• International Journal of Advanced Culture Technology
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• 제8권1호
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• pp.135-140
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• 2020

The main battlefield of 'made in China 2025' proposed by the Chinese government is the deep integration of industrialization and informatization, among which intelligent manufacturing and new energy vehicles are the key links. New energy vehicle refers to the use of unconventional automotive fuel as a power source (or use conventional automotive fuel, the use of new vehicle-mounted power plant), integrated vehicle power control and driving aspects of advanced technology, the formation of advanced technical principles, with new technology and the structure of the vehicle. BYD's success in the battery, I T and automobile industries has attracted the attention of the industry, making it a shining new star in the Chinese business community. BYD 's innovation, diversification and corporate culture construction have certain enlightenment to the development of China's small and medium-sized enterprises. Therefore, by looking at the Chinese network literature, about BYD's research mainly focused on the development strategy, corporate finance, corporate performance, and corporate marketing, etc. This paper will take BYD as the research object and focus on corporate culture. Through literature analysis and qualitative analysis, it will summarize and further analyze the unique corporate culture of BYD, its important role, and provide relevant theoretical references for the construction and development of corporate culture in other industries.

• 산경연구논집
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• 제10권3호
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• pp.7-16
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• 2019

Purpose - The purpose of this paper is to investigate the determinants of corporate anti-corruption practice disclosure (ACPD) from the perspective of rent-seeking theory. Research design, data, and methodology - Data are hand-collected from corporate social responsibility reports (CSRR) issued by 724 A-share listed firms in China. This paper provides an empirical analysis of the relationship between ownership structure and corporate ACPD as well as its moderating role in the institutional environment. Results - Our findings indicate that rent-seeking is a key factor in influencing corporate ACPD. State-owned enterprises disclose significantly more anti-corruption information than private ones in order to achieve personal promotion of top executives. Monopoly enterprises reported significantly less anti-corruption information than enterprises in competitive industries due to their rent-seeking behavior. The reduction of government intervention and improvement of legal environment are helpful to curb corporate rent-seeking activities and enhance the level of corporate ACPD. Conclusions - Rent-seeking is an important factor in explaining corporate voluntary disclosure in emerging countries. Institutional environment also plays a moderating role in the relationship between ownership structure and corporate voluntary disclosure. Our results are of interest to policy makers, regulators and market participants that are interested in corporate voluntary disclosure and corruption prevention.

• 한국융합학회논문지
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• 제8권5호
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• pp.193-200
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• 2017

본 연구는 지역산업진흥정책의 기업지원서비스 수혜기업을 대상으로 기업지원사업을 통해 제공받은 서비스의 융복합 요인이 종합만족도에 미치는 영향과 종합만족도가 기업성과에 미치는 영향을 분석하였다. 분석 결과 기업지원 서비스 품질 요인 중 지원품질을 제외한 지원과정 및 지원결과 요인은 종합만족도에 유의한 영향을 미치는 것으로 분석되었으며, 종합만족도는 기업성과에도 유의한 영향을 미치는 것으로 분석되었다. 이에 본 연구는 기업지원 서비스 품질 중 종합만족도 및 기업성과를 향상시키기 위해 보완되어져야 하는 서비스의 융복합 요인의 판단 근거를 제시했다는 점에서 의의를 지니고 있다.

• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.131-137
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• 2022

The importance of corporate culture for its development has always been a classic research. Through excellent corporate culture, we can analyze the secrets of company success and provide important reference significance for other company brands. Since the outbreak of COVID-19, Traditional Chinese Medicine (TCM) has greatly increased its international recognition with its excellent efficacy, which has brought development opportunities to the TCM industry. The object of this research is the Beijing Tongrentang Group Co., Ltd. Tongrentang is a representative of Chinese time-honored brands in TCM industry. It has a development history of more than 350 years. It carries the traditional Chinese culture and Chinese medicine culture. The corporate culture of Tongrentang was thus extended and developed into 'Benevolence & love', 'Honesty & trustworthiness' and 'Quality first'. We can see that a good corporate culture is particularly important. This paper studies the unique Corporate culture of Tongrentang, and the reasons of company success. Hoping to help the company through this paper, so as to improve the company in the future. And put forward a certain practical significance and value.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.8-17
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• 2020

This study aims to draw up comprehensive ethical management practices so that companies can be reborn as high-quality companies not only at the level of management efficiency but also at the level of corporate integrity. -The main focus of in this study is as follows: To curb corrupt practices in the corporate sector, it is necessary to strengthen the monitoring function and accountability system of audits (internal audits, full-time audits, audit committees, external audits). In order for these system improvements to be made reliably, it is necessary to periodically measure and evaluate employee satisfaction with the overall personnel system.

