one respectively. By the evaluation of student and teacher's sensitivity on the correlated color temperature, they preferred the cabinet with the higher color temperature in view of the activity and potency. And they preferred the cabinet with the lower color temperature in view of the stability factor. In the sensitive image, they preferred the 5800K, bluish white lighting regardless of the color temperature. By the evaluation on the color rendering index, they preferred the cabinet with the higher color rendering index in view of the activity, stability and sensitive image. In the potency factor, they preferred the white lighting with the middle color rendering index.

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The Effects of Favorable and Friendly in Emotion of Product Design

  • Zhang, Lin;Hyoung, Sung-Eun;Hong, Jung-Pyo
    • Science of Emotion and Sensibility
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    • v.15 no.2
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    • pp.223-230
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    • 2012
  • This study researched the relationship between the element of "Favorable and Friendly" emotion on product design and the consumer's reaction to it. The emotional elements used here were proposed in the existing study. The research method was divided into 1st test and 2nd test. In the 1st test result, Favorable was related to "want to own, simple, new product and high-class", and also connected with "digital product, gaming product and computers". The products related to Friendly had association with the items about "interesting, cute, familiar, warmth and soft", and also connected with "simple product (toylike, household items, etc), low-price product, product which likes a friend, soft product, kitchen product and beauty treatments product, and so on". In the 2nd test, the preference of emotional product was high than general product, and it was known from the evaluation about design preference and design elements. If the preference was high following the order as: "Formativeness> Trend> Aesthetics> Color", the difference among the scores were small. And then the result about the relationship of emotional design factor "Favorable & Friendly" and evaluation of design preference & design elements was extraction.

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A Study on the Development of the Interactive Emotional Contents Player Platform (인터랙티브 감성 콘텐츠 플레이어 플랫폼 개발에 관한 연구)

  • Kim, Min-Young;Kim, Dong-Keun;Cho, Yong-Joo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.7
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    • pp.1572-1580
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    • 2010
  • This thesis presents an emotion-based contents player platform that can change its visual and aural components as user's emotions. It analyzes the emotion as pleasant, unpleasant, aroused, and relaxed based on the physiological signals and the user's active response. Accordingly. the system reorganizes graphical and aural stimuli, such as, light, color, sound, in real-time. It can be used to develop and show the emotional contents and also be applied for the systematic analysis to find out how the components would affect the emotion. This paper describes overall the system architecture and the implementations of the sub-systems, as well as the actual contents built on top of the platform.

A Study on the Sensibility Evaluation on the Color Temperatures of Electrodeless HID Lamp (무전극 HID 램프의 색온도 감성평가에 관한 연구)

  • Pak, Hyensou;Park, Bonjour;Jang, Woojin
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.28 no.4
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    • pp.9-15
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    • 2014
  • An experiment was carried out to evaluate the emotion and sensibility evoked from the different color temperatures(CCT) of electrodeless HID (ELHID) lamp. For this purpose, three ELHID lamps and a metal halide lamp were used as the experimental light sources and thirty Korean adjectives related to the lighting affectiveness were selected for the evaluation. The results showed that ELHID lamps induced different sensibilities according to their color temperature. In particular, 6500 K ELHID was similar to metal halide which has the CCT of 5600 K in the evaluation. Based on the results, we suggested some Korean adjectives and their corresponding English ones which are thought to be suitable for the verbal descriptions of ELHID lamps.

The Effect of Food Color on the Association of Flavor - with the Association of flavor by Chocolate's Colors (식품색이 맛의 연상에 미치는 영향에 관한 연구 - 초콜릿 색채에 의한 맛 연상을 중심으로)

  • 김유진;권은숙
    • Science of Emotion and Sensibility
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    • v.4 no.2
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    • pp.25-32
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    • 2001
  • The flavor of food is not decided by only the sense of taste. Flavor is a complex ,ionization involving taste and aroma. It is also affected by the appearance, color and shape and touch or texture of food. Although our all senses are crucial factors in recognizing the sense of food, the sense of vision, especially colors, is a more crucial aspect. Because when consumers contact food, first of all, they see and recognize the color of the food and associate the flavor of the food as the colors of the food. This study focuses on the ways for applying colors to food so that consumers can associate the flavor of food efficiently. This study conducts a case study using web survey about the association of flavor by chocolate's colors. The result of the case study shows crucial factors influencing the association of food and color palettes according to sorts and degrees of chocolate's taste.

