• Asia-Pacific Journal of Business
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• v.1 no.2
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• pp.1-21
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• 2010

A good brand name is very important for the success of a product. A thoughtful brand name can convey information that can influence potential customers in a positive way. Thus marketers often formulate brand names intended to explicitly or implicitly play a role in influencing customer perceptions. One way of doing this is to have a brand name bearing connotations to a foreign country. In general, prior research on country-of-origin effects has not adequately focused on exploring brand name connotation and its effect on product evaluation. This research presents a conceptual framework for determining if/how brand name connotation to a foreign country affects product evaluation. Specifically, this paper reviews relevant literature pertaining to country-of-origin and brand name connotation, discusses a conceptualization, proposes research hypotheses, and outlines procedures for collecting data to evaluate the proposed hypotheses.

• Journal of the Korean Society of Costume
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• v.28
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• pp.225-237
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• 1996

The product evaluation and purchasing behavior of US brand jeans have been studied. The intrinsic and extrinsic cues are usually adopted to interpret the purchasing decison making processes. Among extrinsic cues price and brand name have been studied exten-sively but country-of-origin has not been examined in Korea. With the liberalization of retail industry foreign brands are aggressively penetrating in Korean pparel market. Since the penetration of imported apparel has increased tremendously lately the consumer attitude toward foreign produced clothing has great importance. The findings of the study were 1) Price was the most important among extrinsic cues ex-cept quality. Brand name was more important than store and country-of-origin. 2) The country image had significant influence to the preference as apparel production country. 3) The evaluation and willingness to buy of the jeans were greatly influenced by the be-havioral charcteristics of consumer variables. 4) The model to predict the willingness to buy of the jeans has been developed.

• Journal of the Korean Geographical Society
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• v.42 no.5
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• pp.745-760
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• 2007

This study aims to categorize and analyze internationally standardized sea names based on their origins. Especially noting the cases of sea names using country names and dual naming of seas, it draws some implications for complementing logics for restoring the name East Sea. Of the 110 names for 98 bodies of water listed in the book titled Limits of Oceans and Seas, the most prevalent cases are named after adjacent geographical features; followed by commemorative names after persons, directions, and characteristics of seas. These international practices of naming seas are contrary to Japan's argument for the principle of using the name of archipelago or peninsula. There are several cases of using a single name of country in naming a sea bordering more than two countries, with no serious disputes. This implies that a specific focus should be given to peculiar situation that the name East Sea contains, rather than the negative side of using single country name. In order to strengthen the logic for justifying dual naming, it is suggested, an appropriate reference should be made to the three newly adopted cases of dual names, in the respects of the history of the surrounding region and the names, people's perception, power structure of the relevant countries, and the process of the standardization of dual names. In order to endow East Sea with the meaning of the east of the Eurasian continent, westerners' perception on the Far East should be elaborated in more detail.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.12
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• pp.2434-2442
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• 2015

With the arrival of the era of the Internet of Things (IoT), identification of an individual object is gaining significance. Internet address resources such as domain name, IP address, and OID are expected to play the role of an identifier and demand for them is also expected to increase. Accordingly, it becomes important to obtain the Internet address resources. As the Internet address resources market development, Internet address resources at the present time there is a need to gauge whether the potential to develop into industry. For this purpose, we have selected factors affecting the number of country domain name with 18 countries among OECD member countries as research target and carried out a regression analysis.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.12
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• pp.3855-3867
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• 2022

Name separation (splitting full names into surnames and given names) is not a tedious task in a multiethnic country because the procedure for splitting surnames and given names is ethnicity-specific. Malaysia has multiple main ethnic groups; therefore, separating Malaysian full names into surnames and given names proves a challenge. In this study, we develop a two-phase framework for Malaysian name separation using deep learning. In the initial phase, we predict the ethnicity of full names. We propose a recurrent neural network with long short-term memory network-based model with character embeddings for prediction. Based on the predicted ethnicity, we use a rule-based algorithm for splitting full names into surnames and given names in the second phase. We evaluate the performance of the proposed model against various machine learning models and demonstrate that it outperforms them by an average of 9%. Moreover, transfer learning and fine-tuning of the proposed model with an additional dataset results in an improvement of up to 7% on average.

