• 한국콘텐츠학회논문지
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• 제19권10호
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• pp.21-31
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• 2019

항공 산업의 발전에 따라 항공사의 기업 이미지에 대한 중요성도 나날이 커지고 있다. 항공기는 항공사의 기업 이미지를 전달해줄 수 있고, 또 국가 이미지를 전달하는 작용도 한다. 국가브랜드 건설을 통해 국가 이미지 제고를 위한 식별도와 인지도를 얻을 수도 있다. 이 때문에 자국이나 다른 나라의 국가브랜드 이미지를 활용해 부가가치를 높이는 항공사가 늘고 있다. 향후 항공기 도장 디자인의 꼬리날개 그래픽 디자인을 통해 국가브랜드 인지도를 더 잘 구현할 수 있어야 한다. 본 논문은 글로벌 3대 얼라이언스 멤버 사의 꼬리날개 그래픽을 대상으로 하고 있으며, 항공기 도장 디자인의 꼬리날개 그래픽 요소와 국가브랜드 인지도의 상관성을 검토하였다. 첫 번째로, 이론적 연구를 통해 항공기 도장 디자인의 꼬리날개 위주의 그래픽 요소, 전체적인 컬러 요소, 항공기 동체의 전체적인 장식과 조합 요소를 요약하였다. 두 번째로, 선행 연구를 통해 관련 가설을 제시하고 설문지를 설계하였다. 다음으로 항공기 이용 승객을 대상으로 설문 조사를 하여 SPSS 회귀 분석 방법을 통해 데이터를 분석하고, 각 경제적 상황과 지역문화에서 발전된 꼬리날개 그래픽이 국가브랜드의 인지도에 미치는 상관성을 분석하였다. 데이터 분석 결과, 그 상관성이 강한 것으로 나타났다. 향후 꼬리날개 그래픽 디자인에 선진국의 꼬리날개 그래픽 디자인 형식이나 같은 대륙의 유명 국가의 항공기 꼬리날개 그래픽 디자인 형식을 참고하여 국가 특유의 요소를 활용하여 꼬리날개 그래픽 디자인을 한다면, 이를 통해 국가브랜드의 인식도를 높일 수 있다.

• 복식
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• 제55권4호
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• pp.1-15
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• 2005

For every country, the flag is a major symbol that represents the country. Establishing image though the use of the country's symbol is more important for achieving national competitiveness in this global age. In Korea, Taekuki has not been actively applied to fashion products, however Korean people began to realize the Taekuki as a motif of fashion with 2002 World Cup. Thus, research on fashion product development applying Taekuki is needed. This research developed designs for fashion product development applying Taekuki. In addition, through suggesting various applied motives, this research explored the product possibility of global fashion design that represents Korean identity and fashion. For research method, after research on fashion design process, design development was progressed according to the 4-phases that comprehends processes previous researchers presented. First, in the problem recognition phase, background on the introduction of Taekuki to products and Taekuki fashion during 2002 World Cup was analyzed. Then, the need and possibility of fashion product development applying Taekuki's formative characteristics were found. Second, in research and analysis phase, meaning and history of Taekuki as well as flag fashion product developments in the U.S. and England examples were reviewed. Also, individual interviews with experts and consumers were conducted to collect qualitative data regarding product and design direction. Third, in idealization for problem solving phase, 62 designs including 43 apparels and 19 accessories were emerged. Finally, in evaluation phase, 40 university students majoring design evaluated designs' creativity, function, uniqueness, symbol, aesthetics, and harmony. Through this research, it is expected that fashion products applying Taekuki will be formly established as a fashion item. Furthermore, it is also expected that product development in other categories, brand planning, and product development using other national symbols such as name, anthem, and flower will be followed.

