References
- Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York, NY: Free Press.
- Aaker, D. A. (1996). Building strong brands. New York, NY: Free Press.
- Ahn, K. H., Kim, S. H., & Kim, M. R. (2011). The study of the relative effect of customer equity drivers on customer loyalty. Journal of Korean Marketing Association, 26(1), 23-45.
- Anderson, E., & Weitz, B. (1992). The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, 29(1), 18-34. doi:10.2307/3172490
- Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93. doi:10.1509/jmkg.65.2.81.18255
- Cho, E. H. (2011, May 31). 골프웨어 프로골퍼 후원 활발 [Vigorous pro golfer sponsorship of golf wear]. Apparel News. Retrieved January 10, 2012, from http://www.apparelnews.co.kr/main/inews.php?table=internet_news&query=view&uid=39457
- Cho, Y., Lee, J., & Shin, C. (2010). An analysis on purchase decision route of amateur golf sponsorship. The Korea Journal of Sports Science, 19(1), 529-545.
- Choi, C. R., & Heo, C. M. (2012). Relationship among corporate image, attitude toward sponsor enterprise, brand awareness and purchase intention of golf consumer. Journal of Sport and Leisure Studies, 51, 191-201.
- Choi, M. H. (2008). The influence of sports sponsorship on sports wear brand equity and purchase intention. Unpublished doctoral dissertation, Kyung Hee University, Seoul.
- Crimmins, J., & Horn, M. (1996). Sponsorship: From management ego trip to marketing success. Journal of Advertising Research, 36(4), 11-21.
- d'Astous, A., & Bitz, P. (1995). Consumer evaluations of sponsorship programmers. European Journal of Marketing, 29(12), 6-22. doi:10.1108/03090569510102504
- Esch, F., Langner, T., Schmitt, B. H., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product & Brand Management, 15(2), 98-105. doi:10.1108/10610420610658938
- Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373. doi:10.1086/209515
- Gwinner, K. P., Dwayne, D. G., & Bitner, M. J. (1998). Relational benefits in services industries: The customer's perspective. Journal of the Academy of Marketing Science, 26(2), 101-114. doi:10.1177/0092070398262002
- Gwinner, K., & Bennett, G. (2008). The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context. Journal of Sport Management, 22(4), 410-426. https://doi.org/10.1123/jsm.22.4.410
- Ha, O. S. (2004). Measuring apparel brand equity: Emphasis on sportswear brands. Unpublished doctoral dissertation, Dongguk University, Seoul.
- IEG Sponsorship Report. (2010, May 17). Clothing brands continue to try on sponsorships. IEG. Retrieved November 20, 2011, from http://www.sponsorship.com/IEG/files/58/587d65e4-ecd6-49b1-8a33-5b9b055b7100.pdf
- Jung, J. H. (2009). The effects of sponsor association, on spectator-sponsor identification, brand equity, attitude toward brand and sponsorship response of professional baseball title sponsor. Unpublished doctoral dissertation, Dankook University, Yongin.
- Keller, K. L. (2001). Building customer based brand equity: A blueprint for creating strong brands (No. 01-107). Cambridge, MA: Marketing Science Institute.
- Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity. Upper Saddle River, NJ: Prentice Hall.
- Kim, C. H. (2011). The effect of the leisure sports motivation, self-efficacy and sport commitment on the satisfaction with function and repurchase intention of the leisure sports wear. Unpublished doctoral dissertation, Chung-Ang University, Seoul.
- Kim, G. N. (2014). A study on the positioning strategy of golfwear brand personality and self image analysis. Unpublished master's thesis, Korea University, Seoul.
- Kim, H. B. (2013). The study on impact of the company's professional golf-team establishment & sponsorship upon the corporate image. Unpublished master's thesis, Hanyang University, Seoul.
- Kim, H. W. (2010). Effect of golf club choices on the satisfaction and the post-purchase behaviors. Unpublished doctoral dissertation, Kyung Hee University, Seoul.
- Kim, K. B., & Cha, Y. R. (2009). A test of model for sports sponsorship effect. Korean Journal of Consumer and Advertising Psychology, 10(3), 379-399.
- Kim, S. K. (2008). Effect evaluation of the sponsorship in professional golf tournaments. Unpublished doctoral dissertation, Korea University, Seoul.
