• Title/Summary/Keyword: consumer health

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Green Marketing Strategies and Willingness to Pay for Environment-Friendly Agrieultural Products in the Metropolitan Area (친환경농산물의 지불의사금액 분석과 그린 마케팅 전략 - 수도권 소비자를 중심으로 -)

  • Heo, Seung-Wook;Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.12 no.3
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    • pp.317-331
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    • 2004
  • Foci of this thesis arc an estimation of willingness to pay and an establishment of green marketing strategics for environment-friendly agricultural products(EFAR). Estimations of willingness to pay for grain, vegetables, fruit and processed food-stuffs arc respectively 20.6%, 20.2%, 19.3% and 17.2% higher than agricultural products produced by conventional farming method. And a green mark6ting mix for EFAP is as follows; Erst, a product strategy focuses on producing safe and high-quality foods by environment-friendly agriculture(EFA) to point to consumer’s health and desire for environmental preservation. Second, in a price strategy, the balance of three factors should be kept, namely the environmental value the true quality as food materials and the price of EFAP. Third, a place strategy is to reduce waste matters, resource and energy uses in marketing chain, and to simplify marketing channels. Also, it is necessary to choose the marketing channel for price discrimination. Fourth, a promotion strategy make use of programs that emphasize the multi-function of EFA.

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Safety Assessment of Genetically Modified Foods and Food Additives in Korea

  • Kim, Chang-Min
    • Toxicological Research
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    • v.17
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    • pp.185-188
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    • 2001
  • Genetically modified foods and food additives are derived from organisms that have been inserted foreign genetic materials by recombinant DNA techniques to improve the quality or any other pur-poses. The problems such as toxicity, allergenicity and antibiotics resistance in the safety of genetically modified foods are usually concerned. In Korea, the safety of foods is ensured by the Food Sanitation Act. Although there is no specific provision regarding the genetically modified foods in it, any foods that might cause negative effect(s) on public health or human life are prohibited to sell in the market. In order to systematically evaluate safety of genetically modified foods, the Korea Food and Drug Administration (KFDA) promulgated "Guidelines regarding review of safety assessment data for genetically modified foods and food additives (KFDA Notification 1999-46)". The objectives of these guidelines are to ensure safety of genetically modified foods and food additives. In order to evaluate the safety of genetically modified foods. KFDA operates a special expert committee composed by experts from government, universities, research institutes. and consumer's unions. Recently. manufacturers and consumers are interested in the issues on safety and labeling of genetically modified foods, because of increment of imported genetically modified crops and processed foods. Since government and consumers unions have different viewpoints, their positions regarding the issue are different each other. Therefore, the regulation of labeling on genetically modified foods is prepared and should be enforced at July 2000 in Korea. in Korea.

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An Analysis of Consumers' Internal Perception of Soup and Sauce using ZMET

  • Ryoo, Jae Yoon;Choi, Ji Hye;Lee, Seo Hyun;Lee, Min A
    • Journal of the Korean Society of Food Culture
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    • v.35 no.5
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    • pp.417-425
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    • 2020
  • There is a growing global interest in food choices that could affect health. Consumer food choices are dictated by numerous factors such as attitudes, beliefs, desires and preferences stemming from psychological and physiological attributes. The present study aimed to understand consumers' internal perceptions about cream soup, cream sauce, and tomato sauce using ZMET (Zaltman's Metaphor Elicitation Technique). The 9 step ZMET interview process was conducted for a sample of 36 consumers (12 consumers for each sauce). A content analysis of the survey results was carried out. From this, 56 concepts of cream soup were derived, and 15 constructs that met with the agreement of more than one-third of the total sample consumers were extracted. These 15 constructs included 'Soft', 'Recollection', 'Familiar', 'Warm', 'Comfortable', etc. Similarly, for cream sauce, 67 concepts and 20 constructs 'Silky', 'Warm', 'Restaurant', 'Family', 'Memory', etc. were deduced. A total of 66 concepts and 20 constructs for tomato sauce 'Sourness', 'Sauce Bottle', 'Pleasant', 'Ingredient', 'Cooking', etc. were derived. The analysis of consumers' consensus maps through this study provides a deep and useful understanding of consumers and their latent needs. Also, the results of this study indicate that exploring consumers' internal perceptions is critical to understanding their healthy food choices. This can be used as basic data for formulating marketing strategies.

