• 제목/요약/키워드: digital media era

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Innovation and Challenges of Urban Creative Products in Digital Media Art - Tourist cities in China for example

  • Ma Xiaoyu;Lee Jaewoo
    • International Journal of Advanced Culture Technology
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    • 제12권1호
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    • pp.175-181
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    • 2024
  • The paper examines the impact of digital media art on urban creative products, analyzing opportunities and challenges in the digital era. It emphasizes the development of urban cultural and creative products, highlighting their significance and future growth potential. The digital media era provides unprecedented innovation opportunities, utilizing advanced tools for efficient design, production, and marketing. Trends like personalization, customization, AI, and big data offer new expressions and market prospects. Cultural products evolve in design, marketing, and sales channels due to digital media, with tools like social media and e-commerce platforms opening new promotion avenues. Case studies illustrate digital media's role in driving innovation and enhancing user experiences. The paper addresses challenges in market competition, copyright, and technological renewal, while recognizing opportunities from AI and big data. The creative industries must adapt and innovate to remain relevant. Looking ahead, urban creative products will evolve under digitalization, relying on digital means to attract consumers and enhance brand value. Cultural products, beyond economic entities, disseminate urban culture and creative spirit. In the digital era, urban creative products demonstrate potential and necessity, prompting a reevaluation of digital technology's role. Through continuous innovation, this field contributes to cultural and economic levels, impacting urban characteristics and heritage. Urban creative products play an increasingly vital role in the global cultural and creative economy.

디지털 미디어 시대의 방송 분장 변화에 관한 연구 (A Study for the Broadcasting Makeup and Image Representation Changes in the Digital Media Era)

  • 방기정;김경희;김주덕
    • 복식문화연구
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    • 제18권6호
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    • pp.1194-1210
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    • 2010
  • The influence of digital media according to environmental change of multi-media came to have significance more than what we imagine. In accordance with high resolution of HDTV in digital media era, the cautious awareness is required for skin color by the immediate color such as replica of TV color, lighting and clothing. As for the broadcasting makeup expression technique caused by a change in broadcasting environment in the digital media era, the first, There is necessity for natural makeup technique, and for expressing the whole makeup evenly and very delicately. The makeup work gets much more delicate. For the delicate expression, more time is being required than the existing makeup time. Second, Lots of time and manpower are required for elaborate real-object processing on all the production fields such as background set, stage properties, and makeup. Third, Realistic expression is available on the screen. Importance of basic makeup is highlighted. Thus, even the skin care shop came to be prevalent. Development in only HD cosmetics is needed for foundation with fine particle in new material and with diverse colors hereafter. The video-media field is a method that is ignored a sense of distance through vehicles such as camera, picture tube, and several kinds of broadcasting machinery and equipment and that is delivered vividly to viewers through screen, unlike the stage makeup, thereby being needed the makeup technology proper for HDTV according to the changing broadcasting environment and media. The video machinery and equipment are proceeding with being gradually high-tech and precise. Thus, an expert in makeup needs to know common sense on the video machinery and equipment before makeup, and needs to make an effort according to it. And, a follow-up research can be said to be necessary on the advance in makeup method and on more diverse dedicated cosmetics along with a research on color tone proper for HDTV.

디지털 미디어 시대의 패션과 메이크업에 나타난 하이브리드 경향 연구 (A Study of the Hybrid on the Fashion and Makeup Trends on the Digital Media Age)

  • 방기정;김경희
    • 복식문화연구
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    • 제18권1호
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    • pp.64-79
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    • 2010
  • The digital era in the 21st century is globalized and is collapsed boundary among countries, thereby being able to be said to be characterized most largely by proceeding with being a form like a federation and EU. A change into digital era brought about a change in all the aspects of human behavior and culture, not a change simply in temporal significance and technological significance. In recent days, all the services came to be possibly used the integrated device with the same network owing to innovation of communication technology, which is represented by digital, network, and internet. Now, the broadcasting industry, computer industry, and communication industry are exceeding the peculiar sphere by being mutually merged. Each of industrial sector centering on internet is showing the phenomenon of being united. The hybrid trend, which was formed by phenomenon in the complex digital media society, tended to be indicated in fashion and makeup design. As the digital media era was generated, the hybrid trend induced a change into society in open and horizontal idea. It came to be known that there is independent trend in each field even while organically working in the middle of the whole frame that fashion and makeup express a human being's external beauty. This implies that makeup is not what is always influenced by fashion as an accessory in fashion and a supplementary role, but what can show its contrary phenomenon. This study examined characteristics, which are shown in fashion and makeup due to hybrid influence with greeting the digital media era. This study was carried out in order to be conducive to objective data available for giving help to the future direction and marketing data in product of the relevant businesses, through the results of this study.

