• The Journal of Fisheries Business Administration
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• v.17 no.1
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• pp.77-106
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• 1986

In the field of fisheries, there is at the apex Central Federation of Fishery Cooperatives, established under the Fishery Cooperatives Law(1962), It is a multipurpose organization with a membership of 105 cooperatives, 87 regional cooperatives, 15 business-type cooperatives and 3 manufactures' cooperatives. Accordingly, this thesis examines the marketing of fishery cooperatives in Korea, and in particular considers the marketing channel strategy of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firms to get the job done. Thus marketing channel firms of the fisheries products include primarily the fishery cooperatives, the licensed In the field of fisheries, there is at the apex Central Federation of Fishery Cooperatives, established under the Fishery Cooperatives Law (1962). It is a multipurpose organization with a membership of 105 cooperatives, 87 regional cooperatives, 15 business-type cooperatives and 3 manufactures' cooperatives. Accordingly, this thesis examines the marketing of fishery cooperatives in Korea, and in particular considers the marketing channel strategy of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firms to get the job done. Thus marketing channel firms of the fisheries products include primarily the fishery cooperatives, the licensed dealers and the merchant middlemen. The goal of marketing is in matching of segments of supply and demand. Every producer seeks to the link the marketing channel firms that will help it accomplish its objective best. This thesis tries to attempt to improve the present Korean Fishery Cooperatives marketing activities. The purpose of the operation of fishery cooperatives is to guarantee the profits of fisherman as well as the interests of general consumers by eliminating the inordinate profits of middlemen and by narrowing other market margins. Fishery cooperatives marketing activity functions forming a self-helf organization for economic protection of producers themselves, and acting as a market reformational institution through its transaction by group. The following are the characteristics of fishery cooperatives marketing. \circled1 Fishery cooperatives is organized with an economic factor and a personnel factor. \circled2 Fishery cooperatives is non-profit organization. \circled3 The members of fishery cooperatives is independent constitution of economy, but they are closely connected with the cooperative. \circled4 Fishery cooperatives is a mutual aid organization. The objective of an efficient marketing strategy may be well described by the common saying provides the right product at the right time, the right place, and the right price. But it is quite true that the Korean Fishermen's Cooperative can be said to owe its development to the successful implementation of the marketing system. The use of the marketing system has resulted in the following marketing strategy. 1. The direct marketing system. \circled1 The cooperation between the fishery cooperatives and the other cooperative through the collection and delivery center. \circled2 The selling between the fishery cooperatives and the large scale retailers through the process industry. 2. The vertical marketing system. \circled1The fishermen's cooperative to be nominated by wholesaler in the terminal market. \circled2 Contracted vertical marketing system. \circled3 Abolition of selling by double auction in the landing and the terminal market. 3. The physical distribution system. \circled1 The need for adoption of cold chain system to connect production directly to consumption. \circled2 The need for more expansion of landing markets and terminal market facilities. Solutions to the problems of the Korean fishery are made possible through effective functioning of cooperative marketing activities of fishery products. The marketing concept of fishermen's cooperative lies in the satisfaction of consumer needs. According to the marketing concept fishermen's cooperative should try to satisfy customer's needs through a coodinated set of activities that allows the organization to achieve its goal. Providing satisfaction to customers is the major trust of the marketing concept. To do this, a business must find out what will satisfy customers. With this information the cooperative sells to the greatest possible number of customers through the most efficient sales and marketing channels. Economic rationality of fishermen's cooperative marketing lies in reduction of marketing cost and elimination of intermediate institutions. Cooperative marketing and direct marketing are both indispensable marketing factors for a new cooperative organization among the manu ways. The cooperation between the fishermen's cooperative and the others cooperative, and vertical marketing system are the most necessary ones. Propulsion of cooperative marketing system could not be successful without the support of the marketing instituion's help. Consequently, successful cooperative marketing ought to lead to the necessity not only for the improvement of marketing organization, but for the application of a new marketing concept in the fishermen's cooperative.

• Journal of the Korean Society of Food Culture
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• v.29 no.1
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• pp.1-8
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• 2014

This study was carried out to investigate the consumption behaviors of environmentally-friendly agricultural products, including satisfaction of purchases. Questionnaires completed consumers were statistically analyzed. Regarding purchase frequencies of environmentally-friendly agricultural and animal products, consumers consumed them 1 time per month. No significant differences in consumption by age, living area, family type, or BMI were found. Exactly 38.2% of consumers preferred to purchase items in the packing amount of 0.2-0.5 kg, whereas 39.7% of consumers preferred amounts from 0.5-1.0 kg. Significant differences in packing amount were found according to age (p<0.05) and family type (p<0.01). However, there were no significant differences according to living area or BMI group. Many consumers made decisions based on the outer packing label (69.6%). Significant differences by age and living area were not found, whereas there was significant difference according to family type (p<0.05). Consumers answered that they purchased products in a general supermarket (24.7%) and cooperative (24.2%). Significant differences were found by age and living area (p<0.01) but not by family type. Consumer satisfaction of purchases scored 3.39 out of 5 points. In conclusion, significant differences in consumer satisfaction were not found according to age, living area, family type, or BMI.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.18 no.7
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• pp.766-773
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• 2007

