• 제목/요약/키워드: continuous context

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패션 동영상 광고속성과 인게이지먼트가 광고효과에 미치는 영향 (The Influence of Advertising Attributes and Engagement on the Advertising Effectiveness of Fashion Video Ads)

  • 성희원;김은영
    • 한국의류학회지
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    • 제46권1호
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    • pp.17-32
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    • 2022
  • This study aimed to examine the effect of ad attributes on engagement, the mediating effect of engagement on the relationship between ad attributes and advertising effectiveness (attitudes toward ads, continuous intention to search, and e-WOM intention), and the differences in advertising effectiveness at different levels (low vs. high) of curiosity toward fashion video ads in the online context. For this purpose, a total of 408 responses were collected from consumers who were aged 20-40 years and had viewed fashion video ads via PC/mobile channels in the preceding six months. The results showed that three advertising attributes, namely informativeness, entertainment, and personalization, were significant predictors of engagement. Additionally, engagement had a significant mediating effect on the relationship between entertainment and ad effectiveness. Moreover, both informativeness and entertainment had a significant direct effect on the behavioral intention to search and engage in e-WOM. At the high-curiosity level, engagement had a significant influence on ad attitudes and e-WOM intention. In contrast, at the low-curiosity level, entertainment had a significant influence on e-WOM intention and continuous intention to search. These findings are meaningful in that they extend the advertising attitude model to fashion video ads in the online context.

A Korean Flight Reservation System Using Continuous Speech Recognition

  • Choi, Jong-Ryong;Kim, Bum-Koog;Chung, Hyun-Yeol;Nakagawa, Seiichi
    • The Journal of the Acoustical Society of Korea
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    • 제15권3E호
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    • pp.60-65
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    • 1996
  • This paper describes on the Korean continuous speech recognition system for flight reservation. It adopts a frame-synchronous One-Pass DP search algorithm driven by syntactic constraints of context free grammar(CFG). For recognition, 48 phoneme-like units(PLU) were defined and used as basic units for acoustic modeling of Korean. This modeling was conducted using a HMM technique, where each model has 4-states 3-continuous output probability distributions and 3-discrete-duration distributions. Language modeling by CFG was also applied to the task domain of flight reservation, which consisted of 346 words and 422 rewriting rules. In the tests, the sentence recognition rate of 62.6% was obtained after speaker adaptation.

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안보환경에 적합한 해군부사관과의 의사소통 교육방안 연구 - 맥락적 의사소통을 중심으로 (Studies of Communicational Education Suitable for Security Environment)

  • 유용태
    • 융합보안논문지
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    • 제16권3_1호
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    • pp.47-56
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    • 2016
  • 본 연구의 목적은 문헌 연구를 바탕으로 의사소통에 대한 이론적 접근을 통하여 전문대학 해군부사관과의 맥락적 의사소통 교육에 대하여 고찰하는 것이다. 해군부사관과에 적합한 맥락적 의사소통 교육을 위해서는 지휘관리/훈육 전공교육과 의사소통 교양교육을 통합하는 교과목으로 개설하고 그 통합 교과목을 1학년과 2학년의 연계과목을 지정하여 교육할 필요가 있다. 구체적인 방안으로 학생들의 적극적 참여가 이루어지며 교수자의 검토가 가능한 면접, 보고서, 프레젠테이션의 가상적 상황을 수업에 적용하여 맥락적 의사소통 교육을 시행할 것을 제안하였다. 이러한 교육은 언어능력과 더불어 다방향의 의사소통능력을 향상시킬 것이다. 마지막으로 이 연구의 한계와 향후 연구를 위한 제언을 하였다.

