• The Korean Journal of Community Living Science
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• v.11 no.2
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• pp.61-76
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• 2000

Relationships between consumer socialization factors and socioeconomic characteristics and consumptionism propensity were examined using a sample of 529 middle school students in Inchon, Korea. OL.S regression was utilized. ＇Communication with friend＇ and ＇acceptance of mass media＇ had significant positive effects on ＇ego-identity developing and differentiating by uniqueness＇ and ＇other oriented and appearance pursuing＇ propensity, whereas had a significant negative effect on ＇consumption orientation＇, ＇Communication with mother＇ had a significant positive effect on ＇consumption orientation＇. Boys where significantly higher than girls in ＇ego-identity developing and differentiating by uniqueness＇ and girls were significantly higher than boys in ＇other oriented and appearance pursuing＇. ＇Income had significant positive effects on ego-identity developing and differentiating by uniqueness＇.

• Journal of the Korean housing association
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• v.22 no.6
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• pp.43-50
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• 2011

Korea is a country with an exceptionally high energy consumption. For economic reasons, Korean households are forced to save more energy. Korea's household energy consumption has grown slowly compared to other sectors and household energy consumption per capita is lower than the OECD average. However, its per capita electricity consumption soared and is expected to remain climbing mainly due to the increasing number of one-person households. To establish an effective strategy against a possible electricity shortage, the actual condition survey of electricity energy consumption first needs to be clearly understood. This study adopted both a general survey and a detailed survey of people living in apartment housings and data was collected on electrical appliance use according to individual schedules. Based on these data, the results were used to attempt to analyze electricity consumption patterns resulting from energy using activities of residents and to determine electricity consumption propensity according to each household member's characteristics in apartment housings.

• Fashion & Textile Research Journal
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• v.22 no.2
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• pp.209-221
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• 2020

Recently, following the commercialization and market entry of smart clothes with diverse functions, smart clothes have been changing from technology-centered products to user-centered products. However, the analysis of consumer demand centered on actual commercialized products is lacking. Therefore, this study classified commercialized smart clothes by function and analyzed the demand and requirements of smart clothes according to sports/outdoor clothes consumption behaviors. As a result, consumers were classified according to their sports/outdoor clothes consumption behaviors into an outdoor leading group with high consumption propensity, an outdoor pursuit group with medium consumption propensity, and an outdoor following group with low consumption propensity. Among the commercialized smart clothes, those with a heartbeat measuring function, those with a heating function, and those with a light-emitting function were presented and demand analysis was conducted. According to the results, the outdoor leading group and the outdoor pursuit group had higher levels of awareness, preference, and purchase intentions than the outdoor following group. In addition, the outdoor leading group showed the highest level of purchase price acceptance while the outdoor following group showed the lowest level of purchase price acceptance. However, this study has a limitation that the acceptance for smart clothes were analyzed with consumers who had experience in sports outdoor clothes consumption. Therefore, in future, studies will be conducted with a wide range of consumers.

• Journal of Families and Better Life
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• v.14 no.4
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• pp.233-248
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• 1996

The purpose of this study were 1) to identify housing consumption over family life cyle and 2) to analyze the propensity of residential mobility and its contributing factors over family life cycle. For these purposes the 1993 KHPS data was used. The sample in this study consisted of 2,796 couple households. Satistics employed for the analysis were frequencies means and logistic regression analysis. As the number of children and the children's age increased the housing consumption increased. There were many factors such as husband's education satisfaction of health and family relations monthly income wealth debt owning a car home ownership duration of residence and the satisfaction with housing contributing to housing consumption and propensity to move. Those with home ownership higher wealth higher satisfaction with health higher expenditure, longer duration of residence and higher satisfaction with housing tend to move more frequently. However those with low educational attai ment less satisfaction with family relation less income and having no debts were likely to move.

• Journal of Family Resource Management and Policy Review
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• v.2 no.1
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• pp.33-46
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• 1998

This study was designed to examine the propensity for conspicious consumption of housewives and its influential variables on it. The purpose of this study also is to suggest some fundamental information of consumer education program and policy, in order to prevent consumers from over consumption. The samples were selected from housewives lived in Seoul, in 1997. The 457 subjects were analyzed by Frequency, Mean, t-test, ANOVA, Duncan’s Multiple Range Test, and Regression. Consequently, the propensity for conspicious consumption of housewives is influenced not only by the individual factor, but also by the more effect of psychological and social effects. Therefore, based on the findings it is required that we will have to reinforce the consumer education, so that they have rational consumer’s conscious based upon desirable values. And this education is treated a matter as important by social view.

