• 제목/요약/키워드: development orientation

검색결과 933건 처리시간 0.028초

제조기업의 시장지향성과 기술지향성이 흡수능력 및 제품개발성과에 미치는 영향에 관한 연구 (A Study on the Effects of Market and Technological Orientation of Manufacturing Companies upon Absorptive Capacities and Product Development Performance)

  • 나상균;진천
    • 대한안전경영과학회지
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    • 제16권4호
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    • pp.263-274
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    • 2014
  • The present study is aimed at examining in multilateral ways the structural relationship among technological orientation, market orientation and product development performance of manufacturing companies, which are deemed to be key factors for them to increase absorptive capacities. From the study, it was revealed that: First, in terms of the relationship between market orientation and absorptive capacities, it was made clear by the analysis that the market orientation sought after by manufacturing companies has influence upon their absorptive capacities. Second, with regard to the relationship between technological orientation and absorptive capacities of manufacturing companies, the analysis found that the technological orientation pursued by them affects their absorptive capacities. Third, as for the relationship between absorptive capacities and product development performance, the analysis made it clear that the absorptive capacities of manufacturing companies exerts influence upon their product development performance. Fourth, in respect to the relationship between market orientation and product development performance, it was concluded from the analysis that market orientation produces effect upon product development performances like technological innovation and acquisition of new technologies needed for product development. Finally, regarding the relationship between technological orientation and product development performance of manufacturing companies, it became obvious from the analysis that the technological orientation affects the product development performance.

국제기업가지향성과 디지털지향성이 비즈니스 네트워크, 혁신적인 제품개발 및 국제화 성과에 미치는 영향 - 국제신생벤처기업을 중심으로 - (The Impacts of Entrepreneurial Orientation and Digital Orientation on Business Network, Development of Innovative Product and Internationalization Performance - Focused on International Venture Firms -)

  • 김미정;채명수
    • 무역학회지
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    • 제46권3호
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    • pp.227-245
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    • 2021
  • This study aims to examine how entrepreneurs' international entrepreneurial orientation and digital orientation affect business networks, innovative product development, and internationalization performance in a digital environment. For this purpose, data were collected from the CEOs of 192 domestic start-up venture companies. The causal relationship between the variables was analyzed through confirmatory factor analysis and structural model analysis using AMOS(18.0 version) for the collected data. It was confirmed that international entrepreneurial orientation and digital orientation have a positive effect on business networks. And the business network was found to have a positive effect on innovative product development and internationalization performance

Role of Entrepreneurial Marketing Orientation on New Product Development Performance of Food Retailers: Michelin Guide Restaurants in Thailand

  • PITJATTURAT, Pongnarin;RUANGUTTAMANUN, Chutima;WONGKHAE, Komkrit
    • 유통과학연구
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    • 제19권8호
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    • pp.69-80
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    • 2021
  • Purpose: This study's purpose is to explore the relationship between entrepreneurial marketing orientation on new product development performance via marketing and innovation capabilities. Research design, data, and methodology: This research has applied a survey method which involved 159 respondents from food retailers among Michelin Guide Restaurants in Thailand. The literature's existing measurement scales were used to operationalize the constructs proposed in this study. The analyses were conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the hypotheses. Results: The results have shown that new product development performance received positive and direct impacts from entrepreneurial marketing orientation, particularly in three dimensions: customer value orientation, opportunity-driven initiatives, and leveraged resources. Likewise, new product development performance received a positive, indirect impact from opportunity-driven initiatives, risk management, customer value orientation, and innovation that is focused on marketing and innovation capabilities. Conclusions: The results are useful for Thai food retailers as to strategy formulation in order to attract tourists from all over the world to tourist destinations in Thailand. Therefore, this empirical study is extremely important for domestic economic development and the international economy. These findings provide theoretical and managerial contributions for developing competitive strategies which will lead to sustainable business practices, as well as for providing future research directions.

