• 제목/요약/키워드: direct perception

검색결과 435건 처리시간 0.024초

다양성 지각 정도가 팀의 성과에 미치는 영향: 갈등의 조절효과를 중심으로 (The Effects of Perception Levels of Diversity on Team Performance: Moderating Effects of Conflict)

  • 윤준희;신호철
    • 품질경영학회지
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    • 제41권2호
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    • pp.289-300
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    • 2013
  • Purpose: The results of prior studies investigating main effects between diversity and team performance are neither clear nor consistent. This study seeks to provide more evidence for a direct link between these two. The present study also attempts to close a gap in the literature by examining conflict as a moderator of the relationship between diversity and team performance. Methods: As suggested by Williams and O'Reilly(1998), this study examines the effects of perception levels of three specific types of diversity (social category diversity, value diversity, and informational diversity) and two contextual moderators (task conflict and relationship conflict) on team performance. Results: The results show that perception levels of all three types of diversity are significantly related to team performance in the current sample of 313. Results also indicate that relationship conflict significantly interacted with the perception levels of diversity in relating to team performance. Results for task conflict, however, fails to support the hypothesis. Conclusion: The results suggest that the effects of diversity on team functioning depend on how diversity is perceived by team members, rather than actual diversity seen by team members. Theoretical and practical implications are reviewed, and limitations of the study and suggestions for future research are addressed.

Destination Brand Equity: A Perspective of Generation Z on A World Heritage Site in Indonesia

  • KUSUMANINGRUM, Sita Dewi
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.1071-1078
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    • 2021
  • The purpose of this study is to investigate the relationship among the components of brand equity and to examine the effects of these components on the overall customer-based brand equity from the perspective of the Generation Z. This study is applied in the case of Borobudur World Heritage Destination, which is in Indonesia. A survey questionnaire has been collected through purposive sampling from 167 Generation Z who have visited Borobudur World Heritage Destination. The research hypotheses were supported by the empirical test using a Structural Equation Model with AMOS. The result concludes that destination brand awareness has significant, positive effects on destination brand image and perception of destination quality; destination brand image has positive influences on perception of destination quality and destination brand loyalty; perception of destination quality has significant, positive impacts on destination brand loyalty. Except for destination brand image and destination brand awareness, the perception of destination quality and destination brand loyalty have positive and direct impacts on overall destination brand equity. In sum, overall customer-based brand equity of a world heritage destination in the context of a developing economy is directly influenced by only two components of brand equity, namely, the perception of destination quality and destination brand loyalty.

A study on direct-to-consumer and intermediated marketing for the 6th industrialization in the U. S. agricultural sector

  • Kim, Sounghun
    • 농업과학연구
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    • 제45권2호
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    • pp.308-316
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    • 2018
  • The Korean government introduced the $6^{th}$ industrialization in the agricultural sector to increase farmers' income and value-added agricultural products. The U.S. government has also supported farmers' efforts to increase their income and value-added products in a similar way even though the $6^{th}$ industrialization is not the usual concept in the U.S. Especially, direct-to-consumer and intermediated marketing is one of the main methods to increase farmers' income and value-added agricultural products in the U.S. The purpose of this paper was to analyze direct-to-consumer and intermediated marketing in the U.S., through a survey and frequency analysis. The results of this study are as follows: First, U.S. farmers have shifted their concern and efforts from direct-to-consumer marketing to intermediated marketing because intermediated marketing may offer higher value-added agricultural products. However, consumers' perception and interest are higher for direct-to-consumer marketing than for intermediated marketing of agricultural products and related services. Consumers also will increase the portion of consumption of agricultural products and related services through direct-to-consumer marketing. This difference between farmers and consumers may cause difficulties in increasing farmers' income and value-added agricultural products in the U.S. Korean farmers may have same problem in the future, even though they have not encountered it yet. Especially, the Korean government needs to develop the capabilities of farmers so that they can solve this problem.

중년 성인 원가족의 부모자녀관계가 자기효능감, 자녀양육과 노부모부양 및 행복에 미치는 영향 (The Effect of Korean Adults' Perception of Parent-Child Relation on Self-Efficacy, Child Rearing Practices, Elderly Parent Care Practices, and Happiness)

  • 박영신;안자영;남인순;유효숙;이영남;차연실
    • 한국심리학회지 : 문화 및 사회문제
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    • 제24권2호
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    • pp.153-192
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    • 2018
  • 이 연구의 주된 목적은 중년 성인 원가족의 부모자녀관계가 성인의 자기효능감, 자녀양육과 노부모부양 및 행복에 미치는 영향을 분석하는데 있다. 분석대상은 초, 중, 고, 대학생 자녀를 둔 성인 2,632명(남 1,275명, 여 1,357명)이었으며, 평균 연령은 45.44세(남 46.96세, 여 44.10세)였다. 분석 결과, 원가족의 부모자녀관계는 성인의 자기효능감과 자녀양육에 직접적인 영향이 있었고, 행복에 대해 간접적인 영향이 있었다. 즉 원가족의 부모자녀관계를 긍정적으로 지각할수록 자기효능감이 높고, 자녀양육에 헌신적이었으며, 높아진 자기효능감은 행복감을 증진하였다. 원가족의 부모자녀관계가 노부모부양에 미치는 영향은 성별로 차이가 있었다. 남자는 원가족의 부모자녀관계를 긍정적으로 지각할수록 노부모부양에 적극적이었으나, 여자는 직접적인 영향이 없었다. 이러한 결과에 토대하여 원가족의 부모자녀관계가 중년 성인의 심리특성 및 가족관계에 미치는 영향에 대해 논의하였다.

