• Design & Manufacturing
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• v.11 no.1
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• pp.39-44
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• 2017

The domestic mold industry is composed of 6,560 small and medium sized mold companies as of 2015. The structure of mold industry centered on less than 10 people in the past has been improved in the direction of increasing number of medium and large scale companies with more than 20 competitors with global competitiveness and has maintained its position as the world's second largest mold exporter with global competitiveness. Nevertheless, the manpower structure and corporate competitiveness structure of the mold industry is very high, with the proportion of production manpower reaching 70% and shortage rate of 10% or more in order to respond to the orders of customers. However, the development base for new employees with technological skills required by the industrial field is poor, and the inflow of young people is very limited due to factors such as the avoidance of small and medium enterprises and production jobs. It is expected that the labor shortage of mold enterprises will be further increased in the future. In the mold industry, due to the characteristics of small quantity multi-product production corresponding to the demand of the consumer, many production processes are individually and independently carried out, resulting in low labor productivity, and the structural time required for the worker to increase the working time Due to limitations, the working hours per week of the employees are about 50 hours. The implementation of the working time reduction bill, which is recently promoted by the government, is a crisis factor. In order to cultivate the mold industry, it is necessary to expand the base of molds to meet the intensification of global competition, the convergence of technologies to actively respond to the restructuring of the industrial structure, and the response to the new industry, It is necessary to improve labor productivity through policies such as development and dissemination of system, and to secure price, delivery and quality competitiveness in global market.

• Journal of the Korean Society of Food Culture
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• v.33 no.4
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• pp.394-401
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• 2018

This study was conducted to investigate the effects of health lifestyle on high protein snack selection attributes and purchase behaviors among individuals aged 20-30 with high protein snack intake. In addition, the relationship between perception, attitude, satisfaction and recommendation of high protein snacks was invested. Finally, this study aims to provide basic information for marketing high-protein snacks and customized high protein snacks. Analysis of the selection attributes most important for healthy lifestyle, revealed significant differences among all groups excluding the external seeking group (p<0.001). The free living group regarded trust as one of the most important attributes of high protein snack selection, and both the tempered control group and the low-interest group found sensation and price factor to be important. Therefore, when developing high-protein snacks, it is important to determine which attributes of the snack will be highlighted by segmenting the consumer into health lifestyles. Focusing on what ingredients are used to develop high-protein snacks and nutritional ingredients is also important when targeting a free lifestyle group as the main customer. In addition, developing snacks that do not offer depending on the protein content is important when targeting a temperate management group or a low-interest group.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.120-131
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• 2005

Nowadays, food style would be changing as western and much like simple. because there was changing for customer both life style and recognition of what the food is, so that the customer would like to get something that has a high qualified and special. In the society changing continuary, the upgraded speed of atmospher and competition between bakery company is running quickly. in order to follow the customer who are different individually and pursuit lots of kind of things. In fact, it's not only making atmosphere that could give relaxation and rich life but also supporting commodity and many kinds of information to effect the sale's effectiveness, so the various alternative need to be checked out to treat the difference of atmosphere. importance of space composition plan considerating specific character is confirmed each commercial area of alternatives. In this study, we want to provide the most important standard of space composition of several visible or invisible environment factor making an bakery store. commercial rights are defferentiated between center commercial land and dwelling commercial land and we can strengthen the competitveness by bringing inspect, analysis, comparison about product make-up price each commercial land in space organixation of in-store actively in the 21 century's new bakery competition. In the 21st century, we should recognize we are in the new period about these a aggressive goal of maximization of sales and performed space construction through plan specialization to build reasonably and effectively. composition plan for store space as composition rate of product would be basic plan. so when the opening store is decided it need to be basic composition plan space which Is proper to situation of area.

• Korean Journal of Human Ecology
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• v.20 no.3
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• pp.677-689
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• 2011

The principal objective of this study was to evaluate the consumption behavior and perceptions of environmentally-friendly agricultural products (EAPs) according to the lifestyles of housewives in the Jeonbuk area, Korea. Self-administered questionnaires were collected from 267 housewives. Frequency analysis, chi-square, one-way ANOVA, factor analysis, and cluster analysis were used to analyze the data. Three clusters were obtained from the cluster analysis of LOHAS and wellbeing-related lifestyle: Cluster 1 "LOHAS-pursuit group", Cluster 2 "wellbeing-progress group", Cluster 3 "Utility-pursuit group". Of the housewives who were of LOHAS-pursuit group, about 50% were over 40 years old and had a professional job with a high household income. They had a high level of understanding about EAPs and purchased the highest percentage of EAPs among the groups. The housewives who were of the wellbeing-progress group, over 83% were between the ages of 30 and 40. Their consumption behaviors were very similar with that of the LOHAS-pursuit group, but the household income was lower. Of the housewives who were of the utility-pursuit group, about 63% under 30 years old. Their household income and level of understanding about EAPs were the lowest among the groups. They less interest in EAPs in comparison with other groups. For housewives' to choose EAPs properly, information and consumer education on these products, according to their lifestyles is necessary.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.658-669
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• 2017

While online shopping has been increased expeditiously, a significant portion of purchasing intention has not been converted into actual purchasing behavior without delay in online space. This study investigates the factors causing a delay in online purchasing decision even after purchasing intention has been formed. It identifies the uncertainty variables (information, psychological, and preference uncertainties) related to consumer needs and the situational variables (time pressure and past purchase experience) surrounding the purchasing transaction. Furthermore, the need for cognitive closure is proposed to moderate the relationships between uncertainty/situational variables and the purchasing behavior. The results show that the uncertainties and situational factors significantly influence purchasing delay. Also, the need for cognitive closure indeed works as a moderator between the uncertainty variables and the purchasing behavior. Practical and academic implications of these findings are also discussed.

