• Journal of the Korean Home Economics Association
• /
• v.20 no.4
• /
• pp.133-142
• /
• 1982

The Consumer Education is one of the rapidly raised problems in the process of recent Economic Growth. As the Society and its economy changes into Oligopoly, the nature and the scope of the Consumer Education also changes. However, We don't have an institutional, systematic education of consumers. Even the basic concepts of Consumer Education has not yet been established, because it is in an infant state. Thus, the aim of this paper is to establish the fundermental concepts of Consumer Education and to help settlement of the direction of Consumer Education. The conclusions are as following: First, Consumers as the objects of Consumer Education are limited to the Ultimate-Consumer; and they can divided into three groups-Individual Consumer, Consumer-Group, the Consuming Masses. Now were have to deal with not only the concept of Ultimate Consumer which limited to the Consumer, but deal with the realistic problems involving Citizens and Livers. Second, Consumer Education is systematic educational activity in order that Consumers can assume an subjective behavior for the purpose of improvement and support of their own rights in society. Third, Consumer Education which enforced Consumers' Cooperative Society and Goods Test is the movements of systematic resistance of consumers. The former aims at Economic Equilibrium, while the latter Informative Equilibrium. so, the two movements should channel the direction of Consumer Education in order to realize the Equilibrium.

• Journal of the Korean Home Economics Association
• /
• v.41 no.1
• /
• pp.231-248
• /
• 2003

The purpose of this research is to analyze ‘consumer education system in middle school’, whether it is suitably organized to help students make the right decision in their daily life as a rational consumer in this fast changing “the Informational Society”. We divided the consumer education of “the Informational Society” into 4 fields of studies(consumer information technique, decision making on purchasing, consumer financial management, and consumerism) and made specific analysis for this research. The “Technology & Home Economics” textbook which follows ‘The 7th curriculum’ conducted by “Korean Educational Board” Ministry of Education & Human Resources Development for first and second grade in middle school were used for this analysis. The results founded are as follows: first, for the curriculum analysis according to the 4 fields of consumer education, both the first and the second grade students' textbook had consumer information technique as the major portion of the consumer education. Second, as a result of the comparison between the two grade levels showed that the second grade level has higher portion of consumer education in “Home economics & Technology” textbook than the first grade level. Third, the present status of consumer education showed that the first grade level's consumer education was only limited in consumer information technique, but the second grade level's consumer education was ranging evenly throughout the 3 fields of consumer education: consumer information technique, decision making on purchasing and consumerism. These results of this study contribute to the development of an efficient and desirable curriculum for the adolescent' consumer education, specially for school consumer education, in “the Informational Society”.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.18 no.3
• /
• pp.75-82
• /
• 2022

The purpose of the Consumer sentiment index survey is to determine the consumer's economic situation and consumption spending plan, and it is used as basic data for diagnosing economic phenomena and forecasting the future economic direction. The purpose of this paper is to analyze and predict the future Consumer sentiment index using the ARMA model based on the past consumer index. Consumer sentiment index is determined according to consumer trends, so it can reflect consumer realities. The consumer sentiment index is greatly influenced by economic indicators such as the base interest rate and consumer price index, as well as various external economic factors. If the consumer sentiment index, which fluctuates greatly due to consumer economic conditions, can be predicted, it will be useful information for households, businesses, and policy authorities. This study predicted the Consumer sentiment index for the next 3 years (36 months in total) by using time series analysis using the ARMA model. As a result of the analysis, it shows a characteristic of repeating an increase or a decrease every month according to the consumer trend. This study provides empirical results of prediction of Consumer sentiment index through statistical techniques, and has a contribution to raising the need for policy authorities to prepare flexible operating policies in line with economic trends.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2005.05a
• /
• pp.545-553
• /
• 2005

The purpose of this study is to analyse consumer injury and to find current status of industrial consumer injury in the field of consumer product. Also the subject under analysis is to develop a design guidance for the consumer product safety. we used consulting data of Korea Consumer Protection Board, Korea Product Liability Consulting Center and referred to statistic data of Korea National Statistical Office. Consumer injury data of Korea is insufficient comparing with leading industrialized nations. Therefore, we categorized hazard factors based on current injury data in Korea instead of analysing injury data statistically. And we analyse the hazard factors using the analytic hierarchy process in this study. Through the results, we defined the Consumer Injury Index(CII) to develop a design guidance for the consumer product safety.

