• 경영과정보연구
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• 제22권
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• pp.85-115
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• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

• 한국생활과학회지
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• 제13권1호
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• pp.123-133
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• 2004

To investigate the factors that contribute to consumer satisfaction with the purchase of clothing, questionnaires were distributed and then consumer groups were classified according to their fashion life style on the internet shopping. The results were as follows: 1. Consumers groups were classified into trendy, Indifferent, brand inclined, conservative, and practicality- minded group by the fashion life style of the internet users. 2. From the analysis of the satisfaction factors on the internet clothing shopping, the factors were product variety, shopping convenience, customer service, confidence in order filling. 3. The most important consumer satisfaction factors according to the fashion life style were as follows: the trendy group considered the variety of clothing design most important. As for the Indifferent group, the tn, diversified collection of the products, and the convenience of unlimited time and space access that the internet site provided, were highly appreciated. With regard to the brand-inclined group, the presentation of product information and the convenience of unlimited time and space factors were highly appreciated. For the conservative group, the time and space factor were highly regarded, As far as the practicality-minded group was concerned, product price and size, the convenience of unlimited time and space access, and punctual delivery schedule were focused.

• 한국정보시스템학회지:정보시스템연구
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• 제10권1호
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• pp.173-195
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• 2001

This study is to suggest plans that can make service quality and consumer satisfaction high in internet shopping mall , categorizing the determinants of service quality of Internet shopping mall and analysing determinants of service quality which can give much effect on consumer satisfaction. Using the survey method, the study gathered data from 115 consumers and students with purchasing experience on the web. The Cronbach alpha reliability coefficient was computed to assess the reliability of the responses to all instruments and factor analyses were performed to determine construct validity. Multiple regression was employed to test the hypotheses of this study. According to our findings, the determinants of service quality which influences consumer satisfaction are tangibles, responsiveness, problem solving and security. Several implications of the study are provided in the paper.

• 융합정보논문지
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• 제8권2호
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• pp.157-162
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• 2018

이 연구는 인터넷전문은행에 대한 금융소비자의 신뢰 수준과 신뢰 결정요인을 살펴보는 데 목적이 있다. 이를 위해 국내 금융소비자를 대상으로 한 설문조사 결과를 토대로 구조방정식 모형을 이용해 인터넷전문은행의 신뢰에 관한 실증분석을 하였다. 분석결과, 인터넷전문은행의 신뢰를 높이는 결정요인으로 금융거래 비용의 합리성, 금융이용의 편리성 그리고 금융 보안성 요인이 작용하는 것으로 나타났다. 그리고 이들 요인이 작동해 쌓여진 소비자 신뢰는 추후 금융거래의 지속과 타인 추천 등 관계몰입으로 이어짐을 보였다. 따라서 이러한 연구결과는 앞으로 인터넷전문은행이 지속가능성장을 위해 금융소비자 신뢰를 효율적으로 높이는 데 힘을 기울일 가치가 있음을 시사한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권6호
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• pp.1913-1934
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• 2022

The emergence of technologies like Big data analytics, Industrial Internet of Things, Internet of Things, and applicability of these technologies in various domains leads to increased demand in the underlying execution environment. The demand may be for compute, storage, and network resources. These demands cannot be effectively catered by the conventional cloud environment, which requires an integrated environment. The task of finding an appropriate service provider is tedious for a service consumer as the number of service providers drastically increases and the services provided are heterogeneous in the specification. A service broker is essential to find the service provider for varying service consumer requests. Also, the service broker should be smart enough to make the service providers best fit for consumer requests, ensuring that both service consumer and provider are mutually beneficial. A service broker in an integrated environment named Global Manager is proposed in the paper, which can find an appropriate service provider for every varying service consumer request. The proposed Global Manager is capable of identification of parameters for service negotiation with the service providers thereby making the providers the best fit to the maximum possible extent for every consumer request. The paper describes the architecture of the proposed Global Manager, workflow through the proposed algorithms followed by the pilot implementation with sample datasets retrieved from literature and synthetic data. The experimental results are presented with a few of the future work to be carried out to make the Manager more sustainable and serviceable.