• The Journal of Asian Finance, Economics and Business
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• v.4 no.2
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• pp.75-80
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• 2017

Hand phones are standard paraphernalia among university students. Factors that motivate them to own the gadget would be of interest to both the students as well as marketers. Hand phone usage is an unexamined field in academic literature, this exploratory study attempts to investigate student purchasing motives in cellular phone markets. It also intends to know the student's satisfaction with the different services and its future impact on socio economic changes. In this study, undergraduates (n=336) were requested to specify their purchase criteria of hand phone. The instrument used in the study to collect feedback from the respondents contains a combination of open-ended and scaled questions, and some background demographics. The study employed content analysis, Pearson's correlation, and t-tests as the primary tools to analyze the responses. Results show that brand was rated as the most important factor in student purchase decisions. Other factors, arranged in decreasing order of importance comprise price, product quality, features, durability, availability, promotion, and post purchase service. Brand and price correlated significantly. It is also observed that there is very little difference regarding preference between brand and price in purchasing a hand phone. Marketers may formulate suitable strategies out of the findings to promote hand phones to university undergraduates in Malaysia by emphasizing at brands and price.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.545-559
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• 2016

Recently consumers to access various Word-Of-Mouth information on online. And eWOM (eWOM : electronic Word-Of-Mouth) information had an important effect on consumer attitude(purchase intention). The purpose of this study is to investigate what the general characteristics of eWOM and the effects of how these factors will affect credibility, eWOM acceptance and purchase intention. In this study, the model contains information characteristics variables(consensus, newness), community characteristics(tie strength, interaction) on eWOM characteristics. This study makes contributions as follows. First, information consensus had not effect on credibility. Second, information newness and community characteristics(tie strength, interaction) had a significant on credibility. Third, credibility is the important factor on eWOM acceptance. Lastly, eWOM acceptance had a considerable influence on purchase intentions.

• Safety and Health at Work
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• v.11 no.3
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• pp.262-265
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• 2020

Coronavirus disease 2019 (Covid-19) poses an important occupational health risk to health workers (HWs) that has attracted global scrutiny. To date, several thousand HWs globally have been reported as infected with the severe acute respiratory syndrome coronavirus 2 virus that causes the disease. It is therefore a public health priority for policymakers to understand risk factors for this vulnerable group to avert occupational transmission. A rapid review was carried out on 20 April 2020 on Covid-19 risk factors among HWs in PubMed, Google Scholar, and EBSCOHost Web (Academic Search Complete, CINAHL Complete, MEDLINE with Full Text, CINAHL with Full Text, APA PsycInfo, Health Source-Consumer Edition, Health Source: Nursing/Academic Edition) and WHO Global Database. We also searched for preprints on the medRxiv database. We searched for reports, reviews, and primary observational studies (case control, case cross-over, cross-sectional, and cohort). The review included studies conducted among HWs with Covid-19 that reported risk factors irrespective of their sample size. Eleven studies met the inclusion criteria. Lack of personal protective equipment, exposure to infected patients, work overload, poor infection control, and preexisting medical conditions were identified as risk factors for Covid-19 among HWs. In the context of Covid-19, HWs face an unprecedented occupational risk of morbidity and mortality. There is need for rapid development of sustainable measures that protect HWs from the pandemic.

• The Journal of Society for e-Business Studies
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• v.18 no.4
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• pp.129-144
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• 2013

This research focuses on the relationship between influencing factors of users' smartphone application download and consumers' purchase. The results show that there is some difference between them. The factors influencing mobile application download include word of mouth, usability, ease of use, functionality, enjoyment, interoperability, design, and experience while the factors influencing purchase are word of mouth, usability, ease of use, cost, functionality, enjoyment, interoperability, design, experience. An experience factor impacts on both download and purchase. Specially, enjoyment, usability, and functionality have strong effects on purchase. We also found out that mobile application type such as hedonic or utilitarian application also impacts on purchasing application. For utilitarian application, functionality impacts on purchase intension. Therefore this fact suggests that it is very important to understand the accurate purchasing influence of its consumer when setting up the marketing strategy of mobile application.

• The International Journal of Costume Culture
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• v.3 no.3
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• pp.246-261
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• 2000

The purpose of this study was to investigate the apparel purchasing behavior of adult women consumer groups divided by materialism. The specific objects of this study were ; 1) to examine the degree of materialism, impulsive buying, and conspicuous consumption. 2) to examine the correlation between impulsive buying, materialism, and conspicuous consumption, and to examine the relative influences of impulsive buying, materialism affecting conspicuous consumption. 3) to classify groups according to the level of the propensity for materialism, and to examine the clothing purchasing behavior of the divided groups. Data were administered to 357 adult women living in Sunchol from June to July 1999. For analysis of the data, factor analysis, one-way ANOVE, duncan's multiple range test, frequency and χ²-test were employed. The results of this study were summarized as follows. 1. Materialism and impulsive buying have shown higher than middle score, and conspicuous consumption has shown similar to middle score. 2. The correlation between materialism, impulsive buying, and conspicuous consumption has shown similar to middle score. The higher the materialism and experience of impulsive buying was, the higher was the conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption. According to the results of regression analysis examining the relative influence of variables affecting conspicuous consumption, the relative importance of the variables were in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, in the order of ; success-symbolic materialism, life-centered materialism, happiness-pursuing materialism, impulsive buying and their explanatory power totalled 35.2%. 3. Evaluating attributes of product, the type of purchasing store, the place of purchasing, the need of high class department store, purchasing price range, and accompanying people when purchasing were the factors influencing the apparel purchasing behavior.