• Journal of Industrial Convergence
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• v.18 no.4
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• pp.67-75
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• 2020

This study tries to understand the relationship between brand direct, oral communication, competence and insurance service's impact on the resale of insurance products and to suggest ways to efficiently repurchase insurance products. The data collected verified the suitability of the structured model and the causality of each concept, First of all, it is important to give customers an awareness that they are receiving special services for themselves that are differentiated from orthers. Second, customers want to enjoy the benefits of insurance services together by spreading the benefits of insuuance servics to people around them through oral communication. Third,the customer thinks insurance service is the competence of the insurance planner. Therefore, the professionalism of isurance services should be increased. Fourgh, insurance planners should provide customers with quilting information. Finally, an insurance company should develop insurance services that can create a mind that customers receive special services through diversification of insurance services.

• International Commerce and Information Review
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• v.16 no.4
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• pp.171-190
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• 2014

A short consumption cycle caused by the technological development and the diversification of customer lead to both the dynamic growth of the industry and the waste recycling issue at the same time. Including Korea, the situation is particularly worrisome in some countries, such as India and China, where acute environmental hazards have resulted from a combination of a lack of recycling centers' capacity and the domination of a large backyard recycling sector. A study about to maximize the current recycling center efficiency with minimal changes is required. In this study, we suggest the optimal location selection method for the recycling center based on the well-known reverse logistics cost minimization model. An actual recycling data about a specific electronic equipment and region in Korea are used for the verification of the method suggested.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.407-426
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• 2014

This study analyzed the effects of situational factors and perceived uncertainty on purchase delay behaviors of internet consumers. The survey was conducted from internet consumers in the Seoul Metropolitan areas, and 394 responses were used in the data analysis. The results of this study were as follows. First, the negative experience and avoid regrets of the situational factors had a positive impact on overall purchase delay. The time pressure, changeability about purchase, negative experience and avoid regrets had a positive impact on payment stage delay. Also, the time pressure, negative experience and avoid regrets had a positive impact on shopping cart abandonment. Second, all factors of perceived uncertainty had a positive impact on overall purchase delay and payment stage delay. In addition, the information uncertainty and psychological uncertainty had a positive impact on shopping cart abandonment. Therefore, this study is contributing to the diversification of internet study, and it is provide useful information on the customer management and marketing strategy of internet shopping malls.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.11-20
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• 2010

According to diversity of life style, introduction of well-being trend and increase of demand based on the IT-convergence, Recently "smart clothing" study has been diversified on user applications such as entertainment, healthcare, business and sports. And the smart clothing's market has been progressed in diverse aspects. But, study of smart clothing based on consumer aspect and market diversification is insufficient. The purpose of this study is to identify consumer's needs on smart clothing and to suggest directions for development of smart clothing based on their lifestyle that focused on digital and fashion lifestyle that be closely connected with smart clothing product development. This study is focused on the ages of 20-30 who are considered to be high demand consumers on the smart clothing market. As a result of study, life style based on clothing and digital is categorized 3 types as trend-pursuit style, sensual information-pursuit style and practical function-pursuit style. we suggested direction for development of smart clothing based on consumer's needs of the smart clothing according to the customer's lifestyle types.

• Korean Management Science Review
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• v.32 no.2
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• pp.91-109
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• 2015

The M&A of firms has been emerged as the effective means of fast diversification and growth in dynamic environment. However, the empirical research about M&A in Korea has not been implemented rich due to the difficulty of obtaining M&A data. In this research, we empirically investigate the relationships among M&A, environment and firms' performance focused on Korean manufacturing firms, understanding the current practice of M&A in Korea. We use the Manufacturing Productivity Panel Survey Data, which are collected by Korea Productivity Center in 2013. The sample size is 575 and the sample is divided into M&A group and non-M&A group. We conduct logit analysis with the independent variables of environment factors (munificence, dynamic, uncertainty), and firms' performance (sales growth, ROS, labor productivity and Inventory turnover), and dependent variable of M&A group or non M&A group. The results show that M&A is closely related to environment feature and firm performance: M&A firms are likely to be the higher munificence and dynamic and the lower sales growth and higher profitability than non-M&A group. In addition, we also examine the characteristics of firms by M&A types (competitors, customer/supplier and firms from unrelated industry). These results imply that if firms confront the pressure of uncertainty (dynamic) and the lower growth, they tend to choose M&A. Futhermore, to profoundly understand the behavior of firms about M&A, it is required to classify the M&A firms by merge types.

