• Title/Summary/Keyword: consumer preferences

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The Impact of Food Delivery Apps on Urban Hotels after the Pandemic and its Implications

  • Eungoo KANG
    • The Journal of Industrial Distribution & Business
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    • v.15 no.4
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    • pp.11-18
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    • 2024
  • Purpose: The primary purpose of this research is to investigate the multidisciplinary effect of food delivery apps (FDAs) in urban hotels in the wake of the lockdown due to Covid-19 pandemic. Specifically, the study aims: To explore and scrutinize the primary shifts in customer behavior and preferences in modern urban hotels, and to explore and scrutinize the primary shifts in customer behavior and preferences in modern urban hotels. Research design, data and methodology: This study conducted a systematic literature review to gather evidence of the FDA's effect on customer behavior and the hospitality industry during the Covid-19 pandemic. Complying with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) principles guarantees a structured and transparent method to search the literature and its analysis. Results: The result based on the systematic review has indicated that the booming business of food delivery at home companies and changing consumer tastes prove the FDA's growing circuit in the hotel industry, thus demonstrating their ability and power to adapt to changing trends. Conclusions: Therefore, this study concludes that using FDA's platform, future hospitality managers have to focus on agility in operations, innovation, and technology integration to keep up with changing consumer trends and market conditions.

Analysis of Virtual Fashion Style Preferences and Purchasing Behavior of Metaverse Platform 'Zepeto' Users (메타버스 플랫폼 '제페토' 이용자의 가상패션 스타일 선호도 및 구매행태 분석)

  • Kim, Kaya;Seong, Okjin;Kim, Sookjin
    • Journal of Fashion Business
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    • v.26 no.3
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    • pp.33-49
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    • 2022
  • In the metaverse, it is important to embellish aesthetics of user with a character called 'Avatar', a virtual representation of the user. This study provides basic data related to the fashion trend of the metaverse by studying 'Zepeto', a representative Korean platform. For empirical research, Zepeto's "Best Items" section were investigated and analyzed in the first pre-survey. Based on this, the second and main survey was conducted using a questionnaire to investigate users' style-specific preferences and purchasing behaviors for virtual fashion, comparing style preferences between virtual and real, brand preferences, and purchasing behaviors of virtual fashion. The survey found that most users were teenage girls with a high preference for pastel-toned, feminine, and cute casual styles who had a much higher interest in brands bearing idol names than in real-world luxury brands. Many responded that they felt burdened by purchasing items that had to be purchased for cash. The same can be assumed to be the reason why they preferred a suit of items that were fully coordinated rather than individual items. These results seem to reflect characteristics of teenage girls who lack cash with a high preference for idols and feminine-cute casual styles. This study suggests considerations when creating virtual fashion items. By providing basic information, more effects and developments in creating virtual fashion items that reflect consumer preferences and reactions are expected in the future.

Present Condition and Preferences on Well-being Elements in Apartments (아파트의 웰빙요소 도입현황과 선호도)

  • Choi, Yoon-Jung
    • Journal of the Korean housing association
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    • v.18 no.1
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    • pp.61-72
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    • 2007
  • The purposes of this study were to summarize the concept of well-being and well-being apartment, to grasp the present condition of apartments which were introduced with well-being elements, and to find out the consumer preferences on well-being elements for apartment planning. Library and internet surveys were performed to summarize the concept of well-being and well-being apartment and to grasp the present condition of apartments which were introduced with well-being elements. Questionnaire survey was carried out from 2nd to 22nd of June 2005, to investigate the preferences on well-being elements for apartment planning. The respondents were 250 residents who are from thirties to fifties and living in urban area. As results, respondents think that 'living for health of body and mind' about concept of well-being and 'certificated apartments by green building rating system' or 'apartments introduced ecological factor' about concept of well-being apartment. They answered that 'yes' about 'Do you have intention to buy well-being apartment?'. The elements in aspect of complex planning having the preference were revealed that promenade for complex design, ecological garden or walking space for landscape design, outdoor exercise space for outdoor design, and security system for foundation equipment. The elements having the preference in aspect of public facilities were fitness room for sports & health facility and study room for cultural facility. The preferred elements in aspect of building and unit design were roof garden for building design, multi-functional room for unit floor plan, natural surface material for interior surface, ventilation system for indoor environment, control system for home automation, and food waste machine for home electronics.

