• The Research Journal of the Costume Culture
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• v.15 no.6
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• pp.982-995
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• 2007

The purpose of this study was to investigate the differences of the visual image evaluation according to coloration of men's dress shirts and neckties, and perceiver's gender. Subjects were 336 males and females living in Seoul. Five dimensions of visual evaluation were derived by factor analysis: elegance/intelligence, sociability, potency/attractiveness, individuality, and manliness. White shirts were evaluated highly in elegance/intelligence, and blue shirts were shown the manliest. Women evaluated the blue shirts manlier than men did. Dark blue neckties were evaluated highly in elegance/intelligence and sociability, and red ties were perceived to be very distinctive. Black shirts and white shirts with silvery gray ties were perceived to be the most elegant and intelligent. Blue shirts with dark blue ties was evaluated highly in sociability and potency/attractiveness, and black shirts with yellow ties were evaluated the highest in individuality. The evaluations of elegance/intelligence, potency/attractiveness, and manliness had significant interaction effects between the color of shirts and neckties. White shirts and blue shirts with dark blue ties were perceived to be more elegant and intelligent, potent, attractive and manlier than with red ties.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.127-137
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• 2012

The purpose of this study is to recognize the differences of visual evaluation by variations in width of hem line and waistline position of the flare pants. The stimuli are 9 samples: One control group, 3 variations of the width of hem line and 3 variations of the waistline position. The data has been obtained from 44 fashion students. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: The visual evaluation by the width of hem line and waistline position of flare pants are composed of 5 factors : physical characteristics, elegance, originality, comfort, and stiffness. Among these factors, the physical characteristic is evaluated to be the most important factor. As a v isual evaluation result o f changes in the width o f hern l ine, 8 4 cm in width (the narrowest width) was highly evaluated in physical characteristics, elegance, and originality factors. For the result of changes in the waistline position, high-waisted flare pants were highly effective in physical characteristics, and also evaluated well in elegance, originality and stiffness factors. The flare pants did not show any interaction between the width of hem line and waistline position. The waistline position had more influence on visual evaluation in physical characteristics, originality and comfort factors while elegance and stiffness factors were affected by the width of hem line.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.395-406
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• 2003

The Purpose of this study is to find out the effect of clothing style and color, tone combination on impressions formation. The experimental materials developed for this study are a set of stimuli and response scale(The 7-point semantic). The stimuli are 36pictures manipulated with clothing style, color and tone variation by computer drawing. The subjects are 216 female undergraduate students and 216 female of middle age(40~50) in Chin-ji city. The resulte of this study are as follows : Impression factor of the stimulus was consisted of the 5 different demensions(attractiveness, elegance, activity, revealation, tenderness). Among there, attractiveness and elegance factors proved to be more important. In the attractiveness and tenderness, clothing style, color, tone combinations and perceiver's age had the significant effect. In the elegance and revealation, color and perceiver's age had the significant effect but in the activity, only color did not have the significant effect. Significant interaction effects of clothing style and color, style and tone combination, and color and perceiver's age on attractiveness and revealation were found. Interaction effect of color and tone combination was significant on the elegance and revealation, and that of color and perceiver's age was significant on tenderness.

• Journal of Fashion Business
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• v.20 no.4
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• pp.96-109
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• 2016

This objectives of this research was to look into the actual state of fashion wearing purchase and makeup purchase to recognize the interrelationship between fashion and makeup styles by selecting words used for fashion image and cosmetic style. Such study can offer basic materials for choice of makeup style by each fashion style. Most information on fashion and cosmetics were obtained through the internet. However, a lot of information on cosmetics were also obtained through TV. Therefore, if fashion companies use both internet and TV for advertising, more effect on purchasing might be obtained. The design and color are important standards for selecting clothes. However, the quality and price of clothes are essential standards for purchasing cosmetics. Therefore, for fashion companies, they need to pay more attention to design and color. However, for cosmetic companies, they need to take notice of quality and price. When image words were extracted, fashion images showed the following words: natural, romantic, elegance, casual, and avant-garde, while makeup images showed romantic-casual, elegance, avant-garde, and natural. Regarding the interrelationship between fashion style and makeup style, natural and casual fashion style were harmonized with natural makeup while romantic fashion style was associated with romantic makeup. The fashion style of elegance and avant- garde was associated with elegance makeup. Therefore, similar images were found between fashion and makeup styles.

• Korean Journal of Human Ecology
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• v.20 no.5
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• pp.1025-1034
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• 2011

The purpose of this study was to examine the evaluation of fabric characteristics on the drapability, texture image and preference of blouse fabrics, and to analyze the effects of the texture image, objective and subjective drapability on the preference. As specimen, silk and polyester fabrics were collected. 52 female subjects evaluated 16 specimens with semantic differential scale of 18 fabric image and 20 sensibility. Data were analyzed through factor analysis, pearson correlational coefficient using spss win 12.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. The results were as follows: The evaluation results of objective and subjective drapability showed differences. Sensory image factors of blouse fabrics were 'surface smoothness', 'elasticity', 'weight' and 'flexibility'. Sensibility image factors were 'elegance', 'classic', 'characteristic' and 'mannish'. 'Elegance', 'classic' and 'characteristic' of sensibility images showed high correlation with 'surface smoothness' and 'elasticity' of sensory image, also 'mannish' of sensibility image showed significant correlation with 'weight' of sensory image. The significant fabric characteristics affecting objective drapability were density, weight, thickness. The significant texture image factors affecting objective drapability were 'weight', 'flexibility' of sensory image and 'elegance' of sensibility image. On the other hand, the significant factors affecting subjective drapability were thickness of fabric characteristics and 'elegance', 'characteristic', 'mannish' of sensibility images. 'Elegance', 'characteristic' and 'classic' of sensibility image, 'elasticity' of sensory image and subjective drapability affected on the purchase preference.

