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The Antecedents of Switching Cost and its Effect on Customer Loyalty in Digital Music Service Industry (온라인 음악서비스 산업에서 전환비용의 선행요인 및 전환비용이 고객충성도에 미치는 영향)

  • Kang, Sung-Min;Uhm, Gi-Heon
    • Asia pacific journal of information systems
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    • v.20 no.2
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    • pp.157-180
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    • 2010
  • Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

Unlocking Digital Transformation: The Pivotal Role of Data Analytics and Business Intelligence Strategies

  • Edwin Omol;Lucy Mburu;Paul Abuonji
    • International Journal of Knowledge Content Development & Technology
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    • v.14 no.3
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    • pp.77-91
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    • 2024
  • This article aims to comprehensively analyze the crucial role played by data analytics and business intelligence (BI) strategies in propelling digital transformation within diverse industries. Through an extensive literature review and examination of real-world case studies, the study employs a systematic analysis of scholarly works and industry reports. This approach provides a panoramic view of how organizations utilize data-driven insights for competitive advantages, improved customer experiences, and fostering innovation. The findings underscore the pivotal significance of data analytics and BI strategies in influencing strategic decision-making, enhancing operational efficiency, and ensuring long-term sustainability across various industries. The study stands out in its originality by offering a unique synthesis of insights derived from scholarly works and real-world case studies, contributing to a holistic understanding of the transformative impact of data analytics and BI on contemporary business practices. While the study provides valuable insights, limitations include the scope of available literature and case studies. The implications call for further research to explore emerging trends and evolving challenges in the dynamic landscape of data analytics and BI. The practical implications highlight the tangible benefits organizations can derive from integrating data analytics and BI strategies, emphasizing their role in shaping strategic decisions and fostering operational efficiency. In a broader context, the study delves into the social implications of the symbiotic relationship between data analytics, BI, and digital transformation. It explores how these strategies impact broader societal and economic aspects, influencing innovation and sustainability.

A Research of Real-time Rendering Potentials on 3D Animation Production

  • Ke Ma;Jeanhun Chung
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.293-299
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    • 2023
  • In recent years, with the rapid development of real-time rendering technology, the quality of the images produced by real-time rendering has been improving, and its application scope has been expanded from games to animation and advertising and other fields. This paper analyses the development status of real-time rendering technology in 3D animation by investigating the 3D animation market in China, which concludes that the number of 3D animations in China has been increasing over the past 20 years, and the number of 3D animations using real-time rendering has been increasing year by year and exceeds that of 3D animations using offline rendering. In this study, a real-time rendering and offline rendering 3D animation are selected respectively to observe the screen effect of characters, special effects and environment props, and analyse the advantages and disadvantages of the two rendering technologies, and finally conclude that there is not much difference between real-time rendering 3D animation and offline rendering 3D animation in terms of quality and the overall sense of view, and due to the real-time rendering of the characteristics of the WYSIWYG, the animation designers can better focus on the creation of art performance. Real-time rendering technology has a good development prospect and potential in 3D animation, which paves the way for designers to create 3D content more efficiently.

RETRACTED: Design of LEO Constellations with Inter-Satellite Connects Based on the Performance Evaluation of the Three Constellations SpaceX, OneWeb and Telesat

  • Peng Zong;Saeid Kohani
    • Korean Journal of Remote Sensing
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    • v.40 no.3
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    • pp.317-317
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    • 2024
  • Notice: This article has been retracted as a result of the review (on May 14, 2024) by the Research Ethics Committee of the Korean Society of Remote Sensing, which confirmed research misconduct (plagiarism). The Korean Journal of Remote Sensing (KJRS) Editorial Office received a report alleging plagiarism in a paper published in KJRS authored by Zong and Kohani (2021). Following a thorough investigation by our Research Ethics Committee, we found significant similarities between the original paper (Lee and Mortari, 2017) and the paper (Zong and Kohani, 2021) published in KJRS. The scope of the plagiarism included a number of identical figures, tables, and equations, as well as textual content. As a result, the Research Ethics Committee of the Korean Society of Remote Sensing has decided to retract the paper (Zong and Kohani. 2021) for deliberately using the ideas, research content, and results of others without proper approval or citation. To preserve academic integrity, we take responsibility for enforcing ethical policies and proceeding with the follow-up actions: 1. Disclosure and preservation of the facts and reasons for the retraction of the plagiarized paper, 2. Prohibition of submissions for the next three years for the authors of the plagiarized paper, 3. Notification to the authors’ affiliated institution of the retraction of the plagiarized paper. We deeply regret to report for retraction of the article and apologize to the readers of KJRS and to the authors of the original work for any inconvenience caused.

