• The Research Journal of the Costume Culture
• /
• v.27 no.6
• /
• pp.553-568
• /
• 2019

This study examined motivation to use omni-channel services on mobile devices in fashion stores and the effects of such usage motivation on brand purchase intention through continuous and affective commitment. Data were collected on consumers in their 20s and 30s who experienced omni-channel services during shopping for or purchasing fashion products. An online survey asked 413 consumers to rate their brand purchase intention. Sub-levels of each variable were examined using SPSS 25.0, followed by confirmatory factor analysis using AMOS 19.0. In addition, path analysis using structural equation modeling was applied to analyze associations between variables. The statistical results were mixed. First, only two dimensions of usage motivation for omni-channel services, hedonic and relational motivation, had positive effects on continuous and affective commitment. Second, continuous commitment had a greater effect on purchase intention of brands that provided omni-channel services than it did on affective commitment. Third, of the dimensions of usage motivation, utilitarian motivation had a direct influence on purchase intention in the modified model, while social motivation did not affect service commitment and purchase intention. Finally, our findings suggest that brand loyalty can be built by encouraging service commitments through hedonic and relational motivation, based on the usability of omni-channel services.

• The Journal of Industrial Distribution & Business
• /
• v.11 no.4
• /
• pp.19-30
• /
• 2020

Purpose: The purpose of this study examines the mediating effect of clan leadership in the relationship between hierarchy culture and organizational commitment. Most previous research focused on the relationship between organizational culture and organizational performance or organizational culture and job satisfaction. There are few empirical studies that focus on organizational commitment data because it is difficult to collect in many cases of export-driven small and medium sized enterprises. However, this research measures affective commitment, continuance commitment, and normative commitment differently than previous research, which is mostly focused on the hierarchy culture, clan leadership, and organizational commitment measurements. Research design, data, methodology: Conceptual research model is based on the studies of Cameron and Quinn (2011), and Gungor and Sahin (2018). The model is designed with three constructs such as hierarchy culture, organizational commitment, and clan leadership. The monitor culture and coordinator culture are as proxy for the hierarchy culture. The affective commitment, continuance commitment, and normative commitment are as proxy for the organizational commitment. And also the facilitator leadership and mentor leadership are as proxy for the clan leadership. Based on three hundred cases such as export-driven small and medium sized enterprises (SMEs), this study verify the hypothesis. Hypothesis was analyzed with the structural equation modeling. Results: In case of export-driven small and medium sized enterprises (SMEs), clan leadership acts as a mediator in the relationship between hierarchy culture and organizational commitment. In case of export-driven small and medium sized enterprises (SMEs) with high organizational commitment, clan leadership acts as a mediator in the relationship between hierarchy culture and organizational commitment. In case of export-driven small and medium sized enterprises (SMEs) with low organizational commitment, clan leadership did not act as a mediator in the relationship between hierarchy culture and organizational commitment. Conclusions: By controlling for the mediating effect of clan culture, this study have improved the academic contributions as well as policy and practical implications through empirical study of clan leadership that affect organizational commitment in the fields of hierarchy culture. In addition, this study means that the mediating effects on the variables of clan leadership were examined.

• The Journal of the Korea Contents Association
• /
• v.16 no.1
• /
• pp.438-444
• /
• 2016

Previous findings on Social Loafing indicated that Social Loafing explained the organizational commitment, that the lower level of Social Loafing they had, the higher performance they would have, and that it is a useful index for effectiveness of the organization. This study explored the Police Organizational culture & Organizational Commitment on Social Loafing. The Police officers' Police Officer's Organizational culture & Organizational Commitment and Social Loafing has been measured, and then how Organizational culture & Organizational Commitment affects Police Officer's Social Loafing has been examined. The study results may be used as a theoretical basis to assert the need of Organizational culture & Organizational Commitment to decrease the Police Officer's Social Loafing. Independent variable is Police Officer's Social Loafing and Dependent variable is comprises 2 categories; Police Organizational culture(The group culture, The hierarchical culture, The developmental culture, The rational culture), & the Organizational Commitment(Affective Commitment, Continuance Commitment, Normative Commitment). The result of analysis showed that The group culture & Normative Commitment influenced in Social Loafing(positive), and The Rational culture, Affective Commitment, & Continuance Commitment in Social Loafing(negative).

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.7 no.4
• /
• pp.77-86
• /
• 2012

The purpose of this paper is to review the relationship between organizational commitment, and voluntary turnover(intention to leave), and the moderating effects of personal factors(gender and occupation) on the relationship between organizational commitment and intention to leave. In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 458 employees in Daedeok Innopolis Venture Enterprises, Dae-jeon Metropolis, South Korea. Multiple regression and multiple hierarchical regression analysis are applied to test the proposed hypotheses: 1) the relationship between organizational commitment(affective commitment, continuance commitment and normative commitment) and intention to leave, 2) the moderating effects of personal factors(gender and occupation) on the relationship between organizational commitment and intention to leave. Empirical survey's findings are as follows; First, affective commitment(AC) and continuance commitment(CC) are related negatively with intention to leave(IL), but normative commitment(NC) is not related significantly with IL. Second, gender positively moderates the relationship between affective commitment and intention to leave, and occupation negatively moderates the relationship between continuance commitment and intention to leave.