The Transformation of the Advertising Industry in the 'Un-tact' Digital Technology Era

  • Yoo, Seung-Chul;Kang, Seung-Mi;Truong, Tu Anh
    • International Journal of Internet, Broadcasting and Communication
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    • 제13권2호
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    • pp.267-275
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    • 2021
  • The advent of the "un-tact 2.0 era," described as a "new normal non-face-to-face social relationship," accelerates the transformation of the living paradigm as a fully digital mediated social relationship. The emergence of these new forms of digital behaviors and mediated relationships significantly influences the industry prospect and consumers' individual lives. Advertising has played a decisive role in moving the formation forces of society, creating a dynamic flow of the capitalist system across races and geographical boundaries. Its role will become more fundamental in the physical contactless environment due to the COVID-19 outbreak. Accordingly, advertising has changed and modified its shape and meaning throughout history to adapt to the dynamic external environment. In this article, we illustrated four primary stages of the evolution in the advertising industry from simple advertising to convergence of advertising. Finally, we also identified the challenges of the present advertising industry and the paradigm transformation of "un-tact 2.0" with various related examples.

디지털 시대의 고전 서사 읽기 (Reading Korean Classical Narrative in Digital Era)

  • 서유경
    • 고전문학과교육
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    • 제16호
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    • pp.91-116
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    • 2008
  • This Study aims to research how we read Korean classical narrative in the digital era and the culture digital made. The meaning of reading Korean classical narrative in digital culture can be divided in four category; first, reading the old narrative text that made and enjoyed a long time ago in digital era, second, reading the old narrative text that made in the old times not as th book but by the media environment that the digital technology made up, third, reading the extended and modified media text by the digital technology from the original old narrative text, fourth, reading the text by the digital technology seeking for the original narrative text as archetype. And it is inspected that the characteristic of the digital era and how to read the four type of Korean classical narrative through the example. So we can consider about the characteristic of enjoying Korean classical narrative and method of reading the diversified Korean classical narrative by the digital. Finally, it is conclusion that we must think over the original text of Korean classical narrative and adhere classicality. And we learned we should research more abundant Korean classical narrative text.

디지털 시대의 아동 미디어 관련 연구동향 분석 (An Analysis of the Research Trends on Children's Media in the Digital Era)

  • 이란;현은자
    • 아동학회지
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    • 제35권4호
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    • pp.17-40
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    • 2014
  • The aims of this study were three-fold; to analyze the trends of research on children's media, to anticipate any transitions in the direction of the research and finally to provide a guidance for future directions in the research. For this purpose, 55 research papers were chosen. The tool used for this analysis was that developed by Meyrowitz(1998; 1999), which classifies(1998, 1999) three main viewpoints towards media. Based on these three viewpoints, this study found that the most common category is 'media as a vessel.' Furthermore, it was verified that some studies in 'media as a vessel' have a tendency to be mixed with the notion of 'media as a language.' Subsequently, all the research papers in the category of 'media as a language' were subcategorized into 6 digital literacy competencies, in the manner proposed by Hobbs(2010). Consequently, the studies in the category of 'creation' were revealed to be the most common, and it was further confirmed that the research included in the categories of 'reflection' and 'social action' both begins to partially appear. Based on these results, this study speculates on a number of educational points supporting the development of media education in the digital era.

디지털 메체를 적용한 퍼포먼스 행위적 공간연출에 관한 연구 (A study of space-performance with applied digital technology)

  • 황현숙;류호창
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2001년도 춘계학술발표대회 논문집
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    • pp.100-105
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    • 2001
  • The space in today's digital era is developing in a new direction with the changing paradigm, which is different from that in the analog era. The space that appeals to the advanced technology mobilizes all the five senses of the space user with the technical elements of the more variable fields and aesthetic productions, and creates an interactive environment by motivating the user's active participation through the digital media. The environmental device called digital media connects the function pace with living performance. Unlike in the analog space, the different sides of the digital media space create a human consciousness that corresponds to the realistic ambience, further contributing to the lively condition. For the main production technique in the digital medias performance-active space, there are electronic image production, changeable production, impromptu-active production, light and sound production, and total artistic production that lead to the progressive interaction between man and space.

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디지털 시학 관점으로 본 뉴미디어 시대 매체공간의 특성 연구 (A Study on the Character of Media space in Responses viewd through the Digital poetics)

  • 정재원
    • 한국실내디자인학회논문집
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    • 제21권5호
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    • pp.217-226
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    • 2012
  • The purpose of this study had started from trying to look for a new standard in new media era and sounding out possibility of perspective of digital poetry, and had been extracting interpretational elements based on characteristics of otology in digital poetics research in technical method. Through examination of many documentary records, we suggested interpretive elements of medial space based on meaning and the theory of digital poetics. We deduced three perspectives based on relationship between the basic thesis in poetics and interpretive elements of medial space. We used them as tool for analysis of example. We chose as an example that change of program in space is clear through connection of media and space in where new form of creation happens through digital instruments and chose article as subject to which digital technology is applied and had been since 2000, The result of this study is as following: First, epistemological analysis about a space of digital media in new media era requires poetical approach unlike aesthetic approach. We can endow creative action and creation process with significance and pay attention to technical method of manufacturing, stating appropriateness of perspective in digital poetics. Second, the justice of digital poetics and its basic thesis help derive analytic elements from medial space and study purpose of production, technical method, ontological characteristics, which are three perspectives of digital poetics. Third, it analyzed characteristics of example according to three perspectives above and we can analyze characteristics of spacial expression in space of digital media into potential, trans-active, and semiosis space. It would be possible through analyzing examples in digital poetic perspective to overlook new methods of design in 21th and various perspectives and possibilities of medial space design.

