• 복식문화연구
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• 제27권2호
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• pp.181-192
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• 2019

The growth of cheap, industrial, mass-production-so-called "fast fashion"-has led to dramatic increases in levels of consumption. Inexpensive products tend to foster unsustainable consumption behaviors, which negatively impact the environment and increase pressure to obtain goods at lower and lower prices; this, in turn, has the competitive effect of decreasing wages. This study focused on the concept of socially responsible consciousness in relation to fashion products. Environmental and labor issue concerns were employed as major variables. Empirical data were collected from males and females, between the ages of 10 and 50. Demographic differences were found in SR consciousness. For example, participants in their 10s, 40s, and 50s had higher levels of SR consciousness than those in their 20s and 30s. In addition, consumers' levels of environmental and labor issue concerns had varying effects on the criteria they used to select clothing. Product category type was also an influential factor. Moreover, the analysis showed that SR consciousness was less important in the apparel industry than in the food sector. The study also found an attitude-behavior link in relation to the concept of SR consciousness. The link was stronger for environmental concerns than for labor issue concerns. This study aimed to develop a better understanding of current customers' characteristics and levels of SR consciousness.

• 정보화정책
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• 제28권1호
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• pp.22-42
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• 2021

본 연구는 프라이버시 우려가 모바일 간편결제 서비스 이용에 미치는 영향을 탐색하였다. 특히 기존 단일차원으로 논의되어 온 소비자 혁신성의 한계를 넘어 기능적·쾌락적·사회적·인지적 측면의 다차원적 소비자 혁신성을 적용하여 프라이버시 우려와 실제 행동 간의 일치·불일치 여부를 성별(남·여)로 구분하여 위계적 방법의 로지스틱 조절효과 분석을 수행하였다. 그 결과, 성별을 막론한 모든 그룹에서 쾌락적 혁신성은 양(+)의 관계가 나타났으며, 기능적 혁신성은 여성 그룹에서 유의한 음(-)의 관계가 나타났다. 특히, 남성 집단에서는 프라이버시 우려와 기능적 혁신성의 조절효과가 나타났는데, 개인이 인지하는 기능적 혁신성에 따라 프라이버시 우려에 따른 모바일 간편결제 서비스 이용 여부가 달라질 수 있음을 시사한다. 본 연구를 통해 프라이버시 우려와 더불어 다차원적인 소비자 혁신성을 고려할 때 소비자의 신기술 기반 서비스 채택 양상을 다양하고 균형 있게 설명·예측할 수 있다는 점과 모바일 간편결제 서비스가 이용자의 즐거움과 더불어 해당 서비스가 보안 안전성을 기반으로 다양한 상황에서 유용하게 사용될 수 있다는 확신을 소비자들에게 보여주어야 함을 연구의 시사점으로 제시하였다.

• 동아시아식생활학회지
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• 제15권1호
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• pp.126-135
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• 2005

The purpose of this study was to examine the consumer awareness and information seeking behaviors towards food additives. The data were collected from 506 adults living in Seoul, Daegu and Rusan by self-administered questionnaires. Frequencies and chi-square tests were conducted with SPSS. The results of the survey were as follows: (1) The consumers' concerns towards food additives were high, (2) Especially, many consumers were highly concerned about preservatives among food additives, (3) Two-fifths of the respondents thought the use of food additives had nothing to do with the quality of food, (4) Many respondents tried to consume the food containing less food additives, (5) Most respondents were not satisfied with the labeling of food additives, and (6) Many consumers needed the information about food additives, especially safety of food additives.

• 한국유기농업학회지
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• 제22권3호
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• pp.381-395
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• 2014

The objective of the study to investigate factors affecting consumers' consumption extension toward environment-friendly agricultural products in Suncheon city. The main results of the analysis are as follows. First, the main reason that consumers purchase environment-friendly agricultural products is "concerns of pesticides." Second, NAQS is highly trusted of a certificate institution. Third, the results show that consumers is satisfied such as safety, freshness, nutrition, whereas price, package design and taste are dissatisfied. Fourth, the factors affecting increase in the consumption of environmental-friendly agricultural products, have been analyzed in the variables noted of whether Sex, marital status, purchase experience, Private Certificate Authority faulty.

