• 무역상무연구
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• 제41권
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• pp.205-234
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• 2009

The trade portal site is one of the innovative skills which makes it possible for trade companies to manage international trade activities more efficiently by using the newest information technology. Especially, trade portal site can be considerable help to small and medium-sized enterprises which have much difficulties in finding overseas buyers due to the lack of international marketing capabilities. This study attempts to present a comprehensive model about the determinants of e-Trust in domestic trade portal site and to suggest practical strategies for e-Trade. Therefore, a theoretical framework was presented by the literature review, and a empirical study was carried out through a questionnaire survey to those who have had experiences of visiting trade portal site. The empirical analysis had the following results. First, it reveals that reputation, web-site quality, transaction efficiency of the trade portal site have influence upon e-Trust dimension. On the other hand, perceived risk did not have significant relationship with e-Trust. Second, e-Trust had significant impact on willingness to depend on the trade portal site. And also, e-Trust had positive influence on performance of using which is measured by sales increase, information sharing, and synergy effect.

• 통상정보연구
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• 제7권1호
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• pp.121-144
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• 2005

This paper describes a theoretical model for investigating the relationship commitment of trade portal site 6C's. This research is the first to empirical test the causal relationships in Trade portal site. The relationship commitment for e-Trade portal site are tested here using data from 195 samples. Research methodology used in this study was mainly survey and questionnaire. Structural equation model is used in the hypotheses test. the results support all hypotheses involving hypothesis 1 and 6. The major finding of this paper would be summarized as followed: 1) Perceived relationship commitment of e-Trade site 6C's is positively related to contents, community, communication, customization in e-trade activity level and activity range of trade practical 2) Perceived commerce of electronic trade site is negatively related to the relationship commitment of trade companies. 3) Perceived e-trade site in electronic trade connection is positively related to the re-activity intention. In examining the relationships commitment of the factors, e-trade potal 6C's show in significantly by Contents, Community, Communication, Customization, Re-activity intention, but that show in not significantly by Commerce factor.

• 통상정보연구
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• 제8권2호
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• pp.59-78
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• 2006

Considering rapid development of Internet Portal Site Contents in Korea, it is an important issue to analyze consumers' satisfaction and e-loyalty. This research develops, and empirically test a model for explaining/predicting the satisfaction and e-loyalty with internet-based Electronic Trade Site. This paper describes a theoretical model for investigating the Satisfaction and e-Loyalty of the Electronic Trade Site. This study investigates the concept of the satisfaction, e-loyalty in Electronic Trade Site and its determinants, and tries to establish e-loyalty analyzing model. The model of the satisfaction, e-loyalty electronic trade site is tested here using data from 158 samples. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model. In examining the relationships of the determinants factors, service quality satisfaction show in significantly by Reliability, Information Provided, Trustworthiness, Convenience, International of contents but that show in not significantly by Interaction. In addition, Electronic Trade site retention shows indirect effect between customer satisfaction and referral. Although our research can not show the determinants of e-loyalty in the electronic trade site the empirical result give both theoretical and managerial implication for managing the consumers' satisfaction and e-loyalty in electronic trade site.

• 통상정보연구
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• 제10권3호
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• pp.23-40
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• 2008

Considering rapid development of Electronic Trade in Korea, it is an important issue to analyze consumers' satisfaction and e-loyalty. The purpose of this study is to find the affecting factors on the determinants and utilizable intention of electronic trade trustworthness and e-loyalty. In the literature review, it was made to compare and analyze the precedent papers about electronic trade trustworthness theory, Keller and Aaker(1992), Yun, Seong-jun's(2000) model of the trustworthness. This study investigates the concept of the satisfaction, e-loyalty in electronic trade site and its determinants, and tries to establish e-loyalty analyzing model. The model of the satisfaction, e-loyalty electronic trade site is tested here using data from 106 samples. The major finding of this paper would be summarized as followed : And then it was used the empirical research method to test hypotheses which was established based on the precedent studies : 1) electronic trade factors are positively related to the trustworthness on the electronic trade practical, not being trustworthness of the functionality on electronic trade practical in international trade company. 2) tr stworthness of electronic trade practical is positively related to the e-loyalty in international trade companies.

