• 대한토목학회논문집
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• 제34권6호
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• pp.1863-1871
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• 2014

본 연구는 대형할인점 부설주차장들의 주차수급현황을 정량적 정성적으로 분석하고, 합리적 설치기준의 재검토와 기설 주차장의 효율적 활용방안을 살펴보았다. 연구의 결과는 다음과 같다; 첫째, 모든 연구대상 할인점 주차장들은 실제 주차수요에 비해 여유가 있는 것으로 나타났다. 둘째, 할인점의 입지유형에 따라 부설주차장 이용률에 차이가 있었다. 셋째, 주차장 설치기준은 현재기준 대비 최소 20% 감축하여도 주차수급에 무리가 없을 것으로 판단되며, 할인점 입지여건에 따라 감축률에 차이를 두어야 할 것이다. 넷째, 기설 주차장의 여유 공간을 활용하기 위해 쇼핑외 목적 차량의 주차허용에 대해 적극 검토해볼 필요가 있을 것으로 파악되었다.

• 산업경영시스템학회지
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• 제25권2호
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• pp.42-49
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• 2002

Recently, relative importance of the discount store is growing more and, as a life style of consumers changes, and foreign discount store is prosperous. This purpose of the research have a thorough grasp of the physical environment and the influencing variables. This paper was based on data which were collected from a self-administered structured questionnaire and statistical analysis were used. The contents of the research is following ; (1) Consumer's recognition difference verification of each discount store according to the T-test. (2) The Relation analysis between perceptional physical environment and service satisfaction. (3) This paper will suggest effective marketing methods according to the factor of satisfaction

• 복식문화연구
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• 제3권2호
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• pp.409-424
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• 1995

This study intends to investigate the actual state and problems of Outlet, and the research consumer's perception of Outlet. It affords a effective way to get rid of inventories for manufacture and to economize and rational buying for consumer. Ultimately trying to find a effective managing method of Outlet for both manufacturers and consumers. The result about research the actual sate of Outlet, there are affluent assortment, generous amount of merchandise and high discount rate in Kuro-dong Outlet stores, but stores' location is scattered that makes shopping environment inconvenient. It is not good condition of assortment, quantity and freshness of merchandise in Mungung-dong Outlet stores, but close proximity between stores and fancy shopping place make convenient shopping possible. Multi-discount stores dilute the fundumental of Qutlet with poor quantity and assortment of merchandise make man choices possible for consumer, but discount rate is lower for high management cost. The result about research the consumer's perception of Outlet shows that consumer have enough interest in Outlet, and intention to continue shopping in Outlet. Therefore we can expect continuous growth of Outlet. Also consumer is satisfied with price and quality of merchandise, but they are not satisfied with assortment of merchandise, expecially poorness in sizes.

• 한국유통학회지:유통연구
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• 제15권5호
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• pp.195-215
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• 2010

최근까지 국내 유통산업 성장의 주도적인 역할을 담당해 온 대형할인마트 시장이 점차 업체들간의 치열한 출점경쟁에 따른 내수시장의 포화상태 및 수명주기단축 등 성장의 한계에 다다르게 되었다. 이러한 국내시장의 한계에 따라 대형할인마트들은 생존과 성장을 위해 해외 신규매장 진출, 혹은 해외 유통체인 인수, 그리고 단순 글로벌 출점뿐만 아니라 글로벌 소싱전략 등을 통한 다양한 해외시장 진출전략과 마케팅 전략을 시도하고 있는 상황이다. 기존에는 유통선진국의 글로벌 기업들이 상대적으로 후진국인 아시아지역 국가들에 선도적인 지위를 차지하며 진출을 해왔지만 1980년대 후반 이후 아시아 경제가 급성장하게 되면서 일본과 같은 동아시아 유통기업들의 아시아시장 진출이 시도되기 시작하였다. 중국을 필두로 해서 경제발전 속도에 비해 유통서비스산업 등이 상대적으로 선진화되지 못한 아시아시장은 서구선진국 글로벌 유통기업뿐만 아니라 일본, 한국 등 동아시아 국가들이 내수시장의 한계를 극복하기 위한 탈출구로써 활발하게 진출이 행해지고 있는 시장이다. 이미 많은 유통기업들이 중국 등 아시아시장 진출과정에서 다양한 이유로 인해 성공과 실패를 경험하였다. 유통산업, 특히 대형할인마트의 아시아시장 진출에 있어서 상대적으로 후발국가라고 할 수 있는 우리나라의 경우, 해외진출의 원인과 과정이 우리와 유사한 일본 대형할인마트의 해외진출 사례와 전략을 살펴보고 이를 통해 우리나라 대형할인마트의 성공적인 해외 진출을 위한 전략적 시사점을 찾아보고자 하였다.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2009년도 추계학술대회
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• pp.95-101
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• 2009

This study address the variables affecting customer satisfaction and purchase intention of discount stores and outlets, based on service quality affecting on customer satisfaction and purchase intention, aiming to help provide a service quality affecting on customer's interest, satisfaction and revisit around discount stores and outlets. Today, consumer needs are diversified, continually changing and differentiated. Under the market conditions of unlimited competition to satisfy those needs, businesses focus on relationship-building with customers, as well as on quality of Services. The present age, an age of knowledge economy, with blessed three changes: 'information', 'globalization', and 'service enablement'. The most noteworthy fact is that along with the development of technology and increase of income, the phenomenon of soft and service enablement of economy giving a great deal of weight on service has been progressively spread throughout the whole process of development, sales, consumption, and employment geared with development of technology and gains in earnings.