Quality Characteristics of Bread Added with Turmeric Powder (울금 분말을 첨가한 식빵의 품질 특성)

  • Jeon, Tae-Geon;An, Hye-Lyung;Lee, Kwang-Suck
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.1
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    • pp.113-121
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    • 2010
  • Recently, there has been a great deal of public interest in health foods, such as turmeric (Curcuma longa L). In this study, the baking features of turmeric powder were evaluated by making pan bread. To accomplish this, the effects of added turmeric powder on the results of mixograph analysis as well as, the pH and, fermentation rate were measured. In addition, the features of the bread were examined by testing the stickiness of the dough and the TPA of the product using a texture analyzer. Finally, the consumer's preferences were investigated by evaluation of the color difference, crumbScan and sensory evaluation. The results revealed that as the level of turmeric powder increased, the pH decreased. which resulted in the gas possessing capacity of the dough improving and the fermentation persistence of the dough increasing. In addition, the stickiness increased as the turmeric powder content increased. However, there were significant differences among breads produced using different amounts of turmeric powder. Evaluation of the taste revealed that the TP3 group had the higher score than control score and TP7 had the lowest score. In overall preference, TP7 was especially low and the preference decreased as the content of turmeric powder increased.

Factors Influencing on the Perception of Helpfulness of Marking the Country of Origin in Predicting the Quality and Safety of Pork (돼지고기 원산지 표시의 도움에 대한 지각도에 미치는 영향 요인 평가)

  • Lee, Seong-Hee;Kang, Jong-Heon
    • Culinary science and hospitality research
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    • v.12 no.3 s.30
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    • pp.49-60
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    • 2006
  • The purpose of this study was to measure the factors influencing on the perception of helpfulness of marking the country of origin in predicting the quality and safety of pork. A total of 239 questionnaires were completed. A multinomial logit model is specified in order to estimate which factors influence the probability that a consumer perceives the country of origin as helpful in assessing food quality and food safety. The estimations were carried out using the logistic procedure of SAS. The results are as follows. The proportional odds assumptions of models were not violated at p<0.05. The effects of age, income, children, occupation and respondents informed on the importance of the country of origin in pork quality model were statistically significant. The effects of age, children, occupation and trust on the importance of the country of origin in pork safety model were statistically significant. The results from this study could be useful in developing marketing and health promotion strategies as well as government trade policies.

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An Analysis on the Household Characteristics and Economic Status of Deficit Households (적자가계의 특성 및 경제구조 분석)

  • Yang, Se-Jeong
    • Journal of Family Resource Management and Policy Review
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    • v.14 no.1
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    • pp.135-159
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    • 2010
  • The purpose of the study was to investigate the characteristics and economic status of deficit households compared to surplus households. Data from The Household Income and Expenditure Survey 2005 by NSO and 50, 207 salary/wage earners' households were used for the analysis. The statistical methods used were GLM, logit, and cluster analyses. The analysis results showed that 25.3 percent of the households were deficit households. Approximately half of the lowest 20% income group were deficit households. Income deficit households earned 1, 273 thousand less than that of surplus households, whereas consumption of deficit households was 1, 006 thousand more than that of surplus households. The average propensity of consumption of deficit households was 142.1. According to the logit analysis, factors contributing to the probability of belonging to a deficit household included income level, household size, age and educational level, occupation, homeownership, car ownership, and wife's employment status. Deficit households were classified into 5 types: 1) health care expenditure-dominated group, 2) housing expenditure-dominated group, 3) education expenditure-dominated group, 4) money transfer-dominated group, and 5) overall-overconsumption group. The overall-overconsumption group was the largest group of all at 58.5%. It was found that for all five groups, the changes in household size, income group, home ownership, and occupation of the individual were variables that influenced the probability of belonging to a certain group.