Coupang's Contents Growth Strategy: Building Lock-in Effect for Subscription Economy (쿠팡의 콘텐츠 성장 전략: 구독경제를 위한 락인효과 구축)

  • Sang-Jib Kwon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.3
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    • pp.1-11
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    • 2024
  • Content is now recognized as a key resource to sustain competitive advantage in the OTT market and for e-commerce companies. Coupang is pursuing a content growth strategy to maximize the lock-in effect that binds consumers to the subscription economy and its ecosystem. Given this background, this study aims to explain Coupang's content growth momentum through a case study method and examine Coupang's content strategy in detail. Based on this, this study describes Coupang's content growth strategy in detail and confirms that Coupang differentiates its content from the competition by focusing on sports and low prices to build a lock-in effect in the subscription economy. As a result, we can summarize that the purpose of Coupang's content strategy is to build a lock-in effect for the subscription economy based on content differentiation focused on sports, a bundle strategy linked to e-commerce, and a low-cost strategy. This study contributes to the field of venture creation research by carefully analyzing how Coupang grew from a venture firm to a Decacorn corporation and developed the influence of its content in a completely different industry, and systematically explains the importance of content strategy in strengthening the lock-in effect for the subscription economy. Future research should compare the impact of content strategy of venture and startups in the contents industry to broaden the scope of research in the field and suggest deeper lessons learned.

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Integrated Reporting: A New Paradigm of Corporate Reporting

  • Bhasin, Madan Lal
    • The Journal of Economics, Marketing and Management
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    • v.5 no.2
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    • pp.10-32
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    • 2017
  • The landscape of corporate reporting is changing quickly. The concepts, elements and principles that characterize the way organizations plan, manage and report their annual performances are currently being questioned, debated, and redesigned throughout the world. However, widening the scope of corporate performance and reporting is a major issue. Research needs to bridge the gap between social and financial performance by considering corporate performance in a wider perspective. At base, IR is a relatively new but powerful idea: enhancing the way organizations think, plan and report the story of their business. Organizations are using IR to communicate a clear, concise, integrated story that explains how all of their resources are creating value. This paper examines the rise of what has been widely claimed to represent a new and striking future for corporate reporting, namely the notion of "Integrated Reporting" (IR). Unfortunately, there is poor empirical research work undertaken which has focused on published integrated reports. This research study provides initial analysis of the content and structure of the corporate integrated reports published in 2013 and available on the International Integrated Reporting Council (IIRC) Emerging Examples Database. As part of this study, Integrated Reports were analyzed for company information, report information and report content. Moreover, they were also evaluated as to the extent these adhered to the integrated reporting (IR) Guiding Principles, Content Elements, and the multiple capitals model. Findings of this study indicate that "early integrated reports were mostly lengthy, fail to adhere to all the guiding principles, and covered four of the six capitals suggested." At present, no universally accepted global framework for IR exists and it is still largely a voluntary practice. We believe that IR of both financial and non-financial performance should be made mandatory, and it should become a universal practice for all the global listed companies within the next 5-10 years.

Clustering Social Media Services and Messengers by Functionality

  • Fischer, Julia;Knapp, Daniel;Nguyen, Bich Chau;Richter, Daniel;Shutsko, Aliaksandra;Stoppe, Melanie;Williams, Kelly;Ilhan, Aylin;Stock, Wolfgang G.
    • Journal of Information Science Theory and Practice
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    • v.8 no.4
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    • pp.6-19
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    • 2020
  • The objective of this research is to analyze which functions make up web-based as well as mobile social media services and messengers. Services are clustered by their functionality. A total of 640 individual functions were identified, while investigating altogether 44 selected services in their web and mobile versions. Applying content analysis, functions were assigned to the services. The services were ranked by the number of implemented functions, and the functions were ranked by their occurrence in the services. Cluster analysis was applied to classify the services according to their functionality. Facebook and VKontakte were found to be the ones with the most functions; the most frequently implemented functions are support, profile, and account-related. Cluster analysis revealed six classes for mobile and seven classes for web applications. There is a noteworthy difference regarding the functionality scope between web and mobile applications of the same services. An example for this is Mendeley with 38 functions in the mobile and 91 functions in the web version. This is the first empirical attempt at clustering social media services based on their functionality.

