• Title/Summary/Keyword: e-Strategy

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eCRM 구축 프로세스 및 인터넷 쇼핑몰 분석

  • 김재경
    • Proceedings of the Korea Database Society Conference
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    • 2001.06a
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    • pp.113-138
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    • 2001
  • o 닷컴 사이트들의 e-CRM에 대한 관심은 매우 높음 - 88% 개념 이해, 53%는 이해도 높음 o e-CRM의 도입동기는 마케팅/고객지원이 주된 이유 - 87% 마케팅 효율화, 76% 고객지원강화 (중략)

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The Operation Characteristics and Cost Analysis of an Ice Thermal Storage System (빙축열 냉방시스템의 운전특성 및 비용 분석)

  • Ahn Young Hwan;Kang Byung Ha;Kim Suk Hyun;Lee Dae Young
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.17 no.2
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    • pp.156-164
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    • 2005
  • A comparative analysis of an ice storage system has been performed on the operation cost for the four control strategies, i.e., chiller priority and chiller downstream, chiller priority and chiller upstream, storage priority and chiller upstream, storage priority and chiller downstream. Main components of the ice storage system are an ice-on-coil storage tank and a screw compressor chiller. With the simulation program, the operation cost has been evaluated from the economics of an ice storage system. It is found that the operation cost of the ice storage system is strongly dependent on the control strategy, i.e., chiller priority or storage priority, but less affected by the arrangement method, i.e., chiller upstream or chiller downstream. In case of the maximum load day, the control strategy with chiller priority and chiller upstream is supposed to obtain the reduction of operation cost. However, it is found that the control strategy with storage priority and chiller downstream is the best economical operation for most summer seasons except the maximum load day.

A Study of Management Strategies on CJ E&M, the Leading Firm in the Korean Media industry (국내 미디어 선도기업 경영전략 분석: CJ E&M을 중심으로)

  • Lee, Ji-Heon;Jung, Hoe-Kyung
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.41-47
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    • 2013
  • In circumstances that case studies of management strategy for the domestic media company were rare, this study was performed case analysis of CJ E&M, representative new media/contents company in Korea. An evolutionary perspective is applied to diversification of the business and the external environmental analysis/resource based view are applied to capability evaluation since the inauguration as analysis frameworks. Unlike other media companies, CJ E&M have increased synergies of scale through horizontal, vertical diversification and superior contents strategies. furthermore, there are many advantages of enthusiasm of the leadership, expertise, high human configuration, creative corporate culture, effective contents portfolio. However, it is necessary to note that too much emphasis on competition and the performance of the organization may make organizational atmosphere rigid and weaken the global competitiveness.

A Study on the Effects of S-100 Standard on VTS (S-100 표준이 VTS에 미치는 영향 연구)

  • Oh, Se-Woong;Shim, Woo-Seong;Suh, Sang-Hyun;Kim, Sun-Young
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2012.06a
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    • pp.507-509
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    • 2012
  • IHO has established S-100 Standard profiled from ISO 19100 GIS standards for standardization and improvement of hydrographic data and are developing S-10X Standards. IMO is implementing the e-Navigation strategy for maritime safety and marine environment protection and has established the CMDS as information standard framework which will be developed from the S-100 standard. The development domain of e-Navigation can be divided into onboard, communication network, onshore and VTS is a core actor in onshore system. In this study, we analyzed the effects of S-100 standard development on VTS through e-Navigation strategy of IMO and suggested the cooperation between hydrographic fields and VTS fields under e-Navigation strategy.

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A Study of the Personalization Marketing method for Electronic-Customer Relationship Management (E-CRM (Electronic-Customer Relationship Management)을 위한 개인화 마케팅(Personalization Marketing) 기법에 관한 연구)

  • 김종완;오기욱
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.2
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    • pp.179-186
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    • 2002
  • In the web, the Personalization considering individual's habits and tastes is attracting the internet service companies and internet users in order to realize a custom-oriented e-CRM. that is, the Personalization is leaping the new competitive strategy of e-business. In this thesis, first I studies on the Personalization which is the base of e-CRM emphasized the custom relationship in the internet. second, I researched the ways of marketing strategy to realize the Personalization using the e-CRM as well as the problems of Personalization based on the current one-to-one marketing. finally, I showed the new Personalization adopting permission marketing of Seth Godin the vice-chairman of marketing department in yahoo.com for the better e-CRM.

