Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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Effect of Eating-Out Consumption Propensity on Selection Attributes for Dessert Cafe

외식소비성향이 디저트 카페 선택속성에 미치는 영향

  • Yoon, Jung-Suk (Dept. of LifeLong Educational Institute Hotel Culinary Art, KyungMin College)
  • 윤중석 (경민대학교 평생교육원 호텔조리전공)
  • Received : 2017.08.23
  • Accepted : 2017.10.15
  • Published : 2017.10.30
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Abstract

The purpose of this study was to verify the relationship of eating-out consumption propensity and selection attributes by consumers have been used dessert cafe and to provide the useful data for efficient establishing marketing strategies to dessert cafe managers. This survey was conducted from 7th to 22th on April, 2017 and a total of 250 responses were distributed, of which 232 were used for analysis, after excluding responses containing missing data. The results from this study are as follows. First, it was found that eating out enjoyment pursuit type and health pursuit type had significant effects on menu and service factor of selection attributes for dessert cafe. Second, only eating out enjoyment pursuit type had significant effects on visual factor of selection attributes for dessert cafe. Third, only health pursuit type had significant effects on health menu factor of selection attributes for dessert cafe. Fourth, economic value pursuit type and atmosphere pursuit type had significant effects on price factor of selection attributes for dessert cafe. This study contributes to useful results for establishing efficient marketing strategies to dessert cafe marketers by examining selection attribution of dessert cafe as recognizing eating-out consumption propensity.

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References

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