• 제목/요약/키워드: consumption attitude

검색결과 517건 처리시간 0.027초

70 N급 하이드라진 추력기의 촉매대 형상(L/D) 최적화 연구 (An Approach to the Optimization of Catalyst-bed L/D Configuration in 70 N-class Hydrazine Thruster)

  • 정훈;김종현;김정수
    • 한국추진공학회지
    • /
    • 제17권6호
    • /
    • pp.30-37
    • /
    • 2013
  • 우주비행체의 주 엔진 및 자세제어용 추력기로 적용 가능한 단일액체추진제 하이드라진 추력기의 촉매대 최적설계형상 도출을 위한 지상연소시험을 수행하였다. 추력, 비추력, 연소실 압력, 특성속도, 그리고 하이드라진 분해반응률 등을 추력실 길이변화에 따라 고찰하고, 추진제 공급압력과 성능변수가 갖는 상관관계를 제시한다. 성능평가결과, 시험조건 내에서의 촉매대 길이증가는 추력기의 성능저하를 야기하고, 공급압력 변이에 따른 추진제 소모 효율성 또한 떨어뜨리는 것이 확인되었다.

전국 권역별 짠맛에 대한 미각판정과 짜게 먹는 식태도 및 식행동 비교 (A Comparison of Salty Taste Assessments and Dietary Attitudes and Dietary Behaviors Associated with High-Salt Diets in Four Regions in Korea)

  • 김현희;정윤영;이연경
    • 대한지역사회영양학회지
    • /
    • 제17권1호
    • /
    • pp.38-48
    • /
    • 2012
  • The purpose of this study was to compare regional differences in salty taste assessments, nutrition knowledge, dietary attitudes and dietary behaviors associated with high-salt diets in four national regions in Korea (Region 1: Seoul, Sokcho, Region 2: Buyeo, Jecheon, Gong Ju, Region 3: Daegu, Gyeongsan, Region 4: Jeon Ju). Subjects were 860 persons who participated in sodium reduction campaign. The result of the salty taste assessment by region was not significantly different. The nutrition knowledge score of subjects in Region 1 was the highest. Dietary attitude scores that showed preference for high-salt diets of Region 2 and Region 4 subjects were higher than those of Regions 1 and 3 subjects (p < 0.001). Dietary behavior scores were not significantly different among regions. The correlation between sodium intake and salty taste assessment was significant (p < 0.01). Older subjects who had high blood pressure levels and lower nutrition knowledge were more likely to have high sodium intakes. Even though the salty taste assessment and dietary behavior scores by region were not significantly different, the salty taste assessment scores had a significant negative correlation with nutrition knowledge and had a significant positive correlation with dietary attitude and dietary behavior in terms of preference for high-salt diets. Therefore, nationwide education regarding salt intake reduction and health and a campaign to encourage favorable attitudes and behavioral changes regarding consumption of a no-salt / low-salt diet is needed.

플라워샵의 상품, 판매태도 및 재 구매 의사에 대한 소비자들의 의식 조사 분석 (Survey of Consumer's Awareness on Flower Shop's Products and Attitude of Seller, and Mind of Consumer's Repurchase)

  • 최명심;송채은;왕경희
    • 화훼연구
    • /
    • 제19권3호
    • /
    • pp.158-163
    • /
    • 2011
  • 플라워샵의 활성화에 대한 기초 자료 확보 측면에서 소비자 남성 58명과 여성 155명을 대상으로 플라워샵 상품의 가격, 포장, 선물용 및 판매자의 태도에 대한 만족도와 재구매 의사에 대해 조사를 하였다. 플라워샵의 상품에 대한 만족도에 대해 '만족한다'는 응답은 남성과 여성 각각 8.62% 및 14.21%를 나타냈다. 그리고 꽃 상품의 포장에 대해 '만족한다'는 응답은 남성과 여성 각각 6.88% 및 12.91%를 나타냈다. 꽃상품에 대해 선물로서 '만족한다'는 응답은 남성과 여성 각각 8.61% 및 1.95%를 나타냈다. 플라워샵의 상품 판매자의 태도에 '만족한다'는 응답은 남성과 여성 각각 6.89% 및 6.46%를 나타냈으며, 플라워샵 상품의 재구매 의사가 있다고 응답은 남성과 여성은 각각 5.16% 및 9.05%에 불과하였다. 이와 같이 플라워샵에 대한 소비자들의 만족도가 낮게 나타난 만큼 플라워샵 경영주의 적극적인 대처가 필요할 것으로 사료된다.

