• Title/Summary/Keyword: differentiated approach

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An Effect of CEO Characteristics and Marketing Activities on Management Performance of Fashion Corporate (패션기업의 최고경영자 특성과 마케팅 활동이 경영성과에 미치는 효과)

  • Ryou, Eun-Jeong;Ahn, Mi-Gang
    • Asia-Pacific Journal of Business
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    • v.11 no.4
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    • pp.103-119
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    • 2020
  • Purpose - This study aimed to clarify the effects of CEO characteristics and marketing activities on management performance of fashion corporate by using financial statement. Design/methodology/approach - This study collected a sample of total 170 companies that can obtain the corresponding data among fashion manufacturing companies listed on KOSPI. The data of the financial statements reported from 2011 to 2018 were analyzed. Correlation analysis and multiple regression analysis were conducted. Findings - First, the more the number of CEO and the younger the CEO, the more employee welfare and training expenditures of internal marketing. The age of the CEO had a negative effect on all external marketing activities. The CEO number had a negative effect on sales promotion and advertising expenditures, but a positive effect on entertainment expenditure of external marketing. Second, as a effect of marketing activities on management performance, the welfare and training expenditures of internal marketing and entertainment expenditure of external marketing had a positive effect but sales promotion expenditure of external marketing had a negative effect on management performance. Research implications or Originality - Marketing activities that consider the differentiated factors of fashion corporate are necessary. Also, the objective accounting information can provide practical information for fashion industry.

Behavioral Biases on Investment Decision: A Case Study in Indonesia

  • KARTINI, Kartini;NAHDA, Katiya
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1231-1240
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    • 2021
  • A shift in perspective from standard finance to behavioral finance has taken place in the past two decades that explains how cognition and emotions are associated with financial decision making. This study aims to investigate the influence of various psychological factors on investment decision-making. The psychological factors that are investigated are differentiated into two aspects, cognitive and emotional aspects. From the cognitive aspect, we examine the influence of anchoring, representativeness, loss aversion, overconfidence, and optimism biases on investor decisions. Meanwhile, from the emotional aspect, the influence of herding behavior on investment decisions is analyzed. A quantitative approach is used based on a survey method and a snowball sampling that result in 165 questionnaires from individual investors in Yogyakarta. Further, we use the One-Sample t-test in testing all hypotheses. The research findings show that all of the variables, anchoring bias, representativeness bias, loss aversion bias, overconfidence bias, optimism bias, and herding behavior have a significant effect on investment decisions. This result emphasizes the influence of behavioral factors on investor's decisions. It contributes to the existing literature in understanding the dynamics of investor's behaviors and enhance the ability of investors in making more informed decision by reducing all potential biases.

Accreditation System for Social Enterprise and Business Strategies of Social Enterprises in South Korea (정부의 사회적 기업인증제도가 사회적 기업의 전략에 미치는 영향에 관한 실증연구)

  • Kim, Gyun;Choi, Seok-Hyeon
    • Asia-Pacific Journal of Business
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    • v.11 no.1
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    • pp.93-114
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    • 2020
  • Purpose -The purpose of this study is to analyze how the accreditation system affect the selection of business strategies in social enterprises, which create social value rather than maximize profits. Design/methodology/approach - This study collected survey data from 40 accredited and 53 non-accredited social enterprises. This research employs a Fuzzy-set/qualitative comparative analysis to compare the combinations of factors that affect a social enterprise's performance Findings - The results show that for accredited enterprises organizational capabilities are significantly more important than networking capabilities, whereas for non-accredited enterprises internal communication, governance capacities and networking competencies are most important capabilities to improving their social performance. And also The accreditation systems for social enterprises would entice social enterprise away from business strategies based on with local society, which is differentiated with commonly accepted social enterprise model. Research implications or Originality - This research suggests that the accreditation system for social enterprises should be redesigned for enticing social enterprises in Korea to be more localized to meet local needs in terms of positive changes of local society.

