• 정보학연구
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• 제8권3호
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• pp.159-176
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• 2005

The Purpose of this Article is to analyze the special settlement and electronic settlement system in the international trade. First, Factoring is a fast, easy and flexible way to improve a company's cash flow and generate working capital for the company. Factoring can be short-term or part of an ongoing financing program. New companies can benefit as well, since there is no requirement for a long-term credit history. Second, Forfaiting is a method of trade financing that allows exporters to obtain cash and be free of all risks by selling their medium term receivables on a 'without recourse' basis. Forfaiting can be an alternative to export credit or insurance cover, especially for those transactions in which the export credit agency is not open to a particular country and/or bank. Third, The Bolero System is jointly financed by SWIFT(Society for World International Financial Telecommunications) which handles most of the electronic funds transfer for banks, and the Through Transport Mutual Assurance Association(the TT Club), a mutual insurance association most of whose members are drawn from the Multimodal transport industry or transport intermediaries. Fourth, TradeCard is a payment and settlement system that is an alternative to letters of crdeit. That is, TradeCard is a business-to-business e-commerce infrastructure that enables buyers and sellers to conduct and settle international trade transactions securely over the Internet.

• 통상정보연구
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• 제15권3호
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• pp.411-430
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• 2013

전자무역의 단계별 성과를 볼 때 계약체결 이전 단계의 해외마케팅은 해외시장진출의 가장 큰 장애요인이면서 가장 많은 역량이 투여되는 부문으로 이에 대한 교육 및 연구체계를 재정립할 필요가 있다. 전자무역은 인터넷과 정보통신기술의 발전에 따른 파생적 수요성격이 강한 학문적 영역으로 무역실무와 더불어 무역학의 핵심주제로 부각되고 있다. 그러나 2000년대 중반이후 전자무역 관련분야 연구와 교육교재개발 등이 점차 감소되고 있는 실정이다. 따라서 본 연구에서는 우리나라 전자무역 중 해외마케팅의 측면에서 교육 및 학문적 연구체계와 성과를 검토하고 향후 해외마케팅 부문 교육과 연구체계 수립에 대한 방향을 제시하였다. 그 결과 전자무역관련 교육 및 연구 중 산업계에서 활성화되고 있는 검색엔진마케팅, 검색엔진최적화, 소셜네트워크분석 등에 대한 교육 및 연구체계를 확립해 나가는 것이 시급하다고 할 수 있다. 또한 이론과 실무가 접목되어 병행되는 캡스톤디자인 교과목의 도입이 필요하다고 할 수 있다.

• 무역학회지
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• 제45권3호
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• pp.1-19
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• 2020

Recently, traditional trade in the global trade market has stagnated in the aftermath of the US-China trade war and the coronavirus (COVID-19) pandemic. However, the global e-commerce market is growing rapidly, presenting a new opportunity for exports. To examine the effect of an online matching and logistics system on reverse overseas direct purchase and the mediating effect of reliability, this study conducted a questionnaire survey on 320 employees in a Korean trade company from March 10 to April 30, 2018. The study model's goodness of fit was tested, and an analysis was performed using the AMOS statistical package. The online matching and logistics system were found to have a positive effect on reverse overseas direct purchase. Furthermore, results revealed that while a country's reliability mediated online matching and reverse overseas direct purchase, it did not mediate the logistics system. These results mean that online matching is affected by a country's reliability in overseas consumers' buying decision process. This study provides implications for the future directions of export companies and national policies to promote reverse overseas direct purchase. Future research including more countries and companies would be able to make further contributions toward the development of the Korean cross-border e-commerce industry.

• 통상정보연구
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• 제9권4호
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• pp.177-198
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• 2007

Since 1970s, there are many tries to realize electronic bills of lading(e-B/L) in the world and great attention has been shown to the question of law, international trade customs and realizing strategy concerned that instrument. However that tries, include Bolero which is most famous company serving e-B/L, don't succeed yet. Meanwhile, Korean government amended commercial code in order to realize e-B/L on August 3, 2007. Also The Korea Paperless Trade Center set to develop the e-B/L system by spring of 2008. So far, however, no definitive answer has been given to the way of realization of e-B/L in Korea. Getting bigger the importance of analysis to the ways of realization of e-B/L in Korea, in this paper the author attempt to examine the requirements after briefly outlining and analysing the results and problems of the tries and suggest thereby policy and strategy about the realization classified three categories.

• 무역학회지
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• 제41권5호
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• pp.235-254
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• 2016

최근 기업 경영활동의 정보화가 촉진되고 국가간 무역의 패러다임이 변화하면서 전자무역이 전반적인 무역업무 프로세스에 적용되었다. 기업의 무역거래에서 대금결제를 원활하게 하는 신용장은 온라인을 통한 전자신용장(e-L/C)을 활용함으로써 무역프로세스의 고비용과 비효율적인 요소를 해소할 수 있게 되었다. 이에 본 연구에서는 인지된 용이성, 최고경영자 의지 등의 전자무역 활용 요인들과 전자신용장 활용, 기업의 사업성과 간의 영향관계를 살펴보고, 전자무역 운용기관의 고객서비스 제공 수준에 따른 조절효과를 검증하는데 연구목적이 있다. 이를 위해서 우리나라에서 전자신용장을 활용하고 있는 338개 기업을 대상으로 설문을 회수하여 실증분석을 실시하였다. 본 연구의 실증분석 결과는 다음과 같다. 첫째, 인지된 용이성과 최고경영자 의지는 전자신용장 활용에 유의한 정(+)의 영향을 미쳤다. 둘째, 전자신용장 활용은 기업의 사업성과에 유의한 정(+)의 영향을 미쳤다. 셋째, 전자무역 운용기관의 고객서비스 제공 수준에 따라 인지된 용의성, 최고경영자 의지, 전자신용장 활용, 기업의 사업성과 간의 영향관계에 차이가 나타났다. 본 연구의 주된 시사점은 전자무역 활용을 위해서 인지된 용이성과 최고경영자 의지가 중요하지만 기업은 인지된 용이성을 보다 우선적으로 고려되어야 하고, 최고경영자 의지는 전자무역 운용기관의 고객서비스 제공 수준과 시너지 효과를 나타낸다.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2002년도 추계학술대회
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• pp.295-304
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• 2002