Re-conceptualization of Knowledge Organization: Imperatives of Networked Resources and Digitization

  • Chaudhry, Abdus Sattar
    • International Journal of Knowledge Content Development & Technology
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    • v.6 no.2
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    • pp.93-108
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    • 2016
  • Rethinking and re-conceptualization of knowledge organization has become necessary as a result of recent changes brought by digitization, networked resources, and interdisciplinary shifts. This paper calls for a review of curriculum and changes in teaching approaches to respond to these changes. The paper suggests expanding the scope of knowledge organization by adding new topics, and recommends placement of these topics in different courses (introductory or foundation courses, core or required courses, and electives or specialized courses) for a balanced approach. The paper also proposes a change in the mindset about the target of these courses and recommends knowledge organization work be extended from institutions to individuals. It is also suggested that knowledge organization work responsibilities are broadened to involve authors, knowledge workers, and information users rather than restricting it only to trained information professionals. The paper highlights that the digital environment makes it necessary to change the context for teaching KO courses and goes beyond the collection of information resources and addresses personal information management needs as well. The paper concludes that fundamental changes tantamount to re-conceptualization of the area of knowledge organization, which is expected to open up new opportunities for information graduates aspiring to work in information environment beyond libraries.

Convergence Modeling and Reproduction of a Bigyeokjincheolloe (Bomb Shell) Based on Three-dimensional Scanning and 𝛾-ray Radiography

  • Kim, Da Sol;Jo, Young Hoon;Huh, Il Kwon;Byun, Sung Moon
    • Journal of Conservation Science
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    • v.38 no.1
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    • pp.55-63
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    • 2022
  • The Bigyeokjincheolloe (bomb shell), a scientific cultural heritage, has outstanding historical value for sustaining a gunpowder weapon of Joseon. In this study, the bomb shell was modeled through three-dimensional (3D) scanning centered on the external shape and 𝛾-ray radiography-based on the internal shape. In particular, to improve the contrast in the radiographic image, optimization and image processing were performed. After these processes, the thickness of the inner wall (2.5 cm on average) and the positions of the three mold chaplets were clearly revealed. For exhibition purposes, the 3D model of the bomb shell was output to a 3D printer and the output was rendered realistic by coloring. In addition, the internal functional elements, such as Mokgok, fuse, mud, gunpowder, and caltrops, were reproduced through handwork. The results will contribute to the study of digital heritages in two ways. First, the internal and external shapes of the bomb shell were modeled by fusing two different technologies, namely, 3D scanning and 𝛾-ray radiography. Second, the internal shape of the bomb shell was constructed from the original form data and the reproduction was utilized for museum exhibitions. The developed modeling approach will greatly expand the scope of museum exhibitions, from those centered on historical content to those centered on scientific content.

Teachers' Opinions on Differences of Detail Learning Content According to High School Textbooks - Focused on Utilizing of Definite Integral - (고등학교 교과서 내용 영역별 세부 학습내용 차이에 대한 교사 의견 조사: 정적분의 활용을 중심으로)

  • Yang, Seong Hyun
    • School Mathematics
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    • v.17 no.4
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    • pp.555-570
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    • 2015
  • General and subject guideline for new curriculum are confirmed and plan to announced on September 2015. The development of instructional materials according to them will proceed. Because textbooks have the role and function to determine and control the direction and scope of teaching and learning, Textbook plays a very important role in the situation where teachers and students meet. Thus we get a significant effect depending on the structure of textbook. In this study, we analyzed differences of detail learning content according to high school textbooks focused on utilizing of definite integral. After creating the questionnaire based on it, The survey was conducted targeting for 369 high school mathematics teachers belong to 14 education offices of cities and provinces are polled out by accidental sampling method. Analyzing the results of the survey, We searched various teaching and learning method that arise due to differences of detail learning content according to high school textbooks and thereby it explored the impact on students' mathematics learning. Through this, Our intention is to offer implication about the structure of textbook detail learning contents and to derive the improvements about textbook compilation system.