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Physical Properties and Sensibility on the Transformed Colors from the Rustling Sounds of Fabrics (견직물의 스치는 소리로부터 변환된 색채의 물리량과 감성)

  • 김춘정;최계연;김수아;조길수
    • Science of Emotion and Sensibility
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    • v.5 no.1
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    • pp.25-32
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    • 2002
  • This paper aimed to identify the sensation and the sensibility of transformed colors from the rustling sound of silk fabrics and to visualize the relationship between sensibilities and fabrics by two-dimensional model. The rustling sounds of 7 silk fabrics were recorded and then the recorded sounds were transformed into colors by the program of sound to color transformation. The sensation and the sensibility of transformed colors were evaluated by 30 participants with Likert scale and the physical properties of each specimen were obtained with red portion (RP), green portion (GP), blue portion (BP), and sum of color count (CC) by means of new equation. The adjectives of sensibility were grouped into three groups: Elegant, Active, and Tough. Elegant was related with RP positively and CC negatively. On the other hand, Active was related with GP and CC positively. Also Tough was highly related with RP. Furthermore, the fabrics that were estimated the high purchase preference showed high CC, RP and GP. Also two dimensional model of relation of the sensation and the sensibility could help to understand those relation.

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Cross-Modal Associations between Colors and Fragrances for Commercial Perfume Design (향수제품 디자인을 위한 색과 향의 교차-양상 연상관계)

  • Kim, Yu-Jin
    • Science of Emotion and Sensibility
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    • v.11 no.3
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    • pp.427-439
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    • 2008
  • In order to effectively communicate the fragrances of commercial perfumes to consumers, it is important to apply congruent colors to their bottles and packaging. This research investigated the cross-modal associations between colors and fragrances through two experiments. In the first experiment, bottle colors of more than 200 popular perfumes in the market were analyzed. Distinguishable color design patterns of the bottles were revealed in accordance with their fragrance types. The second experiment expanded the use of color-odor matching task to a test population of Korean participants. Participants selected colors evoked by fragrances of three test perfumes in a blind setting. These three perfumes had characteristic hues and their associated hues were similar with the real colors of their bottles. In addition, there were significant variations in color tone across fragrance notes, viz. the top notes, middle notes, and base notes. The results of the two experiments suggest the existence of robust cross-modal associations between particular colors and fragrances in commercial perfumery.

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A Study on Preference of Smoking Booth Design (흡연 부스 디자인의 선호도 조사 연구)

  • Yang, Keun-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.1
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    • pp.183-192
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    • 2017
  • This study aims to suggest improved design for both non-smokers and smokers to minimize inconvenience of smoke, at the same time, allow smoking in comfortable environment. The study was researched in three categories: First, consciousness research regarding smoking booth, second, preference research regarding product design, and third, research on emotional words about smoking booth by emotion evaluation. The result of design preference research was, first of all, smoking booth for smokers should be designed in both notable and familiar shape rather than stiff and rough shape. Second, color for the booth should apply warm colors such as white, pastel, and bright tone rather than prime colors. Third, the internal circulation filter in smoking booth should be managed thoroughly. In addition, extra seats and ventilation design is necessary to prevent passive smoking. The result of emotion evaluation was that people recognized certain words in four aspects. Each image word for factor 1 was "functional emotion', factor 2 was "psychological emotion", factor 3 as "color emotion", and factor 4 as "shape emotion". User-centered service design is necessary for both smokers and non-smokers, to minimize the damage by smoke and to spend time for short break.