• Journal of the Korean Home Economics Association
• /
• v.40 no.12
• /
• pp.131-144
• /
• 2002

The purpose of this study was to identify the degree of experience and the consumer problem perception on its seriousness in relation to E-commerce in information society and how much consumers wanted to be provided with consumer information and education. The major findings of this study were as follows: 1. The consumers showed the highest degree of consumer information needs related to the protection of private information and the highest degree of consumer education needs related to consumerism/law/method of compensation for damages. 2. The consumers showed the highest level of anxiety at a time of e-commerce in to the total causal effect of the variables influencing consumer information needs and the variable of sex(male university students)showed the greatest total causal effect in relation to consumer education needs.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.4
• /
• pp.602-614
• /
• 1995

The purposes of this study were 1) to reveal the consumer's brand loyalty on clothing, 2) to identify the relationships between the consumer's clothing brand loyalty and consumer characteristics, product characteristics, and consumer's clothing buying behavior. Subjects were selected from the employed and unemployed housewives living in Taejon. A questionnaire was developed and administered by 316 housewives during Spring in 1992. Data were analysed by frequency, Pearson's correlation coefficient, regression and oneway- ANOVA. The result.; of the study were as follows: 1) The half of subjects had brand loyalty on clothing. 2) The relationships between consumer's clothing brand loyalty and housewives' and her husbands 'educational level and average income of a month were significant. Consumer's clothing brand loyalty and housewives 'age had significantly negative relationship. 3) Consumer's clothing brand loyalty was significantly related to price of clothing. 4) The relationships between consumer's clothing brand loyalty and satisfaction toward brands, and the store patronage behavior were significant. The relationships between consumer's clothing brand loyalty and her prepurchase information search behavior, and the amount of purchasing of clothing were not significant.

• Fashion & Textile Research Journal
• /
• v.9 no.3
• /
• pp.312-318
• /
• 2007

Changing demographics and social values suggest that marketers will see an increase in the number of solo customers. Solo consumer often have different reasons for their solo consumer shopping experience. Proper offer of the shopping environment or services and proper training of the service provider to recognize these different motivation will result in a higher level of satisfaction for all solo consumer. The purposes of this study are to identify the demographic characteristics of solo consumer and investigate the difference of solo consumer' shopping orientation in clothes shopping process. To test research problems, Data were collected by means of a survey questionnaire, which was sent to 250 single in Pusan and Ulsan. In total, 224 were returned and 25 were unusable because of unacceptable levels of missing data. The Results were summarized as follows: First, solo consumer had higher incomes, and higher education experience. Second, solo consumer and non-solo consumer (companion consumer) group had significantly different shopping orientation about ostentationbrand, convenience, and hedonic.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.10
• /
• pp.217-227
• /
• 2023

This study aims to stratify consumer market evaluation items from the Consumer Decision Journey(CDJ) perspective and understand the relationship between laws/systems and consumer orientation through the Korea Consumer Agency's '19 Korea Consumer Markets Evaluation Indicators. This study divided consumer market evaluation items into the selection comparison stage, selection decision stage, and post-purchase experience stage. And present a model that stratified the relationship with consumer orientation of laws/systems and verified using the CDJ model's experience as a control variable. Studies have shown that the relationship between the consumer market evaluation index that evaluates consumer orientation can be stratified according to the consumer decision-making stage and positively affects the relationship with consumer orientation of laws/systems. In addition, the impact of consumer market evaluation variables (reliability, and price) on the consumer orientation of laws/systems was different depending on the presence or absence of consumer damage experience.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.3
• /
• pp.480-494
• /
• 2016

This study focuses on influential relationships for consumer's cognition about sponsorship, consumer-brand relationship, brand equity, customer satisfaction and customer loyalty. To accomplish it, a questionnaire survey (answered by 600 males and females over the age of 20) was conducted by an Internet Research Company from October $5^{th}$ to $20^{th}$ in 2011. The results of the analysis were: First, consumer's cognition about sponsorship consisted of sponsorship interest, sponsorship importance, sponsor-sponsorship suitability, and sponsorship expectation. Consumer-brand relation consisted of personal attachment, trustful relationships and commitment relationships. Brand equity for golf wear consisted of three factors (brand awareness, brand image, perceived quality). Customer satisfaction and customer loyalty consisted of one factor. Second, the commitment relationship was influenced by sponsor-sponsorship suitability, sponsorship interest, sponsorship importance and sponsorship expectation. However, personal attachment was influenced by only sponsorship interest and sponsorship expectations. The trustful relationship was influenced by all factors of consumer cognition, except sponsorship interest. Customer loyalty was influenced by consumer's cognition about sponsorship, consumer-brand relationship, brand equity and customer satisfaction. The leverage of consumer-brand relationship and consumer's cognition for sponsorship was notably larger than others.

• Journal of the Korean Home Economics Association
• /
• v.40 no.2
• /
• pp.131-142
• /
• 2002

Interested in the importance of Consumer Education in school has recognized in modem society, due mainly to the development and change of consumption life. Among the many contributions to the study of consumer issues that Consumer Education in school is the most important thing to be rational consumer. However, There is no any system to support the Consumer Education in school even though we need it. And thus, this paper is used the method of Contents Analysis through critically reviewing the professional web-sites of Consumer Education Center in Japan and Europe in order to investigate what the goal is, what contents are, how they operate their Consumer Education System. Moreover, we compare two web-sites in aspects of system, structure. The Consumer Education in Japan and Europe is toward the value of life which is not the buy-man-ship but the way of thinking and philosophy of life. The school lead the Consumer Education through the integrated system which is invoked all of related subjects. Each related subject is gotten together for the Consumer Education. Most of all the Consumer Education Center in Japan and Europe is in the middle of Consumer Education in school, and then absolutely assist and support Consumer Education in school.