• 제목/요약/키워드: cultural differences

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The Effects of Experiential Value on Brand Equity - Focus on Kitsch Product of Luxury Brands - (소비자의 경험적 가치가 브랜드 자산에 미치는 영향 연구 - 럭셔리브랜드의 키치제품을 중심으로 -)

  • Chae, Heeju;Ko, Jeonmi;Ko, Eunju
    • Journal of the Korean Society of Costume
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    • v.66 no.2
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    • pp.45-60
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    • 2016
  • As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.

Remediation of 3D Movie on < Priest > (<프리스트>를 통해 본 3D 영화의 재매개)

  • Chung, Il-Hyoung
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.225-233
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    • 2012
  • This study is focused on the relationship of old and new media with the concept of cultural interface. This study try to find out their similarities and differences of media contents and interface through contents analysis of text. As a results, there are competible coexistance of transparent immediacy and hypermediacy as a double logic of remediation. And the features of remediation that borrowing, aggressive, and absorb are showed cross each other. A related studies are focused on the narrative structure of story and on analysis of character, events, and background. And the other studies are focused on the policy of new media distribution. But, recent new media emphasizes the visualization of 3D technology and that strategy. Also they tries to convert a various media contents. Therefore, it is important to check and prepare those environmental changes of media. Then, more researches will be applied to remediation and cultural interface of this study. And I hope that they will be find an alternative strategy of contents and interface on media.

A Qualitative Study on Multicultural Families Female Marriage Immigrants Difficulties Life in Korea (다문화가정 여성결혼이주자의 한국생활 어려움에 관한 질적(CQR) 연구)

  • Lee, Hyun Sim
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.1
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    • pp.143-176
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    • 2014
  • In this study, the multicultural families female marriage immigrants experience life in Korea to evaluate the difficulty. To this end, a multi-cultural families living in Gyeonggi Province accomplished female marriage immigrants choose eight people to consensual conduct in-depth interviews with qualitative analysis methods(CQR) were analyzed using. The findings in the three categories and therefore the region of 49 to 12 depending on the frequency analysis. Female marriage immigrants living in Korea psychological and emotional difficulties experienced in the relationship with your spouse, in-laws and relations, communication problems, difficulties in expressing emotional difficulties, respectively. Social and economic difficulties experienced discriminatory gaze, economic hardship, as a multicultural families become psychological atrophy, life, customs, and cultural differences, respectively. The process of coping with these experiences self-help meetings, participate in cultural programs, and community systems were used. By the results of this study multicultural families immigrant women to help overcome difficulties in the practical help and social services to the community through the ongoing support system was required to suggestions.

Development of Raman LIDAR System to Measure Vertical Water Vapor Profiles and Comparision of Raman LIDAR with GNSS and MWR Systems (수증기의 연직 분포 측정을 위한 라만 라이다 장치의 개발 및 GNSS, MWR 장비와 상호 비교연구)

  • Park, Sun-Ho;Kim, Duk-Hyeon;Kim, Yong-Gi;Yun, Mun-Sang;Cheong, Hai-Du
    • Korean Journal of Optics and Photonics
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    • v.22 no.6
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    • pp.283-290
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    • 2011
  • A Raman LIDAR system has been designed and constructed for quantitative measurement of water vapor mixing ratio. The comparison with commercial microwave radiometer and global navigation satellite system(GNSS) was performed for the precipitable water vapor(PWV) profile and total PWV. The result shows that the total GNSS-PWV and LIDAR-PWV have good correlation with each other. But, there is small difference between the two methods because of maximum measurement height in LIDAR and the GNSS method. There are some significant differences between Raman and MWR when the water vapor concentration changes quickly near the boundary layer or at the edge of a cloud. Finally we have decided that MWR cannot detect spatial changes but LIDAR can measure spatial changes.

Change in Factors Associated with Parental Time Spent on Care of Preschoolers and its Implication for Family Policy (부모의 미취학자녀 돌봄시간 관련요인 변화와 가족정책에의 함의)

  • Kim, Soyoung;Chin, Meejung
    • Journal of Families and Better Life
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    • v.34 no.5
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    • pp.1-19
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    • 2016
  • This study attempted to assess the durability of the trend in increasing childcare time and to get some clues based on research findings to make efficient policy interventions in case there is a need to continue or reverse course for such trend. In doing so, a total of 9,668 diaries from the 2004, 2009, and 2014 Korean Time Use Survey were analyzed targeting parents with a preschooler as their eldest child. Parental time was regressed on parents' weekly work hours, mother's relative income, parents' education and gender role attitudes. Furthermore, increase in parental childcare time was decomposed into parts that were attributable to differences in the means and slopes of associated factors. Analytic results revealed that; parents' weekly work hours were associated with time spent on childcare from 2004 to 2014; the negative relationship between mother's relative earnings and her childcare time in 2004 and 2009 was reversed to a positive one in 2014; parent's education had stronger positive effects on father's than on mother's childcare time; parents' gender role attitudes had a weak association with childcare time; social and cultural changes such as decrease in work hours, higher education, more egalitarian gender role attitudes, and rise in women's wages contributed to the increase in parental childcare time, but in a different way for mothers and fathers. By taking into account the social and cultural context behind the changes, this study is able to provide a more constructive implications for childcare policy in Korea.