Comparison of Design Preferences in the Hawaiian Shirt and Current Market

  • Bahng, Youngjin;Reilly, Andrew
    • Fashion & Textile Research Journal
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    • v.20 no.4
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    • pp.379-388
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    • 2018
  • The Hawaiian shirt, also known as the Aloha shirt, is a short-sleeved, colorful shirt with traditional Polynesian designs (e.g., hibiscus, fish) originating in Hawai'i. The shirt was selected for study because it is a unique garment that originated in the Hawaiian Islands in the late $19^{th}$ and $20^{th}$ centuries and marketed as a tourist product but was eventually adopted as appropriate residential clothing by the $mid-20^{th}$ century, however with different aesthetic details. Today, it is assumed by Hawaiian Island residents that tourists demonstrate poor taste when selecting a Hawaiian shirt. The purposes of this study are to examine the validity of the assumption that tourist taste and resident taste in Hawaiian shirts are different and to investigate the current Hawaiian shirt market change. For this study, 555 questionnaires were obtained from tourists and residents, and 10 Hawaiian shirt retailers/wholesalers participated in in-depth interviews. The results indicated that differences do exist between tourists' and residents' preferences for print designs and colorway. The market change of Hawaiian shirts was also recognizable in that an increasing number of tourists select Hawaiian shirts similar to resident customers, as part of their routine lives rather than as holiday or vacation garments. Other differences in Hawaiian shirt shopping behavior included the findings that tourists consider fabrication less important than resident customers who consider fabrication more (i.e., cotton 100%). By using both quantitative and qualitative methods, this study contributes to the fashion design and marketing field as well as help manufacturers and retailers with their merchandise and distribution plans.

Demand Analysis of the home ubiquitous network services using conjoint method (컨조인트 분석방법을 이용한 홈 유비퀴터스 네트워크 서비스의 수요 분석)

  • Lee, Jong-Su;Ahn, Ji-Woon;Lee, Jeong-Dong;Shin, Hye-Young
    • Journal of Korea Technology Innovation Society
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    • v.7 no.1
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    • pp.89-110
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    • 2004
  • Home networks consist of two or more home appliances or communication devices enabling the mutual data communication between appliances such as personal computers, refrigerators, phones, television sets, personal digital assistants(PDA), etc. There are three factors that create demand for the home network services. The first factor is development of technology. Second, on the demand side, consumer demand for the home appliances having access to the Internet is in the increase. Finally, producers need a strategy to deal with the problem of market saturation. Home networks are emerging markets. They are unique in that they unite information technologies with home appliances that provide new services. in this paper we study the main attributes of home network services and analyze consumers' preferences for them. However, it is not quite possible to use the revealed preference approach since the home network market is still at an incipient stage. We therefore use the conjoint analysis method using stated preference data. conjoint analysis has been widely use in the area of marketing for evaluating consumer preferences for new products and services. it presents a hypothetical product to the respondents along with the product's attributes and their levels. The respondents are asked to either rank each alternative or choose between several hypothetical products. By estimating consumers' willingness to pay for the attributes of the home network services and analyzing consumers' preferences, we predict the pattern of the development of the home network services and related technologies along various quality dimensions. Based on the estimation results, we draw policy implications for the national- and company-level strategy.

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Attitudes and preferences of consumers toward food allergy labeling practices by diagnosis of food allergies

  • Ju, Se-young;Park, Jong-Hwan;Kwak, Tong-Kyoung;Kim, Kyu-earn
    • Nutrition Research and Practice
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    • v.9 no.5
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    • pp.517-522
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    • 2015
  • BACKGROUND/OBJECTIVES: The objective of this study was to investigate food allergens and prevalence rates of food allergies, followed by comparison of consumer attitudes and preferences regarding food allergy labeling by diagnosis of food allergies. SUBJECTS/METHODS: A total of 543 individuals living in Seoul and Gyeonggi area participated in the survey from October 15 to 22 in 2013. RESULTS: The results show that the prevalence of doctor-diagnosed food allergies was 17.5%, whereas 6.4% of respondents self-reported food allergies. The most common allergens of doctor-diagnosed and self-reported food allergy respondents were peaches (30.3%) and eggs (33.3%), respectively, followed by peanuts, cow's milk, and crab. Regarding consumer attitudes toward food labeling, checking food allergens as an item was only significantly different between allergic and non-allergic respondents among all five items (P < 0.001). All respondents reported that all six items (bold font, font color, box frame, warning statement, front label, and addition of potential allergens) were necessary for an improved food allergen labeling system. PLSR analysis determined that the doctor-diagnosed group and checking of food allergens were positively correlated, whereas the non-allergy group was more concerned with checking product brands. CONCLUSIONS: An effective food labeling system is very important for health protection of allergic consumers. Additionally, government agencies must develop policies regarding prevalence of food allergies in Korea. Based on this information, the food industry and government agencies should provide clear and accurate food labeling practices for consumers.