• 패션비즈니스
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• 제6권1호
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• pp.137-154
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• 2002

It's not easy to renew old brand of over 50 years history to the tastes of new consumer of our time. Most of national brands that has a history of some 20 years in Korea have strove for continuation and growth of brand to no avails, which can be taken as a good example of current situation. For instance, C company, one of the National brand of US which has a history of 51 years, has made its position secure as a fashion group and based itself on a sound foundation by establishing new marketing strategy and completing successful brand renewal in the process of strategic M&A with Italian company. Those successful marketing strategies are as follows. 1) they regarded both market and consumer oriented marketing activity as company's highest priority strategy and put great emphasis upon concentration on target market and reestablishment of brand image of business casual wear. 2) Setting up and operating planning team composed of merchandizer alone in Milano, they set the direction of plan on the basis of concentrated research on potential item in market according to thorough market research done by buying office in Korea, branch office in Hong Kong and buyer in US prior to blueprint planning for season. 3) Great emphasis was placed on business which focused on intensive presentation of basic key item for apparel career women who are main consumer group in the midium-low prices market in US and on supplementation of size and color. they named this line 'collectibles' and helped their customer develop their own clothes plan without worrying about the change of color and fabric by supporting same fabric and color throughout the year and enabled them to add variation easily by supplementing new trend item. 4) Company set black as a main color that lots of apparel career women find easy to care and to express their own image and presented them with pebble which belongs to navy and beige and added fashion color such as wine and brown etc as season goes by. They constructed basic line in order for their customers to coordinate purchased item with new one or to add them to present collection, and to achieve efficient sale by setting up strategy which allows this cross coordination and changing pattern occasionally. 5) Though basic jacket for 99$, short slim skirt for 49$ are products within midium-low prices range, in the material planning stage aiming at production of item that has both resonable function appealing to consumer and is fashionable, synthetic material had to be used as a main source due to price competitiveness. Despite this situation, considering comfortable sense of fit and refined drape of silhouette that has no sign of cheap material, whole collectible line was divided into two items, which contributed to reduction of cost. In case of material that is composed of triacetate and polyester in 70 to 30 ratio, was used up to 4 million yard, which allowed drastic curtailment of cost accompanied by concentration. In case of 'collectibles' line, using Korean material mainly, C company chose to have their product sewed in Southeast Asian countries where transportation is well developed and both productivity and quality verified by operating global production system which aiming at cutdown of cost through outsourcing production from the country where labor cost is low and getting finished product. Polarization between present consumers telling us that consumers with the mind of middle classes in the past no longer exists between consumers who seek after only fine article of highest quality and wise consumers who are sensible enough to judge bubble on correlation between price and quality. To cope with this change in new consumer mind, apparel makes changing their policy so as to produce item that has reasonable quality and falls within affordable price range anywhere in the world. and they're striving to get out of difficult situation by operating global marketing strategy which stresses separation of planning, production and sale and sensibility of fashion shared worldwide. The marketing strategy of C company can be exemplified as a successful one.

• 대한가정학회지
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• 제42권3호
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• pp.51-64
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• 2004

The purpose of this study was to compare shopping orientations and purchase criteria according to the occupational status; professionals, non-professionals, and homemakers among female consumers. Subjects were selected from mailing lists through a random sampling technique in the United States. Collection of the research data was made using an adaptation of the Total Design Method for implementing mail surveys. ANOVA, Regression, and Duncan Test were used to conduct the data analysis on 254 out of 1000 questionnaires. The three job status showed significant differences in 5 shopping orientations(sex role oriented, fashion conscious, credit oriented, catalog oriented, and value oriented). Even after controlling the effect of income and education level, significant differences were noticed in 4 shopping orientations, the exception being value conscious. Brand, price, and country of origin among the job status groups also showed significant differences in results for purchase criteria.

