• Title/Summary/Keyword: depth interview

Search Result 1,441, Processing Time 0.028 seconds

A Qualitative Study on Factors related to Achievement Motivation of Beauty Industry Professionals (미용 산업체 종사자의 성취동기 관련 요인에 관한 질적 연구)

  • Kang, Joo-A;Rhee, Young-Ju
    • The Research Journal of the Costume Culture
    • /
    • v.20 no.4
    • /
    • pp.535-548
    • /
    • 2012
  • The purpose of this study is to research the achievement motivation of beauty industry professionals. The research method involved one-on-one, in-depth interviews with 7 hair professionals, 7 make-up professionals and 7 skincare professionals. The in-depth interviews were recorded in their entirety, and the recorded content was transcribed and organized. Analysis of the transcribed data involved encoding, deconstructing and re-composing the interview content. Research results revealed 5 factors that were extracted to explain the achievement motivation of beauty industry professionals. Four of the 5 factors were similar to the results of precedent studies, but the remaining factor presented unique characteristics. The 4 common factors were "motive to pursue success", "motive to avoid failure", "motive to meet challenges" and "goal-oriented motive". The factor discovered in this study was "relationship-oriented motive", which is characterized by the tendency to place importance in relationships with superiors, colleagues and customers based on the working characteristics of beauty industry professionals. Based on the results of this study, beauty industry professionals can learn about goals that must be met in various stages in order to establish a system for accomplishing those goals, implement an emotional education program for mental balance, introduce a competitive team system, and carry out a relationship improvement program to increase work efficiency.

Male Consumers' Behaviour in a High-Priced Clothing Market - Based on Depth Interviews for Brand Image Evaluation -

  • Lee Yu-Ri
    • International Journal of Human Ecology
    • /
    • v.2 no.1
    • /
    • pp.57-75
    • /
    • 2001
  • Since the Korean economic crisis in 1997, consumers are selecting goods that are more economical and more reasonably priced. Markets for wealthy people, however, have seldom been influenced by economic conditions. Consequently, 'noble marketing' is a new term that marketers should become acquainted with (Kim, 1998). The continuously expanding 'noble market' that generates high profit for marketers needs to be explored, especially the men's wear market. This study adopted a qualitative method (i.e., in-depth interview) with 16 male consumers each. These men who spent more than 3,600,000 won on apparel goods in 2000 and each man had purchased at least one item-suit, jacket, trousers, or coat-from a list of high-priced brands that were selected by the researcher. Findings imply that material or functional benefit of the high-priced apparel were not a critical determinant for choosing the brand. Rather, a socially well-established image for the brand name, especially in terms of psychological/symbolic appeal, played a more important role. This finding supported previous studies. Therefore, for high-priced men s wear, the role of promotion, including advertising or word of mouth, is critical; the image that advertisers should promote is one that characterizes the clothing, and ultimately the wearers, as dignified, legitimate, traditional, and upper class.

  • PDF

Children동s Participation and Perception of Leisure Activities -Focusing on in-depth interviews with children and their mothers- (초등학교 아동의 여가활동 참여와 여가인식 -아동과 어머니에 대한 심층면접을 중심으로-)

  • 채현미;이연숙
    • Journal of Family Resource Management and Policy Review
    • /
    • v.7 no.2
    • /
    • pp.59-79
    • /
    • 2003
  • The purposes of this study are to examine the participation of leisure activities for elementary school children and to analyze the children's and their mother's perception about their leisure activities. The data for the analysis are collected by the structured questionnaire and in-depth interview, The data for 106 children and their mothers living in Incheon city are analyzed using descriptive statistics and content analysis. The result of this study is summarized as follows: First, the most frequent leisure activities participated by children were hobby and culture activities such as attending institutes or receiving private tutoring. The most prefer leisure activities of children were computer related activities, watching TV and playing with friends According to the in-depth interview, these activities contributed to getting rid of stress and relaxing tension. Second, among the various activities, children tented to perceive computer related activities, roller-binding, paper folding, reading and watching TV as the leisure activities. There was no significant difference in the perception of leisure activities between mother and children except paper folding and reading. Third, the 55.7% of mother responded that the leisure activities that they were participated in childhood were more desirable compared with their children's ones.