ID 광고의 부가정보를 제공하는 데이터서비스 설계 (A Design of a Data Service providing Additional Information of ID Advertising)

  • 고광일
    • 융합보안논문지
    • /
    • 제18권3호
    • /
    • pp.61-68
    • /
    • 2018
  • 디지털방송 시대가 정착되면서 방송프로그램 시청에만 활용되던 TV가 다양한 데이터서비스를 운영할 수 있는 매체로 발전하였다. 이는 시청자의 TV이용 행태도 수동적인 태도에서 능동적으로 미디어를 소비하는 태도로 변화할 수 있는 환경이 마련되었음을 의미한다. 광고 시장은 매체의 변화에 따라 영향을 많이 받는 산업분야이기 때문에 이러한 변화는 광고의 제공 형태와 시청자의 광고 소비행태에 변화를 유발하게 되며, 방송 산업은 데이터서비스의 가능성을 광고시장과 연계한 새로운 성장전략을 고민할 필요가 있다. 이 에, 본 연구는 짧은 노출 시간과 정보 표현 공간 부족의 한계를 안고 있는 ID 광고를 대상으로 광고와 관련된 부가정보를 제공하는 데이터서비스를 설계하였다. 구체적으로 데이터서비스의 사용 시나리오와 사용자인터페이스를 설계하고, ID 광고의 유형별로 정의된 부가정보를 데이터서비스에 공급하는 국제 디지털방송 표준 DVB 기반의 방법을 개발하였다.

  • PDF

감염병 예방에 대한 어머니의 건강신념 및 태도가 학령후기 아동의 예방적 건강행위에 미치는 영향 (The influence of mothers' health beliefs and attitudes on prevention of infectious diseases on preventive health behaviors of late school-aged children)

  • 함수창;이한이
    • 한국간호교육학회지
    • /
    • 제27권3호
    • /
    • pp.287-297
    • /
    • 2021
  • Purpose: The purpose of this study was to examine the differences in preventive health behaviors of school-age children according to their mothers' health beliefs and attitudes toward the prevention of infectious diseases. Methods: This study was conducted with 121 pairs of 4th to 6th grade elementary school children and their mothers from October 13 to October 30, 2020. The collected data were analyzed using descriptive analysis, an independent t-test, a one-way ANOVA, Sheffé's test, Pearson's correlation coefficient analysis and a multiple linear regression. Result: The mean and SD of mother's health belief in preventing infectious diseases was 3.58±0.41, the mean and SD of mother's attitude toward preventing infectious diseases was 3.39±0.38, and the mean and SD of late school-age children's preventive health behavior was 3.52±0.37. The multiple linear regression results show that the children's vaccination behavior was influenced by their mothers' perceived benefits in preventing infectious diseases. In addition, the child's vitamin C and vegetable consumption was influenced by the mother's perceived susceptibility in preventing infectious diseases, and the child's mask-wearing behavior was influenced by the mother's perceived seriousness in preventing infectious diseases. Conclusion: In order to improve the health behavior of school-aged children, programs or education are required to enhance the health beliefs and attitudes of their mothers, who were shown to affect the preventive health behavior of their children.

Effect of Green Transformational Leadership and Organizational Environmental Culture on Manufacturing Enterprise Low Carbon Innovation Performance

