• Title/Summary/Keyword: corporate design

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A Study on Strategies Elements(4Cs) of Space Marketing Comparative Analysis for Housing Culture Center (주택문화관의 공간구성과 스페이스 마케팅 전략적 요소(4Cs)에 관한 비교 분석 연구)

  • Kim, Ji-Hye;Kong, Soon-Ku
    • Korean Institute of Interior Design Journal
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    • v.20 no.5
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    • pp.208-216
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    • 2011
  • Today, the market environment for companies around the world has been changed by globalization, digital innovation, information by opening the diversity, consumer awareness, and the development of mass media in the wide areas such as, politics, economy, society and culture. Accordingly, the function of the housing cultural center also has been changed from the Place where the trading had been made to the Space where the marketing could work. The housing cultural center is home to companies to target their corporate culture and corporate image, and the brand identity. From the space marketing standpoint, this study extracts differentiator of the housing cultural center from theoretical consideration to boom up of the housing cultural center and to build up its identification. Based on this analysis, the design identity element of the interior design of the housing cultural center is proposed by the actual and analytical cases. Such a future plan design identity elements in the design of the new housing cultural center is providing basic design guide line to recognize the importance.

In the relationship between design competency strengthening education for designers and individual performance, Mediating effect of learning self-efficacy and corporate learning transfer climate (디자이너 대상 디자인 역량강화교육과 개인성과와의 관계에서 학습 자기효능감과 기업 학습전이풍토의 매개효과)

  • Kim, Gun-Woo;Kim, Sun-Ah
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.897-908
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    • 2022
  • The purpose of this study is to prove the hypothesis that the learning transfer climate, such as individual learning self-efficacy and corporate innovative knowledge transfer, will play a mediating role in the relationship between design competency strengthening education and individual performance considering the designer's characteristics. This is meaningful in expanding the meaning of design education and training by quantitatively analyzing the learning transfer climate that affects learning self-efficacy and organizational culture according to the characteristics of designers, unlike existing studies that simply investigate the satisfaction of education. Specifically, this study set up seven hypotheses, and as a result, it was found that design capacity building education for designers, learning self-efficacy, and learning transfer climate of companies had a significant effect on individual performance.

Analysis of Developing Contents of 2005 Renault Samsung Motors Corporate Brochure (2005 르노삼성자동차 Corporate Brochure Contents 개발 분석)

  • Suh, Kyong-Won
    • The Journal of the Korea Contents Association
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    • v.7 no.4
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    • pp.241-249
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    • 2007
  • This article addresses considerations, processes of drawing concepts and design approaches in compiling a corporate brochure set in the practice of editorial design. A well-made brochure does not simply refer to listings of the current state of a company and a fantastic visualization of their visions. It necessarily involves the utilization of strategic core keywords appropriate to the industry, proper and classy metaphors that fit the target, a certain harmony between direct and indirect narratives, and bringing all of these aspects under the hat of creative and purposeful design in a single brochure. Thus, it also calls for variety and changes to captivate the eye when leafing through brochures. 1. Does the brochure reflect accurate diagnoses on the position of the market environment, the industry and their needs? 2. Does it offer solutions to given tasks, does it claim to be able to solve problems a company may have, does it satisfy their expectations, and does it cover the topics in an in-depth manner? 3. Referring to questions 1 & 2, does it address existing cases of competitors, leading players and global trends? 4. Does it have an appropriate design language that can communicate intrinsic issues and global trends as well as appropriate rhetorical visual aids that stand out?

Corporate Social Responsibility Practices of the Textiles and Apparel Industry -Content Analysis of Website Disclosures- (국내 섬유패션산업의 사회적 책임 경영에 관한 연구 -웹사이트상의 정보공시 현황을 중심으로-)

  • Lee, Minjung;Ma, Yoonjin;Lee, Minsun
    • Journal of Fashion Business
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    • v.21 no.1
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    • pp.45-57
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    • 2017
  • This study explored the current implementation status of corporate social responsibility (CSR) among textiles and apparel manufacturers and retailers in Korea, based on the Triple Bottom Line (TBL). We also investigated the provision of information related to CSR practices on the websites of companies. A quantitative content analysis was conducted to analyze the website disclosures of 61 listed companies categorized in the textiles, apparel, shoes, and luxury industry. Analysis was focused on the presence, accessibility, and the level of CSR website disclosure. Seven themes emerged by applying the constant comparison analysis. Using Scott's formula for pi, a high level of inter-coder reliability was achieved, ranging from 0.91 to 0.97. Regarding the three dimensions of CSR suggested in TBL, economic dimension was relatively more emphasized in the website disclosures of most companies, compared to social and environment dimensions. Website disclosures were further investigated, based on the product categories of each company. Limitations of this study and suggestions for future studies are discussed.