• 한국의류학회지
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• 제23권1호
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• pp.42-53
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• 1999

Global sourcing strategy is the one that apparel firms adopt in order to improve efficiency. Souring statesgies are not limited to the decision of sourcing country or vertical integration of sewing process Sourcing strategies include all the ecision of marketing process from the acquisition of fabric to distribution of products. The present study aims to analyze the soucing strategies of Korea apparel industry in global perspectives by applying transaction cost approach and aims to provide the implications for the future. The results are as follows ; (1) sourcing strategies in the dimension of domestic versus offshore soucing are determined by the experience in foreign business and the degree of fashionability of the product. (2) Firms tend to increase affshore soucing as they accumulate the experience in foreign business because they can decrease transaction costs as the perceived risks decrease (3) Also firms tend to source their products in foreign countries when the products are more fashionable. Brand loyalty of the product is a additional factor that increases the proportion of domestic sourcing. (4) Degree of vertical integration of sourcing is determined by the fashionability brand loyalty and the experience in foreign business. That is firms decrease the transaction costs by avoiding the investment to short life fashion products. However firms increase the control over the high reputation product by in house production. As the apparel firms tend to more marketing oriented and the national boundaries of business envrionment becomes permeable more efficient global sourcing strategies should be stablished, Besides the production costs nonproduction costs should be equallly considered in order to analyze the total costs.

• 통상정보연구
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• 제15권1호
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• pp.185-206
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• 2013

소비자의 제품에 대한 평가는 구매의도에 영향이 미친다는 연구 논문들이 이미 나오고 있다. 소비자의 제품 평가는 제품의 품질, 구매 후 만족도와 기타 유형적인 가치에 기초를 두고 있을 뿐만 아니라 원산지 이미지, 브랜드 이미지 등 같은 무형의 가치에 두기도 한다. 일반적으로 소비자의 제품평가는 실질적인 품질이나 구매 후 만족에 의해 편성된다. 이러한 편성은 원산지 이미지와 같은 사회심리적인 영향으로 나타나기도 한다. 본 연구에서는 소비자 자민중심주의와 더불어 과거 수입국 소비자들이 잊을 수 없는 경제적. 정치적이나 심지어 군사적인 활동에 관여됨에 의해 나타나는 제품 원산지에 대한 선입관의 일환인 적대감이 구매의도에 미치는 관계를 연구하고자 한다. 분석 결과, 제품 평가는 구매의도에 정(+)의 영향을 주고 있음을 확인하였으며 소비자 자민중심주의와 적대감은 제품평가와 구매의도에 부(-)의 영향을 주고 있음을 발견하였다. 중국 시장의 경우, 자민중심주의적인 소비자는 외국 제품 구매에 대해 부정적인 인식을 가지고 있으며 또한 중국 소비자들의 일본 제품에 대한 강한 적대감이 제품평가 및 구매의도에 부(-)의 영향을 미치고 있는 것으로 나타났다. 따라서 일본 기업들은 중국 기업과의 협력과 정부간 친밀감 증대를 위한 노력을 확대시킬 필요가 있다. 반면에 한국 제품의 경우, 제품 평가가 일차적으로 소비자의 구매의도에 영향을 미치고 있으므로 한국 기업들은 소비자의 제품평가의 개선을 위해서 제품의 품질, 구매 후 만족도, 브랜드 이미지와 무형의 요소들을 개선시킬 필요가 있다.

• 한국의류학회지
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• 제34권6호
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• pp.902-912
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• 2010