• Journal of the Korean Society of Food Culture
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• v.28 no.1
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• pp.41-47
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• 2013

The purpose of this study is to obtain basic materials to complement the 'time series table serving' by analyzing external color elements. We selected traditional Korean restaurants in two five-star hotels and two famous traditional Korean style restaurants and analyzed their colors and the coloration of the Korean table settings. The results are as follows. By using strong luminosity contrast, restaurant A made its customer focus on the food and used red as the principal point (highlighted) color. Desserts, which have small dimensions, were served in 'Buncheong' ware with 'bakji' method, which has strong contrast; this broke the color balance. The use of small patterned dishes with 'johwa' method would achieve color harmony. Restaurant B used a stronger color for the tables than the foods, making the point color inconspicuous. Lowering the brightness and saturation of the table color would be beneficial. In restaurant C, thick green napkins provided the point color, making the atmosphere of the restaurant dull and dark and interfering with the overall bright atmosphere of the restaurant. Using lower saturation, high luminosity, and yellowish colors would bring harmony to the overall atmosphere. In restaurant D, the point colors were divided into three groups; their diversification during the entire course of the meal made the flow of the meal more natural. However, the use of the violet color, which gives a cold feeling, in the middle of the meal courses broke the overall flow of warm color in the meal. Considering the already-present contrast between red and green, it would be better not to use the violet chrysanthemum in the course of the meal. As mentioned above, there are several issues in terms of the color arrangement, the usage of table pads, and the natural flow of colors. Those issues indicate the necessity for an overall plan for the banquet table set-up in terms of color.

• Korean Journal of Construction Engineering and Management
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• v.8 no.6
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• pp.197-206
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• 2007

The age of synthetic correspondence against "development period shortening, high quality" is about to come. While the product is becoming complexation gradually and also diversification, life cycle of product gets shorted. Under the infinity competition age, the certain answer of "the survival of the fittest" is that the enterprise itself must be able to shorten development and delivery term, reduce product development and life cycle cost, and satisfy customer in performance and value. From this point of view, concurrent engineering's theory, which develops the process of product in the manner of repetition, parallel, and synchronousness, is realized as a important strategy instrument in construction. This study investigates and analyzes several examples in order to apply concurrent engineering successfully, and presents the decision-making model through the simulation about the factor affecting in each process.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.1
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• pp.59-69
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• 2018

The up-to-date business environment for Korean manufacturers is very complex and rapidly changing. Especially, the companies have faced with various changes derived from small quantity batch production, diversification of customer demands, and short life cycles of products. Consequently, the Korean manufacturing companies are in need of more efficient production planning and scheduling techniques. In this paper, the research trend of scheduling techniques is investigated to provide relevant information to researchers in this field. Furthermore, some implications for future researches are presented regarding literatures published in Korea over the last 10 years. This paper presents an entire investigation into Korean research works on scheduling (2,569 papers) that are published from 2007 to 2016. Especially, detailed analysis was carried out in the following three industry : 1) semiconductor, 2) shipbuilding and 3) automobile. In this paper, approaches to scheduling presented in the literature are categorized into the following three categories : 1) application, 2) algorithm, and 3) simulation modeling. First, in the semiconductor industry, scheduling techniques related to semiconductor cleaning processes, photolithography processes, chemical processes, transport and transport equipment have been found to be dominant. Second, the shipbuilding industry is focused on assembly processes, transporter, crane and various existing production management system. On the other hand, the scheduling research of the automobile industry is mainly focused on the vehicle movement routing and procurement supply-chain planning algorithm in terms of logistics. The conclusion of this study are expected to provide many implications for various types of academic and practical follow-up studies related to scheduling in consideration of main characteristics of semiconductor, shipbuilding and automobile industries.

• Science of Emotion and Sensibility
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• v.19 no.2
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• pp.79-88
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• 2016

Modern society is living in material affluence after the Industrial Revolution. Meanwhile, consumer needs, in conformity with product diversification, are also being diversified. Modern consumers, unlike those of the past, are trending towards individual consumption that satisfies emotion and values instead of simple goal-oriented consumption. A model case is that of Starbucks. Starbucks has grown into the global coffee franchise it is today through emotional marketing that sells an atmosphere that is unique to Starbucks, consisting of store decorations, store music, employee service, and charming coffee aromas that are identical in every store anywhere in the world. Because this method is marketing that stimulates human emotion, it is assigned to and appeals to human senses and sensitivity. In other words, the charm of emotion marketing is that it draws out consumer emotion, produces positive reactions towards products, and leads to consumption. The utilization of emotions for products or service differentiates brand image and is becoming a key method in reinforcing brand royalty. In particular, more importance is being placed on customer service to strongly impress consumers. Intangible service is becoming the best way to impress customers.

• Journal of Fashion Business
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• v.22 no.5
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• pp.64-82
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• 2018

As sustainability of fashion brands is becoming more important in the prolonged depression, the fashion market is also seeking ways to create new value through convergence with various fields. In the fashion market, convergence marketing is engaged with diverse technologies combined with advanced technologies and strategies. This study established the conceptual characteristics of convergence and divergence from a market perspective. Convergence can be summarized as Borderless, Compounding, Diversification, Recombination and Affiliation. The conceptual characteristics of the divergence can be summarized as de-fusion, individualization, differentiation, specialization, and segmentation. The characteristics of convergence revealed through the case of fashion market include the expandability of the new category, the expandability of the consumer, the brand experience, and the expandability of time and space. Divergence is the differentiation of brand value, target customer, and product nature. Through this study, we could understand the differentiation of the fashion market and the direction of the marketing strategy by looking at the characteristic of the convergence marketing - oriented research that has the contrary conceptual characteristics from the extended viewpoint. Based on this, it is possible to see the changes and patterns of brand marketing strategies and techniques in recent fashion market. In the future, it is expected that the systematic study of the marketing strategy of the domestic fashion brand based on the convergence and change characteristics of the fashion market proposed in this study will continue.