• Title/Summary/Keyword: customer needs

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A Study on the Effects of Service Capability on Repurchase Intention of Port (항만의 서비스 역량이 재구매 의도에 미치는 영향에 관한 연구)

  • Lee, Yang-Ho;Baek, In-Huhum
    • Journal of Fisheries and Marine Sciences Education
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    • v.25 no.5
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    • pp.1136-1147
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    • 2013
  • In recent years, as the operations of the ports are privatized, the operators in the ports are competing in order to host more customers. Under such circumferences, it is preferred that the operators set plans to provide the customized services to the customers by precisely recognizing and analyzing the needs of the customers for the bright futures of the ports rather than to host the customers by just lowering the freights. The present studies aimed to analyze on how the service capabilities of the ports affect the customer's trust, the customer's satisfaction and the repurchase intention have extracted the variables and the measurement items from a lot of the preceding studies conducted on the other industries, part of which were modified depending on the views from the ports and the statuses of the ports, so the measurements were conducted.

A Study on the Efficent Propulsion of Customer Relationship Management System for Library (도서관 CRM 시스템의 효율적 추진에 관한 연구)

  • You Yang-Keun
    • Journal of Korean Library and Information Science Society
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    • v.35 no.3
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    • pp.251-270
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    • 2004
  • The purpose of this study is to introduce a customer relationship management(CRM) for more user satisfied information in through the relationship between an user-centered library management and library customers. The characteristics of library customer information needs and a general CRM system design are introduced. The result shows a plan for library CRM system. It is included a conceptual modeling design for the CRM system, a data dictionary, and event class.

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A Study on the of Strategical Approach for Successful CRM Focused on the Department Store (백화점의 성공적인 CRM을 위한 전략적 접근방법에 관한 연구)

  • 김동남;조재립
    • Journal of Korean Society for Quality Management
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    • v.30 no.2
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    • pp.60-71
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    • 2002
  • The business's paradigm is rapidly changing from product-out to market-in due to Open-door, intensive competitiveness, the variety of the customer's need. Starting from this needs of the times, CRM based on the understanding which company's value coming from the customers is in everyone's mouth. But it can said that it stay in the Immature level at the understanding of this Importance, strategic approach Therefore, the basic objective of this study is to grope the strategic approach that can stand out basic competitive power of department store during the construction of CRM in department store. To achieve the objective of this study, first, we will find out the general error which companies commit during the construction of CRM, second, we will consider the grafting possibility with e-CRM in the case of the CRM's construction in department store. Finally, we will exhibit the conceptual model of department store's CRM which apply the membership card for effectiveness of the Customer Relationship Management.

Design for Purchasing Process of Cyber Shopping Mall Using Object-Oriented Development Methodology (객체 지향 개발 방법론을 이용한 사이버 쇼핑몰 구매 프로세스 설계)

  • 박우용;허정준;김광섭
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.23 no.55
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    • pp.107-116
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    • 2000
  • Electronic Commerce is purchasing or sales a products and services to customers using computer network. It is different to traditional commerce. Also, It divide into business to business commerce and business to customer commerce. Cyber Shopping Mall is a representative type of business to customer commerce. The interest and demand of national business to customer commerce is explosively increasing with industry. It expect to reach 61 billion won in the 2000. Thus Structure of Cyber Shopping Mall is the more complex and the more vary types. It is the problem that change of established Cyber Shopping Mall structure is very difficult. The purpose of this study Is designed to Cyber Shopping Mall Purchase Process that deal with quickly changable internet environment and meet the needs of customers immediately using UML(Unified Modeling Language) in design phase determinant of Cyber Shopping Mal1 structure. Cyber Shopping Mall Purchase Process is designed to have objective-oriented development methodology's advantage. It has a flexibility in case of shopping mall structure change and acts as useful guideline in design phase of construction of Cyber Shopping Mall.

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A Study on the Recognition of Hotel Customer on outside restaurants open a business at Super Deluxe Hotel in Seoul (특급호텔 식음료부 활성화를 위한 체인레스토랑 입점에 대한 호텔고객의 인식에 관한 연구)

  • Kim, Kwan-Sik
    • Management & Information Systems Review
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    • v.26
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    • pp.205-230
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    • 2008
  • The purpose of this study is to research the recognition of hotel customers when the outside special restaurants opens at hotel instead of restaurant owned by hotel in Seoul City. The major factors are showed up factor analysis as specialty and reliability of hotel and outside restaurant image. They are consisted of 5 categorizes and the results of this study are as follows; First, it is proved that the expectation of customers after opening restaurant will be increased in terms of the lower price and more variety of food & beverage products. Also, the food & beverage will be increased. However, the quality and specialty of products will not be improved as much as customers expected. Considering that the results, hotel guests expect the effect of opening restaurant at hotel for variety products and service. So, Hotel management should understand the changing attitude of customer' needs and expectation.