The Study of SNS Users' Switching Behavior: In the Perspective of SNS Fatigue and Migration Theory (SNS 사용자 이동 영향요인 연구: SNS 피로감과 이주이론을 중심으로)

  • Chang, Eun Jin;Kim, Jeoung Kun
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.43-69
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    • 2021
  • Purpose Although companies occupied the network market take the advantageous position first and can be successful in securing users over a certain size, it is important to satisfy the customers' demand and prevent the outflow of users toward a new alternative SNS. What is more, there are frequent changes in the flow of users toward new SNSs. Despite these dynamic market circumstances, there is a lack of research to explain the switching behaviors of SNS users. Design/methodology/approach The objective of this study is to explain and verify a specified migration theory(Push-Pull-Mooring model) focused on SNS fatigue in the psychological point of view, as well as reviewing previous studies on functional and technical characteristics of SNSs themselves. Moreover, this study tried to highlight factors affecting users actual SNS switch rather than their switching intention. Findings According to the statistical analysis, the most influenced pull factor to switch SNS was the alternative attractiveness. On the other hand, undesired relationship burden, service innovation and important mooring factors to prevent users' SNS switch. This study has a significant contribution to the theory, which analyzed users' actual SNS switch, and examined SNS users' psychological factors(SNS fatigue), reviewing the characteristics of existing services. To secure more users and to keep them, companies providing social network service need to develop differentiated strategies by analyzing psychological characteristics of various users.

A Trend Analysis of Changes in Housework due to Technological Innovation and Family Change

  • LEE, Hyun-Ah;KWON, Soonbum
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.1
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    • pp.109-121
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    • 2022
  • Purpose - This study attempted to analyze news big data in order to examine the trend of change in housework due to technological innovation and family changes. Research design, data, and methodology - News big data was collected from Bigkinds for the purpose of trend analysis. A total of 8,270 articles containing 'housework' were extracted from news articles between January 1, 1990 and December 31, 2021. 11 general daily newspapers and 8 business newspapers were selected and were analyzed by dividing them into five-year units. Result - The change of trends in housework that appeared through news big data analysis can be summarized as below. First, the tendency to regard housework as work of women or housewives is gradually weakening. Instead, the centrality of connection with double income is increasing. Second, there is a tendency to strengthen the institutional approach to evaluation of the productivity of housework. Third, the possibility of market substitution for housework is expanding. Conclusion - In the era of the 4th industrial revolution, examining the impact of technological innovation and family change on housework not only enables the prospect of an industry, but also provides implications for policies related to housework. In addition, this study is differentiated in that it contributed to expand the field of housework research previously limited to analyzing survey data.

Extraordinarily aggressive cutaneous sarcomatoid squamous cell carcinoma of the face: a case report

  • Lee, Yunjae;Lee, Dongkyu;Yeo, Hyeonjung;Park, Hannara;Park, Hyochun
    • Archives of Craniofacial Surgery
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    • v.23 no.2
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    • pp.77-82
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    • 2022
  • Sarcomatoid squamous cell carcinoma (SSCC), a biphasic malignant tumor consisting of atypical squamous epithelial and mesenchymal elements mixed with epithelioid and spindle cells, is a variant of squamous cell carcinoma. Cutaneous SSCC is very rare and aggressive and has a poor prognosis. Here, we report a case of cutaneous SSCC with satellites and in-transit metastases. A 79-year-old woman presented with a protruding mass on the left temporal area sized 1.2×1.0 cm. The punch biopsy report indicated keratoacanthoma or well-differentiated squamous cell carcinoma. The size of the tumor increased to 2.7×2.0 cm after 8 days. An excisional biopsy was performed with a 2 mm safety margin. The tumor was identified as SSCC with a clear resection margin. Reoperation was performed thrice with an increased safety margin of 10 mm; however, the cancer recurred along with satellites and in-transit metastases. Chemoradiotherapy was administered; however, the size of the tumor increased along with satellites and in-transit metastases. The patient expired 162 days after the initial excision. Complete excision and immediate multidisciplinary approach should be combined during the early stages due to the aggressiveness and poor prognosis of cutaneous SSCC with satellites and in-transit metastasis.

An Analysis of the Hocance Phenomenon using Social Media Big Data (소셜 미디어 빅데이터를 활용한 호캉스(hocance) 현상 분석)

  • Choi, Hong-Yeol;Park, Eun-Kyung;Nam, Jang-Hyeon
    • Asia-Pacific Journal of Business
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    • v.12 no.2
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    • pp.161-174
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    • 2021
  • Purpose - The purpose of this study was to examine the recent popular consumption trend, the hocance phenomenon, using social media big data. The study intended to present practical directions and marketing measures for the recovery and growth of the hotel industry after COVID-19 pandemic. Design/methodology/approach - Big data analysis has been used in various fields, and in this study, it was used to understand the hocance phenomenon. For three years from January 1, 2018 to December 31, 2020, we collected text data including the keyword 'hocance' from the blog and cafe of NAVER and Daum. TEXTOM and UCINET 6 were used to collect and analyze the data. Findings - According to the results of analysis, the words such as 'hocance', 'hotel', 'Seoul', 'travel', 'swimming pool', 'Incheon', 'breakfast', 'child' and 'friend' were identified with high frequency. The results of CONCOR analysis showed similar results in all three years. It has been confirmed that 'swimming pool', 'breakfast', 'child' and 'friend' are important when deciding on the hocance package. Research implications or Originality - The study was differentiated in that it used social media big data instead of traditional research methods. Furthermore, it reflected social phenomena as a consumption trend so there was practical value in establishing marketing strategies for the tourism and hotel industry.

