• 한국의류산업학회지
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• 제21권3호
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• pp.277-287
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• 2019

This study analyzes the online issues of design innovation by a fashion creative director. The study selected fashion house Gucci as the main subject and analyzed social media posts. As for study methods, a social matrix program Textom 2.0 collected 13,014 nouns and adjectives using 'Gucci Collection' as a search keyword from Naver Blogs from March to August 2014 and from March to August 2016. Design related issues were derived through semantic network analysis using Ucinet6 and the NetDraw program. The results of the keyword frequency analysis showed that social media user interest for the Gucci collection increased based on the rapid increase in the number of posts from 1,064 to 2,126 after changing the fashion creative director. The results of visualization of semantic network analysis and content analysis also showed that the main issues related to the Gucci collection design changed after the replacement of the fashion creative director. The study found that issues formed around the product information worn by celebrities for promotion purposes during the 2014 period; however, during the 2016 period, issues were formed around 'vintage' and 'retro' runway concepts with design styles related to Alessandro Michele, the new creative director.

• 한국의류산업학회지
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• 제24권2호
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• pp.173-182
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• 2022

As consumption pattern and fashion communication become digitalized, fashion houses are being inherited by creative directors owing to their expanding role. While the roles and responsibilities of creative directors have been changing extensively along with the dynamic nature of the fashion industry, researches on creative directions have mostly focused on luxury brands. This study examined the creative direction of John Galliano for Maison Margiela, a conceptual brand to be maintained by a creative director. To analyze this, the authors established a creative direction analysis model constituting five elements: brand heritage, trend, democratization, brand status, and persona, drawing on the luxury brand architecture by Kapferer and Bastien. Thus, Galliano has maintained anonymity as a heritage of Maison Margiela, expanding the existing Replica lines, and introduced fashion shows focusing on current issues or social phenomena. As a democratization strategy, he directed the brand to associate with more popular brands or expanded diffusion lines to secure broader customer base, while demonstrating couturier-like showmanship in the media and establishing his own persona. His direction for Maison Margiela recreates and expands brand heritage by transforming the brand philosophy. Therefore the new creative direction communicates with the wider public and diversifies customer bases through democratization strategies, while building Galliano's own persona.

• 한국콘텐츠학회논문지
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• 제18권1호
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• pp.642-650
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• 2018

뮤지컬은 제작부터 연출, 작가, 작곡가, 작사가를 비롯하여 안무가, 음악감독, 배우 등 많은 전문가들을 통해 이루어진다. 이처럼 하나의 뮤지컬이 성공하기 위해서는 그 모든 분야의 사람들이 다 함께 창의력을 발휘해야 한다. 라이센스 뮤지컬이 아닌 이상 먼저 작가, 작곡가, 작사가를 통해 한 작품의 기초 틀이 만들어진다. 이들을 크리에이티브 팀(Creative Team)이라 하고 연출가, 안무가, 배우, 스텝 등을 프로덕션 팀(Production Team)이라고 한다. 그리고 이 두 팀을 합쳐서 크리에이티브 스텝(Creative Staff)이라고 한다. 이후 제작 규모에 따라 2차 크리에이티브 스텝들이 참여하게 되고 실제 연습에 들어가게 되는데 음악감독, 무대 디자이너, 음향 디자이너 등 각 팀의 세부 구성을 이루게 된다. 뮤지컬 크리에이티브 팀에서의 음악 관련 스텝들은 사실 작품의 음악적 색깔과 장르를 결정하는 음악 슈퍼바이저로부터 시작되어 세분화되고 분업화 된다. 하지만 국내에서는 작곡가 또는 음악감독이 그 역할을 모두 담당하고 있다. 본 연구는 해외 뮤지컬 제작 과정 시스템의 사례를 분석하여 작업 공정의 세분화에 따른 보컬 코치의 역할과 개념을 정립하고, 국내 뮤지컬산업에서 보컬 코치의 역할과 필요성을 고찰해 보고자 한다. 일반적인 보이스 티쳐들과 뮤지컬 보컬 코치의 역할과 기능의 공통점과 차이점을 살펴보고, 인터뷰를 통한 국내 뮤지컬 보컬코치 사례를 함께 알아보았다. 그와 더불어 국내 뮤지컬 음악 크리에이티브팀 시스템에 관해 고찰해 보았다.