관계지향적 리더십이 임파워먼트와 조직몰입에 미치는 영향 - 중식당 소유주와 지배인 간의 관계를 중심으로 - (The Effect of Relational Leadership on Empowerment, and Organizational Commitment: Focus on the Relationship between Owner and Manager in Chinese Restaurant Context)

  • 변광인;최수근
    • 한국식생활문화학회지
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    • 제20권5호
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    • pp.561-573
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    • 2005
  • This research is to examine the structural relationships between transformational/transactional leadership, empowerment, relationship quality, and organizational commitment in Chinese restaurant context. In order to empirically investigate the proposed model, the data were collected from 188 respondents randomly selected from among the managers who work in 188 Chinese restaurants in Seoul and Kyonggi-do, which registered in Korean Food Central Association, korean foodservice management Association, Menupan.com We choose to limit our investigation to luxury Chinese restaurants where the average check is above 12,000 won. The survey was executed during two-week period in the autumn of 2004. The findings and discussion are as follows: First, intellectual stimulus behavior of transformational leadership had a positive effect on empowerment. Second, contingent reward leadership had a positive effect on empowerment. Third, empowerment had a positive effect on affective organizational commitment. Fourth, empower had a negative effect on continuous organizational commitment. Fifth, intellectural stimulus behavior of transformation leadership had a positive effect on affective organizational commitment indirectly and had a negative effect on continuous organizational commitment indirectly through mediating role of empowerment. Finally, contingent reward leadership had a positive effect on affective organizational commitment indirectly and had a negative effect on continuous organizational commitment indirectly through mediating role of empowerment. At the end of this paper, managerial implications, discussions, and limitations and future research directions are presented.

Understanding and Predicting Online Service Continuance: A Theoretical Integration of User Satisfaction and Technology Acceptance

  • 강영식;이희석
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2006년도 추계학술대회
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    • pp.453-466
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    • 2006
  • The increasing popularity of the Internet has led to the emergence of online service delivered by websites. Given large investments in these websites, it is important to retain existing customers in online service contexts. In order to understand how website information and system attributes may influence perceived usefulness of using the websites, customer satisfaction, and ultimate continuous usage behaviors, we develop a model to integrate user satisfaction with technology acceptance. Furthermore, this integration is sharpened through the synthesis with research on continuous usage of online service based on customer satisfaction. We then test the model using a sample of 236 respondents who have used one of the most popular Internet blog and community service in South Korea within the last three months. The analysis results suggest that website information and system attributes play key roles in forming continuous intention of the service and perceived playfulness serves as an important moderator toward customer satisfaction. Our model is more likely to help link website design and invesment decisions to the strategy for retaining existing customers in the context of online service.

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이산 지속시간제어 연속분포 HMM을 이용한 연속 음성 인식 (Korean Continuous Speech Recognition Using Discrete Duration Control Continuous HMM)

  • 이종진;김수훈;허강인
    • 한국음향학회지
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    • 제14권1호
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    • pp.81-89
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    • 1995
  • 본 논문에서는 연속분포 HMM에 이산 지속시간제어와 회귀계수를 파라메터로 추가한 이산 지속시간제어 연속분포 HMM 모델을 이용하여 한국어 연속음성 인식 시스템을 구성하였다. 또한 25 문장의 로보트 제어명령문을 유한상태 오토마타에 의해 구문제어를 실시한 One Pass DP법으로 인식 실험을 실시하였다. 4연 숫자음에 대한 인식 실험에서 이산 지속시간 제어와 회귀 계수를 포함한 경우 평균 $93.8\%$의 인식율을, 포함하지 않은 경우 $80.7\%$의 인식율을 얻었다. 로보트 제어 명령문의 인식에서는 구문제어를 실시하지 않은 경우 평균 $90.9\%$, 유한 상태 오토마타에 의한 구문제어를 이용한 경우 평균 $98.4\%$$7.5\%$의 인식율이 향상되었다.

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저소득층이 경험하는 행복의 맥락 (The Context of Happiness Low-Income Households Have Experienced)