• Korean Security Journal
• /
• no.16
• /
• pp.189-208
• /
• 2008

The purpose of this study is to examine the relation between job-related attitudes and intention to leave. To achieve this purpose of study, it set a frame of analysis based on theoretical background about intention to leave, and examined empirically about rank and file police officers. By setting job-related attitudes(organizational commitment, job satisfaction) regarded as the antecedents of the intention to leave, this study examines the relation with intention to leave. The major results of this study are as follows: First, in the relation between job satisfaction and organizational commitment, job satisfaction(+) significantly influence on affective commitment, continuance commitment and normative commitment. Second, in the relation between job satisfaction and intention to leave, job satisfaction(-) significantly influence on intention to leave. Third, in the relation between organizational commitment and intention to leave, affective commitment(-) and continuance commitment(-) significantly influence on intention to leave. but normative commitment did not. Forth, as the result of research about if organizational commitment works as a mediating effect between job satisfaction and intention to leave or not, it works as a mediating effect between job satisfaction and intention to leave in case of affective commitment, continuance commitment and normative commitment. Based on these results, to raise the level of job-related attitudes that influences on intention to leave, and to form the positive job-related attitudes are demanded to prevent and reduce intention to leave.

• Journal of Industrial Convergence
• /
• v.7 no.2
• /
• pp.17-31
• /
• 2009

The purpose of the present is to investigate the relation of organizational cynicism to organizational justice and organizational commitment. Questionnaire data were collected from 185 employees. To test the hypotheses, structural equation model was employed. The model showed adequate fit to the data. Results showed that organizational justice(distributive justice and procedural justice) were negatively related to organizational cynicism. Also, results supported the hypothesized relationship between organizational cynicism and organizational commitment(affective and continuance commitment). Organizational cynicism negatively affected organizational commitment. Implications are discussed and future research directions are outlined.

• Korean Business Review
• /
• v.17 no.2
• /
• pp.161-183
• /
• 2004

This research is to examine the effect of specific Sports On-line membership characteristics on Customer loyalty, the role of the important concept of the three degree of commitment(Continuance commitment, Normative commitment, Affective commitment) in relation marketing. First, discover whether professional team's customer loyalty is influenced by Sports on-line membership through the three degrees of commitment, which is an important parameter in customer relation. Second, find out the effect of currently used online membership characteristics of an off-line company on the three degrees of commitment. To achieve this aim our research team carried out an empirical study by creating an experimental hypothesis and model. The research was conducted by an online survey by 211 supporters of professional football teams. Out of the total 23 were judged untrustworthy by double answers, the empirical study was drawn out from the remaining 188. The empirical study was done by statistical analysis programs SPSS 10.0 and AMOS 4.0. The conclusion of this research is that specific characteristics of Sports on-line membership, Continuance commitment, Normative commitment, Affective commitment plays an important role as a medium in Customer loyalty.

• The Journal of the Korea Contents Association
• /
• v.18 no.3
• /
• pp.499-508
• /
• 2018

This study explored the relationship between the Resilience and Organizational commitment, The police officers' perception on the resilience has been measured, and then how their perception on the resilience affects the organizational commitment has been examined. This study aimed at measuring the effects of police officers' perception on the resilience on organizational commitment By reviewing previous finding, police officers' resilience(Self-Regulation Skills(Regulation skills, Cause Analysis skills, Impulse control skills), Interpersonal Skills(Expansion skills, Communication skills, Empathy skills), Positive Capacity(Appreciate, Life satisfaction, Self-optimism)) were selected as independent variables, Organization Commitment(Affective commitment, Continuance commitment, Normative commitment) was selected as dependent variable. The result of analysis showed that Life satisfaction>Cause Analysis skills>Communication skills> Empathy skills> Appreciate> Impulse control skills influenced in Affective commitment (positive), Life satisfaction>Self-optimism>Regulation skills>Communication skills>Cause Analysis skills in Continuance commitment(positive), and Expansion skills>Empathy skills>Self-optimism>Life satisfaction>Impulse control skills in Normative commitment (positive).

• Journal of Korean Library and Information Science Society
• /
• v.54 no.3
• /
• pp.165-192
• /
• 2023

This study aims to examine the effects of bureaucratic characteristics, which are the most common in modern library organizations among organizational characteristics of public libraries, on the organizational commitment of librarians. Doing this analysis, 185 librarians from 20 public libraries in the Seoul metropolitan area of South Korea were surveyed to look into the bureaucratic and post-bureaucratic characteristics of each library, such as specialization, hierarchy of authority, system of rules, integration, and participation, and the three dimensions of organizational commitment of affective commitment, continuance commitment, and normative commitment. According to this analysis, the hierarchy of authority had a negative effect on affective and normative commitment, while integration had a positive impact on affective and continuance commitment, and participation had a positive effect on affective and normative commitment. The findings, therefore, show that a combination of bureaucratic and post-bureaucratic characteristics, which reduces the hierarchy of authority and strengthens integration and participation, would increase organizational commitment. This study is meaningful in that, through empirical research, it suggests organizational bureaucratic characteristics that would raise organizational commitment in public library organizations.

• Management & Information Systems Review
• /
• v.30 no.1
• /
• pp.107-128
• /
• 2011

This study has two primary purposes, firstly to identify how job dissatisfaction and continuance commitment influence to creativity, secondly to explore how coworker helping and support, and perceived organizational support moderate between interaction of job dissatisfaction and continuance commitment, and creativity. The first part of the study, based on literature study on creativity, provides insight into what are antecedents and moderate variables in creativity. In the second part of the study, a comprehensive research model and hypothesis were empirically tested based on data from 322 employees in Korean organizations. The results of statistical analysis show the following. First, job dissatisfaction has positive effect on creativity. Second, interaction of job dissatisfaction and continuance commitment does not have positive effect on creativity. Third, there was not any moderating effects between interaction of job dissatisfaction and continuance commitment, and creativity in this study. The last part of this study, a theoretical and practical implication of the study, and the future research agenda are presented.