• Journal of Fashion Business
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• v.9 no.4
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• pp.30-43
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• 2005

The purpose of this study is to examine the ladylike style of Grace Kelly focusing on her costume design of 1950s movie and star image, and to understand how she became a fashion icon today. Her city elegant look was usually composed of A line or H line suits and dresses, pearl jewelry, gloves, handbags and her classic ladylike attitude. Kelly's luxury casual look epitomized a relaxed elegance based on the American sporting image including the Hermes "Kelly" bag. Her sexual elegant look showed the combination of freshness, ladylike virtue and underlying sex appeal. Her self-confident, ladylike style appeals to modern fashionable women who likes to be elegant but also sexy.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.4
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• pp.630-640
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• 2008

The purpose of this study was to investigate and make comparison of clothing images presented in women's formal and casual brands. The data were collected from 39 formal brands out of 155 and 64 casual brands out of 256 in Korea Fashion Brand Annual in 2005/2006. 316 words selected were classified into five clothing images according to the definition of previous researches and analyzed according to age ranges and price zones of brands. The results were as follows: 1) Formal brands focused on thirties and forties in age ranges and better and prestige in price zones, while casual brands centered on twenties in age range and better and volume in price zones. 2) Luxury, modem and feminine were more frequent words than others both in formal and casual brands, but elegant was found most frequently in formal brands, while comfortable, chic and simple were found frequently in casual brands. 3) Clothing images were classified into four types and appeared in elegance, modernity, individuality, and activeness order in formal brands, while clothing images in casual brands were classified into five types including youthfulness and appeared in elegance, activeness, modernity, individuality, and youthfulness order. 4) Elegance was a highly presented as clothing image in all the age ranges except thirties of formal brands but modernity and activeness with elegance were presented in price zones of casual brands. This study found that there were differences in clothing images in women's formal and casual brands.

• Korean Journal of Human Ecology
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• v.12 no.4
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• pp.539-552
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• 2003

The purpose of this study was to find out the proper evaluative words and colors according to various fashion images and to classify the fashion images according to certain criteria. 13 books which included the content of the fashion images were selected to draw evaluative words and colors. Evaluative words and colors were found out as follows: classic image-traditional, classical, conservative and brown, wine, dark yellow, modem image-intelligent, rational, westernized and achromatic color, cool colors, elegance image-dignified, graceful, chic and greyish tone, pale tone, romantic image-cute, lovely, girlish, natural image-natural, comfortable, gently and brown, ivory beige, khaki, casual image-energetic, comfortable, active and red, yellow, blue family. The classification of fashion images according to various criteria were as follows. According to sex: feminine-elegance, romantic, pretty and masculine-mannish, dandy, military. According to time: past-conservative, traditional, classical, and present-modern, contemporary, sophisticate. According to formality: formal-formal wear of classic, elegance, mannish, dandy style and informal-natural, casual. According to intelligence, the elite style-modern, elegance, classic, sophisticate and the public style-casual, natural.

• Journal of the Korean Society of Costume
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• v.55 no.7 s.98
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• pp.89-100
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• 2005

The purpose of this study was to find out differences of visual evaluation according to perceiver's personality(introvert-extrovert) and clothing styles. Subjects were 120 women in age from 18 to 31 years in Seoul. The stimuli of 7 clothing styles were used for visual evaluation. Three dimensions of visual evaluation were derived by falters analysis: elegance, activity individuality, and fashionability. The pants suit was estimated low in activity individuality and fashionability, but the hip-hop style high in activity individuality. The skirt suit was rated high in elegance, but the 8th length pants low in elegance. Personality had significant influences on the evaluation of activity individuality. Extrovert women perceived all stimuli to be more active and individual than introvert. Fashionability factor had an interaction effect by personality and clothing expenses. The introvert women in low clothing expenses group evaluated the stimuli to be more fashionable than the introvert in high clothing expenses group. There were significant differences in preference of all clothing styles according to personality. Extrovert women liked 8th length pants more than introvert. The introvert women in low clothing expenses group liked the skirt suit less than the extrovert.

• Journal of Fashion Business
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• v.10 no.5
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• pp.28-44
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• 2006

The purpose of this study is to study the movie costume and color image through the movie "The Aviator". Firstly, looking at the costumes of main characters and their color images expressed in the movie, one extreme of Hughes' image to another was expressed in order to show his extreme inner world by using the light-dark contrast rather than specific colors as the base. The gold color used to express the image of Hepburn represented an image expressing her intellectual elegance. As for her dress silhouette, the taste of intellectual elegance was displayed by a dress whose back was exposed with a grownup-style feminine silhouette or one with drapes and pleats ornaments. To express Gardner's image; that is, her alluring charm and glow, a vivid red color was used. As for her costume, her splendid and fascinating image was expressed by the 40s' rectangular- shouldered tailored suit, exotic peasant blouse and showy accessories. Secondly, the color image expressed in the background in the movie as a special space for Hughes. The red color image of screening room was shown to be as a space for passion and desire and the green color image of men’s room as a space for stability and rest.