• 유통과학연구
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• 제11권9호
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• pp.51-57
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• 2013

Purpose - This study investigates the effect of visual merchandising display (VMD) of local specialty retailer of private label apparel (SPA) brands, such as space, display, and presentation on brand awareness, brand image, and purchase intention. It investigates consumers' VMD awareness and purchase intention of SPA brands to help business activities of local SPA enterprises. Research designs, data, methodology - This study uses SPSS 18.0 to study eight local SPA brands and has 193 effective usable copies from a sample of 200. Results - The display and presentation of VMDs of SPA brands had a positive influence on brand awareness and brand image, which in turn had a positive influence on purchase intention. Conclusions - As SPA brands are increasingly located in supercenters, they face space constraints and find it difficult to display their facade and signs effectively. Therefore, decisions pertaining to display, presentation, and space should consider whether these SPA brands are launched as independent specialty shops or in supercenters. The space for VMD is considered important in independent shops. However, shops that open in supercenters should pay more attention to presentation rather than space.

• 한국식생활문화학회지
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• 제33권1호
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• pp.18-25
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• 2018

This study examined the sweet taste perception, perception of sugar reduction, and utilization of nutrition labeling according to the awareness of the self-perceived sugar intake reduction of university students in Chungbuk Area. The subjects (n=419) were divided into two groups: Awareness of Sugar Intake Reduction (ASIR) group, male=110, female=109; Non Awareness of Sugar Intake Reduction (NASIR) group, male=115, female=85. The overweight/obesity was significantly higher in the ASIR group than in the NASIR group for both male and female students. The sweet taste perception was significantly lower in the ASIR group in male students than in the NASIR group. The purchase level of a product with reduced sugar instead of the original products was significantly higher in the ASIR group in male students than the NASIR group. Beverage purchases after identifying the sugar content were significantly higher in the ASIR group in male students than in the NASIR group. The necessity of nutrition labeling education was significantly higher in the ASIR group both male and female students. Based on these results, the correct perception of sugar reduction and continuous and practical nutrition education of sugar intake reduction need to maintain healthy dietary habits in university students.

• 융합정보논문지
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• 제9권12호
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• pp.252-263
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• 2019

본 연구의 목적은 플립러닝 교수-학습법을 적용하고 대학생들의 인식과 학업성취 평가를 알아보기 위해 시도되었다. 단일군 치위생학과 재학생 27명을 대상으로 치과방사선학의 이론 수업에 4주 동안 적용하였다. 자료수집은 1학기 수업이 끝나고 이루어졌으며 수집된 자료는 SPSS 18.0을 이용하여 빈도와 평균 그리고 내용분석을 실시하였다. 연구결과 수업전반에 대한 인식은 긍정적 반응이었으며 학업성취평가는 통계적으로 유의하지 않았다. 플립러닝-교수학습방법에 대한 학생들의 인식은 높은 긍정으로 나타났다. 효과적인 교육 프로그램임이 확인되었다. 그러나 학업성취평가 통계적으로 유의하지 않았고 학습방법에 따른 평가시스템이 달라야 할 필요가 있다고 사료된다.

• 유통과학연구
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• 제19권9호
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• pp.53-64
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• 2021

Purpose: The current study aims and reviews the current state of research in green awareness' distribution structure using the ecological theory of Ted Hughes who was regarded as one of the best English poets of the 20 century. Ted poetry has innovated ecological distribution. It has inspired so many young people to have a positive energy impact on the environment. Research design, data and methodology: Action research design is an approach used extensively in qualitative content analysis. This design starts by adopting an exploratory claim that develops the research objectives, hence instigating the action process, which involves several strategies. This type of design involves a cyclic process of stance then action. Results: According to the investigation, there are nine solutions that can deal with the green distribution based on previous literature review, applying an ecological approach of Ted Hughes to green awareness distribution. The solutions figured out that Ted's novels had an innovative impact on the environment as it is clear that information is given to society. Conclusions: It is observed that having a highly professional environment is good enough for a structure to go green. But, on the other hand, polluting our environment can endanger species by causing health diseases and environmental problems.

