• Journal of Digital Convergence
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• v.16 no.2
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• pp.195-201
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• 2018

Smartphones and PCs have become essential components of our daily life. People are expressing their opinions freely in SNS by using these devices. We are able to predict public opinions on specific subject by analyzing the related big data in SNS. In this paper, we have collected opinion data in SNS and analyzed reputation by text mining in order to make a prediction for the will of the people before 19th presidential election in South Korea. The result shows that our method makes more accurate estimate than other election polls.

• Survey Research
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• v.13 no.1
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• pp.135-158
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• 2012

Korean telephone surveys have been based on landline telephone directory or RDD(Random Digit Dialing) method. These days, however, there has been an increase of the households with no landline, or households with the line but not willing to register in the directory. Moreover, it is hard to contact young people or office workers who are usually staying out of home in the daytime. Due to these issues above, the predictability of election polls gets weaker. Especially, low accessibility to those who stay out of home when the poll's done, results in predictions with positive inclination toward conservatism. A solution to resolve this problem is to contact respondents by using both mobile and landline phones-via landline phone to those who are at home and via mobile phone to those who are out of home in the daytime(Mixed Mode Survey, hereafter MMS). To conduct MMS, 1) we need to obtain the sampling frames for the landline and mobile surveys, and 2) we need to decide the proportion of sample size of both. In this paper, we propose a heuristic method for conducting MMS. The method uses RDD for the landline phone survey, and the access panel list for the mobile phone survey. The proportion of sample sizes between landline and mobile phones are determined based on the 'Lifestyle and Time Use Study' conducted by Statistics Korea. As a case study, 4 election polls were conducted in the periods of the special election for the mayor of Seoul on Oct 26th, 2011. From the initial 3 polls, reactions and responses regarding the issues raised during the survey period were appropriately covered, and the final poll showed a very close prediction to the real election result.

• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.145-156
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• 2011

The study is to analyze voting behaviors revealed through the June 2 local elections, and to learn their implications by exploring and comparing the main factors that influence how to recognize and select a candidate. To achieve this, in-depth interviews have been conducted focusing on those who voted in the last election. The analysis shows that most respondents regard their political tendencies as moderate and make decisions on whom to vote for 2 to 3 days prior to election. It also indicates that what party candidates belong to is the highest motivation in deciding for whom to vote and they generally vote as they believe. According to the study, not only do the poll's results hardly affect their choice of candidates, but also the polls turn out significantly different from the actual results. The great gap between the polls and the actual outcome signifies that how to conduct a poll is wrong and people intend to conceal their opinions. While the media has had a decisive effect on the image of candidates, it is through promotional materials for political campaigns that the candidates' policy is recognized. The study also says that the Four-River is the most influential political issue in election. The study identifies voters' behavior specifically and in depth, and suggests some lessons to make use of for the future elections.

• International Journal of Computer Science & Network Security
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• v.21 no.7
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• pp.150-158
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• 2021

The study identifies the importance of informational and legislative support in ensuring gender equality. It determines the relevance of gender inequality, the main problem, which is confirmed by research and statistical information. The study aims to determine the methods of collecting information and legal regulation of gender issues and the possibility of solving them by public authorities. The main methods of gathering information are census surveys, questionnaires, surveys on public service websites, work with local communities, surveys in nursing homes and orphanages, special survey programs, and election polls. The paper considers the legal regulation of gender inequalities at the international, state, local and organizational levels. According to the analysis of the problem of gender inequality, it is established that the problem is practically eliminated in many developed countries, while countries with low incomes face gender inequality constantly.

• Korean Journal of Legislative Studies
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• v.25 no.2
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• pp.35-67
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• 2019

This study aims to analyze and evaluate the outcomes of the far-right parties in the 2019 European Parliament (hereinafter EP) elections. To this end, this study refrains from the conventional method of analyzing the number of seats of the political group(s) classified as far-right in the EP. Instead, the study takes a method based on the party family classification by summing up the number of the EP members who have been elected to the far-right party within individual member states. There are two reasons for the analysis of EP election results based on this far-right party family. Firstly, some of the far-right members of the EP do not join the political group(s) classified as far-right, and secondly, some of the political group(s) classified as far-right tends to be inhomogeneous. In this vein, this study attempts to analyze the outcomes of the far-right party in the 2019 EP elections based on the classification of the far-right party family. As a result, this study shows that the assessment of the European major press based on the number of seats of the political group(s) classified as far-right in the EP was inconsistent with the actual political landscape. According to the analysis of election results based on the classification of the far-right party family, the number of seats secured by the far-right parties in the 2019 EP elections corresponded to or significantly exceeded the results of previous polls. In addition, this is a significant increase in the seats of the far-right parties compared to the 2014 EP elections, and it is reasonable to affirm that the far-right parties have made great strides in the 2019 EP elections.

• Survey Research
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• v.12 no.3
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• pp.25-48
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• 2011

In this paper, we overview the sample design, sampling error, non-response rate and prediction errors of the exit poll conducted for 2010 local elections and discusses how to detect a prediction bias in exit poll. To investigate the bias problem in exit poll in regional(Si-Do) level, we analyze exit poll data for 2007 presidential election and 2006 local elections as well as 2010 local elections in Korea. The measure of predictive accuracy A proposed by Martin et al.(2005) is used to assess the exit poll bias. The empirical studies based on three exit polls clearly show that there exits systematic bias in exit poll and the predictive bias of candidates affiliated to conservative party (such as Hannara-Dang) is serious in the specific regions. The result of this study on systematic bias will be very useful to improving the exit poll methodology in Korea.