  • Li, Liang;Fuseini, Joseph;Tan, MeiXuen;Sanitnuan, Nuttida
    • Asia Pacific Journal of Business Review
    • /
    • 제6권2호
    • /
    • pp.27-60
    • /
    • 2022
  • Previous studies stated that low carbon innovation performance could be influenced by government regulations and the green market, which is the new trend of consumer consumption in the present time, mainly focusing on external factors. Before study augured that low carbon innovation performance could be driven by internal and external factors of cooperation such as institutional pressure, stakeholder pressure, and innovation resources. However, the study of green transformational leadership and organizational environmental culture on low carbon innovation performance is rare, especially in Chinese manufacturing, as well as the effect of influencing factors of TPB model: environmental attitude, subjective norm, and perceived behavior capability on low carbon innovation performance. Previous studies mostly used the TPB model for predicting individual behavior. This study established a theoretical model combining the TPB model with green transformational leadership and organizational environmental culture of Chinese automobile manufacturing on low carbon innovation performance. This study consists of two sections of research methodology: section 1 related to questionnaire design and data collection. We established a questionnaire and distributed it online, targeting responses from the managerial level working in Chinese automobile manufacturing. Eventually, 155 valid questionnaires were used for analysis. Section 2 involved data analysis using statistical software. Reliability and data validity was examined by reliability analysis and factor analysis. Correlations and convergent validity analyses were applied, and structural equation modeling was conducted to test the proposed hypotheses. The findings indicated that green transformational leadership, organizational environmental culture, and essential factors of TPB model; environmental attitude, subjective norm and perceived behavior capability positively affect low carbon innovation performance. In addition, the indirect effect of green transformational leadership was tested and found that organizational environmental culture and TPB factors mediated the relationship between transformational leadership and low carbon innovation performance.

가치-태도-행동 모델에 기반한 음성 쇼핑 지속이용의도에 관한 연구 (Continuance Use Intention of Voice Commerce Using the Value-attitude-behavior Model)

  • 김효정
    • 한국콘텐츠학회논문지
    • /
    • 제22권5호
    • /
    • pp.491-502
    • /
    • 2022
  • 인간과 정보기기간 대화를 통해 물품을 구매하는 음성 쇼핑에 대한 관심이 증가하고 있다. 본 연구는 가치-태도-행동 모델을 활용하여 음성 쇼핑 지속이용의도에 미치는 영향 요인들을 살펴보았다. 인공지능 비서를 이용해 음성 쇼핑을 이용하고 있는 20-40대 소비자들을 대상으로 온라인 조사를 실시하였고, 총 360명의 응답 자료가 분석에 사용되었다. 데이터 분석을 위해 SPSS 25.0과 Amos 23.0 프로그램을 이용하였고, 기술통계분석, 확인적요인분석, 그리고 구조모형분석을 실시하였다. 본 연구의 결과는 다음과 같이 요약될 수 있다. 첫째, 기능적 가치가 음성 쇼핑에 대한 만족도에 가장 많은 영향을 미치는 것으로 확인되었다. 둘째, 사회적 가치, 감성적 가치, 그리고 진귀적 가치가 음성 쇼핑에 대한 만족도에 정(+)적인 영향을 미치는 것으로 확인되었다. 셋째, 음성 쇼핑의 만족도가 지속이용의도에 정(+)적인 영향을 미치는 것으로 확인되었다. 본 연구의 결과는 음성 쇼핑 이용자들에 대한 특성을 파악하고, 음성 쇼핑에서 추구되는 다양한 가치를 이해하는데 기여할 수 있을 것이다.

OTT를 통한 글로벌 콘텐츠 경험이 글로벌 지향성 및 글로벌 브랜드 태도에 미치는 영향 (The Impact of Global Content Experiences through OTT on Global Orientation and Global Brand Attitude)

  • 홍기석;김병조
    • 문화기술의 융합
    • /
    • 제9권6호
    • /
    • pp.1031-1038
    • /
    • 2023
  • 최근 들어 팬데믹과 더불어 급격하게 성장한 국내외 OTT 플랫폼을 통해 글로벌 콘텐츠를 보다 편리하게 경험할 수 있게 되었고, 이러한 경향은 점차 강화될 것으로 예상된다. 본 연구에서는 국내 소비자들이 OTT 플랫폼을 통해 글로벌 콘텐츠를 경험한 정도와 내용이 개별 소비자들의 글로벌 정체성에 미치는 영향과 글로벌 브랜드 태도 형성에 미치는 영향을 살펴보았다. OTT를 통한 글로벌 콘텐츠의 주된 소비계층인 대학생을 대상으로 실시한 설문조사를 바탕으로 실증 분석을 수행하였다. 실증분석결과 글로벌 콘텐츠 경험노출도와 경험다양성이 증가할수록 글로벌 소비 지향성과 글로벌 정체성으로 살펴본 글로벌 지향성이 높아지며, 이는 글로벌 브랜드 태도 형성에 긍정적인 영향을 미치는 것으로 나타났다.

