• Journal of Distribution Science
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• v.12 no.9
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• pp.39-45
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• 2014

Purpose - This study aims to explore whether investing in cultural centers enhances the image and performance of corporations, and seeks to identify the effects of the relationship quality of cultural centers on the relationship quality of discount stores. Research design, data, and methodology - To accomplish the objective, a survey was conducted on the users of the cultural center of NH Hanaro Club's S Branch. Regarding the questionnaires, 155 copies were distributed and 139 were used as valid data responses, which were analyzed through a descriptive statistical analysis, correlation analysis, and a path analysis with structural equation modeling. Results -Cultural centers are lifelong educational institutions revolving around females, and corporations can improve their image and performance through cultural centers in pursuit of profits. Moreover, the reliability and responsiveness of cultural centers positively influenced their relationship quality and that of discount stores. Conclusion - Customer service should be provided promptly and sincerely to achieve maximum customer satisfaction. This will boost the relationship quality of cultural centers, and positive customer evaluation will lead to better relationship quality of the discount stores.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.487-497
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• 2022

The purpose of this study is to explore the impact of cultural capital on individuals and society, and to demonstrate the causal relationship between cultural capital and viewing loyalty. Existing studies conducted from a cultural sociological point of view have mainly linked cultural capital to social inequality issues, so the role of cultural capital in personal life and social life has not received attention. To fill this literary gap, this study explored the role of cultural capital centering on the art field. A structural equation model was used to test the research hypotheses, and data were collected for college (graduate) students from three universities in Seoul. As a result of the study, it was found that artistic cultural capital had a significant effect on self-image in the field of personal life. In addition, it was found that artistic cultural capital had a positive effect on tolerant attitudes in the field of social life. Finally, it was found that viewing loyalty, which refers to favorable attitudes and behaviors toward visiting art museums, was significantly affected by artistic cultural capital. The results of this study have academic and practical implications in terms of exploring the practical role of cultural capital.

• Journal of Korea Multimedia Society
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• v.23 no.3
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• pp.490-498
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• 2020

This study researched the elements about seafood culture among the archetypes of 『Jasan Urbo』. We built a hypothesis on 100 species of fish presented in 『Jasan Urbo』 to extract archetypes from them. To prove this hypothesis, we analyzed the properties of archetypes according to recipes. Next, we grasped the food preferences of past ages by inspecting 'taste' words of the literature. Finally, we examined the relations between dominant features of cuisine and fish preferences. We have found four attributes of maritime cultural archetypes. Our research has limitations since we could not had accounted the whole fish species of 『Jasan Urbo』. However, we achieved the huge outcome by our research, in which we applied various extraction methods of archetypes and acquired the dominance of maritime cultural archetypes and preferences.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.853-855
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• 2021

본 연구는 회화문화재 속에 표현된 다양한 종류의 객체를 검출할 수 있는 딥러닝 모델생성을 위해 필요한 학습용 이미지 데이터셋 구축방안을 제안한다. 먼저 기존 동양화 기반의 회화문화재 이미지 데이터 및 객체 특징 분석을 진행하였고, 이를 바탕으로 Natural image에 Pose transfer 및 Style transfer를 적용한 새로운 방식의 회화문화재 이미지 데이터 생성 방법을 제안한다. 제안한 프레임워크를 통해 기존 문화재 분야에서 가지고 있던 제한된 데이터 구축문제를 극복하고, 검출모델 생성을 위한 대용량의 학습데이터 구축 가능성을 제시하였다.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.1
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• pp.61-70
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• 2021

This paper is intended to apply Mugunghwa, which is the official flower that symbolizes the country, to fashion cultural products to promote the identity and enhance the cultural value of South Korea. The purpose of this study is to increase the understanding and use of tradition. As for study methods, first, the range of uses for Mugunghwa were examined from diverse angles, second, images associated with modern senses that reflect trends were developed to create more value. Third, the role of a cultural ambassador was proposed by adding the image of Mugunghwa to fashion accessories and miscellaneous goods applicable to real life. This was carried out through theoretical and empirical studies, such as literature reviews and case study analysis, and as a result, 13 textile designs and 26 fashion cultural products were developed. It is hoped that the foregoing will enable the pursuit of new values of the image symbolizing the country and the forming a bond, and it is expected that the foregoing can provide opportunities to develop diverse national symbols, thereby enhancing the national image.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.125-138
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• 2014