예를 들어, 옥션에서 실시하고 있는 경매 서비스가 타 쇼핑몰과 비교할 때 우위성을 토대로 사업을 강화시키고 발전시켜 나갈 경우에 국내 인터넷 비즈니스에서 가장 강력한 모델이 될 수 있을 것으로 기대되고 있다. 현재까지 옥션은 인터넷 경매시장에서 확고 부동한 선두자의 자리를 취하고 있으며 수수료 수입이 거래 규모와 비례하는 관계를 보이고 있다. 또한 향후경매 인구확대 및 시장규모 증대시 옥션의 수익 증가가 추가적으로 이루어질 전망이다. 이와 같은 인터넷 상거래와 네트워킹 마케팅이 결합될 경우 유통 및 소비혁명을 이루어갈 것으로 예상된다.

• 무역상무연구
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• 제25권
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• pp.211-241
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• 2005

Innovation resistance toward technology products such as e-Marketplace is an important concept in business to business marketing. But most of researches and literatures have not been focused on innovation resistance. Therefore, the objective of this paper is to confirm key factors that effects on the innovation resistance. Additionally this study will be revealed the factors affecting the innovation resistance to information technology of trade according to adopting stage. Based on the past literatures, the innovation resistance of users can be viewed as dependent on two sets of factors came from the study of Innovation Resistance Model(Ram, 1987):perceived innovation(e-Marketplace) characteristics and user(trading company) characteristics. Perceived innovation characteristics consists of relative advantage, compatibility, perceived risk, complexity, inhibitory effect on the adoption of profitable innovation. The user characteristics consist of innovativeness, beliefs and attitude toward existing trade method. And user adoption stage came from the study of Innovation Diffusion(Roger, 1995). To make it simple, this study divides group1(knowledge/persuasion/decision) and group2(implementation/confirmation). In the result of the empirical study, the hypothesis 1, hypothesis 2, hypothesis 4 were supported partially and hypothesis 3 was completely supported.

• 통상정보연구
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• 제15권3호
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• pp.135-153
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• 2013

본 연구에서는 중소수출기업의 수출애로요인과 촉진요인을 파악한 후 상호 연관성을 전체적으로 분석하고자 하였다. 문헌조사에 근거하여 수출 애로요인으로는 수출경험, 시장정보, 브랜드 이미지, 제조기술, 유통망확보 등 9개의 요인이, 수출촉진요인으로는 경영자의 해외시장 지향성 등 4가지 요인을 제시하였다. 다차원척도법을 사용하여 수출애로요인간 복잡한 연관성을 2차원의 평면에 단순화시키고 회귀분석을 통하여 촉진요인의 애로요인에 대한 효율성을 분석하였다. 정부지원정책은 시장정보와 제조기술의 부족을 해소하는데 큰 효과를 발휘하는 반면 브랜드이미지, 전자무역인프라, 운영자금의 부족에서 겪는 어려움은 기업의 내부 역량으로 완화될 수 있음을 보여주고 있다.

• 한국멀티미디어학회논문지
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• 제17권7호
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• pp.895-905
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• 2014

Recently the trade show is a massive marketing effort of a particular industry and introduces new products to potential customers, as well as the ability to elevate the brand's image and corporate identity. It is increasing its importance as a venue of communication. In these changes, the exhibition is required to have the emotional approach to enhance the dynamic and creative image of companies. Therefore, the product itself as well as the importance of various visual contents of the exhibition is increasing positive effect of the image and marketing on their products. In this sense, this study analyzes video contents of the exhibition that was held in Amsterdam, the Netherlands, Europe's largest display show 'ISE (Integrated Systems Europe)' in 2013, focusing on the domestic company, Samsung, LG Electronics and other four foreign companies. The analysis is based on the Herbert Zettl's applied media aesthetics related to the video contents, through which we can find the way to the development of exhibition video contents making for Trade show.

• 통상정보연구
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• 제8권3호
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• pp.121-142
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• 2006

Recently regarding the ownership and proper operational forms of paperless trade infrastructure has become an issue. In this research the structural separation approach, different from the behavioral regulation approach, has been adopted. Following the structural separation, the core e-trade infrastructure which is separated from a vertically integrated provider, can be operated by three different forms such as a private sector; a public sector; finally a consortium among participants. As another option, the separated whole infrastructure including both core and non-core can be operated by a independent private entity. However, this option is not interesting case to us. As the last option, it can be considered that a new wholesale independent company for the separated core-infra can be set up for running. Additionally, three other alternative ways such as accounting separation, division separation, or corporation separation with keeping same ownership are also demonstrated. However the cautious investigation on cost and benefits of vertical separation are strongly recommended by OECD and agrees with the conclusion of this study.