• 한국멀티미디어학회논문지
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• 제25권1호
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• pp.92-102
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• 2022

This study suggests a variety of ways to prevent narcotic crimes, recurrence of such crimes, rehabilitation, and improve the public awareness of using the narcotics by adopting cultural contents, highlighting how dangerous, harmful and they are easily accessible, as well as the reality in Korea nowadays, where it cannot any longer be seen as a drug-free state. Precedent research, the actual case studies, and interviews followed by the "Musical Mission" explain that anyone can easily become a criminal or family to the criminals, and the adolescent is the age group that experience the most rapid increase in initiating such illicit drugs by using cultural content to help prevent and improve awareness among the public to expose the deadly effect of the substances. More efforts are required to remove the frame of criminals off the active drug users, as they are those who only need to be cared and are the same members of our society after all by demonstrating new ways to change such perspectives. I wish that it will become a social mandatory for those who produce the social contents to urge more support for the drug users through TV advertisements, dramas, movies, documentaries, and musicals etc.

• 정보보호학회논문지
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• 제34권3호
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• pp.505-513
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• 2024

이 연구는 OTT 플랫폼에서 '쿠키'를 통한 행태정보 수집과 이에 기반한 맞춤형 서비스에 대한 소비자 인식을 조사한다. 120명의 다양한 연령대 소비자를 대상으로 SPSS를 활용하여 4가지 가설에 대한 상관관계를 분석했다. 결과는 OTT 기업의 행태정보 수집 인지와 온라인 트래킹 인식 간의 상관관계, 행태정보 수집 인지와 쿠키 제공 의사 간의 상관관계, 그리고 가입 시 행태정보 수집 약관 확인 정도와 온라인 트래킹 인식 간의 상관관계를 나타냈다. 이로써 소비자들의 행태정보에 대한 지식 수준이 중요성과 맞춤형 서비스 이용 의도에 영향을 미친다는 결론이 도출되었으며, 이를 토대로 기업과 정부 차원에서의 규제 필요성을 제안한다.

• 한국콘텐츠학회논문지
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• 제15권11호
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• pp.329-337
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• 2015

불소는 적정 농도에서는 치아우식 예방 효과를 증진시키는 원소이지만 불소에 대한 정확한 정보를 인식하지 못하는 경우에는 치아우식 예방에 좋지 못한 큰 영향을 미친다. 이에 본 연구는 대학생을 대상으로 불소에 대한 인식도를 평가하고 인식도에 따른 구강건강상태를 분석함으로서 우식예방효과를 증진시키고 불소에 대한 올바른 지식을 전달하고자 한다. 본 연구는 2014년 5월1일부터 6월30일까지 대구 경북 지역에 거주하는 대학생 중 남성 82명 여성 102명을 대상으로 설문조사와 구강건강상태를 평가하기 위해 구강검진을 실시하였다. 연구결과 불소 인식도에 따른 DT rate 치과 외에 불소사용 인식도는 '없다'가 19.46%로 '있다' 11.10%보다 높았다(p<.05). 불소함유제품 사용표시 확인은 '아니오'가 18.32%로 가장 높아 주의표시를 읽지 않을수록 높게 조사되었다(p<.05). 불소 인식도에 따른 FT rate 치과에서의 불소사용의 인식도는 '있다'가 71.98%로 '없다' 49.04%보다 높았다(p<.05). 불소인식도가 구강건강상태에 미치는 영향을 파악함으로서 향후 불소예방사업을 수행함에 있어 기초자료를 마련하는데 의의가 있고 이상의 결과를 바탕으로 불소에 대한 인식을 높이기 위한 적극적인 교육과 홍보가 이루어져야 한다고 생각된다.