기하양식과 2차원적 각색 : 알로이스 리글(Alois Riegl)의 시지각이론과 비엔나 아르누보 건축 (Geometric Style and Two-Dimensional Transformation : Alois Riegl's Theory of Visual Perception and Vienna Art Nouveau Architecture)

  • 임석재
    • 건축역사연구
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    • 제3권2호
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    • pp.125-141
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    • 1994
  • Alois Riegl's aesthetic theory of visual perception provided one of important conceptual backgrounds for Vienna Art Nouveau architecture. Riegls theory of visual perception consists of geometric style and two-dimensional transformation. Riegl's theory of geometric style is based on the modern aesthetic theory of abstraction, which says that the artistic perfection can be obtained not from a direct imitation of natural objects, but from an abstract transformation of them. Riegl's theory of two-dimensional transformation, on the other hand, aims at obtaining artistic perfection by disintegrating volumetric conditions of natural things into planes and combining the planes thus obtained into another new world of art. These two theories of Alois Rigl's provided an important aesthetical background for the design strategy of 'abstract ornamentaion of two-dimension' in Vienna Art Nouveau architecture. This paper is to review the basic concept of Alois Rigl's theory of geometric style and two-dimensional transformation.

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초고층 아파트 옥외공간에서 시각적 지각의 정신생리학적 영향 (Psycho-physiological Effects of Visual Perception in Super-high Rise Apartment Exterior)

  • 김남길;하재명
    • 한국주거학회논문집
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    • 제12권2호
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    • pp.35-43
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    • 2001
  • This study examines psycho-physiological effects of visual perception in super-high rise apartment exterior space. Theoretical research was used to explain the psycho-physiological effect of visual perception and case study was carried out to evaluate the physiological response of the subjects. For the physiological evaluation, six slides were chosen and the EEG was used. According to the results of the case study, the central nerve was activated by the slides with pleasant scenic views. In shows that the scenery composed of natural scenic elements effects psychological condition positively. Scenic views with natural scenery have a direct correlation with positive attitude. In conclusion, the results of this study show that the exterior space should contain natural scenic view to help users decrease their visual stress.

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A Pedagogical Choice for Improving the Perception of English Intonation

  • Kim, Sung-Hye;Jeon, Yoon-Shil
    • 영어어문교육
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    • 제15권4호
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    • pp.95-108
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    • 2009
  • One of the learning difficulties for Korean learners of English is the intonation of English focused yes/no questions. Focused words in English yes/no questions are realized as low pitch accents which contrast with high pitch accents in Korean counterparts. In order to improve Korean students' intonation, direct and metalinguistic explanations on the intonation of English focused yes/no questions were given to Korean learners of English. In pre-tests and post-tests, students' perceptions on the target items were measured. The study results showed that phonetic explanation using intonation contour enhanced students' perception on English intonation. With respect to the position of focused words, sentence initial and medial focused questions were more difficult than sentence final focused questions. The perception was most improved in sentence initial focused questions. The study showed the immediate effects of the explicit instruction on perceptions of English intonation.

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Effects of Technology Readiness on User Perceptions and Use Intention of Mobile Social Commerce

  • Han, Sang-Lin;Park, Hyo-Ju
    • Asia Marketing Journal
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    • 제18권2호
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    • pp.25-44
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    • 2016
  • This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers' attitude on 'general technology'. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data. It was found that individual's positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone's positive and negative attitude on SNS has a different direction towards the perception of mobile social commerce. Perception on mobile social commerce depends on their attitude (positive or negative) concerning SNS. Managerial implications and limitations of the study were also discussed.

성인남성의 경제인식과 흡연량과의 관련성 (The relationship between economic perception and smoking among men in working age)

  • 김재원;김정석
    • 대한보건연구
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    • 제44권4호
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    • pp.15-24
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    • 2018
  • 연구목적: 본 연구에서는 경제활동이 활발할 것으로 기대되는 성인 남성군의 흡연량이 객관적인 경제 상황 외에 주관적 경제 인식에 따라 달라지는지를 확인하였다. 연구방법: 통계분석에는 경제적 상황에 대한 전망 변수가 조사된 제 4차 한국복지패널조사(KoWEPS) 자료를 사용하였으며, 근로능력을 갖추고, 결혼 이력이 있는 30세-54세 기혼 남성에 대해 매개효과 확인을 위한 3단계 회귀분석을 실시하였다. 연구결과: 경제적 상황은 경제적 인식에 직접적인 영향을 주는 것으로 나타났다(1단계). 경제적 전망에 대한 부정적 인식은 흡연량과 정적인 관계에 있었고(2단계), 가구의 가처분소득은 다만 경제적 전망을 통해서만 흡연량에 영향을 주는 것으로 나타났다(3단계). 이를 통해 경제적 상황은 청 장년층 흡연량에 대해 경제적 인식을 통한 매개 효과를 가지는 것을 확인할 수 있다. 결론: 구매력이 충분한 청 장년층 남성 인구집단에서 열등한 경제적 지위는 이와 관련된 부정적 인식과, 우려 그리고 스트레스 등을 통해서 흡연에 영향을 준다. 따라서 이들 집단에 대해서는 가격적 정책의 효과가 상대적으로 낮게 나타날 가능성을 시사하며 비가격적 정책이 함께 실시되어야 할 필요성을 보여준다.

The relationship between biofeedback and the activation of the auditory cortex

  • 윤효운;김경환;송명성;정준영;임동미;조은미;박현욱
    • 대한자기공명의과학회:학술대회논문집
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    • 대한자기공명의과학회 2003년도 제8차 학술대회 초록집
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    • pp.95-95
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    • 2003
  • We aimed to control the sensory input in terms of auditory perception. For this purpose, the direct comparison of the activation at the auditory cortex between the phases of the passive and active listening was carried out.

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