Nutritional Status among Rural Community Elderly in the Risk Area of Liver Fluke, Surin Province, Thailand

  • Kaewpitoon, Soraya J;Namwichaisirikul, Niwatchai;Loyd, Ryan A;Churproong, Seekaow;Ueng-Arporn, Naporn;Matrakool, Likit;Tongtawee, Taweesak;Rujirakul, Ratana;Nimkhuntod, Porntip;Wakhuwathapong, Parichart;Kaewpitoon, Natthawut
    • Asian Pacific Journal of Cancer Prevention
    • /
    • 제16권18호
    • /
    • pp.8391-8396
    • /
    • 2016
  • Thailand is becoming an aging society, this presenting as a serious problem situation especially regarding health. Chronic diseases found frequently in the elderly may be related to dietary intake and life style. Surin province has been reported as a risk area for liver fluke with a high incidence of cholangiocarcinma especially in the elderly. Therefore, this study aimed to determine the nutritional status and associated factors among elderly in Surin province, northeast of Thailand. A community-based cross-sectional study was conducted among 405 people aged 60 years and above, between September 2012 and July 2014. The participants were selected through a randomized systematic sampling method and completed a pre-designed questionnaire with general information, food recorded, weight, height, waist circumference, and behavior regarding to food consume related to liver fluke infection. The data were analyzed using descriptive statistics and Spearman's rank correlation coefficients. The majority of participants was female (63.5%), age between 60-70 years old (75.6%), with elementary school education (96.6%), living with their (78.9%), and having underlying diseases (38.3%). Carbohydrate (95.3%) was need to improve the consumption. The participants demonstrated under-nutrition (24.4%), over-nutrition (16.4%), and obesity (15.4%). Elderly had a waist circumference as the higher than normal level (34.0%). Gender, female, age 71-80 years old, elementary school and underlying diseases were significantly associated with poor nutritional status. The majority of them had a high knowledge (43.0%), moderate attitude (44.4%), and moderate practice (46.2%) regarding food consumption related to liver fluke infection. In conclusion, these findings data indicated that elderly age group often have an under- or over-nutritional status. Carbohydrate consumption needs to be improved. Some elderly show behavior regarding food consumption that is related to liver fluke infection hat needs to be improved, so that health education pertaining good nutrition is required.

여성의 커피와 다류의 섭취에 영향을 주는 요인에 관한 연구 (A Study on the Factors Affecting the Consumption of Coffee and Tea among Female in Seoul)

  • 손경희;이민준;민성희;이현주
    • 한국식생활문화학회지
    • /
    • 제15권5호
    • /
    • pp.398-412
    • /
    • 2000
  • The purposes of this study are : (a) to investigate the attitude to various coffee and tea of women, (b) to analyze the characteristics of each classified group according to eating frequency, and (c) to abstract the factors which can influence the consumption of coffee and tea. Questionnaires were hand delivered to 1,200 women residing in Seoul. A total of 1012 was usable: resulting in 84% response rate. Statistical data analysis was completed using SAS Package program for the one way-analysis of variance(ANOVA), Duncan's multiple comparison test, factor analysis and analysis of covariance (ANOCOVA). (a) Instant coffee was most consumed(22.1 times a month), green tea in tea bag(8.7), Donggulre tea(8.3), Coffee (72) in order of frequency. Among Korean traditional tea Donggulre tea(8.3) and Yuja tea (2.0) were most prefered but still a minute quantity of Korean traditional tea was enjoyed. (b) Coffee and Black tea was regarded unhealthful but habitual, delicious and familiar beverage. Green tea was regarded good for health but not so habitual, practical and familiar. The consumer awareness can be grouped into 3 clases : Healthy factor, Habitual Practical factor, Familiar factor. (c) The sociodemographic characteristics of women influenced the beverage consumption. Women in their 30s and 40s consumed much of instant coffee and coffee. 10s and 20s consumed much of canned coffee. Working women drank much of instant coffee and green tea in tea bag. Women in highest income group$({\geq}\;4,000,000\;won/month)$ consumed much of coffee. (d) The factors which influenced the eating frquency of those beverages were various. The eating frequency of instant coffee was influenced by the age, familiar factor and habitual practical factor. And coffee were influenced by income level, habitual practical factor. The frequency of green tea in tea bag was influenced by habitual practical factor and familiar factor, green tea was influenced by healthy factor and habitual practical factor, Donggulre tea was influenced by habitual practical factor.

  • PDF