• World Technopolis Review
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• 제4권4호
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• pp.238-246
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• 2015

This paper reviews the 6-Month Challenge Platform Program, a short-term intensive start-up supporting program in Korea, which will be launched late 2015 to promote economic growth by taking new ideas and transforming them into new products and start-ups in connection with the Creative Economy Town and the Creative Economy Innovation Centers under the Creative Economy Policy.

• 한국의류산업학회지
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• 제23권4호
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• pp.423-438
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• 2021

This study compared and analyzed the direction of Louis Vuitton creative directors Kim Jones and Virgil Abloh. Accordingly, 485 photos(251 Kim Jones, 234 Virgil Abloh) were collected. For data analysis, statistical and content analyses were combined. First, as for the overall design characteristics of creative director Kim Jones, complex colors, colorful barrels, tone-in-tone color schemes, H-line, plain fabrics, soft materials, heterogeneous material combinations, casual style. Second, as for the overall design characteristics of creative director Virgil Abloh, achromatic color, colorful tone, tone-on-tone color scheme, I-line, plain fabric, soft material, similar material combination, casual style. There were significant differences in color, tone, color scheme, silhouette, pattern, material type, material combination, fashion image, detail, trimming, top and bottom that differed in the creative directors' design direction. Therefore, it appears that Kim Jones has been directing the luxurious and unique men's wear through H-line, coat and slim pants, colorful color combination, soft material, heterogeneous material combination, plain fabric, and chic active sensibility. Meanwhile, Virgil Abloh is directing men's wear in a loose and trendy street mood through the I-line, jacket and wide pants, achromatic color, soft material, plain fabric, similar material combinations, and soft and sophisticated modern sensibility.

• 공연문화연구
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• 제32호
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• pp.549-594
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• 2016

본 연구는 인쇄된 텍스트를 수행자 텍스트로 변환하고, 그것을 바탕으로 하나의 예술적 구성물을 구축하는 연출가의 모든 행위 중에서 '드라마투르그'적 수행에 주목한다. 대상은 도스토옙스키의 장편소설 <죄와벌>을 원텍스트로 무대화 된 4편의 연극이다. 이는 7년간의 장기 프로젝트의 결과로, 한 극단에서 창작되었다는 특징이 있다. 본 연구는 이 프로젝트를 중심에서 이끌었던 연출가에 의해 집필된 것이다. 연출가는 러시아 실험연극의 행보를 이끈 메이에르홀드의 1926년 <검찰관> 공연을 그 이론적 토대로 삼아, 창작에 있어 그의 세 가지 기본 명제를 도출했다. 1. 연출가는 '연극의 작가(автор спектакля)'이다 2. '새로운 연극(новый театр)'은 '문학으로부터(из литературы)' 창조된다. 3. 연극이란 한 편의 희곡이 아니라 '작가의 모든 것(всего автора)' 을 무대화 하는 것이다. 7년간의 프로젝트의 중심에 선 '연출가'가 메이에르홀드의 이 세 가지 명제를 중심으로 창작의 이론적 근거를 마련한 것이다. 본 연구의 목적은 첫째, 메이에르홀드의 연극 <검찰관>을 중심으로 세 가지 명제가 도출된 과정을 추이한다. 둘째, 메이에르홀드의 연출방법론적 명제들을 소설텍스트의 희곡화 과정에 어떻게 적용시키며 '실천'했는가에 대한 기록이다.