Effect of Talc Content on the Physical Properties of the Epoxy Resins in Conservation Treatment of Stone Monument (석조문화재 보존처리용 에폭시수지 물성에 미치는 탈크 함량의 영향)

  • Kim, Da-Ram;Do, Jin-Young
    • Journal of Conservation Science
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    • v.25 no.1
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    • pp.77-86
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    • 2009
  • The physical properties of the epoxy resins were studied with an addition of filler content and the application of artificial weathering test. When talc as a filler was added to the epoxy resin (L-30), the water resistance seemed to be increased because of the results of the reducing of water absorption rate and the increasing of contact angle. Although the adhesive strength of epoxy resins was not affected by the increasing amount of talc, its compressive strength was reduced. The physical properties of the epoxy resins had different trends according to the site environments. The artificial weathering test with the change of temperature and humidity showed that the changes of water absorption rate and colour differences of the epoxy resins containing talc were lower than the pure epoxy resin itself. However, the contact angle was higher. The artificial weathering test with ultraviolet irradiations showed the opposite result; the damage of epoxy resins was increased with the increasing of talc content. These mean the site environment of the stone monuments should be considered to determine the content of talc added to increase the durability of epoxy resin.

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A Comparative Study on the Interior Design of Korean-Chinese Coffee Shop - Focusing on the Starbucks (한·중 커피전문점의 실내 공간 환경 디자인 비교 연구 - 스타벅스를 중심으로)

  • Zhou, LIng;Cho, joung-hyung
    • Journal of the Korea Convergence Society
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    • v.10 no.1
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    • pp.123-132
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    • 2019
  • As the rapid pace of modern society, people's daily life is becoming tenser and busier. We need a place to relax and to release our pressure. Coffee shops therefor become one of our best choice. With the strengthening of the expansion of the localized Starbucks coffee shop, it becomes extremely urgent for other coffee shops to enhance the space environment design to become outstanding in the coffee shop market. This paper researches and compares the indoor environment design of Starbucks coffee shops in four cities in China, namely Shanghai, Suzhou, Shenzhen and Beijing and four cities in Korea, namely Busan, Seoul, Seoul and Jeju. By comparing the design characteristics and the style of the interior environment of Korea-China coffee shops, we analyze the various elements of space design and summarize the differences in the environmental design of Korea-China Starbucks coffee shops. Moreover, we propose the strategic direction for the future design and the future development of coffee shops. The survey results show that the indoor environment design of Starbucks coffee brand mainly highlights the regional cultural characteristics. Starbucks shops utilize the fashion culture elements based on the local economic and cultural characteristics, aiming at creating a characteristic coffee brand culture and promoting the vigorous development of the coffee market.

A study of political ecology of Post-development - on critical discourses of Arturo Escobar (탈발전(Posdesarrollo)의 정치생태학 연구소고 - 아르뚜로 에스꼬바르의 비판이론을 중심으로)

  • Ahn, Tae-Hwan
    • Cross-Cultural Studies
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    • v.22
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    • pp.73-98
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    • 2011
  • This study has as a object to investigate some various meanings of the discourses of postdevelopment of Arturo Escobar with the respect of the social movements of the indigenous and the afro-colombians in the area of the Pacific Coast of Colombia. The ideological lines of Escobar go around the group of critical discourse Modernity/(De)coloniality whose thesis lies on revealing the coloniality as principal elements of the modernity from the XVI century until now culminating in the neoliberal globalization. In another words, they try to seek for the alternative globalization based on the autonomy of the people who has been alienated for long time as 'others' by the eurocentrism of the power and the knowledge and on the equality of the cultural differences o the cosmovisions in Latin America. Escobar concentrates on the fact that the neoliberal regime would turn the nature into the environment considered as the resources for example the traditional knowledges of biodiversity of the indigenous as the capital of the pharmaceutical companies through the patents. However, the indigenous and the afro-colombians have fought fiercely to have them be maintained as a colective right of the possession not only to guard the economic interests but also their proper cultural traditions and the way of life based on the social solidarity of reciprocal care instead of the occidental individualism. This corresponds not only to the social relations but between the nature and the human society. And so, Arturo Escobar interprets these movements not only to defend the places but to express the cosmovisions of Postdevelopment further more the modern paradigm of nation-state.