농촌 치유관광객의 라이프스타일과 추구편익의 관계 (Canonical Correlation between Lifestyle and Benefit Sought of Rural Healing Tourists)

  • 김경희;민재한;이혜영
    • 농촌지도와개발
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    • 제29권2호
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    • pp.51-64
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    • 2022
  • This study aims to investigate relationships between lifestyle and benefit sought of rural healing tourists. For data collection, a total of 3,000 copies of questionnaires were collected by nationwide online survey. The data were analyzed by using SPSS 26.0. The factor analysis identified seven dimensions of the lifestyle : conservative, sports activity orientation, health orientation, consumption orientation, achievement orientation, adventure orientation, and personal orientation. Five dimensions of benefit sought were identified as psychological recovery, outdoor activities, rest, rural experience, and exercise. The results of the canonical correlation analysis indicated that adventure orientation of lifestyle and psychological recovery, outdoor activities, rural experience, exercise of benefit sought were highly correlated. This means it is important to place an emphasis on psychological recovery, outdoor activities, rural experience, and exercise for tourists looking for an adventure away from everyday life. Rural healing tourism marketers should consider lifestyle aspects as the most important factors affecting benefit sought of rural healing tourism.

중소제조기업에서 기술지향성이 경영성과에 미치는 영향에 관한 연구 (A Study on the Effects of Technology Orientation on the Enterprise Management Performance of Small and Medium-Sized Manufacturer)

  • 여형운;정영배
    • 산업경영시스템학회지
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    • 제37권4호
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    • pp.54-62
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    • 2014
  • This paper is present the Technology Orientation affects to Enterprise Management Performance. In order to carry out this research, we obtained 212 survey sheets and inspected ten assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of Technology Orientation, research development activity, affects to all factor of Enterprise Management Performance significantly. Second, the factor of Technology Orientation, research development environment, only effect on the technology performance. Third, research development ability is affect to technology performance and new product performance that factor of Enterprise Management Performance. Finally, technology industrialization ability isn't affects to Enterprise Management Performance significantly. Based on the results, we are recommendations for small and medium-sized manufacturing enterprises.

엑셀기반의 교육용 표정 및 3차원 위치계산 프로그램 개발 (The Development of a program based on Microsoft Excel to Calculate the Orientation and 3-Dimensional Coordination for educational purpose)

  • 이영진;차상헌
    • 한국측량학회:학술대회논문집
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    • 한국측량학회 2003년도 추계학술발표회 논문집
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    • pp.211-218
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    • 2003
  • The purpose of this study is to analyze the interior orientation, relative orientation, absolute orientation, space intersection, space resection, computing the orientation parameter, 3-dimensional coordinates by using the EXCE for educational purpose.

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프리셉터 오리엔테이션 교육 후 약사인식의 변화 및 교육의 효과분석 (Assessment of Changes in Pharmacists' Perceptions of Preceptorship and the Effect of a Preceptor Orientation Program)

  • 제남경;이인향;윤정현
    • 한국임상약학회지
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    • 제22권2호
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    • pp.143-152
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    • 2012
  • Purpose: The purpose of the study was to explore changes in pharmacists' perceptions of preceptorship in the experiential education and to evaluate the educational effects of a preceptor orientation program. Methods: Code-matched pre- and post-surveys were conducted for Pharmacists who participated in a preceptor orientation program designed by the Pusan National University (PNU) College of Pharmacy in May and December, 2011. A total of 50 sets of survey responses were analyzed. Results: After a 2-day course of 8-hour preceptor orientation workshop scheduled 1 week apart, the number of respondents who became fully aware and understand toward goals and vision of 6-year pharmacy education was increased from 52% to 96%. The orientation program also improved the understanding of pharmacists on preceptor's roles and functions, and the number of respondents who reported that their perceptions of preceptorship were changed positively was increased by 40%. In addition, the data demonstrated that the preceptor orientation program improved the overall perceived self-assessed competence of participants as a preceptor by 12.9 points (from 51.76 to 64.66 points, p = 0.0001). Most of the participants agreed the preceptor orientation program was beneficial and ongoing training and education for preceptor development is necessary. Conclusion: This study identified the perceptions of pharmacists on 6-year pharmacy education and preceptorship in the experiential education. Findings from the survey demonstrated that the preceptor orientation program of the PNU College of Pharmacy was effective to improve pharmacist's competence as a preceptor. This study was a good start in identifying areas where preceptor development is needed, and provides insights into the development and implementation of preceptor orientation programs. In the future, more rigorous research is needed to explore long-term effects of preceptor orientation program and the outcomes of preceptor education in the improvement of the quality of experiential education.