This study compares and contrasts the consumer decision-making styles (CDMS) of South Korean and American Generation Y females. A total of 117 American female and 206 Korean female consumers completed self-report survey questionnaires to assess their consumer decision making styles. Exploratory principal components factor analysis using varimax rotation was used to categorize the items into an underlying set of American and Korean decision-making characteristics. Two-tailed independent t-tests were conducted to examine the differences between the two groups when items appeared to have common factors. Factor analysis identified five common factors between the two samples (i.e., enjoyment, shopping aversion, price consciousness, brand consciousness, and quality consciousness). The t-test results report significant differences in the items reported in each factor between American and Korean females. Some of the factors are more indicative of American female Generation Y consumers than Korean female Generation Y consumers. For example, the American female sample seemed to enjoy shopping and prefer brand names more than the female Korean sample. Koreans females seem to have a higher aversion to shopping than Americans; in addition, Koreans females seem to be more accepting of discount and outlet stores, will wait until the price is low before buying a product, and prefer sales when shopping. Based on the findings, the instrument identified varying CDMS between the two samples used. Previous studies using the Sproles and Kendall (1986) instrument experienced the same issue (Bakewell & Mitchell, 2004, 2006; Bauer et al., 2006; Durvasula et al., 1996; Fan & Xiao, 1998; Hanzaee & Aghasibeig, 2008; Mitchell & Walsh, 2004; Siu et al., 2001; Walsh et al., 2001). The results support the idea that no single instrument can be used to examine CDMS in different cultures. This suggests that each country has a CDMS with internal characteristics. Limitations and research for future studies are also discusse.

• 복식문화연구
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• 제31권3호
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• pp.296-309
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• 2023

This study gathered basic information on the development of Jiu-Jitsu uniforms suitable for players in Korea. Detailed data were collected between December 20^th and December 30^th, 2022 on 21 selected brands sold in online shopping malls. For each, information was recorded on the production country, product type, price, colors, material, and sizing system. A total of 612 datasets were analyzed using frequency analysis, cross-tabulation, and Chi-square tests. Jiu-Jitsu uniforms were classified as either standard or limited edition. Limited edition uniforms were more expensive than regular uniforms. International brands had a higher price range than domestic brands. The most commonly used colors for Jiu-Jitsu uniforms were the regulation colors associated with the sport: white, black, and blue. Domestic brands were more likely to use non-regulation colors than international brands. The material used for the top half of the uniform was predominantly pearl weave, while the bottom half was usually ripstop. International brands used a more diverse range of materials than domestic brands. The Jiu-Jitsu uniform sizing system incorporated a range of sizes between A00 and A6. While sizing designations differed according to the established sizing systems of different countries, the sizes remained the same, as did the range of sizes available. Where size guides were provided, height and weight were used to help the customer determine the appropriate size. The dimensions of each size varied between brands. Overall, we found that international brands offer a more diverse range of Jiu-Jitsu uniform designs than domestic brands.

• 한국IT서비스학회지
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• 제21권2호
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• pp.27-41
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• 2022

In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this paper, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy through importance performance competitor analysis (IPCA). Urive's IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive's appearance was more competitive than Mando's, but not Inavi's and Finevu's. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Therefore, it is necessary to put resources and time as the first priority for performance, reliability, and durability, which have a large performance difference in common among the three brands. The quality dimensions in which resources and time need to be put in second place are price and ease of use, which have a large performance difference in common among the two brands.

• 한국의상디자인학회지
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• 제20권1호
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• pp.183-197
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• 2018

This study examined outdoor sports wear purchase behaviors among middle-aged male consumers based on outdoor sports wear shopping orientation. Data research was conducted on 300 internet users in their 40s and 50s located all parts of the country. The SPSS 24.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, $x^2-test$, t-test, ANOVA, and Duncan test as a post-hoc analysis. The results of this study were as follows: Firstly, outdoor sports wear shopping orientation was identified with fivefactors : the tendencies of wanting to show off a brand name, conservative purchasing, economical purchasing setting a high value on a salesperson, and impulse purchasing. Secondly, the middle-aged male consumers were classified in to three groups by the cluster analysis: a rational group, an indifferent shopping group, and pursuit brand shopping group. Thirdly, the evaluation criteria of products were significantly different depending on outdoor sports wear shopping orientation subdivision in all factors. Fourthly, in the case of fashion information sources regarding outdoor sportswear, significant differences were found according to shopping orientation subdivision in mass media/store source, personal source/ prior shopping experience. Fifthly, all types of stores were significantly different depending on shopping orientation subdivision except for large discount stores.