• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.143-146
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• 2004

With the rapid growth of e-commerce, marketers are able to observe not only purchasing behavior on what and when customers purchased, but also the individual Web usage behavior that affect purchasing. The richness of this information has the potential to provide marketers with an in-depth understanding of customer. Using commonly available Web log data, this paper examines Web usage behaviors at the individual level. By decomposing the buying process into a pattern of visits and purchase conversion at each visit, we can better understand the relationship between Web usage behavior and purchase decision. This allows us to more accurately forecast a shopper's future purchase decision at the site and hence determine the value of individual customers to the siteAccording to our research, not only information seeking behavior but also visiting duration of a customer and participative behavior such as participation in event should be considered as important predicators of purchase decision of customer in a cosmetic internet shopping mall.

• Proceedings of the CALSEC Conference
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• 2005.03a
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• pp.180-185
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• 2005

This is the research on the new services which are called Korean blog, personal media, etc and which showed large increase in usage rate in 2004. In spite of this increase there has been no effort to conceptualize these services. So, we researched whether these new services constituted an independent domain, in what aspects they were different with other established services, how could we conceptualize them with an appropriate name, what were characteristics of them. We used Interview and Delphi method with the participation of professionals in charge of planning and operating these services in 4 major service providers.

• English Language & Literature Teaching
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• v.13 no.2
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• pp.91-108
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• 2007

This study investigates learners' perception on their engagement in rating activities in the EFL essay-writing context. The current study aims to address the answers to the following research questions: 1) What attitude do students show about their participation in the rating tasks? and 2) which of three aspects (e.g. the degree of rating experience, the exposure to English composition instruction and learning, and proficiency level) significantly influences learners' rating activities? 104 EFL learners participated in the rater training session. After participants finished rater training session, they rated three sample essays and peer essays using the given scoring guide. Based on the analysis of survey responses that students made, students showed positive attitude toward their engagement in rating tasks. For research question 2, only L2 writing proficiency seriously affected students' perception on the rating tasks. Advanced level of subjects did not feel stressed by a grade of peers as low level of subjects did. They were also critical about the benefits of self- and peer-assessment, suggesting that a peer's feedback on their own essay was not so useful and that a self-rating does not fully help learners identify their writing proficiency.

• International Journal of Contents
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• v.13 no.4
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• pp.29-38
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• 2017

The objective of this study was to determine the status of current chapel courses and analyze the necessity of online chapel courses. Students' interest, failure experience, perceived problems, and advantages of current chapel courses were examined. Students' preference, intention of sincerity, and perceived effectiveness of online chapel courses were also determined. Finally, hypothesis tests for the differences of students' interest, failure experience, perceived problems and advantages of current chapel courses, preference, intention of sincerity, and perceived effectiveness of online chapel courses according to gender, school year grade, major of study, and religion were performed. Students' low interest in chapel courses was verified. Even Christian students' interest was below 3 points out of 5-point Likert scale. However, students whose religion was not Christianity felt more coercion and had less interest in chapel courses. They wanted virtualization of chapel courses more. They had more willingness to faithful participation in online chapel courses. This research suggests that virtualization of chapel courses as a solution to chapel resistance is dependent on student's characteristics such as religion, major field of study, and mindset.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.517-525
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• 2015

The purpose of this research was to perform a comparison of face-to-face and blended learning of TOEIC to see if there is a difference in their learning effectiveness. The research compared the improvement rate of the students' academic achievement, their self-evaluation results, and their participation rate and results of the online assignment by using t-test, pearson correlation analysis, and regression analysis. The research results demonstrated that the blended learning is pedagogically more effective than the face-to-face although the difference is not large. It was analyzed that the results were largely thanks to the following facts: In the blended learning, the students could interact with their instructors face-to-face in the off-line class, they got the weekly text message to encourage them to participate in the online class, and their routine online class attendance could cause their more positive participation in the online assignment.

• The Journal of Information Technology
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• v.5 no.1
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• pp.39-50
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• 2002

In order for Internet Shopping Mall to be successful, it must have a theoretical framework that considers the characteristics of the Internet shopping mall users. But as of yet, there is virtually no such framework. The purpose of this study is to provide internet shopping mall in our country with the suggestive point in the marketing strategy for coping with our continuously changing environment on the basis of data gained through the following results of my research work. Hitting upon this situation, this research intends to classified by Cluster Analysis the I-VALS in Internet Shopping Mall. As a result, the purpose of this research is to supply useful data on establishing Department Internet Showing Mall. We used two methods. The first method was directly distributing questionnaires to cyberconsumers by use of one researcher who has been trained in people. The second method was sending E-mails, Fax, Mail designed to induce participation in questionnaires. Through these methods, we were able to obtain participation of people from across the country. Using 179 responses, we derived statistics by means of SPSS Win Version 10.0. The result of Empirical analysis is as follow : first, to pick out 9 factors from I-VALS of users of internet shopping mall. Second, as the result of there was a statistically significant difference between the I-VALS of internet shopping mall. As the result of the Cluster Analysis, I could see there classified 3 factors from I-VALS of users of internet shopping mall. We have know segmentation of internet shopping malls on the standard of user life, and partially significant difference with respect to using internet shopping mall information of I-VALS.

• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.169-196
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• 2017

The fourth industrial revolution represents a revolutionary change in the business environment and its ecosystem, which is a fusion of Information Technology (IT) and other industries. In line with these recent changes, the Ministry of Employment and Labor of South Korea announced 'the Fourth Industrial Revolution Leader Training Program,' which includes five key support areas such as (1) smart manufacturing, (2) Internet of Things (IoT), (3) big data including Artificial Intelligence (AI), (4) information security, and (5) bio innovation. Based on this program, we can get a glimpse of the South Korean government's efforts and willingness to emit leading human resource with advanced IT knowledge in various fusion technology-related and newly emerging industries. On the other hand, in order to nurture excellent IT manpower in preparation for the fourth industrial revolution, the role of educational institutions capable of providing high quality IT education services is most of importance. However, these days, most IT educational institutions have had difficulties in providing customized IT education services that meet the needs of consumers (i.e., learners), without breaking away from the traditional framework of providing supplier-oriented education services. From previous studies, it has been found that the provision of customized education services centered on learners leads to high satisfaction of learners, and that higher satisfaction increases not only task performance and the possibility of business application but also learners' recommendation intention. However, since research has not yet been conducted in a comprehensive way that consider both antecedent and consequent factors of the learner's satisfaction, more empirical research on this is highly desirable. With the advent of the fourth industrial revolution, a rising interest in various convergence technologies utilizing information technology (IT) has brought with the growing realization of the important role played by IT-related education services. However, research on the role of IT education service quality in the context of IT education is relatively scarce in spite of the fact that research on general education service quality and satisfaction has been actively conducted in various contexts. In this study, therefore, the five dimensions of IT education service quality (i.e., tangibles, reliability, responsiveness, assurance, and empathy) are derived from the context of IT education, based on the SERVPERF model and related previous studies. In addition, the effects of these detailed IT education service quality factors on learners' educational satisfaction and their work application/recommendation intentions are examined. Furthermore, the moderating roles of learner position (i.e., practitioner group vs. manager group) and participation motivation (i.e., voluntary participation vs. involuntary participation) in relationships between IT education service quality factors and learners' educational satisfaction, work application intention, and recommendation intention are also investigated. In an analysis using the structural equation model (SEM) technique based on a questionnaire given to 203 participants of IT education programs in an 'M' IT educational institution in Seoul, South Korea, tangibles, reliability, and assurance were found to have a significant effect on educational satisfaction. This educational satisfaction was found to have a significant effect on both work application intention and recommendation intention. Moreover, it was discovered that learner position and participation motivation have a partial moderating impact on the relationship between IT education service quality factors and educational satisfaction. This study holds academic implications in that it is one of the first studies to apply the SERVPERF model (rather than the SERVQUAL model, which has been widely adopted by prior studies) is to demonstrate the influence of IT education service quality on learners' educational satisfaction, work application intention, and recommendation intention in an IT education environment. The results of this study are expected to provide practical guidance for IT education service providers who wish to enhance learners' educational satisfaction and service management efficiency.

• Journal of the Korean Society for information Management
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• v.24 no.4
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• pp.5-31
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• 2007

The purpose of this study is to provide successive online community operational model in response to the world wide open access movement which supports the broadest possible access to published research and other scholarly writings. This study is divided into four areas in a large. First, this study reviewed general community, online community and open access movement. Second, wellknown online scholarly community, i.e., KISTI Society, BRIC, DSpace were analyzed precisely focusing on the administrative and functional factors to find key to success. Third, based on the above two studies, major functions of community services were identified. For this work, community service functions and participation will were asked to the researchers registered in Korea Research Foundation. According to the results of the above works, this study presents the important functions of online community services as follows: management function of research results, posting function of issue reports, and provision function of integrated information on research proposal should be provided preferentially to researchers aged 30s and 40s.

• Journal of Information Technology Services
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• v.20 no.2
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• pp.1-11
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• 2021

As a key of access to public participation and information, e-government is taking the active role of public service by relevant laws and policy measures for universal use of e-government websites. To improve the accessibility of web contents, the level of deriving the results for each detailed evaluation item according to the Korean web contents accessibility guideline is carried out, which is an important factor according to the detailed evaluation items for each website property and requires data-based management. In this paper, detailed indicators are analyzed based on the quality control level diagnosis results of existing domestic e-government websites, and the results are classified according to high and low to propose new improvement directions and induce detailed improvement. Depending on the necessity of management according to the detailed indicators for each website attribute, not only results but also level diagnosis to strengthen web service quality suggests directions for future improvement through accurate detailed analysis and research for policy feedback. This study ultimately makes it possible to expect government system management based on predicted data through deduction history management based on evaluation score data on public websites. And it provides several theoretical and practical implications through correlation and synergy. The characteristics of each score for the quality management of public sector websites were identified, and the accuracy of evaluation, the possibility of sophisticated analysis, such as analysis of characteristics of each institution, were expanded. With creating an environment for improving the quality of public websites and it is expected that the possibility of evaluation accuracy and elaborate analysis can be expanded in the e-government performance and the post-introduction stage of government website service.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.47-52
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• 2008

J.E.N(Joint Enjoyment Network) is the ubiquitous UCC play contents system that provides amusements off-line by utilizing the UCC that people are able to participate in. It is also the entertainment service system that is devised to use contents that could be enjoyed through the cell phone and to make people participate in production, in cases of meeting people off-line during their pastime. The development of this system begins from pointing out the problem of the limitation of the UCC that does participate in production but the produced contents could only be watched, and the UCC only works on-line. The goal of researching this ubiquitous UCC play contents is to suggest the UCC entertainment service system that are available off-line by applying the interactive system to UCC and, by this, to obtain the positive responses about the off-line participating UCC contents. In this research, it chooses scenario and 테스크 performance as the method of deriving the participating UCC from the off-line, and it suggests the ubiquitous UCC play contents system through analyzing the behaviors in each off-line place. Moreover, by developing the prototype that could practically perform the system, it verifies the potentialities of the UCC entertainment service. The anticipation of this study is to make people participate and enjoy not only in production, but also in the contents made. This research will provide the modern people who concern about where to go and what to do with the amusements and will also present a way of new form of contents mixed with UCC and the entertainment service.