An Empirical Research on the Factors affecting on Product Preferences and Purchasing Intention of Korean Consumers to Imported Luxury Brands into Korea (한국 소비자들의 수입명품에 대한 제품선호도와 구매의도에 영향을 미치는 요인에 관한 연구 - 이태리, 프랑스, 스위스 원산지 명품을 중심으로)

  • Jung, Hun Joo;Bae, Kyung Won
    • International Area Studies Review
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    • v.13 no.2
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    • pp.475-504
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    • 2009
  • The purpose of this thesis is to analyze and investigate why and how these 4 factors (the images of country of origin, imported luxury brand, objective products' characteristics and Projective consumer's peculiarity) impact product preferences & purchasing intention of consumers who plan to buy "Imported Luxury Branded goods". For this study the research directions are: 1. To find each impact of Country of Origin and Brand image which influence "the preference of imported luxury brand items". 2. To analyze the difference of "the effects of Country or Origin" which impacts product preference when consumers buy imported luxury branded goods, which have different purchasing risks. 3. To verify the difference of products' characteristics that have different purchasing risks through comparing the image of country of origin and brand. 4. To analyze and compare "the purchasing behavior of Korean consumers" for achieving research universality. In order to verify that those 4 factors (the images of country of origin, imported luxury brand, objective products' characteristics and prospective consumer's peculiarity) impact on product preferences & purchasing intention of consumers, the linear structural equation model was developed. According to this research model, 9 hypotheses were designed.

An Analysis of Consumer Preferences for Forecasting a Dominant Design of the Next Generation TV Display Technology: A Conjoint Analysis (TV용 차세대 디스플레이의 지배적 디자인 예측을 위한 소비자 선호속성 분석 : 컨조인트 분석의 활용)

  • Lee, Min Woo;Ji, Ilyong
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.663-675
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    • 2019
  • During the last decade, the dominant design of display has been LCD, and it has been led by Korean manufacturers. However, their leading positions has been recently threatened by Chinese manufacturers, Korean manufacturers are endeavoring to move toward next generation display technologies. They embarked on standards battle to win dominant design especially in the next generation display market for TVs by launching new technologies such as Quantum-dot display and OLED. While there are a number of factors of dominant design, it is expected that the technical attributes of the technology itself may be the most significant factor. For this reason, this research scrutinizes consumer preferences for technical attributes, and attempts to provide implications for standards battle in the display (for the TVs) sector. For this purpose, we employed a conjoint analysis for the preferences of potential consumers. The results show that potential consumers prefer displays with higher resolution, natural color, and durabillity.

Color Change and Consumer Preferences towards Color of Heat-Treated Korean White Pine and Royal Paulownia Woods

  • Hidayat, Wahyu;Qi, Yue;Jang, Jae Hyuk;Park, Byung Ho;Banuwa, Irwan Sukri;Febrianto, Fauzi;Kim, Nam Hun
    • Journal of the Korean Wood Science and Technology
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    • v.45 no.2
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    • pp.213-222
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    • 2017
  • Heat treatment of wood is an attractive alternative environmentally-friendly treatment to add value of less valuable woods by improving color, dimensional stability, and natural durability. To improve the color properties of Korean white pine (Pinus koraiensis) and royal paulownia (Pauwlonia tomentosa), we treated the woods at $160^{\circ}C$, $180^{\circ}C$, $200^{\circ}C$, and $220^{\circ}C$ for 2 hours. Color change after heat treatment was evaluated using the CIE-Lab color system and survey was conducted to determine the consumer preferences towards color of heat-treated wood. Lightness ($L^*$) decreased with increasing temperature and the higher degree of change was obtained in royal paulownia. The red/green chromaticity ($a^*$) in both wood decreased after heat treatment at $160^{\circ}C$, and constantly increased after heat treatment at $180^{\circ}C$ to $220^{\circ}C$. Yellow/blue chromaticity ($b^*$) in Korean white pine tended to increase after heat treatment at $160^{\circ}C$, then decreased gradually afterwards. In royal paulownia, $b^*$ values linearly increased with increasing temperature. Overall color change (${\Delta}E^*$) increased with increasing temperature with higher degree obtained in royal paulownia. Samples with the clamps in both wood species showed lower degree of the change in $L^*$, $a^*$, b and ${\Delta}E^*$. The results of the consumer preferences test showed that the darker colors of heat-treated woods were more preferred by consumers compared to the lighter colors of untreated woods. Consequently, heat treatment could enhance the color properties of Korean white pine and royal paulownia woods for value added products.

Australian Lamb Meat - The Response to Societal and Ethnic Influences

  • Hopkins, David Laurence;Fowler, Stephanie Marie
    • Food Science of Animal Resources
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    • v.38 no.4
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    • pp.653-663
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    • 2018
  • Lamb has long been considered a traditional meal within Australia; however as consumer preferences have changed since the 1950's, consumption of lamb has decreased from the 1980's. This is the result of changing societal roles, particularly for females, decreasing household sizes and increasing awareness of the impact of food choices on human health. Since the 1980's improvement of farm practices and increases in genetic gains has addressed part of this decline by increasing the amount of lean meat and decreasing fat in lamb retail cuts. Yet, this has created a challenge for the industry to utilise the larger carcases now being produced. Thus, a whole value chain approach to increasing consumption has been undertaken through several research programs to create cuts which suit the modern consumer, examine nutritional and eating quality and increase adoption of value added cuts. Therefore, this paper outlines this history of changing consumer patterns and the consequent research to address these changes.