• 아태비즈니스연구
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• 제11권4호
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• pp.103-119
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• 2020

Purpose - This study aimed to clarify the effects of CEO characteristics and marketing activities on management performance of fashion corporate by using financial statement. Design/methodology/approach - This study collected a sample of total 170 companies that can obtain the corresponding data among fashion manufacturing companies listed on KOSPI. The data of the financial statements reported from 2011 to 2018 were analyzed. Correlation analysis and multiple regression analysis were conducted. Findings - First, the more the number of CEO and the younger the CEO, the more employee welfare and training expenditures of internal marketing. The age of the CEO had a negative effect on all external marketing activities. The CEO number had a negative effect on sales promotion and advertising expenditures, but a positive effect on entertainment expenditure of external marketing. Second, as a effect of marketing activities on management performance, the welfare and training expenditures of internal marketing and entertainment expenditure of external marketing had a positive effect but sales promotion expenditure of external marketing had a negative effect on management performance. Research implications or Originality - Marketing activities that consider the differentiated factors of fashion corporate are necessary. Also, the objective accounting information can provide practical information for fashion industry.

• 한국경영과학회지
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• 제28권1호
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• pp.79-95
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• 2003

This paper investigates how the weights of performance measures vary depending on corporate life cycle, such as birth, growth, maturity, revival, and decline. Balanced Scorecard performance measures are employed for this investigation. Balanced Scorecard has been widely used for measuring a corporate Performance by incorporating financial and non-financial measures simultaneously. Because these performance measures are related to the compensation and promotion of employees, research of weights of performance measures would be instrumental. Questionnaires from 218 companies are analyzed. Depending on the corporate life cycle, our survey results demonstrate that the weights of the business Performance measures differ In the four Perspectives - financial. customer, Internal Process, and learning/growth. Our results can be used for enhancing the Duality of performance measurement systems.

• 산업진흥연구
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• 제8권1호
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• pp.83-94
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• 2023

본 연구는 기업현장교사 및 기업교육 만족도가 도제교육 만족도 및 학생의 직무 역량 함양에 미치는 영향을 NCS 직무 표준 및 산학일체형 도제학교 사업단 집단 중심으로 탐색하였다. 연구 결과 전기·전자 및 음식서비스 분야에서 기업현 장교사의 만족도는 학생의 직무역량 향상에 긍정적인 영향력을 미쳤으나, 경영·회계·사무와 정보통신 분야에서는 기업교육 만족도가 중요한 것으로 나타났다. 사업단 유형별 분석에서는 공동실습유형과 산업계 주도 유형에서 기업현장교사의 만족도가 직무역량 향상에 큰 영향력을 미치는 것으로 분석되었으나, 거점학교형과 단일학교 유형에서는 기업교육 만족도의 영향력이 큰 것으로 나타났다. 따라서 기업현장교사의 역량에 대한 재정의와 더불어 역량 제고에 정책적인 고민이 필요하며, 사업단 유형과 NCS 직무 표준 분류 간의 연관성을 염두에 둔 산학일체형 도제학교 운영계획의 수립과 실행이 필요하다.

• 가정과삶의질연구
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• 제30권4호
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• pp.49-57
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• 2012

This study aims examining a few elements representing a family-friendly corporate environment such as the attitude of CEOs, corporate culture, the support from direct supervisors and their influence on the sense of self-efficacy and career success of women managers. The summary and conclusion of the result of this study is as follows; first, the positive attitude of CEOs as one of the representing elements for family-friendly corporate environment was found to affect the sense of self-efficacy and the career success of married women managers with positive effects. Second, the support of superiors turned out to have a positive effect on career development of women managers. Finally, the sense of women's self-efficacy turned out to affect career success of women managers. For the use of female resources as a growth power, the attitude of CEOs who promote gender equality, and the support of supervisors will play a very important part, and in order to build a corporate culture with gender equality, promotion and policy-making on corporate as well as government level are required.

• 한국의류산업학회지
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• 제13권2호
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• pp.162-172
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• 2011

The purpose of this study is to examine the influences of social responsibility and culture marketing on corporate image and brand equity in the casual wear market. In addition, whether corporate image and brand equity have impact on purchase intention is investigated among high school students in a local area. Two casual brands, Polham and Tate are selected for this study. The data are collected from male and female adolescents living in a local area with convenience sampling method. A total of 402 useful data are analyzed by SPSS 14.0 program. The results of this study are as follows. First, there are significant relationships among corporate social responsibility, culture marketing, corporate image, and brand equity of two brands. Second, environmental cultural support, social contribution, and economical responsibility of CSR present positive influences on corporate image and brand equity in common between two brands. Especially environmental cultural support of fashion business is highly important to improve corporate image and brand equity. Third, cultural direction and cultural business marketing are more influential than cultural sales promotion or cultural support marketing to improve corporate image and brand equity. Fourth, corporate image does not have a direct influence on the purchase intention, but brand equity factors show significant influences on the purchase intention. In conclusion, fashion companies should commit to perform corporate social responsibility and culture marketing that are suitable to target market for the long term, since these efforts would improve corporate image and build brand equity.