• 한국중재학회지:중재연구
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• 제13권2호
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• pp.425-457
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• 2004

This study is to approach e-Trade issues and how to settle the dispute for e-Trade according to on-line Alternative Dispute Resolution (ADR) process. Most on-line systems operate on a limited access basis. The increasing use of the internet to do business brings to light at least important concerns to persons who engage in commerce on-line, or e-Trade. There is some concern about the limits of current internet technology to guarantee the security of e-Trade. The new technology has transformed society and is defining new years of doing business. This revolution in technology has even changed the nature of many of the goods and services that are the subjects of e-Trade. There is also concern about the limits of the legal framework to guarantee the enforcement of e-Trade. A significant issue is how the law should be adapted to reflect business practices regarding such cyberspace agreements as Web site click-on agreements, e-data interchange, and on-line sales. The principal benefits of on-line ADR should typically be faster and less expensive than traditional conciliation arbitration. The on-line ADR system has the several significances, decreasing inappropriate cost as time and burden of ADR, providing an approachable measure of relief and more efficient tool for the settle of dispute. Therefore, on-line ADR could be used as an adjunct resolution process in large class actions where each single claim is small, but varies somewhat, thus requiring some individual fact determination.

• 한국콘텐츠학회논문지
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• 제4권3호
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• pp.21-40
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• 2004

무역포탈사이트는 중소기업들이 최신의 정보와 통신기술을 통해 효율적으로 국제무역활동을 할 수 있게 하는 도구중 하나라고 할 수 있다. 따라서 중소기업들의 수출경쟁력 제고를 위해서는 무역포탈사이트를 적극적으로 활용할 필요가 있다. 이와 관련하여 본 논문은 기존의 서비스품질에 관한 문헌과 정보기술 이용만족도에 관한 연구 검토를 통해 무역포탈사이트를 사용하는데 있어 이용자들의 만족 요인을 분석하였다. 실증 연구를 위해 서비스품질, 정부정책, 기술, 기업, 비용이 이용만족도에 영향을 미치고 이용만족도는 향후 지속적 이용의도에 영향을 미치는 것으로 연구모형을 설정하였다. 대표적인 무역포탈사이트 이용자들에 대한 실종분석 결과 서비스품질, 정부정책, 비용이 이용자만족에 유의한 영향을 미치고, 이용자 이용만족은 지속적 사용의도에 유의적인 영향을 미치는 것으로 나타났다. 이러한 분석 결과는 기업의 무역포탈사이트 관리자, 전자무역시스템개발자, 정부정책자 등에게 여러 가지 시사점을 제공하고 있다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2004년도 춘계 종합학술대회 논문집
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• pp.241-260
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• 2004

무역포탈사이트는 중소기업들이 최신의 정보와 통신기술을 통해 효율적으로 국제무역활동을 할 수 있게 하는 도구중 하나라고 할 수 있다. 따라서 중소기업들의 수출경쟁력 제고를 위해서는 무역포탈사이트를 적극적으로 활용할 필요가 있다. 이와 관련하여 본 논문은 기존의 서비스품질에 관한 문헌과 정보기술 이용만족도에 관한 연구 검토를 통해 무역포탈사이트를 사용하는데 있어 이용자들의 만족 요인을 분석하였다. 실증 연구를 위해 서비스품질, 정부정책, 기술, 기업, 비용이 이용만족도에 영향을 미치고 이용만족도는 향후 지속적 이용의도에 영향을 미치는 것으로 연구모형을 설정하였다. 대표적인 무역포탈사이트 이용자들에 대한 실증분석 결과 서비스품질, 정부정책, 비용이 이용자 만족에 유의한 영향을 미치고, 이용자 이용만족은 지속적 사용의도에 유의적인 영향을 미치는 것으로 나타났다. 이러한 분석 결과는 기업의 무역포탈사이트 관리자, 전자무역시스템개발자, 정부정책자 등에게 여러 가지 시사점을 제공하고 있다.

