• Title/Summary/Keyword: corporate customer

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The Role and Importance of Core value for Customer Satisfaction and Sustainablity Management (소비자만족과 지속가능 경영을 위한 기업의 핵심가치의 역할과 중요성 -L-그룹 사례를 중심으로)

  • Kim, Sung-Gun;Lee, Jae-Jin
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.211-223
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    • 2013
  • In today's rapidly changing business environment, "core value" has been emerging for companies to survive as "going concern" and respond to the conditions of the market environment and prosper together as the uncertainty about the future grows. LG Way states the contents to achieve "Number 1 LG" which is the vision of LG through achieving "Do it the right way and concentrate to what we can do best" which is the LG behavior methods through "value creation for customers" and "management of human dignity" which are LG corporate philosophy. It provides directions of various management activities and institutional development and also provides the foundation of core competencies. the core value provides the future directions in an uncertain business environment and plays an important role in maintaining a continuous going concern through members of the organization and the growth of the organization. Therefore, in order for the core values to be shared among the members of the company, the chief executive officer of the company should present a clearer core value. By conducting continuous monitoring if the members have properly settled, they should be able to conduct going concern by the core value acting as the source of competitive advantage of the company.

An Empirical Study on the Influence of Environmental, Organizational, IS Characteristics on the Organizational Balanced Performance of SCM Systems (환경, 조직, 정보시스템 요인이 공급사슬관리(SCM) 시스템의 균형적 기업 성과(BSC)에 미치는 영향 연구)

  • Moon, Tae-Soo;Kang, Sung-Bae
    • The Journal of Information Systems
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    • v.17 no.2
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    • pp.1-26
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    • 2008
  • SCM is one of the important key issues in Internet-based business environment. This study intends to suggest a research model to measure the influence of environmental, organizational, information technology factors on organizational performance using the four perspectives of balanced scorecard (BSC). 9 independent variables and 4 dependent variables were adopted from existing literature review. 103 companies data were collected by survey. Four hypotheses in this study were generated to analyze the positive relationship of environmental, organizational, information systems on organizational performance with 4 perspectives of BSC. The results of hypothesis testing show as follows. First, organizational performance of learning and growth perspective has a positive influence of IS maturity, process innovation, top management support, use of SCM package, IS interoperability, and objectives sharing. Second organizational performance of infernal process perspective has a positive influence of process innovation, IS interoperability, objectives sharing, top management support, use of SCM package, competitiveness, and IS maturity. Third, organizational performance of customer perspective has a positive influence of IS interoperability, objectives sharing, process innovation, IS maturity, competitiveness, and use of SCM package. Finally, organizational performance of financial perspective has a positive influence of process in innovation, use of SCM package, IS maturity, objectives sharing, IS interoperability, and top management support. The contribution of this study is that it provides a conceptual framework and empirical evidences of the causal relationship between environmental, organizational, IS factor and organizational performance with 4 perspectives of BSC.

Quality Performance Management System for Construction Projects Using Quality Performance Indicators (품질성과지표 중심의 건설프로젝트 품질성과관리시스템 개발)

  • Lee, Hyun-Soo;Park, Moon-Seo;Song, Sang-Hoon
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.3 s.31
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    • pp.76-85
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    • 2006
  • Quality is the core competence for customer satisfaction in current competitive business environments. The manufacturing companies regard the quality as the success factor in enhancing competitiveness and foremost concept of the management innovation. But in many cases, the basis for the quality management and the action programs are not prepared yet. In construction industry, normally schedule and cost have priority over quality and the level of overall quality is relatively lower than other industries. This is caused by the vague quality goal and result-oriented management. This study suggests the quality performance indicators for measuring performance objectively, and develops the continuous quality monitoring system based on those indicators. By using this system, the quality improvement can be expected and corporate quality competitiveness can be ensured.