• Human Ecology Research
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• 제51권5호
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• pp.483-495
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• 2013

This study aimed to identify the dimensions of benefits and costs that consumers perceive in utilizing locationbased applications (LBAs) on smartphones, and to distinguish consumer groups according to their perceptions of those benefits and costs. A web-based consumer survey was conducted-among consumers who had experience using LBAs. Four hundred participants were 20's to 40's, with 200 women and 200 men. Descriptive statistics, frequency analysis, t -tests, one-way analysis of variance, and cluster analysis were used for data analysis. The findings of this study are as follows: first, LBAs accounted for about 20% of the smartphone apps used by consumers. Second, factor analysis identified the underlying dimensions of the benefits and costs of smartphone LBAs. The underlying dimensions of benefits perceived by consumers were information/economic/convenience, entertainment and personalization. Privacy concerns, lack of trust and lack of behavioral control were the underlying dimensions of the perceived costs of LBAs. Third, ANOVA showed that the perceived benefits and costs of smartphone LBA services differed according to the characteristics of the consumer. Cluster analysis identified three distinctive consumer groups according to the levels of perceive costs and benefits of smartphone LBAs. The three groups were labeled the 'benefit-cost balanced group,' 'cost centered group,' and 'benefit centered group.'

• Fashion, Industry and Education
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• 제15권1호
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• pp.44-58
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• 2017

The purpose of this research is to explore how Millennials mitigate perceived risks that occur during online apparel purchasing decisions through social interactions based on social learning theory. Also, this research investigates concerns generated from interactions with others when consuming apparel online. An exploratory investigation was undertaken with 78 undergraduate students using an online survey that included open and closed questions. Qualitative data revealed positive relationships between consumers' social interactions and purchases of apparel products online. Specifically, information searches through social interactions with trusted individuals utilizing online channels were found to validate purchasing decisions and alleviate perceived risks with purchasing apparel products online. However, consumers were also concerned with certain interactions due to the lack of credibility regarding reviewers, channels, and conflicting information. These findings provide an insight into millennial consumers' learning processes through consumer-to-consumer interactions in social media environments for apparel purchases. As online and mobile shopping along with consumers' social media usage for interacting continue to increase, these research findings guide retailers how to turn their attention to investing and utilizing these channels to enhance millennial consumers' positive purchasing experiences online.

• Asian Journal of Business Environment
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• 제13권2호
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• pp.29-37
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• 2023

Purpose: Motivated by the fact that Malaysians fish consumption patterns and preferences have raised sustainability concerns, this study aims to understand the key entry points to promote sustainable consumption and increased uptake of sustainably sourced fish among Malaysian consumers. This is achieved by exploring the individual determinants of Malaysian consumers' fish purchasing behaviors and their subjective and objective knowledge of fish. Research design, data, and methodology: A survey was conducted using interviewled questionnaire on 250 consumers in selected Malaysian populations recruited via street-intercept random sampling. Results: Findings confirmed the homogeneous societal culture of fish consumption amongst Malaysians. Females and consumers with advanced degree are found to be potentially effective primary targets of sustainable consumption interventions. Future interventions should consider the solutions to the low health and sustainability literacies among Malaysian consumers, and limited availability, accessibility, and affordability of sustainable options in Malaysia. Conclusion: The study findings provide new insights for the multisectoral stakeholders in the region working on promoting sustainable fish consumption and sustainable fisheries in general.