National Liability and Fiscal Crisis (국가부채의 재정위기 현황과 감당수준)

  • Jung, Do-Jin
    • Asia-Pacific Journal of Business
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    • v.12 no.4
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    • pp.253-270
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    • 2021
  • Purpose - The main purpose of this study is to measure and evaluate the level of national liabilities that Korea's national finances can afford. Specifically, the concepts of national debt and national liability are clarified, and the appropriate level of national liabilities is measured in terms of short-term fiscal crisis, mid-to-long-term fiscal crisis, and GDP. Based on these measurements of fiscal crisis, this study would like to propose national fiscal management plans. Design/methodology/approach - In order to clearly recognize the difference between the national debt and the national liability, this study examines the data from 2013 to 2020. In addition, this study uses data from the national financial statements from 2013 to 2018 to measure the appropriate level of national liabilities in terms of fiscal crisis management. Findings - Short-term fiscal crises, measured by current ratios, will not occur. Nevertheless, in view of the cash flow compensation ratio, the short-term bankruptcy of the national finances of Korea depends on the re-borrowing of short-term borrowings and current and long-term borrowings. In addition, in order to manage the mid-to long-term financial crisis, it is necessary to pay attention to the liability growth rate rather than the liability size. Research implications or Originality - While previous studies focused on the appropriate level of national debt, this study was differentiated as a study focused on the level of national liability coverage. It is expected that the results of this study will be used to manage the national fiscal soundness.

Effects of Physical and Mental Health on Quality of Life in Middle-aged Adults by Gender (성별에 따른 중년 성인의 신체건강 및 정신건강이 삶의 질에 미치는 영향)

  • Bang, So Youn
    • Journal of Information Technology Applications and Management
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    • v.29 no.2
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    • pp.27-37
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    • 2022
  • This study was attempted to identify the effects of physical and mental health on quality of life in middle-aged adults by gender. The Data were analyzed for 4,511 adults (2,260 men, 2,251 women) aged 45 to 65 who had no missing values in major variables based on the data of the 2016 Korea Health Panel. According to the data, the quality of life in middle-aged adults was .92 (±.08) for men and .91 (±.10) for women, which was significantly higher than that of women (t=3.54, p<.001). Factors affecting the quality of life in middle-aged men were subjective health status (β=.40, p<.001), stress (β=-.17, p<.001) and education level (β=.10, p<.001), and these variables explained 23% of the quality of life (F=227.28, p<.001). Factors affecting the quality of life in middle-aged women were subjective health status (β=.40, p<.001), stress (β=-.11, p<.001), education level (β=.05, p=.011) and anxiety (β=-.05, p=.022), and these variables explained 21% of the quality of life (F=145.42, p<.001). Based on the results of this study, the group with low level of education in middle-aged adults needs health management, education on how to relieve stress, and intensive management to improve the quality of life. In addition, the differentiated approach should be required to reduce anxiety in middle-aged women.

The Effect of Instatoon Service Quality on Diffusion Intention through Satisfaction and Dissatisfaction Coexistence

  • Chanuk Park;Sin-Bok Lee;Young-Il Chae
    • International journal of advanced smart convergence
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    • v.12 no.1
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    • pp.108-119
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    • 2023
  • Instatoon is a type of webtoons distributed through Instagram, but in the process of advancement of the webtoon industry, it shows the possibility of diversifying into a new genre that meets creativity, and diversity beyond uniform commercial webtoons. Since it does not go through a large platform, the content is freely composed. In addition, it is differentiated from other types of webtoons because in many cases artists create instatoon by adding entertaining elements into their real-life stories rather than drawing fictional ones. Furthermore, instatoons are free to enjoy, satisfaction level is high, but in most cases, even if there is a complaint, readers just enjoy webtoons without expressing it. We aimed to find out how the service quality characteristics of these instatoons affect behavioral intentions through the coexistence of satisfaction and dissatisfaction of readers, and meaninful results were found through empirical analysis. We discusses factors affecting the spread of Instatoons, including readers' satisfaction and dissatisfaction, the importance of relatability, good directing, and informativeness. The study emphasizes the need to approach maintaining existing readers and attracting new ones separately, and to manage readers effectively in the future.