Conventional wireless sensor network(WSN) has limited power and bandwidth. In order to develop multimedia sensor technology, high data rate communication systems are required. Cooperative communication system can help to decrease power consumption through spatial diversity. In cooperative transmission, one partner node assists one sensor node to transmit their data to destination. Instead of using M partners for M sensor nodes, we propose 1 partner for M sensor nodes. Proposed protocol offers similar diversity order as conventional one with much less bandwidth and hardware. It is able to almost reduce scattered nodes interference using orthogonal sub-carriers. In addition, we examined a power allocation between sensor nodes and relay that optimize the system performance.

• The KIPS Transactions:PartC
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• v.14C no.2
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• pp.171-178
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• 2007

In mobile ad hoc networks, an application scenario requires mostly group mobility behavior in the mix of group moving nodes and individually moving nodes. The nodes of those applications tend to belong to the movement group with similar movement behavior. Group mobility is one of the good methods to improve scalability, and reduces the protocol overhead. In this paper, we propose the multicast architecture which regards nodes that have equal group mobility in the heterogeneous group mobility network as the single entity with the multiple interfaces and composes multicast tree, The logical cooperative entity-based multicast architecture accommodates the scalability, the multicast tree simplification, and the protocol overhead reduction which arc obtained from the hierarchical multicast architecture, while it maintains the nat multicast architecture for the data transmission. It also prevents the concentration of the energy consumption dispersing data forwarding load into the several ingress/egress nodes. Results obtained through simulations show that logical cooperative entity based multicast protocol with multiple interfaces offers the protocol scalability and the efficient data transmission.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.8
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• pp.1770-1785
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• 2013

In this paper, a multi-hop transmission protocol based on parallel communication of secondary users (SUs) is proposed. The primary multi-hop network coexists with a set of SUs by cooperative spectrum sharing. The main optimization target of our protocol is the overall performance of the secondary system with the guarantee of the primary outage performance. The energy consumption of the primary system is reduced by the cooperation of SUs. The aim of the primary source is to communicate with the primary destination via a number of primary relays. SUs may serve as extra decode-and-forward relays for the primary network. When an SU acts as a relay for a primary user (PU), some other SUs that satisfy the condition for parallel communication are selected to simultaneously access the primary spectrum for secondary transmissions. For the proposed protocol, two opportunistic routing strategies are proposed, and a search algorithm to select the SUs for parallel communication is described. The throughput of the SUs and the PU is illustrated. Numerical results demonstrate that the average throughput of the SUs is greatly improved, and the end-to-end throughput of the PU is slightly increased in the proposed protocol when there are more than seven SUs.

• Journal of Communications and Networks
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• v.14 no.6
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• pp.640-652
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• 2012

Many studies have investigated the smart grid architecture and communication models in the past few years. However, the communication model and architecture for a smart grid still remain unclear. Today's electric power distribution is very complex and maladapted because of the lack of efficient and cost-effective energy generation, distribution, and consumption management systems. A wireless smart grid communication system can play an important role in achieving these goals. In this paper, we describe a smart grid communication architecture in which we merge customers and distributors into a single domain. In the proposed architecture, all the home area networks, neighborhood area networks, and local electrical equipment form a local wireless mesh network (LWMN). Each device or meter can act as a source, router, or relay. The data generated in any node (device/meter) reaches the data collector via other nodes. The data collector transmits this data via the access point of a wide area network (WAN). Finally, data is transferred to the service provider or to the control center of the smart grid. We propose a wireless cooperative communication model for the LWMN.We deploy a limited number of smart relays to improve the performance of the network. A novel relay selection mechanism is also proposed to reduce the relay selection overhead. Simulation results show that our cooperative smart grid (coopSG) communication model improves the end-to-end packet delivery latency, throughput, and energy efficiency over both the Wang et al. and Niyato et al. models.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.4
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• pp.1392-1413
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• 2022