• 무역상무연구
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• 제34권
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• pp.135-156
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• 2007

Trade Portal Site(TPS) is one of the essential tools which can make it possible for small and medium enterprises(SMEs) to perform international trade activity more efficiently using newest information and communication technology including the Internet. Therefore, Korean SMEs need to utilize TPS more actively to enhance their export competitiveness. In this context, this article analyzes the determinants of export performances of Korean SMEs in utilizing the service of TPS based on the Service Quality Model. As a result of an empirical research by using regressive analysis, various measures of service reliability such as reliability, empathy, and tangibilities have positive effects on SMEs export performance in utilizing TPS. These results provides many useful implications to the TPS managers, e-trade related government agency, along with managers of SMEs using TPS.

• 경영과정보연구
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• 제31권3호
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• pp.75-95
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• 2012

본 연구는 웹사이트의 사용성과 전자무역 웹사이트의 기존연구를 통해 사용성 요인을 도출하고 웹 사이트 사용성 요인이 사용자만족도를 매개로 전자무역 사이트에 대한 고객충성도에 미치는 영향에 대하여 실증연구를 통해 검증하는데 목적이 있다. 본 연구에서의 실증분석 결과에 대한 논의와 시사점은 다음과 같다. 첫째, 고객만족에 영향을 미치는 요인으로는 네비게이션, 정보구조특성, 상호작용성으로 나타났다. 즉, 전자무역사이트 이용자는 제공되는 정보서비스나 기능적 중요성, 시각적 배치, 배너나 메뉴 구성보다는 이용자가 얼마나 편리하게 원하는 정보에 접근할 수 있는지, 사이트에서 제공하는 다양한 정보를 통해 다음 화면에 연결성에 대해서 충분히 예측할 수 있을 정도의 편리성에 더 중요성을 부여하는 것으로 나타났다. 이는 이용자들은 사이트가 제공하는 인터페이스의 웹디자인 기술이 과거에 비해 향상되었고 이에 대한 사용자들의 이용수준도 높아져서 컨텐츠와 외관의 요인은 사이트 이용에 있어 큰 영향을 미치지 못하는데서 기인한다고 여겨진다. 또한, 고객과의 원활한 커뮤니케이션도 사이트를 이용하는데 있어 중요한 요인으로 작용하고 있음을 알 수 있다. 둘째, 사이트 이용자의 만족은 고객충성도에 영향을 미치는 것으로 나타나 기존 연구의 분석결과를 뒷받침하고 있다. 이는 사이트의 편리성, 다양한 정보의 신뢰성, 고객과의 커뮤니케이션의 원활성 등 사이트에서 제공되는 서비스를 통해 만족을 얻게 되는 사용자는 재방문으로 이어지고 있음을 알 수 있다.

• 통상정보연구
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• 제9권3호
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• pp.181-204
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• 2007

Trade Portal Site(TPS) is one of the innovative skills which makes it possible for small and medium-sized enterprises(SMEs) to manage international trade activities more efficiently by using the newest information and telecommunication technology. Based on performance and an existing research related to using information technology, this research analyzed the user's degree of utilization of TPSs which moderates effects between SMEs characteristics and export performance of SMEs. According to the results of the empirical study on actual data of 194 sample firms by using moderated regression analysis, there are significant only organizational characteristics among determinants(such as organizational characteristics, export characteristics) as the degree of utilization of TPSs. These research results provide many useful insights to the CEOs of SMEs using the services of TPSs, e-Trade system developers, and government policy makers. First, CEOs and managers of SMEs should have thorough understanding of the importance of the new information technology and e-Trade and positively adopt new e-Trade solutions and systems to their export processes to enhance global competitiveness. Second, TPS managers and e-Trade systems developers must concentrate on improving the user's degree of utilization of TPSs. Finally, the government agency should develop the various e-Trade promotion policies to support the efforts of SMEs organizational characteristics and TPS to increase the degree of utilization of TPS, which have positive effects on the export performance of SMEs.