• Survey Research
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• v.4 no.1
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• pp.1-29
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• 2003

Telephone surveys miss, among other people, those who live in homes without telephones, people who are away from home at the time of interview and people who refuse to be interviewed. Recently, mobile phone survey has emerged as “A replacement technology” to the old telephone survey method. Mobile survey enables us to do many things we could not do or could not afford to do before, and reatly enhance the efficiency if the opinion surveys. Very specifically, the mobile survey enables us to control respondent's accessability, interviewer bias and to do incredibly fast and at a affordable costs. The authors analyze the results of mobile-phone local election polls and ELSI bio-technology attitude survey. The authors describe their results, the methods they used, including the use of demographic and propensity weighting to correct for substantial biases in the raw, unweighted data. The results show that mobile survey can predict the election outcomes with approximately equal accuracy to that of the telephone poll after weighting. This paper also cautions readers not to assume that mobile survey can be used with equal success in other elections and emphasizes the need for continuing research to improve mobile survey methods in the future.

• The Korean Journal of Applied Statistics
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• v.31 no.5
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• pp.655-665
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• 2018

Social network services (SNS) have become the most common tool for the communication of public and private opinions as well as public issues; consequently, one may form or drive public opinions to advocate by spreading positive content using SNS. Controversy for survey data based opinion poll accuracy continues in relation to response rate or sampling methodology. This study suggests complementary measures that additionally consider the sentiment analysis results of unstructured data on a social network by data crawling and sentiment dictionary adjustment process. The suggested method shows the improvement of prediction accuracy by decreasing error rates.

• Journal of Intelligence and Information Systems
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• v.24 no.3
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• pp.199-219
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• 2018

With the everyday use of the Internet and the spread of various smart devices, users have been able to communicate in real time and the existing communication style has changed. Due to the change of the information subject by the Internet, data became more massive and caused the very large information called big data. These Big Data are seen as a new opportunity to understand social issues. In particular, text mining explores patterns using unstructured text data to find meaningful information. Since text data exists in various places such as newspaper, book, and web, the amount of data is very diverse and large, so it is suitable for understanding social reality. In recent years, there has been an increasing number of attempts to analyze texts from web such as SNS and blogs where the public can communicate freely. It is recognized as a useful method to grasp public opinion immediately so it can be used for political, social and cultural issue research. Text mining has received much attention in order to investigate the public's reputation for candidates, and to predict the voting rate instead of the polling. This is because many people question the credibility of the survey. Also, People tend to refuse or reveal their real intention when they are asked to respond to the poll. This study collected comments from the largest Internet portal site in Korea and conducted research on the 19th Korean presidential election in 2017. We collected 226,447 comments from April 29, 2017 to May 7, 2017, which includes the prohibition period of public opinion polls just prior to the presidential election day. We analyzed frequencies, associative emotional words, topic emotions, and candidate voting rates. By frequency analysis, we identified the words that are the most important issues per day. Particularly, according to the result of the presidential debate, it was seen that the candidate who became an issue was located at the top of the frequency analysis. By the analysis of associative emotional words, we were able to identify issues most relevant to each candidate. The topic emotion analysis was used to identify each candidate's topic and to express the emotions of the public on the topics. Finally, we estimated the voting rate by combining the volume of comments and sentiment score. By doing above, we explored the issues for each candidate and predicted the voting rate. The analysis showed that news comments is an effective tool for tracking the issue of presidential candidates and for predicting the voting rate. Particularly, this study showed issues per day and quantitative index for sentiment. Also it predicted voting rate for each candidate and precisely matched the ranking of the top five candidates. Each candidate will be able to objectively grasp public opinion and reflect it to the election strategy. Candidates can use positive issues more actively on election strategies, and try to correct negative issues. Particularly, candidates should be aware that they can get severe damage to their reputation if they face a moral problem. Voters can objectively look at issues and public opinion about each candidate and make more informed decisions when voting. If they refer to the results of this study before voting, they will be able to see the opinions of the public from the Big Data, and vote for a candidate with a more objective perspective. If the candidates have a campaign with reference to Big Data Analysis, the public will be more active on the web, recognizing that their wants are being reflected. The way of expressing their political views can be done in various web places. This can contribute to the act of political participation by the people.

• Survey Research
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• v.12 no.1
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• pp.141-152
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• 2011

During major elections, three terrestrial broadcasting stations in Korea have covered the progresses of election results by announcing the simple sum of ballot counts of all ballot counting stations. The current approach, however, does not properly reflect the actual ballot count differences by ballot counting location, leading to cause unnecessary but possible confusions. In addition, the current coverage approach restricts the broadcasters from using regional poll data gained through exit polls by letting them to use the significant information on a one-off purpose to announce the initial prediction of the poll results and to fully disregard the exit poll results during the ballot counting process. Based on the understanding, this paper is designed to suggest a Bayesian approach to consolidate the exit poll results with the progressive ballot counting results and announce them as such. The suggested consolidation approach is expected to mitigate or avoid the possible confusions that may arise in connection with the different ballot counting paces by ballot counting station.