  • PDF

Senior's Socio-Economic Activities Through Digital Platform (시니어의 디지털 플랫폼을 통한 사회·경제적 활동: 그 동기와 의미)

  • Park, Soo Kyung;Lee, Bong Gyou
    • Journal of Digital Convergence
    • /
    • v.19 no.2
    • /
    • pp.133-141
    • /
    • 2021
  • Recently, the number of seniors who engage in social and economic activities through digital platforms is increasing. Through this, they are building new social networks or creating profits. Therefore, this study aimed to conduct an in-depth interview with 17 seniors who are engaged in social and economic activities on a digital platform. This study examined their motivation and experience in detail through in-depth interviews. As a result of the study, three subjects (motivation for participation, evaluation and performance of activities, and requirements for stable activities) were derived. The results of this study are predicted to contribute to preventing social isolation of seniors by mediating digital platforms in the future and inducing them to become subjects of the digital economy.

A Study on the Consumer Boycott Participation Experience: Using Text Mining Analysis and In-depth Interview (소비자불매운동 참여 경험에 관한 연구: 텍스트마이닝 분석과 심층면접기법의 활용)

  • Han, Juno;Li, Xu;Hwang, Hyesun
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.2
    • /
    • pp.88-106
    • /
    • 2022
  • This study examined the social discourse on consumer boycott and explored consumer experience using text mining of mass media and social media data and the in-depth interview. The result showed that the topics of online news related to the boycott included the causes of the boycott, the responses of each actor in the process of the boycott, and the effects of the boycott. In the result of the in-depth interviews, it was found that the boycott has been decentralized and the participants had the experience of exploring and verifying information on their own. In the boycott process, there were mixed experiences due to the absence of substitutes and the marketing influence, and positive experiences of expressing one's thoughts and strengthening beliefs through the boycott.

Television Viewing in the Post-TV Era: An In-depth Interview Study of Young People's Television Experiences (포스트 TV 시대의 텔레비전 시청 경험에 관한 질적 연구: 20대들과의 심층 인터뷰를 중심으로)

  • Lee, Dong-Hoo
    • Korean journal of communication and information
    • /
    • v.60
    • /
    • pp.172-192
    • /
    • 2012
  • Over the last ten years, media convergence and multiple platform expansion have affected the ways that people watch conventional television. In the post-TV era, the growing use of the Internet and mobile multi-media devices, such as smart phones, as well as the availability of abundant television content, allows television consumption to be more personalized, diversified, and linked with various media activities, especially social media uses. This study attempts to examine how television viewing experiences have been transformed with the development of the trans-media uses. Based on Walter J. Ong's concept of relation-ism, which posits that new media transform the meanings and relevance of old media rather than making old media obsolete, this study will pay particular attention to how the cultural meanings of television viewing have been redefined in the post-TV era. For the examination, this study has looked at concrete cases of the television viewing experiences of 29 young people in their twenties. Based on in-depth interview data, this study discusses the newly emerging characteristics of television viewing, its temporal and spatial experiences, and the significance of television as a medium and as a social place.

  • PDF

Analysis the job-ability demanded in the security and secretary (경호비서에게 요구되는 업무능력 분석)

  • Park, Ok-cheol
    • Journal of the Society of Disaster Information
    • /
    • v.4 no.2
    • /
    • pp.40-50
    • /
    • 2008
  • The purpose of this study is to analyze the job of the security and secretary, to offer useful basic data throughout human resources management by withdrawing the ability required from the security and secretary based on the analyzed results. In this regard, this study intended to look into the job of the security and secretary, the necessary ability for the job of the security and secretary. To achieve the research goals, the study selected the research participants, composed of 5 secretaries for security with more than 5-year careers after graduating from a security and secretarial service department in a college and conducted an in-depth interview with them concerning their jobs. The in-depth interview data from the 5 participants was applied with a classification analysis used by Spradley (1980). In order to enhance the dependability and validity of the research, the study held an expert meeting composed of 2 persons with a doctoral degree in securities service studies and 1 person with a master's degree in secretarial information studies, twice. Also, the study drew results concerning the job of the security and secretary and the necessary ability of the job. Though the above process, the following conclusions were drawn; the job of the security and secretary includes the areas of job safety, a housing residence job, a health care job, an interpersonal relationships job, an assistant' s job, document and office works, general affairs, and an education job. The necessary ability for the job of the security and secretary involves martial arts abilities, risk management ability, the strict keeping of secrets, decision-making ability, information processing ability, foreign language proficiency, understanding other cultures, communications skills and office work ability.