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Analyze Consumer Behavior through Prospect of Healthcare Market (소비자 행태 분석을 통한 헬스케어 시장 전망)

  • Gil, Hyun-Jin;Kim, Woo-bin;Lee, Jae-Bong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.513-516
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    • 2015
  • Healthcare industry is one of the rapidly increasing sphere from high technology IT products and wireless communication. In particular, increase in aging society korea and whole world peoples want to treat whenever and wherever rather than go to the hospital. Accordingly, and also brand new companies which has creative ideas are being founded nowadays. As the development of healthcare industry, many different kind of health care devices is being developed use internet of things. Therefore we are conducted a surveying aimed at healthcare customer and analyse the healthcare use trend and development direction in this dissertation.

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A Study on the Actual Condition of Volunteering Activities in Regards to Age-Integrated Leisure (연령통합적 여가 측면에서 본 자원봉사활동의 연령별 실태 분석)

  • Kim, Hyo-Sun;Yoon, So-Young
    • Journal of Family Resource Management and Policy Review
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    • v.15 no.2
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    • pp.85-101
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    • 2011
  • The purpose of this study is to ascertain the actual conditions of volunteering activities in respect to age-integrated leisure. This study is based on the 2010 Korea Leisure Life Survey. The participants in this study were 3015 people who reside in Korean cities, except for Jeju-do. Questionnaires from the 2010 Korea Leisure Life Survey were used for the final analysis. Data were analyzed through a descriptive analysis, Chi-Square test and ANOVA by SPSS WIN 17.0. The findings indicated that 18% of the participants participated in volunteer activities as leisure in the last one year. The major findings were as follows. First, demographic characteristics such as age, academic career, income, and marital status had a positive correlation with the degree of volunteer participation. Second, there were differences in duration and field of activities according to age. Third, though most of the non-volunteer reasons were 'lack of resources', there were different reasons based on age. In detail, the reason for 10-50 year-olds (economically active population) was 'lack of time', but the more than 60 year-olds was 'health concern'. Consequently, this access to the life cycle study shows the need to improve life satisfaction.

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The Influencing Factors on Working Men's Depression: Focusing on Relationship Stress at Work and Family Relationship Stress (직장 남성의 우울감에 영향을 미치는 요인: 직장 내 대인관계 스트레스와 가족관계 스트레스를 중심으로)

  • Lee, So-Hui;Kim, Sunghee
    • Journal of Family Resource Management and Policy Review
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    • v.23 no.4
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    • pp.75-95
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    • 2019
  • The purpose of this study was to investigate the effects of relationship stress at work and family relationship stress on working men's depression in order to improve their mental health. Data were collected via questionnaire from 313 white-collar workers living in Seoul, Daejeon and Gwangju. There were significant differences in depression depending on age, spouse, age of child, family size and years of labor. There were positive correlations among depression, relationship stress at work and family relationship stress. The family relationship stress was the most influential factor on depression, followed by relationship stress at work. Family relationship stress had a mediating effect on depression and relationship stress at work. These results showed that employers should manage depression of workers in a family friendly way to reduce the stress in relationship at work and home such as work and family balance policy.

Monitoring the 2007 Florida east coast Karenia brevis (Dinophyceae) red tide and neurotoxic shellfish poisoning (NSP) event

  • Wolny, Jennifer L.;Scott, Paula S.;Tustison, Jacob;Brooks, Christopher R.
    • ALGAE
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    • v.30 no.1
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    • pp.49-58
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    • 2015
  • In September 2007, reports of respiratory irritation and fish kills were received by the Florida Fish and Wildlife Conservation Commission (FWC) from the Jacksonville, Florida area. Water samples collected in this area indicated a bloom of Karenia brevis, the dinoflagellate that produces brevetoxin, which can cause neurotoxic shellfish poisoning. For the next four months, K. brevis was found along approximately 400 km of coastal and Intracoastal waterways from Jacksonville to Jupiter Inlet. This event represents the longest and most extensive red tide the east coast of Florida has experienced and the first time Karenia species other than K. brevis have been reported in this area. This extensive red tide influenced commercial and recreational shellfish harvesting activities along Florida's east coast. Fourteen shellfish harvesting areas (SHAs) were monitored weekly during this event and 10 SHAs were closed for an average of 53 days due to this red tide. The length of SHA closure was dependent on the shellfish species present. Interagency cooperation in monitoring this K. brevis bloom was successful in mitigating any human health impacts. Kernel density estimation was used to create geographic extent maps to help extrapolate discreet sample data points into $5km^2$ radius values for better visualization of the bloom.