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A Study of Simulation Analyze on Lifetime Value(LTV) According to Weight (가중치 변화에 따른 LTV(Lifetime Value) 시뮬레이션 분석에 관한 연구)

  • 양광모;최성희;박재현
    • Proceedings of the Safety Management and Science Conference
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    • 2004.05a
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    • pp.291-294
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    • 2004
  • Last 2003, the CRM mayor was not lively glaringly. At beginning of the year, it may be said that gained result fewer than half of that is forecasted. Enterprises are seen that there are a lot of occasions that did not carry CRM project that planned very first time in practice or put off investment program until 2004 altogether. This can see that it is thing which CRM's accuracy of data analysis process drops up to now and investment of enterprises is unprepared. In this paper, It consolidates the necessity on a LTV (Life Time Value) and analyzes data which is concerned of Customer Value. Under the these environments, defines the LTV rule that can improve the customer value. And then, Scheduling plays an important role in shop floor planning. Therefore, this study tries to proposed that Scheduling by customer needs group for minimizing the problem.

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An Analysis of the Growth Factors of Local Food (로컬푸드의 성장요인 분석: 완주 로컬푸드의 신뢰성향상을 중심으로)

  • Yoon, Jangwon;Song, Jaehoon
    • Journal of Applied Reliability
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    • v.16 no.1
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    • pp.15-25
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    • 2016
  • Purpose: The purpose of this study is to identify the success factor of local food markets compared to other types of markets such as large discount stores. Methods: SWOT analysis was conducted. In addition to the analysis, we also have interviewed the local farmers and retailers to elaborate the analysis results. Results: The study shows the success factors to the local markets are minimizing the stages of distribution channels, shortening the travel distance from producers to consumers, providing fresh foods, maintaining small amount of production system, and supporting customers. Conclusion: Customer satisfaction is one of the key factors for the successful growth of local food markets. It is strongly recommend to find strategic ways of meeting customer needs since the local food markets are facing tough competition form the large retail stores armed with huge amount of capitals and infrastructures.

Forecasting of new businesses after restructuring of power industry

  • Koo, Young-Duk;Kim, Eun-Sun;Park, Young-Seo
    • Journal of information and communication convergence engineering
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    • v.2 no.2
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    • pp.116-118
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    • 2004
  • In the power industry after restructuring of Power industry will be appeared on-site type business, power retail sales business, and power wholesales business, power dealing business, customer inclination business & delivery of power facilities. Among them, power trade business, customer inclination business and on-site type business will be rapidly increased and occupied attention. In addition, it is forecasted to advent the broker, provider, market place, power marketer, system operator and generator as a main player. Meanwhile, it needs protection of existing power industry and activation of new energy market for accomplishment of restructuring of power industry.

A Study on Development and Application of Modified CS-coefficient using Kano model and CS-coefficient (Kano모델 및 고객만족계수를 활용한 Modified CS-coefficient의 개발 및 적용에 관한 연구)

  • Shin, Ah-Reum;Ree, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.210-215
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    • 2006
  • The environment of the enterprise changes very quickly, and the customers' needs ate becoming to be various. Only the enterprise can be securing a competitive high position if the enterprise knows well with the customer. Therefore, the enterprise must be confronted appropriately which grasps the requirement of he customer. The Kano presents quality dualism, it complemented a different meaning problem point and the Timko presented the customer satisfaction coefficient. But the model of the Timko which committed the error as well that does not consider the indifferent quality of he Kano. Hence, with this research hat proposes the method of analyzes the client demands accurately through Modified CS-coefficient. Then, apply the method on to the multiplex theater.

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Improvements of logistics service focusing on value factors utilizing QFD (QFD를 활용한 가치요소 중심의 물류서비스 개선방안)

  • Jung, Youg-Suk;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.19 no.4
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    • pp.209-219
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    • 2017
  • Logistics companies want to be competitive companies in fierce logistics market and are worrying about securing of differentiated competitiveness for it. The standards judging if logistics industry maintains the competitiveness are based on the satisfaction of users due to the well-established service system that can response not only economic feasibility of logistics costs such as transportation costs, storage costs, unloading charges, information costs, etc. but also diversity and upgradability of logistics needs. Therefore, this study focuses on seeking of service quality improvements with VBSD(Value Based Service Design) model focusing on customer value factors based on Kano model and QFD based service design approach from angles of customer value improvement and service costs reduction.