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매체이론적 관점에서 보는 디지털 인식론과 기독교교육에 관한 연구 (A Study on Digital Epistemology and Christian Education based on Media Theory)

  • 양금희
    • 기독교교육논총
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    • 제71권
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    • pp.23-59
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    • 2022
  • 이 논문은 디지털 인식론이 기독교교육에 미치는 영향에 대해 탐구하였다. 한 시대의 매체는 그 시대 인식의 유형과 형태를 결정하고, 이것은 결국 그 시대의 기독교교육의 방향에도 결정적 영향을 미치기 때문이다. 따라서 이 논문은 세 부분으로 이루어지는데, 첫째 매체와 인식론과의 관계에 대한 탐구, 둘째 디지털 인식론에 대한 탐구, 그리고 셋째 디지털 인식론이 기독교교육에 미치는 영향에 대한 탐구이다. 이 논문은 먼저 맥루언의 매체이론의 관점에서 매체가 단순히 오감의 확장을 넘어서서 새로운 환경과 삶의 양식을 만드는 것을 통해 우리의 인식을 변화시킨다는 것을 발견하였다. 그리고 디지털 인식론을 인쇄매체 시대의 전통적 인식론과의 비교를 통해서 4가지로 정리하였는바, "언어적 인식에서 전감각적 인식에로", "인과관계에서 관계성에로", "역사적 사고에서 탈역사적 사고에로", 그리고 "해석적 인식에서 수행적 인식에로"의 인식에 있어서의 패러다임 변화를 살펴보았다. 아울러 이 논문은 디지털 인식론, 즉 전감각적인식, 관계적 인식, 탈역사적 인식 그리고 수행적 인식이 기독교교육에 미치는 영향을 고찰하였다. 고찰을 통해 본고는 디지털 매체가 기독교교육의 본질에 순기능적으로도, 역기능적으로도 작용할 수 있음을 발견하였고, 결국 디지털 시대가 기독교교육에 역기능이기보다는 순기능이 되고, 도전이기보다는 기회가 되도록 하는 것이야말로 디지털 시대의 기독교교육에게 주어진 과제라고 하는 것을 깨닫게 되었다.

디지털시대의 감성 표현에 관한 연구 (The Trends of Emotion Expression in Digital Times)

  • 호윤정
    • 조형예술학연구
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    • 제8권
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    • pp.241-266
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    • 2005
  • Current information-oriented society is expanding rapidly with the huge change to our society from the information revolution emerged in mid '50s. Information technique such as computer, communication satellite and cable technology play their in this information-oriented society, and in 1980s, digital technique was adopted to media, inviting new phenomenon in communication of overall society. Expectations and hope for new trends and changes from digital era flourished when we entered into new Millenium, the 21st century. Since then we have gone through changes in years from analogue to digital. Now the word 'digital' is conceived in unified manner in almost every fields and influences overall society, changing our life pattern rapidly. Modern society had demanded some speedy and bidirectional communication tool in shifting digital era, and resulted from that was a new culture, Now the society changes more and more quickly under the speedy information sharing. From that perspective we need to establish the aspects of sensibility expression, which is one feature of the communication. The sensibility-oriented digital was originated from the human nature, which counts emotion and composure much. To satisfy the human nature a new cultural value which transcend a traditional one is needed. And the sensitivity expression to meet the need is one communication tendency in digital era. Digital era has totally different social qualities from that of analogue era. In digital era, prompt respond to rapid change and creativity combined with sensitivity are needed. Therefore a man with sensitivity would be more outstanding than a man of intelligence. The picture of digital and analogue in our society consists of two axis one is analogue axis like retrospective trend, admiration for nature , oriental thought etc. , and the other is the digital axis of internet and information technology. Sensibility can be widely interpreted as analogue thinking. It is surely different from the plain retrospective trend or nostalgia for past. It is a tendency that digital technology is used and cooperated with the emotion in human nature, In this paper we suggest the sensitivity expressions in detail through the study cases including both sides of digital and sensitivity expressions such as 'Bravo your life' advertising campaign of Samsung Insurance, MP3 advertising campaign, and 'Mini-homepage' of Cyworld. Under the circumstances the main direction of communication is oriented to human. This study's purpose is to think the true meaning of this digital era, to overcoming its weaknesses, such as over-dependency on technique and selfish individualism and to harmonize digital and sensitivity expression. The sensitivity-oriented expression than the reason-oriented one is expected to be put forth in whole media, and this is a more efficient tendency under the shifting digital era.

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