• International Journal of Knowledge Content Development & Technology
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• 제1권2호
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• pp.29-42
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• 2011

The purpose of this study is to improve library promotional marketing for the disabled by identifying requirements of public library disability services. This study aimed to investigate librarian service providers' awareness of library programs for the disabled in order to prepare a systematic plan for promoting such library services. Research methods used are a literature analysis and survey. First, the ratio of respondents with experience promoting activities and services for the disabled was less than 50%. Second, regarding methods for promoting library disability services, the respondents used library homepages, press releases, library user guides, library newsletters, and library pamphlets in that order. Third, when asked what kind of PR media the library disability service providers had experience with and how often they use it, library boards and banners were the most common response. Fourth, suggested improvements to the current design and content of PR materials included: clearer word choice (or greater understandability), more detailed descriptions, simpler layouts, and more interesting or eye-catching content in that order. Fifth, the library disability services which are in the most need of public relations were guide information for library disability services, Library and Information Service (DOI services and search services), using alternative materials and the library collection, and aiding the information search. Overall, when evaluating the promotion of disability services in Korea, the library's public relations for disabled services needs to improve because currently neither librarians nor the disabled community they are targeting has frequent or quality experience with it. Thus, the policy department for the library disability services must develop a variety of promotional strategies adjusted for each type of the disability and distribute PR materials to service providers individually, making sure to utilize effective PR methods.

• 한국인터넷방송통신학회논문지
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• 제20권4호
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• pp.23-33
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• 2020

본 연구는 현재 한국 콘텐츠 업계가 처한 국내외 환경하에서 우리가 전략적으로 융합해야 할 시장인 아세안 시장에서의 한-아세안 공동 제작 융합 방안을 모색하는 데 목적을 두어 실시되었다. 연구 목적을 달성하기 위한 연구 내용은 아세안 5개국 방송 프로그램 시청자를 대상으로, 조사 방법은 사례 조사 분석 연구를 실시하였다. 첫째, 2018년도 상반기 중 아세안 5개국의 한국 콘텐츠 방영 현황, 둘째, 아세안 5개국의 한국 방송 프로그램에 대한 이용 및 인식 현황, 셋째, 아세안 5개국의 방송 프로그램 공동 제작에 대한 이용 및 인식 현황, 넷째, 한국과의 공동 제작 방송 프로그램에 대한 이용 및 인식 현황, 마지막으로 아세안 5개국 내 한국과의 국제 공동 제작 사례를 분석하였다. 이상을 통해, 본 연구에서는 한-아세안 공동 제작은 현재 한국 콘텐츠 업계가 처한 국내외 환경하에서 전략적으로 융합해야 할 것을 제안하였다는 데 가치가 있다.

• International Journal of Knowledge Content Development & Technology
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• 제7권4호
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• pp.51-69
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• 2017

Availability, awareness and use of electronic resources provide access to authoritative, reliable, accurate and timely access to information. The use of electronic information resources (EIRs) can enable innovation in teaching and increase timeliness in research of postgraduate students which will eventual result into encouragement of the expected research-led enquiry in this digital age. The study adopted a descriptive survey design. Samples of 300 of postgraduate students within seven out 13 Faculties were randomly selected. Data were collected using questionnaire designed to elicit response from respondents and data were analyzed using descriptive statistics methods percentages, mean, and standard deviation. Results indicated that internet was ranked most available and used in the university. Low level of usage of electronic resources, in particular, full texts data bases is linked to a number of constraints: Interrupted power supply was ranked highest among other factors as speed and capacity of computers, retrieval of records with high recall and low precision, retrieving records relevant to information need, lack of knowledge of search techniques to retrieve information effectively, non possession of requisite IT skills and problems accessing the internet. The study recommended that usage of electronic resources be made compulsory, intensifying awareness campaigns concerning the availability, training on use of electronic resources and the problem of power outage be addressed.