- Ko, E., & Lee, H. (2009). A study of relationship between customer equity and customer satisfaction of sports fashion brands. Journal of the Korean Society of Clothing and Textiles, 33(5), 782-792. https://doi.org/10.5850/JKSCT.2009.33.5.782
- Lee, J. W., & Hwang, J. S. (2011). The benefit segmentation of female golfers and their golf-wear purchase behavior. Journal of the Korea Fashion & Costume Design Association, 13(1), 21-35.
- Lee, O. H. (2011). 소비자의 감정이 점포충성도에 미치는 영향 [The effect of consumer's emotion on store loyalty]. Proceedings of the Korean Society of Clothing and Textiles, Spring Conference, Korea, 162.
- Lee, S. H. (2008). Developing the model of sporting goods brand equity and purchasing decision making. Unpublished doctoral dissertation, Kookmin University, Seoul.
- Lemon, K. N., Rust, R. T., & Zeithaml, V. A. (2001). What drives customer equity? Marketing Management, 10(1), 20-25.
- Min, B. K. (2011). A study about customer-brand relation for affecting brand equity focused on sports casual brand. Unpublished doctoral dissertation, Chung-Ang University, Seoul.
- Moon, G. W. (2013). The study of halo effect on image transfer of sports sponsorship. Unpublished doctoral dissertation, Sungkyunkwan University, Seoul.
- Nam, H. Y. (2015, June 29). [극과 극인 남녀 메이저 스폰서 대회] 여자대회에선 전면에 나서고 남자대회에선 조연으로 지원 [[Polar opposite sponsor state for men & women major championship] Support from all sides in women's championship, but subordinate support in men's championship]. Jmagazine. Retrieved August 20, 2015, from http://jmagazine.joins.com/economist/view/306971
- Oh, S. R. (2010). The effect of environmental consciousness and benefit pursued in clothing on selection criteria and purchasing satisfaction of golfwear consumers. Unpublished master's thesis, Chung-Ang University, Seoul.
- Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(4), 33-44. doi:10.2307/1252099
- Park, E. J. (2002). Korean women's golfwear buying patterns and design preference. Unpublished master's thesis, Kyung Hee University, Seoul.
- Park, E. J. (2008). A study on the effects of brand evidence of customer in tourist hotel on brand verdict: Mediating brand value, customer satisfaction, brand attitude. Unpublished doctoral dissertation, Dongguk University, Seoul.
- Park, M. H., & Cho, H. C. (2000). Reconceptualization and scale development of customer satisfaction. Korean Marketing Review, 15(3), 93-122.
- Shim, J. H. (2011). A study of golfwear styling for Korean ladies professional golfers. Unpublished master's thesis, Dongduk Women's University, Seoul.
- Singh, J., & Sirdeshmukh, D. (2000). Agency and trust mechanisms in consumer satisfaction and loyalty judgements. Journal of Academy of Marketing Science, 28(1), 150-167. doi:10.1177/0092070300281014
- Son, Y. S. (2002). Determinants of sports sponsorship attitude. Journal of Consumer Studies, 13(3), 121-150.
- Son, Y., & Park, C. W. (2007). Conceptualizing customer equity and an investigation of factors contributing to importance of customer loyalty. Journal of Marketing Management Research, 12(1), 131-152.
- Song, T. H., Kim, S. Y., & Lee, J. H. (2009). The relationship between customer equity and firm's profitability. Korea Marketing Review, 24(4), 35-65.
- Sozer, E. G., & Vardar, N. (2009). How does event sponsorship help in leveraging brand equity? Journal of Sponsorship, 3(1), 35-42.
- Speed, R., & Thompson, P. (2000). Determinants of sports sponsorship response. Journal of the Academy of Marketing Science, 28(2), 226-238. doi:10.1177/0092070300282004
- Stipp, H., & Schiavone, N. P. (1996). Modeling the impact of Olympic sponsorship on corporate image. Journal of Advertising Research, 36(4), 22-28.
- Vogel, V., Evanschitzky, H., & Ramaseshan, B. (2008). Customer equity drivers and future sales. Journal of Marketing, 72(6), 98-108. doi:10.1509/jmkg.72.6.98
- Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211. doi:10.1177/0092070300282002
- Westbrook, R. A., & Reilly, M. D. (1983). Value-percept disparity: An alternative to the disconfirmation of expectations theory of consumer satisfaction. Advances in Consumer Research, 10, 256-261.
- 2조 6000억 골프웨어 시장 현주소 [2 trillion 600 billion won, current state of golf wear market]. (2014, July 7). Fashionbiz. Retrieved August 26, 2015, from http://www.fashionbiz.co.kr/RE/main.asp?cate=2&idx=140866