A Study on the Exhibition Characteristics of the Digital Signage in Corporate Exhibition Hall (기업홍보관의 디지털 사이니지 전시연출특성에 관한 연구)

  • Jang, Hyun-Ha;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.20 no.5
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    • pp.114-124
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    • 2011
  • The development in modern world media made information expansion and conversion much easier. These changes in media environment required a lot of companies to quickly respond to the overall environment and come up with new appropriate marketing strategies. Companies use experiential exhibition halls to enhance their images. The goal of the research is to set the basis for digital signage exhibition production characteristics as a spatial mechanism by presenting the need to use the digital signage as a tool. Digital signage expands senses and connects internal and external space. There are many types of digital signage (display, projection, special media, etc) and they are informative, aesthetic, inductive, and amusing. For research methods, Korean companies' exhibition halls sample analysis and surveys were executed to analyze the awareness, expression characteristics, effects, and usage status of digital signage. In conclusion, corporate exhibition halls should: 1. be an interesting and comfortable space that can be used as a communication tool between the company and consumers 2. increase corporate potentials and faith by expanding human senses and inducing new experiences 3. continue to capture the interest of spectators through diversity.

The Significant Roles of Corporate Counselors to Reduce Employee Stress for Enhancing their Performance

  • PARK, Joo-Young;KIM, Seong-Gon
    • The Journal of Industrial Distribution & Business
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    • v.13 no.8
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    • pp.1-7
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    • 2022
  • Purpose: The present study concentrates on the issues that affected the employees directly and acted as stress factors. These stress factors affect how the employees perform while undertaking their duties. Furthermore, this study evaluated how the involvement of the corporate counsel affected the company by enhancing the productivity of the employees. Research design, data and methodology: The research design of this research is a literature content analysis and method for data handling should be described, and the resultant combination of the studies should include the consistency measures for every meta-analysis. Specify any risk assessment of bias that may impact the cumulative evidence, such as the publication bias and the selective reporting within studies. Results: The finding shows that change in the location of employees' organizational restructuring and the introduction of new technologies also contributed to significant organizational stress factors. These results show a substantial correlation between the magnitude of the adjustments' effects on employees' performance. Conclusions: The current study strongly concludes that counselors, through their prowess, can analyze and evaluate the stress factors that are evident among the employees and in the organization. Some of these factors may be office layout, organizational codes of ethics, organization rules, and employees' personal challenges.

Design of Security Model for Service of Company Information (기업 정보화 서비스를 위한 보안 모델 설계)

  • Jeong, Yoon-Su
    • Journal of Convergence Society for SMB
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    • v.2 no.2
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    • pp.43-49
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    • 2012
  • Recently, the safety of being processed in a corporate enterprise with a wide range of IT skills applied to the Corporate Affairs information services are increasing requirement. Businesses that are required by various IT corporate information technology services to companies that need to protect information being leaked to other companies, a security incident has been applied and is growing, but is lacking about how to respond to the protection of corporate information services. In this paper, the information that is important in the corporate authority by the user's access control model to reduce the number of security incidents such as information leakage and security services for enterprise informatization is proposed. The proposed model can be used in order to block the access of the users to access information managed by a central administrator role and the rights of users to access information any abnormality has been captured. In addition, the proposed model can take advantage of protecting corporate information from the systematic recovery and operational continuity strategies to build your company's information services.

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LSTM-based Deep Learning for Time Series Forecasting: The Case of Corporate Credit Score Prediction (시계열 예측을 위한 LSTM 기반 딥러닝: 기업 신용평점 예측 사례)

  • Lee, Hyun-Sang;Oh, Sehwan
    • The Journal of Information Systems
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    • v.29 no.1
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    • pp.241-265
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    • 2020
  • Purpose Various machine learning techniques are used to implement for predicting corporate credit. However, previous research doesn't utilize time series input features and has a limited prediction timing. Furthermore, in the case of corporate bond credit rating forecast, corporate sample is limited because only large companies are selected for corporate bond credit rating. To address limitations of prior research, this study attempts to implement a predictive model with more sample companies, which can adjust the forecasting point at the present time by using the credit score information and corporate information in time series. Design/methodology/approach To implement this forecasting model, this study uses the sample of 2,191 companies with KIS credit scores for 18 years from 2000 to 2017. For improving the performance of the predictive model, various financial and non-financial features are applied as input variables in a time series through a sliding window technique. In addition, this research also tests various machine learning techniques that were traditionally used to increase the validity of analysis results, and the deep learning technique that is being actively researched of late. Findings RNN-based stateful LSTM model shows good performance in credit rating prediction. By extending the forecasting time point, we find how the performance of the predictive model changes over time and evaluate the feature groups in the short and long terms. In comparison with other studies, the results of 5 classification prediction through label reclassification show good performance relatively. In addition, about 90% accuracy is found in the bad credit forecasts.