미용분야 종사자의 경력개발이 조직몰입에 미치는 영향 (The effects of career development of beauty industry professionals on organizational commitment)

  • 홍수남;권오혁
    • 한국의상디자인학회지
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    • 제22권4호
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    • pp.39-48
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    • 2020
  • This study's research method was to investigate the effects of career development in the field of beauty on organizational commitment. A survey targeted 271 beauty workers living in Seoul and Gyeonggi-do. For data analysis, SPSS 21.0 was used for statistical processing. First, descriptive statistics were analyzed, followed by a factor analysis and reliability analysis, third, correlation analysis, and finally linear regression analysis. Detailed research results are as follows. First, the effect of career development of beauty workers and organizational commitment was investigated. The result is as follows. The independent variables, self-development, goal orientation, and career orientation, which are sub-variables of career development, were found to have a statistically significant positive effect. Second, the effect of career development of beauty workers on co-workers' organizational commitment was investigated. The result is as follows. By the independent variable, self-development, and career orientation, which are sub-variables of career development, are found to have a significant positive effect. However, goal orientation had no effect. Therefore, based on the results of this study, the implications are as follows. As beauty is a creative pursuit, it is often done in collaboration rather than alone, and therefore camaraderie plays an important part in the foundation of a commitment to a company. It is a field that goes after a goal after committing to a community mindset, instead of pursuing a goal alone.

드론을 이용한 암반사면의 안정성평가 측정장비 개발 (Survey Equipment Development of Stability Evaluation for Rock Slope using Drone)

  • 이현철;권기문;문창은;조영훈
    • 한국구조물진단유지관리공학회 논문집
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    • 제22권4호
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    • pp.91-99
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    • 2018
  • 암반사면을 안전하고 효과적으로 해석하기 위해서 암반의 역학적 특성을 면밀하게 조사해야 한다. 하지만 클리노미터를 사용한 절리조사의 한계점으로 인해 이를 보완한 새로운 측정법의 연구가 필요하다. 본 연구에서는 절리방향의 특성을 분석하기 위해 절리의 방향성을 현장에 적용할 수 있는 절리조사 측정장비를 개발하였다. 개발된 측정장비는 해석 소프트웨어와 하드웨어로 구분된다. 하드웨어는 암반 절리 방향성을 측정하는 측정모듈, 측정자료를 전송하는 전송모듈로 구성되었다. 소프트웨어는 측정모듈을 통해 얻은 데이터로부터 절리의 방향성을 분석하기 위해 개발하였으며 Drone Joint Orientation Survey Measurement로 명명하였다. 개발된 측정장비는 접근이 어려운 지역 등 조사자가 측정할 수 없는 경우에 현장적용성이 양호하며 절리의 방향성에 대한 실내시험결과를 효과적으로 분석할 수 있었다.

Drivers of Intermediaries' Performance in Multisided Export Markets: Conceptualization and Propositional Development

  • OH, Han-Mo
    • 무역상무연구
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    • 제77권
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    • pp.305-327
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    • 2018
  • Export Intermediaries engage in an exporter's side transaction with an importer's side, both of which are customers of these intermediaries. Therefore, dyadic perspectives implied in conventional theories of customer orientation should be revised to apply to a triadic relationship systemin indirect export settings. The present manuscript proposed that customer orientation of export intermediaries consists of total customer orientation toward both the exporter and importer sides and customer orientation asymmetry, which is customer orientation in favor of the exporter relative to the importer side, and examines the antecedents and outcomes of these orientations. It is posited that each side attention increases total customer orientation and customer orientation asymmetry toward exporters or importers. These positive effects would be weaker when importers and exporters interact directly versus indirectly and would be stronger when the offering prices vary versus remain stable during negotiations. Lastly, total customer orientation would increase export intermediaries' performance by itself and in interaction with customer attention. Nonetheless, orientation asymmetry would increase their outcomes in line with customer attention.

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