• Title/Summary/Keyword: design preferences

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An Experimental Examination of Customer Preferences on Mobile Interfaces (모바일 서비스 고객선호도에 관한 실증연구)

  • Baek, Seung-Ik;Cho, Min;Kim, Bong-Jun
    • Korean Management Science Review
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    • v.23 no.3
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    • pp.27-39
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    • 2006
  • Designing mobile Interfaces is fundamentally different from designing online interfaces. Not only are there differences in underlying technologies, but also in the way people use mobile Interfaces. If these differences are not taken into account in designing mobile interfaces, mobile services are likely to fail. If mobile services do not deliver what people want, these services will fail no matter how excellent the underlying technology is. The user interface design commonly used in mobile services is based on multi-layered approach, which is not very user-friendly. A well designed single layered user Interface will be more user friendly than the conventional one and it will be having edge over others. However, it is quite difficult to Provide a single layered user Interface in a small screen. This study aims at examining how design attributes of mobile interfaces affect customer preferences. In order to explore customer preferences to each design attribute of mobile interfaces, we measure and analyze customer's WTP (Willingness To Pay) toward their different interface designs. Ultimately, throughout the study, we try to answer how to design mobile interfaces in small screen of mobile devices. In addition, we propose an optimal design solution that customers likely prefer.

A Study on the Psychological Determinant Factors of Window Design and the Residents' Preferences -Focused on Apartment Houses- (창의 환경심리적 요소와 거주자 의식 특성에 관한 연구 -아파트 주거환경을 중심으로-)

  • 류호창
    • Korean Institute of Interior Design Journal
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    • no.13
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    • pp.11-17
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    • 1997
  • The purpose of this study is to research the phychological determinant factors of window design and the relationshiops between preferences over those factors. Field surveys and questionnaires, focused on residents in apartment houses, were used to research the residents' preferences. Sunlight inflow, view privacy, and spaciousness can be assumed as major environmental psychological factors related to windows. But some difficulties in applying all those factors' requirements in a window design lie in the fundamental mutual contradiction such as providing both optimum privacy and openness. Those difficulties can be solved to a certain degree through the process of comparison between those factors based on residents' preference tendency in a specific space. Other results of this research are as follows: 1) The preference research shows that sunlight inflow stands first in living room, and followed by view, privacy, and spaciousness: privacy ranks first in bedroom and followed by sunlight inflow, view, and spaciousness: the elderly over sixties prefer the sunlight inflow first both in the living room and the bedroom. 2) Satisfaction degrees on sunlight inflow, privacy, spaciousness are increasing along with the dwelling height, while the view is not showing any relationship with the dwelling height. 3) Natural elements, as the object of view, are preferred to artificial elements such as buildings and roads. 4) Windowsill heights in bedrooms have relevance to the state of satisfaction with sunlight inflow, privacy, and view, while they show no relationship with spaciousness.

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Korean Women's Preferences and Emotional Images Associated Fashion Design with Flower Printings (꽃문양이 표현된 패션스타일에 대한 한국 여성의 선호도와 감성이미지)

  • Lim, Si Eun;Kim, Young In
    • Journal of the Korean Society of Costume
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    • v.66 no.2
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    • pp.15-31
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    • 2016
  • Flower images are used as a design motif in various fields. Flower printings in clothes, in particular, usually represent nature. This study sets out to identify the characteristics of different fashion styles with flower printings, as well as the preferences and emotional images of Korean women in their 20s. The flower printings used in fashion design were classified into 5 types of styles: Modern, Natural Romantic, Maximalism, Neo-Hippie, and Ethnic style. Literature review and survey were conducted to identify the emotional images associated with the flower printings, as well as women's preferences. Through literature review, this study noted the formative elements of flower printings and their characteristics, as expressed in fashion designs. Then, the different styles were classified in order to provide theoretical foundation for the survey. The results of the study were significant in that they contributed to the definition and academic systemization of the characteristics of fashion styles with flower printings. Moreover, the study opened up possibilities for utilizing flowers to express a greater variety of meanings and influences in fashion. The findings can be used to enable fashion styles and emotional influences to be expressed through designs using natural motifs besides flowers.

