• Journal of Korean Society of Rural Planning
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• v.19 no.2
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• pp.11-20
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• 2013

Consumer preference, marketing environment and various agricultural policy were changed recently. So it is necessary to analyze the consumption behavior for selection the target market. In this paper, we analyzed the consumption behavior and the brand positioning using oriental melon. From the results of analysis, firstly, consumers' age, job, education and the number of member of household were effected to consumption behavior of oriental melon. Secondly, the marketing factor was the most important when purchasing oriental melon. Thirdly, the brand of Sung-Ju Oriental Melon was evaluated to the best brand on brand name, brand image and brand message.

• Journal of Agricultural Extension & Community Development
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• v.16 no.4
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• pp.1021-1048
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• 2009

Based on Rural living indicator -2005 survey data, in RDA this study attempted to investigate Rural Residents' real life satisfaction or identity model by the types of leisure consumption depending on each generation and explored the relationship between leisure consumption and the enhancement of self-identity/ interpersonal relationship, and that between leisure consumption satisfaction and real life satisfaction. Based on systematic random sampling with constructed questionnaires, 1,870 data were collected and analyzed. Overall, the results of this study showed that there are statistically significant differences between generation in leisure consumption. In detail, the findings of this study are as follows. The types of Rural Residents' leisure consumption can be divided into three styles including Semi-leisure type, Passive leisure type and Total leisure type consumption. The preferred types of leisure consumption of Rural Residents' were Semi-leisure type, Passive leisure type and Total leisure type in order. Except for times-pending leisure culture consumption, Semi-leisure type and Passive leisure type influenced on the enhancement of self-identity and interpersonal relationship, then the enhancement of self-identity and interpersonal relationship influenced on leisure consumption-satisfaction, and finally leisure consumption satisfaction influenced on real life satisfaction.

• Korean Journal of Organic Agriculture
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• v.22 no.3
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• pp.381-395
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• 2014

The objective of the study to investigate factors affecting consumers' consumption extension toward environment-friendly agricultural products in Suncheon city. The main results of the analysis are as follows. First, the main reason that consumers purchase environment-friendly agricultural products is "concerns of pesticides." Second, NAQS is highly trusted of a certificate institution. Third, the results show that consumers is satisfied such as safety, freshness, nutrition, whereas price, package design and taste are dissatisfied. Fourth, the factors affecting increase in the consumption of environmental-friendly agricultural products, have been analyzed in the variables noted of whether Sex, marital status, purchase experience, Private Certificate Authority faulty.

• Human Ecology Research
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• v.55 no.4
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• pp.399-417
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• 2017

The recent globalization of the consumer market has highlighted the importance of a brand; subsequently, brand extension is strategically used to launch of various products and services. Especially, various and new services based on information and communication technology for the convenience of consumers have been provided continuously. This study examined consumer's evaluation for brand extension centered on the brand extension as a mobile payment service through consumer propensity and familiarity as well as attitude toward a brand. The research is as follows. First, it shows that self-efficacy and implicit theories among consumer characteristics positively influence familiarity and attitude toward a brand. Second, it shows that the planned consumption tendency among consumption characteristics of a consumer positively affect familiarity toward a brand. Third, it is confirmed that the brand extension on parents brand affects the attitude towards brand extension, and the attitude towards brand extension is connected to a willingness to recommend through the purchase intention. This study empirically confirms the importance of consumer propensity, the consumer's perception, and evaluation towards the brand extension of the company as well as the continuous efforts and required company activities to build and form a positive attitude and familiarity of consumers for the brand. This study can be used as basic data for the strategy development of brand extensions in service companies.

• Journal of Agricultural Extension & Community Development
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• v.22 no.4
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• pp.465-479
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• 2015

The purpose of this study is to explains consumers' medical discourse embedded in the consumption of oriental medicine and health functional foods. Despite the fact that both of oriental medicine and western medicine is legally accepted, people tend to recognize that accurate diagnosis is possible only in the latter. As the discourse that oriental medicine, compared with western medicine, has an auxiliary position is widely spreaded, the rivalry between herbal medicine and health functional foods come to be formed. And it led to a close correlation between the decrease of herbal medicine consumption and the growth of health supplement market. Herbal medicine is compared to red ginseng, one of the representative health supplement. Negative notion such as using an Asian herb from China and side effect of hepatotoxicity influences herbal medicine consumption. This study argues two conclusion. First, the correlation between the consumption of herbal medicine and that of health functional foods results from the discourse of scientific reconstruction, standardization, and commercialization all of which come from globalization discourse. Second, medical discourse embedded in these commodity, in the end, has impact on agricultural production.