  • PDF

Analysis of 'Sleep Disease' Medical Service Delivery system Through In-Depth Interview

  • Yu, Tae Gyu
    • International Journal of Advanced Culture Technology
    • /
    • v.8 no.2
    • /
    • pp.1-5
    • /
    • 2020
  • As the world gradually advances to an aging society, the quality of human life is valued. Among them, 'quality of sleep' is very closely related to quality of life. Recently, Korea expanded health insurance coverage for "sleep disorders". Particularly, as the number of sleep multiple tests and prescriptions for sleep aids has increased rapidly, much attention has been focused on the related medical service environment. Therefore, this study looked at an in-depth interview of 11 hospitals to see what treatment delivery system is being established when the government applies health insurance for 'sleep disorders'. In conclusion, the organizations with the most average number of sleep polyp tests per day were found to have more sleep polyp labs (hardware) and more full-time specialists. Also, the polysomnography lab (hardware) and the specialist's full-time status (software) did not necessarily result in a "positive pressure regulator prescription" that can solve "sleep apnea" caused by "sleep ailments". Rather, it was found that the number of days of sleep multiple laboratories (hardware), the number of full-time specialists (software) or the specialty majors (software) had a greater impact. In particular, the higher the specialist's full-time personnel (software) index (=6.000), the higher the sleep-inducing agent prescription rate(=1.000), and the lower the specialist's full-time personnel (software) index (=1.000), the higher the sleep-inducer's prescription rate(= 0.010) Was low. In addition, even if the professional full-time personnel(software) index was the same (=1.000), the hospital type was lower as it was closer to the public hospital(=0.067) and higher at the specialized hospital (= 0.933). In the case of university hospitals, when the full-time specialists (software) are in the same condition (= 1.000), the frequency of use of the sleep laboratory (=1.000) and the sleep test rate (= 1.000) were all the same.

A Study on Social Perception on the Regulatory Information Service Diffusion of Traffic Facilities (교통안전시설 정보개방 서비스 확산을 위한 인식 조사 연구)

  • Im, I-Jeong;Kim, Youngmin
    • The Journal of The Korea Institute of Intelligent Transport Systems
    • /
    • v.19 no.2
    • /
    • pp.1-17
    • /
    • 2020
  • This Study aims to change and expand present traffic regulation from the human driver to Automated Vehicle(AV), we conducted an in-depth interview(IDI) into the traffic regulation service's strategy for an AV-related information consumer group(AVs and service developers) and a manager group (an information service management agency). The IDI results confirmed several important opinions and requirements for an information service by regulatory information manager groups (enough for AV development), such as a systematic need for dynamic regulatory information and a unified information management system. Also, we find out implications about adopting the Internet of Things (IoT) technology in traffic safety facilities to provide dynamic regulation information on the roads.

Comparative Analysis of User Experience with Delivery Applications -Focused on BaeMin, Yogiyo, Baedaltong- (배달 애플리케이션을 통한 사용자 경험 비교분석 -배달의 민족, 요기요, 배달통을 중심으로-)

  • Ko, Eun-Sung;Kim, Seung-In
    • Journal of Digital Convergence
    • /
    • v.17 no.8
    • /
    • pp.393-399
    • /
    • 2019
  • This study is to compare and analyze three leading delivery applications in Korea. As using of mobile Phone increases, the frequency of delivery applications is increasing. Nevertheless, there are still problems in usabilities. So the usability of three Applications were analyzed through an in-depth interview. Factors affecting user experience's satisfaction were identified through a 7-point scale based on Honeycomb, and the results were similar with in-depth interview, indicating what and why users overwhelmingly preferred delivery applications. This study is intended to enhance usability of all applications by analyzing the user experience of delivery applications, deriving the strengths of each vendor, applying them to all applications, and further applying the new technological ideas gained from interviews.