The personality traits on color preferences - With emphasis on hue, value, chroma - (성격특성에 대한 색채 기호도 연구 - 색상, 명도, 채도를 중심으로 -)

  • 박화순;오희선
    • Archives of design research
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    • no.16
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    • pp.137-146
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    • 1996
  • This study is to examine different preferences of color according to personalities in terrns of color attributes hue, value, and chroma. The female college students who are majoring in Textile and Clothing Design are employed as the participants so that they are expexted to gave enough senes of color. For the data collection, the questionnaire is uesd. The resuls of this action research are summarized as the following: Conceming seasonal hue preferences according to personalities, it is proved that the introvert persons preferred winter and Fall color, while they didn't prefer Summer and Spring color the best and then Fall and summer color, whilc they didnt't prefer spring color. The conservative persons showed their hue preferences as the following order; Winter Fall. Spring, and Summer color. Conceming value prefences, the introvert persons showed high preferences of low valuc, while they showed the lowest prefessional and aggressive perons preferred low value and then they didn't show their preferences of medium value, medium value, while they didn't prefer high balue. The conservative ones showed the highest preferesces of low value and then high value, while they dedn't show their prederences of medium value. Concerning chrima preferences, the introvert persons showed high perferences of low chroma, while did lowest preferences of high chroma and medium chroma. The professional, aggressive and conservative perons preferred low chroma the best and high chroma nexts, while they didn't preferred medium chroma.

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Design of Information Appliances Based on User's Preference - in the Case of Information Retrieval Method for Pedestrians' Navigation - (정보기기 디자인에 있어서 사용자의 감성을 고려한 콘텐츠 개발방법 - 보행자의 이동지원을 목적으로 한 감성정보검색을 사례로 -)

  • Kim, Don-Han
    • Archives of design research
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    • v.20 no.3 s.71
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    • pp.203-214
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    • 2007
  • This study proposes an information retrieval method reflecting the user's preferences based on the fuzzy set theory to develop information contents which support pedestrian's navigation. Firstly, the research evaluated subjects' preferences on commercial spaces set to a hypothetical destination. Also it surveyed the causal relationship between the visual characteristics and the emotional characteristics to propose methods of Navigation Knowledge Base (NKB). The NKB was composed of three elements; 1. the correlation model between emotional characteristics, 2. the causal relationship between visual characteristics and emotional characteristics, 3. the transformation model between visual characteristics and the physical characteristics. Secondly, this study classified the pedestrian's destination search into 4 types with his or her preferences and the time conditions limited during navigation. For each type it presented the Destination Search Algorithm (DSA). Finally, the research simulated the destination search in 4 navigation types using NKB and DSA and verified the availability of the information retrieval method reflecting pedestrian's preferences. In conclusion, the proposed information search method will be applied to reflect the user's preferences to develop information appliances.

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Healing Function Evaluation of Color Samples from the Healthcare Environmental Color Index - A Cross-cultural Comparison Study on Korean and Romanian users

  • Ardelean, Ioana;Oh, Jiyoung;Park, Heykyung
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.131-141
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    • 2021
  • The present study is following a series of research investigations on design resources coming from collected data referring to users' awareness and preferences. The aim of this research is to test the Healthcare Environmental Color Index as a basis for practitioners in the field of healthcare design. An array of color samples selected from previous research, have been presented to the respondents via an online survey, in order to identify the preferences of the two groups on the relation between environmental color and health. As a result of the first experiment and through the comparison of processed data, the maximum percentage of respondents from each group is validating the relation between environmental color and health. For the second experiment we intend to highlight the patterns of color preferences for each group, and thus to test the color samples healing function. The compared data also showed a higher awareness of Koreans than Romanians on the potential of color applied to healing environment. Last but not least in the third experiment we show the top five color samples preferred by each group. It is significant that the comparison of the results validated once more some of our previous findings related to the healthcare environment, such as: the general preference for the green hue (associated to fatigue relax according to color psychology) and the blue hue (sedation release effect) but also the yellow hue - associated to bright energy. Three out of the top five preferred color samples have been identical to both groups while the other two samples have shown characteristic variations. These results show that similarities are strong and can be used in a glocal design strategy as an accessible tool for any practitioner. Based on the Healthcare Environmental Color Index and users' preferences analysis, a new design culture for healthcare can be established and developed.