• 유통과학연구
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• 제3권2호
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• pp.29-55
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• 2005

본 연구에서는 대형할인점의 물리적 환경에 관한 기존연구를 통하여 산업별로 정리하였고, 할인점이 경비절감을 위해 직원배치를 최소화하고 물리적 시설로 소비자에게 소구해야하는 경영특성상 물리적 환경은 매우 중요한 것으로 점차 인식되고 있으나 기존의 연구에서 사용되어진 물리적 환경 변수들의 측정도구는 할인점 조사에 적용할 시 부적합한 부분이 많다. 따라서 본 연구에서는 대형할인점에 있어서 물리적 환경의 구성변수를 산업체의 전문가들과 심층토의를 거쳐 변수와 항목을 개발하였으며 그 과정을 구체적으로 설명하였다. 그 결과 도출된 측정변수는 쾌적성, 가시성, 접근용이성, POP로 분류되었다. 그리고 신뢰성과 타당성 분석결과를 거친 측정항목들에 대하여 대형할인점의 물리적 환경에 대한 요인구조와 측정모델의 타당성을 평가하기 위하여 LISREL 8.12를 이용하여 측정하였다. 본 연구의 결과를 살펴보면, 대형할인점에 있어서 물리적 환경의 구성요소인 쾌적성, 가시성, 접근용이성이 고객만족에 영향을 미치지만 POP는 매출증대에는 직접적인 관련성이 있으나 고객만족과는 서로 차원이 다르다고 판단할 수 있으며, 또한 고객만족과 구매의도, 구전의도 그리고 재 방문의도에 영향을 미치게 됨을 알 수 있다.

• 복식
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• 제67권1호
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• pp.22-39
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• 2017

This study intended to empirically verify the effect of message framing, cognitive need for closure, and type of fashion products on purchasing attitude of PB fashion products in discount stores. The design consisted of three-mixed design of 2(POP(Point of Purchase)message framing: benefit message vs. loss message) ${\times}2$(cognitive need for closure: high vs. low) ${\times}2$(PB fashion product type: utilitarian vs. hedonic). Survey of this study was conducted on 330 men and women in 20~50's in Seoul and Gyeong-gi, and a total of 287 data were analyzed. Data were analyzed with SPSS 18.0 program, and three-way ANOVA, simple interaction effects and simple main effects analysis were conducted. The results of this study are as follows: First, it was identified that the framing type of POP message of discount store, cognitive need for closure, and PB fashion product type had significant effect on preference and purchase intention. Secondly, it was identified that consumers with both high and low cognitive need for closure had high preference level and purchase intention when they encountered the benefit message framing than the loss message framing. Thirdly, the benefit message framing was more effective than the loss message framing for hedonic PB fashion products in discount stores, but utilitarian PB fashion products did not get affected by the message framing. Fourthly, it was identified that groups with both high and low cognitive need for closure preferred hedonic PB fashion products. Lastly, it was verified that benefit message framing POP advertisement on a group with high cognitive need for closure was effective for Hedonic PB fashion products in discount stores, and utilitarian PB fashion products showed no difference in purchase intention according to the POP message framing type and cognitive need for closure.

• 설비공학논문집
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• 제17권9호
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• pp.863-872
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• 2005

It is important to control indoor environment for influence on health and comfort of occupants in large-sized discount stores. On the other hand large-sized discount stores have a large number of visitors, vestibules, open spaces, high energy consumption and increasing of outside air intake. This study aims to offer the design data of building services system that can save energy and control environment through field measurement selecting two large-sized discount stores. Indoor environment factors such as temperature, relative humidity, air velocity and concentrations of $CO_2$, CO gas and TSP were measured and evaluated. In each case of $CO_2$, and CO gas, its maximum values were 2,800 ppm and 20 ppm. So proper strategy for the indoor air quality is indispensable in this type of building. Dry bulb temperature varies from $18^{\circ}C$ to $28^{\circ}C$ according to a measuring point and time. From this results, it is inferred these buildings had excessive equipment capacity. In terms of economical and environmental points, these data will be utilized to the design of HVAC system of retail facilities.

• 유통과학연구
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• 제11권11호
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• pp.57-61
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• 2013

Purpose - This study aimed to understand the influence of visible factors directly shown to and experienced by consumers such as physical evidence, and invisible factors obtained through acquaintances or other experienced consumers such as word-of-mouth, in the discount stores' marketing communication on impulse buying intention and store loyalty. Research Design, Data, and Methodology - This study examined the effect of factors in discount stores' marketing communication, for instance, physical evidence, word-of-mouth, and buying impulse intention. The questionnaire survey resulted in 68 completed questionnaires. Results - Physical evidence and word-of-mouth have a statistically significant positive effect on store loyalty. The results of regression analysis regarding whether visible or invisible factors have more impact showed that word-of-mouth has a statistically significant positive effect on store loyalty. With regard to impulse buying intention, only word-of-mouth was statistically significant. Conclusion These results suggested that visible and invisible factors that appeal to customers are very important. In particular, the results suggested that stores should create invisible factors (e.g., positive word-of-mouth) for their customers.

• 경영과학
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• 제16권2호
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• pp.1-11
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• 1999

A well-designed location strategy is an integral and important part of corporate strategy for retail firms. The last five years witnessed major changes in retailing industry. A growing city population, rising income levels. and the emergence of suburb areas presented ratailers with new challenges. Mass discount merchandisers and supermarkets expanded rapidly, spreading from Seoul into smaller cities. The rapid increase of mass discount stores raised new concerns and gave rise to the need from a systematic approach to location analysis. In this paper, we present the mathematical background and characteristics of DEA(Data Envelopment Analysis) model, and give a short case study where we apply the DEA model to compute the relative efficiency of 11 Korean mass discount merchandisers. Interpretation of the result is also provided.