• 복식문화연구
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• 제32권1호
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• pp.38-57
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• 2024

This study utilizes social big data to investigate the factors influencing the awareness, attitude, and behavior toward vegan fashion consumption among global and Korean consumers. Social media posts containing the keyword "vegan fashion" were gathered, and meaningful discourse patterns were identified using semantic network analysis and sentiment analysis. The study revealed that diverse factors guide the purchase of vegan fashion products within global consumer groups, while among Korean consumers, the predominant discourse involved the concepts of veganism and ethics, indicating a heightened awareness of vegan fashion. The research then delved into the factors underpinning awareness (comprehension of animal exploitation, environmental concerns, and alternative materials), attitudes (both positive and negative), and behaviors (exploration, rejection, advocacy, purchase decisions, recommendations, utilization, and disposal). Global consumers placed great significance on product-related information, whereas Korean consumers prioritized ethical integrity and reasonable pricing. In addition, environmental issues stemming from synthetic fibers emerged as a significant factor influencing the awareness, attitude, and behavior regarding vegan fashion consumption. Further, this study confirmed the potential presence of cultural disparities influencing overall awareness, attitude, and behavior concerning the acceptance of vegan fashion, and offers insights into vegan fashion marketing strategies tailored to specific cultures, aiming to provide vegan fashion companies and brands with a deeper understanding of their consumer base.

• 정보화정책
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• 제29권1호
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• pp.38-59
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• 2022

IT 기술의 발달과 스마트폰의 보급 확산은 기업과 소비자에게 많은 영향을 미치고 있다. 소비자들은 스마트폰과 인터넷을 통해 과거보다 다양하고 많은 양의 정보를 습득할 수 있게 되었고, 의사결정에도 많은 영향을 미치게 되었다. 기업들도 이와 같은 소비자의 행동 패턴 변화에 민감하게 대응하고, 마케팅에 반영하게 되었다. 스마트폰이 가지고 있는 여러 가지 특징들 중, 위치기반 기술은 기업 입장에서 타겟 마케팅을 제공할 수 있는 중요한 요인이 되었다. 이와 같은 기술 발달과 사회적인 변화는 소비자의 위치를 중심으로 제품이나 서비스를 홍보하고 할인쿠폰과 같은 혜택을 제공하는 모바일 광고 시장의 확산으로 연결되었다. 본 연구에서는 모바일 광고 시장에서 중요한 마케팅 방법으로 자리 잡은 모바일 위치기반 광고에서 소비자 특성이 이용의도에 미치는 영향력에 대한 분석을 실시하였다. 개인화, 인게이지먼트, 쿠폰 이용성향, 경제성, 성가심의 변수가 태도와 정보 프라이버시 염려에 미치는 영향을 분석하고, 태도와 정보 프라이버시 염려가 이용의도에 미치는 영향을 분석하였다. 본 연구결과는 향후 소비자에게 모바일 위치기반 광고를 제공할 때, 고려해야 할 요인을 제시할 수 있을 것으로 판단된다.

• 한국의류산업학회지
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• 제26권1호
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• pp.25-34
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• 2024

This study investigates consumer awareness and concerns regarding apparel sizing in the realm of online shopping. A survey was conducted with 450 women aged 18-59 who had engaged in online clothing purchases within the past year. It was observed that consumers shop for clothes online an average of 1.6 times per month, with those under 50 shopping more frequently. The importance of size is higher when buying pants than jackets, especially in online shopping compared to offline purchases. Key references guiding online shopping decisions encompassed product sizing codes, customer reviews, and garment dimensions, which were notably favored by consumers with significant concerns. Respondents opted for Korean-style sizing codes for jackets but chose inch-sizing codes for pants. While awareness of height and weight remains high, knowledge of specific body measurements crucial for clothing size design is lacking, suggesting inadequate communication of size information. Respondents prioritized specific areas for jacket and pants fit, yet the lack of comprehensive self-measurements beyond height and weight might present challenges in determining fit based solely on product dimensions. To address this issue, online retailers should display essential garment dimensions and visually suggest clothing sizes according to various body types. These findings provide valuable insights for online retailers to effectively present size information and lay a foundational framework for consumer size education.