An empirical study on the major factors of implementing six sigma successfully through black belts (블랙벨트를 통해 본 6시그마 성공의 핵심 요인에 관한 실증적 연구)

  • 신동설;안영진
    • Journal of Korean Society for Quality Management
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    • v.31 no.4
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    • pp.81-94
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    • 2003
  • Six sigma is a management innovation strategy which improves all managerial processes in an integrated manner, Six sigma can be applied to every aspect of managerial functions such as marketing, engineering, purchasing, accounting, and so on. Six sigma is trying to solve quality problems from the customer's viewpoint in the scientific manner, thus maximizing profits through the elimination of quality costs. This paper is presented to verify empirically the successful factors of implementing six sigma through the survey of black­belts of Korean firms. The blue­chip companies in Korea and across the world have already adopted Six Sigma, and it is becoming an integral part of the corporate culture of these companies. In conclusion, the most important factors to the success of six sigma are found to be the leadership of top management, and the compensation/ incentive system. The analysis also shows that the important factors are different in terms of both the process type and implementing stage.

Decision Strategies Based on Meteorological Forecast Information in a Beer Distribution Game

  • Lee, Ki-Kwang;Kim, In-Gyum;Han, Chang-Hee
    • Journal of Information Technology Applications and Management
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    • v.15 no.3
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    • pp.79-90
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    • 2008
  • With the corporate environment nowadays being surrounded by plenty of information, the sharing of information among businesses through mutual cooperation tops the list of hot issues. Predictions of demands from the customer, business, or consumer by sharing information can affect the inventory and order production system. However, notwithstanding the importance of sharing information, empirical studies on quantitative use of information still remain insufficient in spite of many a discussion now being made on the sharing of information. This paper proposes to examine the ways meteorological information may affect the rises in the achievements of supply chains in distributive businesses, the kind of information that noticeably affects the consumer behavioral patterns in the distributive businesses but rarely perceived as a form of information shared by businesses. This study is based on a model in which meteorological information has been added as the one used to predict demands, after the beer distribution game has been modified to fit the current status, and simulations under an assumptive situation, where decisions are made on a daily basis, were conducted 50 times for a period of 1000 days for the generalization of the results, while at the same time a Duncan Test was conducted to determine the threshold to use the meteorological information that will be most profitable to the retailer, wholesaler, supplier and the supply chain as a whole. Our findings indicate that corporations have thresholds that vary from business to business depending upon the ratio of backlog costs to inventory costs. At the same time, our findings also show that there existed effective thresholds depending upon the ratio of backlog costs to inventory costs for the performance of the overall supply chain.

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The Conceptual Model of a SNS Platform for Co-creation (Co-creation을 위한 SNS 플랫폼의 개념 모델)

  • Hong, Soon-Goo;Kim, Hyun-Jong;Choi, Hyung-Rim
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.3
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    • pp.95-104
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    • 2012
  • The companies have employed SNS for marketing, promotion, and customer relationship management. The SNS is a good tool to collect customers' opinions and to collaborate with internal and external employees, however, the function of SNS are limited in implementing a co-creation. Therefore, the purpose of this research is to suggest a SNS platform for co-creation that creates a corporate's values with customers. For this purpose, the limitations of SNS are defined and the new platform of the SNS is suggested. The proposed platform has 3 modules including integration of applications, cloud services, and integration to applications operated by companies. With a scenario method the suggested platform was validated. This is one of pioneer studies in co-creation.