In order to meet the rapid development of the unmanned aerial vehicle (UAV) communication needs, cooperative spectrum sensing (CSS) helps to identify unused spectrum for the primary users (PU). However, multi-UAV mode (MUM) requires the large communication resource in a cognitive UAV network, resulting in a severe decline of spectrum efficiency (SE) and energy efficiency (EE) and increase of energy consumption (EC). On this account, we extend the traditional 2D spectrum space to 3D spectrum space for the UAV network scenario and enable UAVs to proceed with spectrum sensing behaviors in this paper, and propose a novel multi-slot mode (MSM), in which the sensing slot is divided into multiple mini-slots within a UAV. Then, the CSS process is developed into a composite hypothesis testing problem. Furthermore, to improve SE and EE and reduce EC, we use the sequential detection to make a global decision about the PU channel status. Based on this, we also consider a truncation scenario of the sequential detection under the sensing delay constraint, and further derive a closed-form performance expression, in terms of the CSS performance and cooperative efficiency. At last, the simulation results verify that the performance and cooperative efficiency of MSM outperforms that of the traditional MUM in a low EC.

• The Journal of Fisheries Business Administration
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• v.35 no.2
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• pp.91-115
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• 2004

The main purpose of this study is to analyze the cooperative squid fisheries problems surrounding the $E128^{\circ}$, established by the 1965 Korea - Japan Fisheries Agreement which banned Korean large trawlers' fishing east to the $E128^{\circ}$ In fact, the moratorium was put on by Japans request. However, such issue did not occur until the filefish stock in the southern Korean sea, which was a major target fish species of the large trawl fisheries, The filefish stock collapsed completely around 1991 and at the same time most of bottom fish stocks in the East China Sea began to show a symptom of over - exploitation. Thus, the off - shore large trawlers learned to have a little opportunity of finding out alternative fish stocks as well as fishing grounds. Fortunately, at that time squid resource stock and consumption were on the increasing trend. The large trawl fisheries were able to economically exploit squid stock east to the $E128^{\circ}$ through cooperative fishing with squid angling light boats in the East and East - South Sea, even though such cooperative fishing activities violate the existing fishery laws apparently. Some important reasons that the large trawlers have continued the cooperative fishing seem to be because (ⅰ) squid resource stock has been on the increasing state over time, (ⅱ) the trawl fisheries have made a significant contribution to meeting domestic and export demands and stabilizing squid prices, and (ⅲ) they have kept domestic squid market from foreign competition. However, the new Korea - Japan fisheries agreement in 1998 provided a momentum of questioning the effectiveness of the $E128^{\circ}$ by the squid - related fisheries other than the squid angling. Serious conflicts between squid - related fisheries began to emerge and to be much intensified. Squid angling industries in the East opposed to large trawlers's efforts to formalize such illegal cooperative squid fishing activities. Their main argument was that such formalizing would definitely make the East coast squid prices lower and in turn their business performance would be worse off. The results of quantitative analysis suggest that the trawlers' massive landing may have a significant influence on lowering the east coast squid prices. Now, an important issue that the squid - related fisheries and the government are facing is to solve such complex squid fishing problems through a multi - participatory negotiation process, including price stabilization, total allowable catch level and its operation schemes, $E128^{\circ}$ rearrangement, and so on.

• Journal of Dairy Science and Biotechnology
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• v.24 no.2
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• pp.47-54
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• 2006

Consumers have become increasingly more aware of food safety issues, as a consequence of s number of food scandals. Most of these scandals have been related to livestock products. However, most consumers still believe that it is possible to produce safe food at low prices, while a small group of consumers is willing to pay a price surplus for special quality. Organic standards, especially for livestock products, have very few definitions of process quality, and even fewer of these definitions that influence product quality. This paper work to organic milk production and marketing trends in Korea.

• Korea Trade Review
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• v.46 no.6
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• pp.109-125
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• 2021

China has achieved remarkable economic growth through an extended period of rapid industrialization. However, adverse environmental issues have become more prevalent during this time of development. In particular, car exhaust emissions in the country have become one of the most substantial causes of environmental degradation in China. To combat these issues, the Chinese government is actively implementing green car policies to mitigate the negative environmental concerns. Likewise, Chinese consumers' interest in green cars has also increasing. Despite these changes in consumer perceptions, research on Chinese consumers' green consumption behavior is still in its infancy. Therefore, an empirical study was conducted to measure the relationship between zhongyong(中庸) values, new ecological paradigm(NEP), and green consumption behavior for 334 Chinese consumers. As a result, the study found that the three sub-dimensions of zhongyong(中庸) values(multi-dimensionality, flexibility and compatibility) and NEP had a significantly positive(+) effect on the purchase intention of green cars. It was also found that NEP positively mediates the effect of flexibility and harmony on purchase intention of green cars. This study is expected to provide academic outcomes on China, which is currently the world's fastest growing green car market, as well as providing practical strategic implications for establishing unique green marketing strategy for China.