• Journal of Agricultural Extension & Community Development
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• v.7 no.2
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• pp.279-288
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• 2000

Agricultural extension services in Korea are faced with increasing demands for more efficient production and managerial technology according to globalization and free trade system. At the same time, three steps of organizational restructuring in 1998 and 1999 resulted in decreased number of organization and manpower, thus, resulting confusion in implementing extension services. To cope with the international and national challenges, Korean agricultural extension services should try paradigm shift including the followings; 1. To establish identity of agricultural extension services in Korea through making laws and regulations in terms of concept, roles, principles. implementation and methods. 2. To implement vitalizations plan through enhancement of national extension service such as food production. raising local specialty products for domestic consumption and producing strategic agricultural products for export. expanding capability of rural women, increasing opportunity for management consultation, supporting digital technology information, and promoting morale and capability of extension educators. 3. To reform agricultural extension system through adjusting the functions of extension service of the Rural Development Administration, regionalizing city and county extension center to provincial level, and changing the status of directors of extension centers from city /county to national government.

• Journal of Agricultural Extension & Community Development
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• v.30 no.4
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• pp.229-241
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• 2023

This study aims to examine the farm household income and consumption structure change as well as farm income inequality. Data from the Agricultural Household Survey for the years 2016, 2021, and 2022 were hired to analyze farm income inequality by the Gini coefficient decomposition method. Results show that from 2016 to 2021, all income quintiles exhibited an increasing trend, but in 2022, income decreased across all quintiles. As a result of analyzing farm household consumption expenditure, consumption expenditure increased in all income quintiles in 2021 and 2022 compared to 2016, but consumption of optional goods decreased in the fifth quintile. In addition, it was found that farmers in the first quartile had higher consumption expenditures and expenditures on options than those in the second quartile. The analysis of farm income by region show that public subsidies increased significantly for general rural farmers than for farmers in special and metropolitan areas in all income quintiles during the period. In the case of the first quintile, farm household income in rural areas in special and metropolitan cities increased compared to general rural areas. In the fifth quartile, agricultural income and sideline income in general rural areas increased compared to rural areas in special and metropolitan cities, while rural areas in special and metropolitan cities increased non-business income compared to rural areas. Results of farming income inequality by income type show a steady decline in inequality from 2016 to 2022, indicating that the decreasing gini coefficinet of public subsidies is contributing to the decline in farm income inequality. Private subsidies and side income are shown to increase inequality.

• Journal of Families and Better Life
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• v.18 no.3 s.47
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• pp.53-70
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• 2000

This research was tried to understand the income, consumption expenditure with the family lifecycle stage of urban workers and on the basis of this to pull out the optimal consumption line and to provide the basic data for long term management of household finance. As a whole, it ti revealed that real consumption both in the period of establishment and reduction is lower than optimal consumption, whereas real consumption in the extension period is far higher than the optimal consumption in the same period. The reason amy come from that the educational expenditure of children in the middle age reaches the climax and in addition household in the same time tends to add the marriage costs supporting his children.

• Journal of KIISE:Software and Applications
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• v.37 no.4
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• pp.252-263
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• 2010

The needs of low-power embedded software are being increased. Along with the needs, the studies to predict the power consumption of embedded software are also being increased. Although existing studies for power analysis have been performed in source code-based, these code-based analysis have some shortages of long analysis time and much feedback efforts. Recently some studies of power analysis based on software models are prompted. This paper describes on the model-based approach using UML diagrams in embedded software development process. Specially we focus on the extension of OMG's MARTE Profile to support model-based analysis. The MARTE extension gives the possibility of power analysis using just UML diagrams without any other analysis model in embedded software development.

• Communications for Statistical Applications and Methods
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• v.27 no.6
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• pp.649-673
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• 2020

This paper makes a theoretical contribution by providing clear and detailed derivation of economic agents' decision problems including elastic labor supply in Gertler's overlapping generation (OLG) model. We apply the model to the Korean economy by calibration based on Korean economic data. It also analyzes the impact of current social issues such as aging and extension of retirement age, on the Korean economy in a long-run equilibrium. Subsequently, we also discuss the implications of the analysis. Aging has prolonged the period of retirement; therefore, population structure changes by the increase in the proportion of retirees, the total consumption-to-GDP ratio decreases, and capital stock increases due to reduced propensity to consume out of wealth in preparation for an individual's retirement life. The implementation of retirement age extension increases the proportion of retirees relatively less and alleviates fluctuations in labor supply and the share of financial assets for both economic agents. However, the decrements in consumption-to-GDP ratio is larger than before, and this leads to a larger rise in the capital stock compared to when there is only an aging effect.