A Comparative Study on the Architetural Characteristics of Traditional Korean-Chinese and Chinese Dwellings of Sujoenchon Village in Jilin Province of Northeast China (중국(中國) 길림성(吉林省) 수전촌(水田村)의 조선족(朝鮮族) 주거(住居)와 한족(漢族) 주거(住居)의 비교(比較))

  • Lee, sang-hae
    • Korean Journal of Heritage: History & Science
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    • v.34
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    • pp.138-171
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    • 2001
  • This paper, based on the filed survey conducted from August 14 to 21, 2000, examines the architectural characteristics of traditional dwellings of Sujeonchon(수전촌, 水田村) village. Sujeonchon village is located on the northen slope of Changbaishan Mt., Andohyun(안도현, 安圖縣) of jilin Province(吉林省), a province in the northeastern region of China. The village was established between late 1940's and early 1950's by the Korean-Chinese. Later on, some of the Korean-Chinese residents moved out of the village and presently, the residents are composed of both the Korean-Chinese and the Chinese consisting about fifty-fifty. Since the cultural background and the living custom are different from each other ethnic group, that is, the Korean-Chinese and the Chinese, their dwellings reveal some differences between them. Through the study, the architectural characteristics and distinctions of the Korean-Chinese and Chinese dwellings are found and summarized as follows: 1.The way of building layout is different between them: the Chinese mainly follows the north-south direction of building layout, while the Korean-Chinese considers the surrounding environmental condition. 2.The floor level of kitchen is different between them: that of the Chinese house is same as the outdoor earth level, while that of the Korean-Chinese is lower than the outdoor level. 3.The way of providing the kitchen space is different between them: the kitchen of the Chinese house is consist of one separate room, while that of the Korean-Chinese is open to the living area. 4.The way of heating system is different between them: the Chinese house has kang only at the sleeping area, while the Korean-Chinese install whole under-floor heating of gudeul in the living area. 5.The attitude to the way of building is different between them: the Chinese are easily adapt to the new building materials and construction method, while the Korean-Chinese are showing strong attachment to the traditional way of building. 6.The houses of the Chinese and the Korean-Chinese have their own traditional ornaments and talismans on and in the building.

Imperialism, Nationalism, and Humanism: A Comparative Study of The Red Queen and Song of Ariran (제국주의, 민족주의, 그리고 휴머니즘 -『적색의 왕비』와 『아리랑 노래』의 비교 연구)

  • Park, Eun Kyung
    • English & American cultural studies
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    • v.9 no.1
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    • pp.239-272
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    • 2009
  • Our investigation of the intricate relationship among nationalism, humanism, and imperialism begins from reading Song of Ariran, the auto/biography of Kim San recorded by Nym Wales, together with Margaret Drabble's fictional adaptation of Lady Hong's autobiography, The Memoirs of Lady $Hyegy{\breve{o}}ng$, in her novel The Red Queen, in which the story of Barbara Halliwell, a modern female envoy of Lady Hong, is interweaved with Lady Hong's narrative. In spite of their being seemingly disparate texts, Song of Ariran and The Red Queen are comparable: they are written by Western female writers who deal with Koreans, along with the Korean history and culture. Accordingly, both works cut across the boundary of fiction and fact, imagination and history, and the East and the West. In the age of globalization, Western women writing (about) Korea and Koreans traversing the historical and cultural limits inevitably engage us in post-colonial discussions. Despite the temporal differences--If Song of Ariran handles with the historical turmoils of the 1930s Asia, mostly surrounding Kim San's activities as a nationalist, The Red Queen is written by a twenty-first century British woman writer whose international interest grapples with the eighteenth-century Korean Crown Princess' spirit in order to reinscribe a story of Korean woman's within the contemporary culture--, both works appeal to the humanistic perspective, advocating the universal human beings' values transcending the historical and national limitations. While this sort of humanistic approach can provide sympathy transcending time and space, this 'idealistic' process can be problematic because the Western writers's appropriation of Korean culture and its history can easily reduce its particularities to comprehensive generalization, without giving proper names to the Korean history and culture. Nonetheless, the Western female writers' attempt to find a place of 'contact' is valuable since it opens a possibility of having meaningful communications between minor culture and dominating culture. Yet, these female writers do not seem to absolutely cross the border of race, gender, and culture, which leaves us to realize how difficult it is to reach a genuine understanding with what is different from mine even in these 'universal' narratives.