The Effect of SNS Marketing Attributes of Convenience Corporate on Purchase Intention and Purchase Satisfaction of Convenience Store Consumer (편의점 기업의 SNS 마케팅 속성이 편의점 소비자의 구매의도와 구매 만족도에 미치는 영향)

  • Kang, SinA;Yoon, Hei-ryeo
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.405-415
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    • 2020
  • The number of users of SNS has been steadily increased along with the popularity of smart phones, since marketing using SNS is easy to communicate and fast to spread, many companies are actively utilizing SNS marketing. In this study, we established a hypothesis by selecting SNS marketing attributes based on prior research as informational, interactive, entertainment and reliability. In this study, we are going to examine the impact on SNS marketing on purchase behavior at the convenient store to provide basic data for sale promotional strategy. Analysis of differences in SNS marketing attributes according to the characteristics of the survey participants showed that differences in information were significant in age and monthly income, and interaction was significantly different from gender. Among SNS marketing attributes, information, entertainment and reliability showed significant positive effects on satisfaction, and the interactivity was rejected because it did not have a significant impact. While interactivity, entertainment, and reliability of SNS marketing attributes significantly affected satisfaction, it was found that information has not significantly affected them. Satisfaction also had a significant impact on purchase intentions.

Estimation of Willingness to Pay for Smart Home Service by Contingent Valuation Method (조건부가치측정법을 이용한 스마트 홈 서비스의 지불의사액 추정)

  • Kim, Yonghee;Lim, Sung Eun;Choi, Jeongil
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.833-843
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    • 2016
  • Purpose: The purpose of this study is to evaluate the value of smart home service using contingent valuation method that is the method evaluating the value of service which will be provided in the future. Using this method, this study suggests proper price and market value of smart home service through figuring out customer's willingness to pay. Methods: To estimate willingness to pay for smart home service, this study uses double bounded dichotomous choice question. The survey was conducted for 2 months from December in 2015 to February in 2016. A total of 269 copies were used to estimate through R-programming. Results: The results of this study are as follows; Gender(especially woman), income, proposed price are the factors which affecting willingness to pay. As the result of this study, average price of willingness to pay for smart home service estimates as \29,653. Comparing with high-speed internet bundling service fee, this estimated price for smart home service is appropriate level for customers to accept. Conclusion: This study estimates consumer's willingness to pay for smart home service which is in the market entry stage. In corporate side, this study might be meaningful for estimating investment scale and profit. Also it could provide basis for establishing strategic policy to develop smart home service market in government side.

Development of PDA and Web-based System for Quality Inspection and Defect Management of Apartment Housing Project (PDA 및 웹 기반의 공동주택 품질점검 밀 하자관리 시스템의 개발)

  • Oh Se-Wook;Kim Young-Suk
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.1 s.23
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    • pp.140-150
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    • 2005
  • Recently, quality inspection and defect management have been considered as one of the major issues for increasing customer satisfaction and corporate image in domestic construction industry. However, the quality inspection and defect management have not been performed systematically because of insufficient field managers, the excessive amount of documents, complicated work process and difficulty in communicating construction information. Therefore, the field manager could not perform the quality inspection and defect management work in time as well as the reliability of recorded quality and defect data was decreased. The primary objective of this study is to propose a quality inspection and defect management system using information technology which enables field managers to efficiently gather the information of defection in apartment housing. It is anticipated that the effective use of the proposed system would be able to imp개ve communication among the related participants and systematically accumulate data that might be used in similar construction projects.

A Study on Model fostering for Cloud Service Brokerage (클라우드서비스 브로커리지 성공모델 육성 연구)

  • Choi, Sung
    • Journal of Digital Convergence
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    • v.13 no.2
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    • pp.1-11
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    • 2015
  • The growing company that provides high quality service to every customer by introducing a cloud-system organization. However, the information needs of diverse and different, so every cloud system, and acts as a barrier to entry for cloud services provide appropriate. Cloud services are becoming complicated and diversified depending on concerns about cloud security continues, the growing need of professionalism held by the cloud service(Cloud Service Brokerage) CSB companies. Thus, to analyze the various services, find my support legislation, security and compatibility issues, the services of the best new business through service offerings tailored to the environment, and will implement the necessary management services which brokerage (CSB) is. This study presents a brokerage(CSB) development model, and suggested policy measures that apply to the co-op that I am having difficulties in cloud services business models.