• Culinary science and hospitality research
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• v.23 no.7
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• pp.31-41
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• 2017

The purpose of this study was to verify the relationship of eating-out consumption propensity and selection attributes by consumers have been used dessert cafe and to provide the useful data for efficient establishing marketing strategies to dessert cafe managers. This survey was conducted from 7th to 22th on April, 2017 and a total of 250 responses were distributed, of which 232 were used for analysis, after excluding responses containing missing data. The results from this study are as follows. First, it was found that eating out enjoyment pursuit type and health pursuit type had significant effects on menu and service factor of selection attributes for dessert cafe. Second, only eating out enjoyment pursuit type had significant effects on visual factor of selection attributes for dessert cafe. Third, only health pursuit type had significant effects on health menu factor of selection attributes for dessert cafe. Fourth, economic value pursuit type and atmosphere pursuit type had significant effects on price factor of selection attributes for dessert cafe. This study contributes to useful results for establishing efficient marketing strategies to dessert cafe marketers by examining selection attribution of dessert cafe as recognizing eating-out consumption propensity.

• Journal of Families and Better Life
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• v.21 no.5
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• pp.181-192
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• 2003

This study examined college students' propensity for materialism and conspicuous consumption, and their preference for imported-luxury brand products. This study also identified the factors that influence college students preference for the imported-luxury brands. The data were obtained from a questionnaire completed by 4-year-college students (N=309), and were analyzed by t-tests, ANOVA, and multiple regression analyses. The findings of this study are as follows: First, college students' propensities for both materialism and conspicuous consumption were a little higher than the middle points of the scales. Their preference for imported-luxury brands was a little below the middle point of the scale. Second, the propensity for materialism was higher among first- and second-year students than among third- and fourth-year students. The occupation of household head was significantly related with the levels of materialism and conspicuous consumption, as well as the preference for imported-luxury brand products. Female students were more likely to prefer imported-luxury brands. Those with a higher income and subjective level of living were more likely to have the propensity for conspicuous consumption and preferences for imported-luxury brands. Third, the imported-luxury brands preferences were positively associated with the propensities for both materialism and conspicuous consumption.

• Culinary science and hospitality research
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• v.24 no.3
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• pp.71-82
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• 2018

The purpose of this study was to investigate relationship between eating out consumption propensity, dessert $caf{\acute{e}}$ satisfaction, psychological well-being, and quality of life. The objective of this study was reached by verifying a hypothesis through empirical analysis. Data collection was conducted from November 10, 2017 to December 10, 2015, and 250 copies of the questionnaires were distributed. Of these, 243 valid copies of the data were used for the analysis except for the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only health pursuit type and quick & convenience pursuit type had a significant influence on satisfaction of dessert cafe. On the other hand, economic value pursuit type, eating out enjoyment pursuit type, and atmosphere pursuit type did not significantly affect dessert cafe satisfaction. Second, among the eating out consumption propensity, there were significant influences on psychological well-being in order of atmosphere pursuit type, eating out enjoyment pursuit type, economic value pursuit type. On the other hand, the health pursuit type and the quick & convenience pursuit type did not significantly affect psychological well-being. Third, satisfaction of dessert cafe had a significant effect on psychological well-being. Fourth, psychological well-being has a significant effect on the quality of life compared to dessert cafe satisfaction. The result of this study is supposed to be utilized as an instrumental data for establishing a strategy for differentiating dessert cafe to improve the quality of life through grasping the eating out consumption propensity to increase satisfaction and psychological well-being in dessert cafe.

• Journal of Families and Better Life
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• v.26 no.1
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• pp.1-14
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• 2008

The purpose of this study was to investigate compensatory consumption propensity by male and female college students. The subjects of the study were 483 college students in Seoul, and SPSS 12.0 was used for statistical analysis. Two different types of compensatory consumption were considered separately positive compensatory consumption and negative compensatory consumption. The major findings were as follows. First, for male college students, drinking was the most preferable means of compensatory consumption to compensate for both negative and positive emotions. For female college students, their consumption patterns tended to include clothing purchase and eating-out for positive emotions and eating-out, reading and drinking for compensating negative emotions. Second, for both male and female students, the consumption propensity for compensating positive emotion was found to be higher than that for compensating negative emotion. And the consumption propensities for compensating positive and negative emotions were higher for female students when compared to those of male students. According to the results of regression analysis showing the relative effect of each variable to compensatory consumption, sex and consumption tendency were found to be relative variables on both positive and negative compensatory consumptions. Female students were found to be more likely to consume for compensating emotion than male students after other variables were controlled. For positive compensatory consumption, consumption propensity and materialism were found to be the most effective variables, and for negative compensatory consumption, materialism was the most effective variable.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.413-426
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• 2021

This paper's purpose is to analyze the effect of Chinese consumer propensity to Korean cosmetics purchase through empirical analysis. The result, first, the sub-factors of Chinese consumers' consumption propensity, fashion-seeking propensity, brand-seeking propensity, price-seeking propensity, and quality-seeking propensity, were all deduced to have a positive effect on Chinese consumers' trust in Korean cosmetics. It was found that price pursuit orientation did not significantly affect purchase intention, while other factors had a significant positive effect. Second, Chinese consumers' trust in Korean cosmetics has a significant effect on purchase intention. Third, trust had a complete mediating effect between fashion-seeking orientation and purchase intention, and a partial mediating effect between brand-pursuing orientation, quality-seeking orientation, and purchase intention, whereas a mediating effect was not found between price-seeking orientation and purchase intention. Fourth, Korea's national image has no moderating effect on the relationship between trust and purchase intention.