The purpose of this study was to investigate emotional images, preference, and purchasing intention on the color combination for knitwear cultural goods development. The subjects were 719 university students in Daejeon and Chungnam province, and the measuring instruments were 12 stimuli manipulated by the combination of chromatic and achromatic colors, and self-administrated questionnaires consisted of general color preference, emotional images, preference, and purchasing intention items of the knitwear cultural goods, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t test, ${\chi}^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. University students highly preferred black and gray color and deep tone on knitwear items, while they generally preferred blue and black color, and deep and pastel tone. The chromatic color combination was perceived as warm and conspicuous, but unattractive image. The achromatic color combination was perceived as cold and ordinary, but attractive image. Among the combination of chromatic and achromatic colors, gray & blue combination was perceived as more attractive image than red & dark gray combination. Color combination types of chromatic and achromatic color was showed some important differences on emotional image, preference and purchasing intention of knitwear cultural goods. Achromatic color combination was perceived as attractive image, and showed higher preference and purchasing intention than other color combination types.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.1
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• pp.63-76
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• 2012

This study has the purpose of examining the effect of the festival post image on the satisfaction and loyalty of tourists in terms of revisit and recommendation for Baekjae Cultural Festival. The questionnaires for the survey were distributed among 287 visitors of Baekjae Cultural Festival. For the empirical analyses, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were used based on the conducted survey. The results are as follows: According to the analyses, five factors were drawn such as regionality, convenience, amusement, cultural characteristic of Baekjae, and management. According to the hypothesis testing, convenience, regionality, and amusement affected tourists' satisfaction for the festival, while convenience and amusement influenced revisit intention of the tourists. On the other hand, significance, convenience, and cultural characteristics of Baekjae affected recommendation intention for the festival. In conclusion, amusement & novelty and cultural characteristic of Baekjae were the factors that festival post image affected the satisfaction and loyalty of tourists in terms of revisit and recommendation for Baekjae Cultural Festival.

• International Commerce and Information Review
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• v.13 no.1
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• pp.55-76
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• 2011

America is traditionally friendly to South Korea. Last year in 2008, U.S. exports to South Korea totaled $32.4 billion. The U.S. and Korean must reciprocate economic exchange. The purpose of this study to measure the re-purchase intentions and product satisfaction in America image. The major result of article can be summarized as follows. The factors of this article have been divided into 'society safety', 'industrialization level', 'economic image', 'political image', 'cultural image', and 'the character of a nation'. In the empirical result of the article, the goods satisfaction for America country image would be shown in the results. The first, 'society safety', 'industrialization level', 'the character of a nation' are significantly positive statistically to goods satisfaction. The second, 'economic image', 'political image', 'cultural image' are not as significantly positive statistically speaking.

• Archives of design research
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• v.15 no.3
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• pp.15-28
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• 2002

The purpose of this research is to identify the concrete imagery terms that characterize Korean cultural identity and to express Korean feelings and images through those words. We classified the selected imagery terms into the elements of design, the principles of design, abstraction, expression and function. As a result, new aspects of the Korean Image are as follows. 1, It recognized that the colors representing the Korean image are not only achromatic but also splendid. 2. Noble images with common images have taken up a large part of Korean traditional image. 3. Pleasant images as well as sad images should be presented as a new perspective to express Korean cultural identity. 4. Indirect image rather than direct image appears frequently, while positive/active image appears frequently. Since this image accounts for a large portion of Korean present image it cannot be overlooked as Korean traditional Image. 5. Korean traditional architecture is expressed as functional and rational. Up until now, representative imagery terms about Korean cultural identity appear to be positive and active and we know that Korean feelings and images are implying more variety to the image generally recognized at this time. Therefore, if today's various information technology, and values are compared and the continuity and changes of designs are appropriately combined above Korean cultural identity with these results, this will provide an essential direction for the development of global Korean designs.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1334-1346
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• 2011

This study focused on the beoseon, traditional Korean socks that are a fashion item showcasing the beauty of the round hanbok shape. The study utilized the beoseon as an influential design motif and suggested 24 cultural fashion items to which the beoseon can be applied, including neckties, scarves, and T-shirts. For the purposes of this study, Adobe Illustrator CS3 and Adobe Photoshop CS3 were used for the motif design as well as the literature review on traditional beoseon socks. For the basic design motif, two basic forms were taken from the collection of the National Folk Museum of Korea. The key point of the motif development is that it maintains the basic shape of the beoseon but highlights the attractiveness of the Korean image by using repetition, rotation, symmetry and overlap into a new image pattern so that modern and chic images were taken into consideration for each cultural product. For the necktie, the mixed or repeated patterns for each motif were used as is. Alternatively, an oblique line pattern was adopted to express a stable and stylish image. For the T-shirt, a round-neck sleeveless type was designed. T-shirts were unified in the white color to highlight the image from the pattern. For the scarf, two shapes were displayed, square and rectangle. Through mixture of two repeated variation unit patterns for each motif, a splendid and stylish image was revealed along with various layouts.