  • 권지성
    • 한국사회복지학
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    • 제65권2호
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    • pp.53-78
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    • 2013
  • 이 연구의 목적은 저소득층이 경험하는 행복의 맥락을 이해하고자 하는 것이다. 이러한 목적을 달성하기 위해서, 이 연구에서는 질적 연구방법을 활용하였으며, 귀납적 접근을 통해 자료를 분석하였다. 구체적으로, 먼저 저소득층이 경험하는 행복의 맥락을 사례별로 살펴보았다. 개별 연구참여자들이 부여한 행복 점수와 그 의미, 주관적 경험들과 다양한 영역들로 구성된 현상을 분석하고, 그러한 행복과 경험, 현상으로 구성된 맥락 구조를 그려보았다. 사례들을 개별적으로, 그리고 연속적으로 분석하고 검토하고 연결하는 과정을 통해, 결과적으로 전체 사례들을 통합할 수 있는 맥락 구조가 구성되었다. 분석 결과, 연구참여자인 저소득층들이 인식하는 행복의 수준은 객관적인 상태보다는 주관적인 경험과 직접 관련되는 것으로 나타났다. 또한 이들의 주관적인 경험은 마음 안에서 작용하는 매우 복합적인 경험 요소들로 구성되어 있으며, 개인의 가치관에 의해 어떠한 경험요소들이 더 중요하게 평가되는가에 따라서 행복의 수준이 달라지는 것으로 나타났다. 이러한 연구결과에 근거하여, 저소득층의 행복수준을 향상시키기 위해 고려해야 할 정책과 실천 지침들을 제언하였다.

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유비쿼터스 센서 네트워크 기반의 상황 정보 모니터링 시스템 구현 (An Implementation of Context Data Monitoring System based on Ubiquitous Sensor Network)

  • 이기욱;성창규
    • 한국컴퓨터정보학회논문지
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    • 제11권5호
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    • pp.259-265
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    • 2006
  • 유비쿼터스 센서 네트워크 기술은 새로운 컴퓨팅 패러다임인 유비쿼터스 컴퓨팅의 핵심 분야로서, 무선 센서 네트워크를 이용한 상황정보 모니터링 시스템에 적합한 기술이다. 이 기술을 모니터링 시스템에 적용하면 열악한 환경에 간편하고 저렴한 비용으로 실시간으로 발생된 상황데이터를 수집 및 분석하여 즉각적인 상황대처와 사용자가 원하는 환경의 조건을 효율적으로 수행할 수 있다. 본 논문에서는 유비쿼터스 센서 네트워크 기반에서 무선 노드의 센싱 기술을 이용하여 상황 정보 모니터링 시스템을 구축한다. 제안된 시스템은 수집될 데이터의 양이 적고 지속적인 모니터링이 불필요하고 일정한 간격으로 특정 지역에서 발생되는 상황을 감지하는 작업에 기존 유선 통신을 이용한 상황감시보다는 효율적이다.

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효율적 한국어 음성 인식을 위한 PTM 음절 모델 (Phonetic Tied-Mixture Syllable Model for Efficient Decoding in Korean ASR)

  • 김봉완;이용주
    • 대한음성학회지:말소리
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    • 제50호
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    • pp.139-150
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    • 2004
  • A Phonetic Tied-Mixture (PTM) model has been proposed as a way of efficient decoding in large vocabulary continuous speech recognition systems (LVCSR). It has been reported that PTM model shows better performance in decoding than triphones by sharing a set of mixture components among states of the same topological location[5]. In this paper we propose a Phonetic Tied-Mixture Syllable (PTMS) model which extends PTM technique up to syllables. The proposed PTMS model shows 13% enhancement in decoding speed than PTM. In spite of difference in context dependent modeling (PTM : cross-word context dependent modeling, PTMS : word-internal left-phone dependent modeling), the proposed model shows just less than 1% degradation in word accuracy than PTM with the same beam width. With a different beam width, it shows better word accuracy than in PTM at the same or higher speed.

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Modified Phonetic Decision Tree For Continuous Speech Recognition

  • Kim, Sung-Ill;Kitazoe, Tetsuro;Chung, Hyun-Yeol
    • The Journal of the Acoustical Society of Korea
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    • 제17권4E호
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    • pp.11-16
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    • 1998
  • For large vocabulary speech recognition using HMMs, context-dependent subword units have been often employed. However, when context-dependent phone models are used, they result in a system which has too may parameters to train. The problem of too many parameters and too little training data is absolutely crucial in the design of a statistical speech recognizer. Furthermore, when building large vocabulary speech recognition systems, unseen triphone problem is unavoidable. In this paper, we propose the modified phonetic decision tree algorithm for the automatic prediction of unseen triphones which has advantages solving these problems through following two experiments in Japanese contexts. The baseline experimental results show that the modified tree based clustering algorithm is effective for clustering and reducing the number of states without any degradation in performance. The task experimental results show that our proposed algorithm also has the advantage of providing a automatic prediction of unseen triphones.

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