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Secondary Science Teachers' PCK Components and Subcomponents Specific to the Learning Environment in an Online-offline Mixed Learning Environment (온-오프라인 혼합 학습환경에서 중등과학교사의 학습환경 특이적인 PCK 요소 및 하위요소)

  • Jisu, Kim;Aeran, Choi
    • Journal of the Korean Chemical Society
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    • v.66 no.6
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    • pp.472-492
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    • 2022
  • The purpose of this study was to investigate secondary science teachers' PCK components and subcomponents that are specific to online and offline learning environment. Data collection consisted of survey, class observation, and individual interviews of twelve science teachers. This study used a theoretical framework of PCK for deductive data analysis and articulated codes and themes through the following inductive analysis. Data analysis revealed that each of PCK components showed different specificity to the online and offline learning environment. And subcomponents of each PCK component were different according to the specificity of the online and offline learning environment. Teaching orientation toward science had a specific orientation for the online learning environment, i.e., 'learning science concept' and 'lecture centered instruction.' Knowledge of the science curriculum had online-offline mixed learning environment specific knowledge, i.e., 'reorganization of curriculum' and online learning environment specific knowledge, i.e., 'development of learning goal' and 'science curricular materials.' Knowledge of science teaching strategies had online learning environment specific knowledge, i.e., 'topic-specific strategy', 'subject-specific strategy', and 'interaction strategy' and COVID-19 offline learning environment specific knowledge, i.e., 'topic-specific strategy' and 'interaction strategy'. Knowledge of student science understanding had online learning environment specific knowledge, i.e., 'student preconception', 'student learning difficulty', 'student motivation and interest', and 'student diversity' and COVID-19 offline learning environment specific knowledge, i.e., student learning difficulty'. Knowledge of science assessment had online-offline mixed learning environment specific knowledge and online learning environment specific knowledge, i.e., assessment contents and assessment methods for each.

An eBook Service System based on VOD Broadcasting Contents of Smart TV (스마트 TV의 VOD 방송 콘텐츠 기반 전자책 서비스 시스템 개발)

  • Jun, Eung Sup;Chang, Yong Sik
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.12
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    • pp.257-266
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    • 2014
  • In this paper, we propose the development of an eBook Service System based on VOD Broadcasting Contents(eBSS-VOD) which protects the illegal copy through the effective DRM strategy. Here, eBSS-VOD is composed of three sub-systems - eBook server management system, ePub Builder, and eBook App - according to the functional points of view. The eBook server management system operates to manage the eBooks, the encription keys, the VOD contents, the membership and the history of users' viewing log. The ePub Builder assists to produce eBooks by DRM strategy. The eBook App provides users with the utility services of VOD viewing and eBook purchase processing. The proposed eBSS-VOD, differently from the current eBook systems, helps to increase the users' interests in reading books and to motivate the users' purchasing needs and it also makes new distribution channel for eBooks based on VOD broadcasting contents through smart applications. We provides the differentiated eBook builder which are based on ePub3.0 and DRM strategy. Through empirical survey results on users' interests and purchase intention for eBooks, we show that the proposed eBSS-VOD has the comparative effects compared to the current systems.

Internet Fashion Business: Environmental Analysis & Future Research Direction (인터넷 패션산업의 환경분석 및 향후 연구방향에 대한 제언)

  • Ko, Eun-Ju;Jo, Oh-Soon
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.203-219
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    • 2002
  • The purpose of the study is to analyze environmental changes in market, customer and information technology of Internet fashion industry, to present fashion company's current situation and strategy for confronting business environmental changes, and to propose the direction of the future research in this fashion field. First, the importance of Internet has been increased due to the rapid growth in number of Internet user and the size of the e-commerce. Second, to satisfy the customers requiring reasonable price and differentiated product and service, e-Branding strategy implementation, customized service development and enhancement on Web-site credibility and loyalty are demanding in the market. Third, development on the mobile technology and the increase in the Internet user using mobile communication device requires preparing mobile consuming environment, new business platform. Fashion industry's current situation and competitive strategy developed by the environmental change analysis were used for developing future research direction, that is, the m-business, CRM, and e-Branding. Through the understanding of environmental changes in Internet fashion industry and proposed research direction, research on Internet fashion marketing is hoped to be vitalized. Results of this study were expected to be utilized the strategy development.

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