• 한국의류산업학회지
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• 제19권5호
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• pp.547-558
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• 2017

Recently, the replacement of creative directors of fashion brands has gained attention from both researchers and practitioners. This study selected three representative fashion brands whose creative directors were replaced in the last 10 years, and analyzed the changed characteristics of their magazine advertisements. Literature studies and case studies were conducted as research methods. The subjects of the case studies were three fashion brands - 'Saint Laurent', 'Louis Vuitton', and 'Gucci'. Magazine advertisements were divided into two aspects: fashion photo elements and layout. The former can be classified into three components: the presence of a specific situation, the background of photos and objects, and the atmosphere of models. The latter can be classified into two components: the logo style and pictorial color. In terms of fashion photo elements, the presence of a specific situation in magazine advertisements appeared differently, depending on whether creative directors focus on the brand's own identity or on their own concept of each season. Also, the background of photos and objects, and the atmosphere of models changed depending on the situation. In terms of layout, there is no dramatic change in their logo styles, for they want to preserve their long tradition. And the more a creative director pursues younger sensibility, the more black and white color effect are added towards magazine advertisements. This study has its significance in that it confirms the replacement of creative directors has considerable influence on fashion brands' images and their magazine advertisements.

• International Journal of Computer Science & Network Security
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• 제23권3호
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• pp.208-214
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• 2023

Globalization and the development of technology have turned creativity into a necessity. Numerous countries consider creativity to be the major model of economic development. In this era of the knowledge-based economy, creativity is becoming a catalyst for the development of millions of people around the world. Irina Bokova, the former Director General of UNESCO, has stated that the cultural and creative industries have a capital of 2 250 billion US dollars, almost 30 million jobs worldwide in the economies of advanced countries and developing countries (Cultural Times, 2015). Copyright is a branch of intellectual property with a wider scope, forasmuch as it applies to every product of literary, scientific and artistic works in all forms of expression, relating to certain levels of originality.

• 한국콘텐츠학회논문지
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• 제19권11호
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• pp.168-177
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• 2019

영화에 있어서 몽타쥬란 것은 시간화 라고 말할 수 있다. 그 방법을 뒤집으면 시간의 공간화라는 결과가 나오는 것을 알 수 있다. 영화는 미래이든 과거든 마음대로 갈 수 있으며, 분리된 사건을 함께 볼 수 있고, 동시에 일어나는 일을 분리해서 볼 수도 있다. 그래서 한편으로는 시간이 공간화 되고, 또 한편으로는 공간이 시간화가 되는 것이다. 결론적으로 영화 속의 공간은 필연적으로 시간을 표현한다. 영화 <써니>가 단순한 고등학교 때 이야기를 현재로 끌고 와서 700만이 넘는 관객을 동원 하는 데는 시간과 공간의 배치가 큰 역할을 했다고 보여 진다. 강형철 감독은 그가 가진 특유 영화 연출 언어를 배합함으로 식상함을 유쾌함으로 진부함을 통쾌함으로 바꾸어 냈고, 과거 청소년 시절 마음의 상처를 치유하는 효과를 관객들에게 만들어 줬다. 그는 "영화 연출에서 가장 중요한 것이 시각적 이야기 창작이며 그 시각적 이야기의 배경은 시간과 공간이다."라고 말한다. 영화 <써니>에 나타난 감독의 창의적 시공간 연출을 분석하고자 한다.

• 한국의상디자인학회지
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• 제24권1호
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• pp.83-98
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• 2022

This study identified the characteristics of the subculture aspects that led to the success of luxury brands and analyzed the implications of those aspects. For this, semantic analysis in a socio-cultural context was performed. Additionally, this study took the theoretical background, the change in subculture and post-subculture, the digital youth generation, and the change in the meaning of subculture style into consideration. The subculture style aspect and its meaning in luxury fashion brands were analyzed as follows: First, there are challenges that betray the legitimacy or values of luxury brands. Through this, the brand gained recognition and increased sales, and the designer gained a reputation as an innovative creative director. It can be seen that more successful branding was promoted by securing a more subcultured fandom. Second, by combining subculture image fragments, these brands cater to the diverse tastes of a myriad of subcultures. This maximizes commercial profits. Third, most promotional marketing activities are collaborative and done digitally, which allows for a wider customer base, but the difference is in digital capabilities. Limited editions or application use on social networks can act as another driver. It is said that the distinction in high-priced luxury brands is not only driven by economic power but also by sub-cultural capital and digital ability.