• The Journal of Korean Medical History
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• v.14 no.1
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• pp.79-108
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• 2001

Pyunjak is presumed to be Jinwallin who was active in early Chunchu period among five identically called doctors from early Chunchu period to Warring period. The name, Pyunjak, seems to be used as "special local doctor who goes around the country". This reflects the social atmosphere of the time that medical science and art were getting developed from royal household and government centered medicine to civilian-centered medicine.

• Mycobiology
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• v.28 no.3
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• pp.149-152
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• 2000

Dried specimens of the genus Inocybe collected from mountain areas throughout the Korean country from 1982 to 1998 and preserved in NIAST were investigated. Out of them, Inocybe hystrix were confirmed as an unrecorded species in Korea. In 1991 Lee et al., previously recorded Inocybe kasukayamensis only with its scientific name and korean common name. In this study we report it with full descriptions of morphological characteristics and diagnosis of micro-structures of this species.

• Korea Trade Review
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• v.42 no.3
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• pp.123-142
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• 2017

This study is to investigate Right to Chinese Name for Foreigners under Trademark Law of the People's Republic of China. The basketball star Michael Jordan sued Qiaodan Sports in 2012, saying the company had built its business around his Chinese name read as Qiaodan in Chinese without his permission. The Chinese supreme court ruled that the trademark for Jordan's Chinese name should be returned to China's State Administration for Industry and Commerce to be re-awarded, and it means Qiaodan Sports Co. must stop using the Chinese characters for Qiaodan on its merchandise. However, the court rejected Jordan's claim to the romanized or pinyin form of the name "Qiaodan," saying in its judgment that this version may not be closely linked with him. People who want to claim the right to Chinese name, he/she must prove the specific name has linked with him/her. Furthermore, he/she must prove the Chinese firm's actions had displayed "malicious intent" by registering trademarks for his/her Chinese name. The courts approve infringement by Chinese firm and stop to use his/her name in the country.

• The Korea Journal of Herbology
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• v.28 no.5
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• pp.103-111
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• 2013

Objectives : Herbal medicines were used a lot in the Northeast Asia, traditionally. However, the pharmacopoeia standards in South Korea, China, Japan, Taiwan, and North Korea including many other Asia are different and cause confusion. If the origins are not belonging to same genus, it should be careful to distinguish. In this study, herbal medicines in the pharmacopoeia were analyzed for different genus of origins in order to identify the disruptive items for each country. Methods : The scientific names of herbal medicines (plant based) was analyzed origins from Pharmacopoeias of Republic of Korea, People's Republic of China, Japan, Taiwan, and Democratic People's Republic of Korea. The origins specified differently were examined. Especially, the items which have different genus were analyzed in detail and confirmed for correct scientific name. Results : The analyzed herbal medicines in Pharmacopoeia were all 753 items. 320 items were in only one country's Pharmacopoeia. 237 items were in more than two countries' Pharmacopoeia, but their origins were same on each other. The items which have different genus were 35 items. Conclusions : In general, species belonging to the same genus have similar ecological, morphological, and pharmacological activity. However, species with different genus may have different medicinal ingredients and pharmacological activity. Thus, the items which have same name but different genus are required to analyze for comparison of pharmacological activity. Also, other species belonging to the different genus should be used for different items.

• Journal of Korean Ophthalmic Optics Society
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• v.20 no.4
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• pp.425-435
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• 2015

Purpose: This study analyzed the names of optical shops currently used in Korea and is to investigate the optical shop names that customers prefer. Methods: We used the 351 names of optical shop all over the country as a sample, and surveyed 296 people aged between 20s~30s in Seoul and Gyeonggi provinces to collect the data. Results: The most used names are currently English names (54.4%) and names of with 2 syllables (30.5%) and 3 syllables (32.5%). For more than 4 syllables, the names included Eye (26.0%) and Glasses (24.3%) are being used a lot. For the name awareness, Korean names (63.0%) was the highest and followed by 1syllable (34.5%) and 5 syllables (20.9%). Conclusions: For the improvement of optical shop awareness, Korean name with 1 to 3 syllables and words related glasses are recommended.