• 가정과삶의질연구
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• 제28권3호
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• pp.81-95
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• 2010

The purpose of this study was to examine the dissatisfaction level of consumers buying foreign goods through Internet shopping malls and their complaint behavior. As there is growing demand for foreign brands along with a rapid increase in the Internet user population, a lot of ongoing studies have focused on Internet-based transaction. The dissatisfaction level of selected consumers was checked in terms of system, price, quality, information/hype, shipping and refund/exchange, and it's found that complaint behavior linked to refund/exchange was most prevalent. The most dominant way for them to respond to such situations was talking friends, relatives or neighbors about that. And they had an intention to buy foreign goods through Internet shopping malls again to greater or lesser extents, though they were unsatisfied. It indicates that the consumers didn't have a wide option in the consumer market.

• 한국의류학회지
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• 제34권5호
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• pp.765-774
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• 2010

This study investigates the effects of consumer innovativeness on e-loyalty mediated by shopping mall attributes and consumer satisfaction with the Internet. Data were obtained from 243 consumers who had bought fashion products through online shopping. Data were analyzed by using factor analysis, Cronbach's alpha, and path analysis using LISREL 8.53 program. The results of this study suggest that the consumer innovativeness, such as Internet-innovativeness and Fashion-innovativeness affect shopping mall attributes including Loading, Visual, Information, Variety, and Price/Fashion. These attributes and the shopping mall satisfaction partially mediated the impact of consumer innovativeness on e-loyalty of shopping malls through the Internet. Especially, consumer satisfaction was the most important determinant to build up e-loyalty for the online shopping of fashion products. The findings provide implications for e-retailers to develop strategies related to consumer innovativeness, shopping mall attributes, and the e-loyalty of shopping malls for fashion products.

• 한국의류산업학회지
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• 제11권1호
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• pp.41-47
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• 2009

The purpose of this study was to investigate the main factors of return and consumers' return behavior types and also to find out the characteristics of consumer's purchasing behavior according to consumer's return behavior type. The Questionnaires was administered 315 males and females, who had experience of clothing purchase and return in internet shopping mall. The results were as follows. First, the factors of return were classified into quality of product, delivery, service, consumer's change of mind, and impulse buying. Second, 4 types of consumer's return behavior were categorized into habitual, dissatisfaction in product quality, dissatisfaction in delivery, and impulse buying. Third, Consumer's return behavior types were not significantly related to the frequency of purchase, information search. However there were significant differences in satisfaction of return process, dissatisfaction after return, and negative word of mouth according to the consumer's return behavior types.

• International Journal of Human Ecology
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• 제4권2호
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• pp.39-53
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• 2003

This study was designed to provide a better understanding of Korean female Internet users' intention to search for information regarding apparel goods and to shop for these goods. Shopping orientation, familiarity, and prior purchase experience were seen as influencing the intention to use the Internet for information search. An important aspect in the search habits that a consumer adopts in gathering information for their buying decisions was Internet shopping attitude. The objective was to predict apparel shopping in terms of prior Internet shopping experience, familiarity, intention to search information via the Internet, and shopping orientation. Internet shopping attitude, familiarity, prior purchase experience, and intention to use to search information were significant in predicting Internet apparel shopping. The most important determinants which influenced Internet shopping were attitude toward Internet shopping and intention to search. In considering the results of the present study, one should recognize the inherent limitations associated with generalizing these findings beyond the sample and the consumer products examined which in this study were apparel goods. Also this study focused on female computer users only. Therefore, future research should utilize more broadly based samples and refine the instrument to distinguish among different apparel products. This study does provide some information that should be helpful to retailers targeting the women's online apparel market.

• 한국정보시스템학회지:정보시스템연구
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• 제12권1호
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• pp.117-144
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• 2003

The purpose of this study is to be aware of the relationship between the perceived risk and purchasing intention after investing the impacts by 3 factors-consumer, media, and product characteristics on the perceived risk. The influence on perceived risk is categorized based on the 3 factors' combinations. The result of this study shows that the each characteristics of media, consumer, and product affect consumer's perceived risk and also this risk is affected by the relationship among these 3 independent variables. These results mean that the consumer's perceived risk about buying goods at the internet shopping mall or TV home shopping cannot be measured by a single dimension. Finally, it has a negative relationship between the perceived risk and purchasing intention. Implications for managers' use of shopping media are discussed in terms of the product and media characteristics fit.