The Use of Preferences under the EU - Korea FTA

  • Gulczynski, Michal;Nilsson, Lars
    • Journal of Korea Trade
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    • v.23 no.5
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    • pp.66-86
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    • 2019
  • Purpose - This paper describes the use of trade preferences under the EU-Korea free trade agreement (FTA) and empirically examines potential reasons for the less than full use, using data on daily EU imports from Korea at the product level. Design/methodology - We employ a probit model to analyse the relationship between the use of trade preferences on the one hand and variables such as potential duty savings, rules of origin and the characteristics of the good traded (intermediate input or final product) on the other. Findings - The paper finds that EU imports from Korea make good use of trade preferences with an overall preference utilisation rate of close to 90% in 2016, which is up from about 80% in 2012. It further shows that potential duty savings influence preference utilisation positively and that more than one quarter of the observations in our sample made use of preferences under EU-Korea FTA in 2012, despite duty savings standing at €10 or less. Originality/value - The finding that a non-negligible share of observations use preferences even when the duty savings are low has not yet figured in the literature. We further show how preference utilisation rates differ by importing EU Member State and by section of the Harmonised System and estimate the marginal impact of an increase in potential duty savings on the preference utilisation rate by broad product group, which is novel.

The preference of Interior space of the consumers's characteristics among Apartment (소비자 특성에 따른 아파트 실내 공간 선호)

  • 김미희;이유미
    • Korean Institute of Interior Design Journal
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    • no.21
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    • pp.101-106
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    • 1999
  • This study has been designed to explore the preferences of interior space for those living in apartment housing. It also examines the relationships between preferences of interior space, such as storage space, organization type of LDK(the living room, the dining room, and kitchen), space facing south, an interior garden, the concept of each room and the characteristics of the consumers, such as age, educational background employment status of homemakers, occupation of the primary income provider, family-life cycle, total household income, the size of floor space, and homeownership. In conclusion, this study suggests that at the time of designing apartment housing units, serious consideration should be given to the built-in closets or storage space in the anbang and to the location of a child's room facing to the south of the dwelling, especially for the families with a child attending primary school or younger and higher education level of homemaker. This study also recommends that the organization of the living room, the dining room, and the kitchen should be varied according to the housing size and the age of homemaker.

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Basic Research on the Development of Kit and Program for Fashion Psychotherapy

  • Yu, Ji-Hun;Song, So-Won;Son, Hee-Jung
    • The International Journal of Costume Culture
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    • v.13 no.2
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    • pp.67-81
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    • 2010
  • This study is a basic research to develop kit and program for fashion psychotherapy, a new genre of therapy. Symptom checklist, self-esteem evaluation, interpersonal relationship problem evaluation and fashion preference evaluation were conducted on 159 college students in Seoul. The results were analyzed with t-test and one-way ANOVA. The result showed that first, warm color preference was significantly high in interpersonal problem among psychological problems. Second, smooth material preference was significantly high in paranoia among psychological problems. Third, differences in design preferences by psychological problems were not significant. Fourth, differences in design preferences between abnormal range and normal range of psychological problems were significant in line shape, with depression abnormal group showing significantly high straight line preference. Additionally, complex shape preference was significant in complexity in somatization and phobia abnormal groups. This study can be utilized in kit development for a new field, fashion psychotherapy. This study is significant as practical basic data in constructing fashion psychotherapy program.

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Preferences of Commercial Elderly-Friendly Foods among Elderly People at Senior Welfare Centers in Seoul (고령자 대상 식생활 및 시판 고령친화식품 기호도 조사 - 서울시내 노인복지시설 이용자 중심으로 -)

  • Jang, Hyo-Hyun;Lee, Seung-Joo
    • Journal of the East Asian Society of Dietary Life
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    • v.27 no.2
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    • pp.124-136
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    • 2017
  • This study was performed to investigate the perception and preferences regarding commercial universal design foods (UDF) made with different ingredients. A one-to-one interview was used for data collection and the survey was conducted on 41 elderly people (over age 65; males: 11, females: 30) attending senior welfare centers in Seoul. Twelve UDF samples were collected, which were widely sold in Japan. Majority of respondents prepared meals (53.7%) and ate alone (43.9%), respectively. The preferred cooking level of elderly food was "ready to eat (RTE)" (43.9%) or "ready to heat (RTH)" (43.9%) rather than fresh cut product. In most, the elderly had no problem with chewing-action (90.2%). Generally, food ingredients such as grain, meat, seafood and fruits showed higher preference than vegetable and nuts. Among 12 UDF samples, pumpkin gratin (4.17) and peach flavored jelly (4.27) showed higher preferences among tested samples on a 5-point facial hedonic scale. There were no significant differences in overall preferences of all samples by difficulty in terms of chewing and swallowing of respondents. Demi-glace sauce hamburger and pot sukiyaki were more preferred as age increased (p<0.05).